chp 17

With respect to marketing utilities, the Internet affects time and place in which manner?

Consumers can buy products anytime, from anywhere.

__________ companies, though they operate online today, originated as brick-and-mortar stores in the traditional marketplace.

Legacy

Which of the following are true of online consumers?

They are more affluent and better educated than the general population. They are likely to be younger than the general population.

What company would be considered a legacy company in the marketspace?

Walmart

An example of why the marketspace would be perceived as more valuable than the marketplace by the consumer is that ______.

access is available anywhere and at anytime

The product/service category that accounts for the highest percentage of online purchases is ______.

apparel and accessories

Electronic shopping agents that search for websites to compare prices and product or service features are called ______.

bots

Websites like Kayak or Expedia use ______ to allow customers to compare prices on airline flights and hotels.

bots

Select the elements that are part of website design?

communication connection community

Which two are among the reasons that consumers typically shop and buy online?

control customization

The ______ is a digitally enabled environment characterized by face-to-screen exchange relationships and electronic images and offerings.

digital marketspace

Select the characteristics of the digital marketspace.

electronic images and offerings face-to-screen exchange relationships

Of the following, which product/service category accounts for lowest percentage of online sales?

health and personal care

Interactivity and ________ are two important capabilities of the Internet in the ______ relationship.

individuality; buyer-seller

What are the two capabilities of the Internet that promote and sustain customer relationships?

interactivity and individuality

consumers are the subsegment of all Internet users who employ this technology to research products and services and make purchases.

online

Convenience, cost, and choice are among the reasons that consumers

shop and buy online.

In the navigation of a website, the eight-second rule refers to ______.

the belief that customers will abandon their efforts if downloads exceed this time

Which two contribute to the difficulty in accurately measuring the impact of multichannel marketing?

the task of assigning credit to various channels for their roles the large amount of data collected about all stages of the purchase decision process

Social commerce is ______.

the use of social networks for browsing and buying products

The eight-second rules refers to a time restriction for ______.

website downloads

Online shopping differs from retail shopping because a larger percentage of it happens during the ______.

week