chp 17
With respect to marketing utilities, the Internet affects time and place in which manner?
Consumers can buy products anytime, from anywhere.
__________ companies, though they operate online today, originated as brick-and-mortar stores in the traditional marketplace.
Legacy
Which of the following are true of online consumers?
They are more affluent and better educated than the general population. They are likely to be younger than the general population.
What company would be considered a legacy company in the marketspace?
Walmart
An example of why the marketspace would be perceived as more valuable than the marketplace by the consumer is that ______.
access is available anywhere and at anytime
The product/service category that accounts for the highest percentage of online purchases is ______.
apparel and accessories
Electronic shopping agents that search for websites to compare prices and product or service features are called ______.
bots
Websites like Kayak or Expedia use ______ to allow customers to compare prices on airline flights and hotels.
bots
Select the elements that are part of website design?
communication connection community
Which two are among the reasons that consumers typically shop and buy online?
control customization
The ______ is a digitally enabled environment characterized by face-to-screen exchange relationships and electronic images and offerings.
digital marketspace
Select the characteristics of the digital marketspace.
electronic images and offerings face-to-screen exchange relationships
Of the following, which product/service category accounts for lowest percentage of online sales?
health and personal care
Interactivity and ________ are two important capabilities of the Internet in the ______ relationship.
individuality; buyer-seller
What are the two capabilities of the Internet that promote and sustain customer relationships?
interactivity and individuality
consumers are the subsegment of all Internet users who employ this technology to research products and services and make purchases.
online
Convenience, cost, and choice are among the reasons that consumers
shop and buy online.
In the navigation of a website, the eight-second rule refers to ______.
the belief that customers will abandon their efforts if downloads exceed this time
Which two contribute to the difficulty in accurately measuring the impact of multichannel marketing?
the task of assigning credit to various channels for their roles the large amount of data collected about all stages of the purchase decision process
Social commerce is ______.
the use of social networks for browsing and buying products
The eight-second rules refers to a time restriction for ______.
website downloads
Online shopping differs from retail shopping because a larger percentage of it happens during the ______.
week