M R & A Quiz 3

hypothesis

A _____ is a formal statement explaining some outcome.

experimentation

All of the following are examples of exploratory research techniques EXCEPT _____.

selective

All of the following are types of marketing research EXCEPT _____.

- nature of the data gathered - characteristics of the research design - management's information requirements

Which of the following determines the appropriate analytical technique for data analysis?

- telephone - the Internet - mail

Which of the following is a method of data collection that is used in surveys?

empirical testing

Which of the following means that something has been examined against reality using data?

data analysis

The application of computation, summarizing, and reasoning to understand the gathered information is called _____.

unobtrusive method

When drivers are unaware that a machine is recording how many cars pass a certain intersection that is being considered for a site for a new Wendy's franchise, this is an example of a(n) _____.

supported

When the data from an empirical study are consistent with a research hypothesis, we say that the hypothesis is _____.

temporal sequence

Which aspect of causality deals with the time order of events?