Chapter 9

D

A _______________ auction marketplace can be used by many buyers and sellers, who can create a variety of auctions to dynamically optimize prices. A. many-to-one B. some-to-many C. many-to-some D. many-to-many

A

A _______________ buy-side marketplace attracts many suppliers that flock to the exchange to bid for the business of a major buyer, such as GE or AT&T. A. many-to-one B. some-to-many C. many-to-some D. many-to-many

B

A _______________ distribution marketplace unites major suppliers who combine their product catalogs to attract a larger audience of buyers. A. many-to-one B. some-to-many C. many-to-some D. many-to-many

C

A _______________ procurement marketplace unites major buyers who combine their purchasing catalogs to attract more suppliers, and thus more competition and lower prices. A. many-to-one B. some-to-many C. many-to-some D. many-to-many

B

A _______________ sell-side marketplace hosts one major supplier who dictates product catalog offerings and prices. A. many-to-one B. one-to-many C. many-to-some D. many-to-many

C

A basic fact for Internet retailing is that all retail websites are created equal as far as the _______________ imperative of success in retailing is concerned. A. advertising B. integration C. location D. pricing

B

According to the text, which of the following choices correctly describes e-commerce? A. Buying and selling products online B. Reliance on Internet-based technologies and e-commerce to accomplish marketing, discovery, transaction processing, and product and consumer service processes C. Business-to-consumer online marketing, selling, and transaction processing D. Business-to-business, business-to-consumer, and consumer-to-consumer online transactions

D

After considering a broad spectrum of alternatives and benefits trade-offs, Barnes and Noble decided to: A. Spin-off its e-commerce business B. Engage in a joint venture with another book vendor C. Move its e-commerce business to an in-house division D. Integrate its physical and e-commerce businesses

C

All of the following are examples of customer support except: A. Online help B. Links to related sites C. Shipping and tax calculations D. Discussion groups and chat rooms

A

All of the following are examples of the web store requirements that must be implemented in order to serve customers as they select an item and pay for it except: A. E-mail order notifications B. Shipping and tax calculations C. Credit card processing D. Gift wrapping and gift card options

A

All of the following are key questions for developing an e-commerce channel strategy except: A. How many employees do we want to assign to the project? B. What audiences are we trying to reach? C. Who owns the e-commerce channel within the organization? D. How well will our brands translate to the new channel?

D

Authenticating users, authorizing access, and enforcing security features is a component of the e-commerce process called: A. Event notification B. Profiling and personalization C. Search management D. Access control and security

A

Building an e-commerce website can be done in a number of ways. Which of the following would a small company with limited capital most likely choose as a cost-effective option? A. Use the website design tools and predesigned templates provided by a website host B. Use in-house personnel or outside website developers to build a custom-designed site C. Share the cost of developing a website by partnering with companies that offer similar products and services D. Buy an existing website

D

E-commerce applications that focus on the consumer share all of the following goals except: A. Attracting potential buyers B. Handling goods and services transactions C. Building customer loyalty D. Duplicating successful website layouts and functions

C

E-commerce includes all of the following except: A. E-business processes, such as extranet access of inventory databases B. Intranet access of customer relationship management systems by sales and customer service reps C. Customer collaboration in product development via e-mail exchanges D. Acceptance of payments through ATM networks

D

E-commerce is changing how companies do business both internally and externally with their _______________. A. customers B. business partners C. suppliers D. All of the choices are correct.

B

E-commerce portals provide all of the following types of marketplaces except: A. Catalog B. Community C. Exchange D. Auction

A

Electronic funds transfer systems: A. Handle most forms of electronic payment in the banking and retailing industries B. Use a variety of information technologies to capture and process money and credit transfers between banks, business, and customers C. Make it possible for consumers to use a credit or debit card to instantly pay for purchases at retail outlets D. All of the choices are correct.

D

Electronic personal advertising of products or services to consumers at _______________ is an important form of C2C e-commerce. A. electronic newspaper sites B. consumer e-commerce portals C. personal websites D. All of the choices are correct.

C

Firms such as VISA, MasterCard, IBM, Microsoft, and Netscape have agreed to SET which stands for: A. Satellite Encrypted Transfer B. Strongly Encrypted Telecommunications C. Secure Electronic Transaction D. Smooth eFunds Transaction

B

In a B2B e-commerce Web portal configuration, a _______________ collects and tracks bids from buyers and sellers. A. B2B web portal B. market generator server C. content manager server D. post-trade market history server

C

In a B2B e-commerce Web portal configuration, aggregated product data is retrieved from a _______________ and loaded into a live market server. A. B2B web portal B. market generator server C. content manager server D. post-trade market history server

A

In a typical e-commerce process, _______________ notify suppliers of a new Request For Quote (RFQ) via e-mail. A. back-office application servers B. storage-area networks C. database servers D. Web servers

B

Integration of a physical and e-commerce business results in all of the following except: A. Brand establishment B. Greater focus C. Shared information D. Purchasing leverage

C

MS Market is a proprietary internal e-commerce _______________ system that works on Microsoft's intranet and has drastically reduced the personnel needed to manage low-cost requisitions. A. sales B. inventory C. purchasing D. marketing

C

MS Market lets Microsoft employees easily order low-cost items _______________. A. in a controlled fashion B. at a low cost C. without going through a complicated PO approval process D. All of the choices are correct.

B

Many companies use the SSL security method developed by Netscape Communication that automatically encrypts data passing between a Web browser and a merchant's server. SSL stands for: A. Secure Socket Level B. Secure Socket Layer C. Security Safety Latching D. Safe Server Listing

D

Most e-commerce systems on the Web involving business and consumers (B2C) depend on _______________ payment processes. A. cash-on-delivery B. purchase order C. electronic check D. credit card

B

Online user profiles are commonly developed through all of the following methods except: A. User registration B. Cookie files C. User feedback D. Telephone surveys

B

The Amazon Giver application does which of the following? A. Allows MySpace members the ability to buy gifts for each other. B. Allows FaceBook members the ability to buy gifts for each other. C. Allows MySpace members the ability to sell items to each other. D. Allows FaceBook members the ability to sell items to each other.

B

The Amazon Grapevine application does which of the following? A. Provides MySpace members with news feeds from the latest news sources. B. Provides FaceBook members with news feeds from the latest news sources. C. Provides MySpace members with news feeds of friends' activities on Amazon. D. Provides FaceBook members with news feeds of friends' activities on Amazon.

C

The e-commerce component that deals with developing efficient and effective processes to help customers find the specific product or service they want to evaluate or buy is: A. Event notification B. Profiling and personalizing C. Search management D. Content management

B

The e-commerce component that deals with gathering data on customers and their website behavior and choices is: A. Event notification B. Profiling and personalizing C. Search management D. Access control and security

D

The latest e-commerce transaction systems are scaled and customized to allow buyers and sellers to meet in a variety of high-speed trading platforms, such as: A. Auctions B. Catalogs C. Exchanges D. All of the choices are correct.

B

The statement "Give online customers with similar interests a feeling of belonging to a unique group of like-minded individuals" reflects the _______________ success factor for retailing on the Web. A. performance and service efficiency B. community relationships C. personalization D. look and feel

C

The statement "Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services" reflects the _______________ success factor for retailing on the Web. A. performance and service efficiency B. selection and value C. advertising and incentives D. look and feel

C

The text describes a number of measures that are being developed in order to solve security problems associated with online credit card purchases. Which of the following statements is not one of those measures? A. Encryption of data passing between the customer and the merchant B. Encryption of data passing between the customer and the company authorizing the credit card transaction C. Delaying shipment of items purchased until the purchaser is authenticated D. Taking sensitive data offline

D

When a company addresses issues such as authenticating users of their website, authorizing access, and enforcing the security features that protect both consumers and their data, the company is addressing the _______________ component of the e-commerce process. A. event notification B. profiling and personalizing C. search management D. access control and security

A

When accessing an e-commerce site, you will generally be given access to all of the following except: A. Webmaster administration areas B. Product databases C. Online ordering systems D. Online customer support

B

When companies have both e-commerce virtual business operations and traditional physical business operations, they must decide whether to integrate the two or keep them separate. Office Depot was cited in the text as a company that: A. Kept the .com sales channel separate from the traditional business operations B. Fully integrated the .com sales channel into their traditional business operations C. Partially integrated the .com sales channel into their traditional business operations D. Dropped its .com sales channel due to a lack of profitability

A

When customers can select products from website catalog displays and put them into a virtual holding bin for later checkout and processing, they are using a _______________. A. shopping cart B. configuration queue C. PayPal register D. shopping queue

C

Which of the following companies entered into a joint venture in order to handle the e-commerce side of its business? A. Barnes and Noble B. Rite Aid C. KB Toys D. Office Depot

A

Which of the following is an example of a traditional market communication? A. Niche magazine ads B. Buttons C. Banners D. Sponsorships

D

Which of the following is considered a B2B project? A. Interactive marketing B. Self-service Web sales C. Integrated Web store D. Extranets and exchanges

A

Which of the following is not one of the three basic categories of electronic commerce? A. Government-to-business B. Business-to-consumer C. Business-to-business D. Consumer-to-consumer

D

Which of the following statements about how using a B2B e-commerce site impacts the purchasing decisions of a business is false? A. Purchasing is more cost effective B. Purchasing is faster C. Purchasing is more simple D. Purchasing transactions are easier to trace

D

Which of the following statements reflects the e-commerce success factor of security and reliability? A. "I want to be able to quickly find what I'm looking for." B. "I want the lowest price on the Web, every time." C. "I'm looking for a huge variety of goods and services." D. "I want to receive my order in the timeframe promised."

B

Which of the following would generally take the longest time to implement? A. Interactive marketing B. Procurement automation C. Web storefront and e-catalog D. Self-service Web sales

B

Which statement best addresses the e-commerce success factor of selection and value? A. "I don't want to browse through a slow website or buy from a site where paying takes too long." B. "Your prices don't have to be the lowest on the Web as long as you have a reputation for high quality, guaranteed satisfaction, and customer support." C. "I want to know about sales when I log onto a site and get free shipping if the value of my order exceeds a certain amount." D. "I want to receive the exact product that I ordered, within the timeframe promised."

D

_______________ helps employees electronically collaborate to accomplish structured work tasks within knowledge-based business processes, using predefined sets of business rules, roles of stakeholders, authorization requirements, routing alternatives, databases, and the sequence of tasks required for each e-commerce process. A. Groupware B. Knowledge management software C. Database software D. Workflow management software

D

_______________ software works with workflow management software to monitor all e-commerce processes and record all relevant events, including unexpected changes or problem situations. A. Supply Chain Management (SCM) B. Customer Relationship Management (CRM) C. Enterprise Resource Planning (ERP) D. Event notification