Chapter 9 Exam
Which of the following statements reflects the e-commerce success factor of security and reliability?
"I want to receive my order in the timeframe promised."
Which statement best addresses the e-commerce success factor of selection and value?
"Your prices don't have to be the lowest on the Web as long as you have a reputation for high quality, guaranteed satisfaction, and customer support."
E-commerce includes all of the following except:
Acceptance of payments through ATM networks
Authenticating users, authorizing access, and enforcing security features is a component of the e-commerce process called:
Access control and security
The statement "Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services" reflects the _______________ success factor for retailing on the Web.
Advertising and incentives
The Amazon Giver application does which of the following?
Allows FaceBook members the ability to buy gifts for each other.
The latest e-commerce transaction systems are scaled and customized to allow buyers and sellers to meet in a variety of high-speed trading platforms, such as:
Auctions Catalogs Exchanges (All of the choices are correct.)
E-commerce portals provide all of the following types of marketplaces except:
Community
Linking of customers, suppliers, company representatives, and others via newsgroups, chat rooms, and links to related sites are part of the _______________ success factor for retailing on the Web.
Community relationships
The text describes a number of measures that are being developed in order to solve security problems associated with online credit card purchases. Which of the following statements is not one of those measures?
Delaying shipment of items purchased until the purchaser is authenticated
E-commerce applications that focus on the consumer share all of the following goals except:
Duplicating successful website layouts and functions
_______________ software works with workflow management software to monitor all e-commerce processes and record all relevant events, including unexpected changes or problem situations.
Event notification
Which of the following is considered a B2B project?
Extranets and exchanges
The organization that controls spectrum is the _______________.
FCC
When companies have both e-commerce virtual business operations and traditional physical business operations, they must decide whether to integrate the two or keep them separate. Office Depot was cited in the text as a company that:
Fully integrated the .com sales channel into their traditional business operations
All of the following are examples of the web store requirements that must be implemented in order to serve customers as they select an item and pay for it except:
Gift wrapping and gift card options
Which of the following is not one of the three basic categories of electronic commerce?
Government-to-business
Easy-to-find contact information, online order status, and product support specialists are part of the _______________ success factor for retailing on the Web.
Great customer communication
Integration of a physical and e-commerce business results in all of the following except:
Greater focus
Electronic funds transfer systems:
Handle most forms of electronic payment in the banking and retailing industries
All of the following are key questions for developing an e-commerce channel strategy except:
How many employees do we want to assign to the project?
After considering a broad spectrum of alternatives and benefits trade-offs, Barnes and Noble decided to:
Integrate its physical and e-commerce businesses
Which of the following companies entered into a joint venture in order to handle the e-commerce side of its business?
KB toys
All the following factors are key to e-tailing, except:
Locating the business close to the customers
Attractive Web storefront, Web site shopping areas, multimedia product catalog pages, and shopping features are part of the _______________ success factor for retailing on the Web
Look and feel
Which of the following is an example of a traditional market communication?
Niche magazine ads
Fast and easy navigation, shopping, and purchasing, and prompt shipping and delivery are part of the _______________ success factor for retailing on the Web.
Performance and service efficiency
Web advertising, e-mail notices, and interactive support for all customers are part of the _______________ success factor for retailing on the Web.
Personal attention
Which of the following would generally take the longest time to implement?
Procurement automation
The e-commerce component that deals with gathering data on customers and their website behavior and choices is:
Profiling and personalizing
The Amazon Grapevine application does which of the following?
Provides FaceBook members with news feeds of friends' activities on Amazon.
Which of the following statements about how using a B2B e-commerce site impacts the purchasing decisions of a business is false?
Purchasing transactions are easier to trace
According to the text, which of the following choices correctly describes e-commerce?According to the text, most business-to-consumer e-commerce ventures take the form of _______________ on the World Wide Web.
Reliance on Internet-based technologies and e-commerce to accomplish marketing, discovery, transaction processing, and product and consumer service processes
According to the text, most business-to-consumer e-commerce ventures take the form of _______________ on the World Wide Web.
Retail business sites
The e-commerce component that deals with developing efficient and effective processes to help customers find the specific product or service they want to evaluate or buy is:
Search management
Firms such as VISA, MasterCard, IBM, Microsoft, and Netscape have agreed to SET which stands for:
Secure Electronic Transaction
Many companies use the SSL security method developed by Netscape Communication that automatically encrypts data passing between a Web browser and a merchant's server. SSL stands for:
Secure Socket Layer
Trustworthy product information and reliable order fulfillment are part of the _______________ success factor for retailing on the Web.
Security and reliability
Competitive prices, satisfaction guarantees, and customer support after the sale are part of the _______________ success factor for retailing on the Web.
Selection and value
All of the following are examples of customer support except:
Shipping and tax calculations
Payment processes for e-commerce transaction are _______________ due to _______________ nature of the transactions taking place between the networked computer systems of buyers and sellers.
Simple; the near-anonymous electronic
Wholesale (B2B) electronic commerce relies on different information technologies, most of which can be implemented on all the following, except:
Stand-alone legacy systems
Online user profiles are commonly developed through all of the following methods except:
Telephone surveys
Building an e-commerce website can be done in a number of ways. Which of the following would a small company with limited capital most likely choose as a cost-effective option?
Use the website design tools and predesigned templates provided by a website host
When accessing an e-commerce site, you will generally be given access to all of the following except:
Webmaster administration areas
_______________ helps employees electronically collaborate to accomplish structured work tasks within knowledge-based business processes, using predefined sets of business rules, roles of stakeholders, authorization requirements, routing alternatives, databases, and the sequence of tasks required for each e-commerce process.
Workflow management software
When a company addresses issues such as authenticating users of their website, authorizing access, and enforcing the security features that protect both consumers and their data, the company is addressing the _______________ component of the e-commerce process.
access control and security
Banking networks support teller terminals at _______________ and automated teller machines (ATMs) at _______________.
all bank offices; locations throughout the world
In a typical e-commerce process, _______________ notify suppliers of a new Request For Quote (RFQ) via e-mail.
back-office application servers
The statement "Give online customers with similar interests a feeling of belonging to a unique group of like-minded individuals" reflects the _______________ success factor for retailing on the Web.
community relationships
In a B2B e-commerce Web portal configuration, aggregated product data is retrieved from a _______________ and loaded into a live market server.
content manager server
Most e-commerce systems on the Web involving business and consumers (B2C) depend on _______________ payment processes.
credit card
E-commerce is changing how companies do business both internally and externally with their _______________.
customers business partners suppliers (All of the choices are correct.)
Electronic personal advertising of products or services to consumers at _______________ is an important form of C2C e-commerce.
electronic newspaper sites consumer e-commerce portals personal websites (All of the choices are correct.)
A basic fact for Internet retailing is that all retail websites are created equal as far as the _______________ imperative of success in retailing is concerned.
location
A _______________ auction marketplace can be used by many buyers and sellers, who can create a variety of auctions to dynamically optimize prices.
many-to-many
A _______________ buy-side marketplace attracts many suppliers that flock to the exchange to bid for the business of a major buyer, such as GE or AT&T.
many-to-one
A _______________ procurement marketplace unites major buyers who combine their purchasing catalogs to attract more suppliers, and thus more competition and lower prices.
many-to-some
In a B2B e-commerce Web portal configuration, a _______________ collects and tracks bids from buyers and sellers.
market generator server
A _______________ sell-side marketplace hosts one major supplier who dictates product catalog offerings and prices.
one-to-many
When customers can select products from website catalog displays and put them into a virtual holding bin for later checkout and processing, they are using a _______________.
shopping cart
A _______________ distribution marketplace unites major suppliers who combine their product catalogs to attract a larger audience of buyers.
some-to-many
