M R & A Quiz 3
hypothesis
A _____ is a formal statement explaining some outcome.
experimentation
All of the following are examples of exploratory research techniques EXCEPT _____.
selective
All of the following are types of marketing research EXCEPT _____.
- nature of the data gathered - characteristics of the research design - management's information requirements
Which of the following determines the appropriate analytical technique for data analysis?
- telephone - the Internet - mail
Which of the following is a method of data collection that is used in surveys?
empirical testing
Which of the following means that something has been examined against reality using data?
data analysis
The application of computation, summarizing, and reasoning to understand the gathered information is called _____.
unobtrusive method
When drivers are unaware that a machine is recording how many cars pass a certain intersection that is being considered for a site for a new Wendy's franchise, this is an example of a(n) _____.
supported
When the data from an empirical study are consistent with a research hypothesis, we say that the hypothesis is _____.
temporal sequence
Which aspect of causality deals with the time order of events?