Chapter 7
Major appliances, furniture, and clothing are typical examples of ________ products
shopping
The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called ________ marketing.
social
Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an oriental rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n) ________.
specialty product
Lengthening a product line beyond its current range is referred to as product line
stretching
Business advisory services such as legal or advertising are classified under which category of industrial products?
supplies and services
A product line is most likely too long if managers can ________
increase profits by dropping items
Zappos recognizes the importance of the buyer-seller interaction. They only hire people with an innate "passion to serve" and they go through four weeks of customer loyalty training. This is referred to as ________ marketing.
interactive
Which of the following is an example of an unsought product?
life insurance
________ occurs when a company uses its existing brand name for new forms, colors, sizes, ingredients, or flavors of an existing product category.
line extension
Non-Dairy Delight, a manufacturer of soy milk, attracts new customers by adding cinnamon, pumpkin, and vanilla flavors to its traditional product. In this case, the company has developed its brand with ________
line extensions
Many companies are taking a ________ approach today, viewing quality as an investment and holding quality efforts accountable for bottom-line results.
return-on-quality
Which of the following is an example of licensing?
Berry, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee.
BerryBerry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzleBerry, AquaBerry, and GloBerry. The company wants to add more products to its product line. In this case, which of the following is an example of co-branding by BerryBerry?
BerryBerry teams up with SFX, a sporting goods company, to introduce a line of energy bars called BerryBerry SFX.
Which of the following is most likely a true statement about shopping products?
Shopping products are purchased less frequently than convenience products
Which of the following is a desirable quality for a brand name?
The name should translate easily into foreign languages.
A company adding new features to a product will most likely assess each feature's value to customers relative to its ________.
cost to the company
Which of the following is an example of an industrial product grouped under capital items?
factory
Product mix depth refers to the ________
number of versions offered for each product in the line
Which of the following terms best describes the process of designing and producing a container or wrapper for a product?
packaging
Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses. The company has positioned its brand based on ________
product attributes
Consistency of a product mix refers to the ________
ways in which the various product lines are related
