CIS 450 - Chapter 10
language
All of the following are aspects of content convergence except:
freemium
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
True
Smartphones are an example of technological convergence - T/F
metered subscription
The New York Times introduced which of the following revenue models in 2011?
True
The a la carte revenue model allows users to pay only for what they use = T/F
distribution
Content convergence describes convergence in the design, production, and ________ of content.
1%
Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:
technical and legal means
DRM refers to a combination of ________ for protecting digital content.
the release window.
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
Netflix
House of Cards is an online TV series developed by which of the following?
9%
Internet media revenue is about ________ of total entertainment and media revenue.
remain relatively flat
Magazine print advertising revenues are expected to ________ through 2020.
False
Online newspapers and magazines are the largest and fastest growing forms of online entertainment - T/F
True
Online readership of newspapers is growing by more than 10% a year - True
True
Over 50% of the American population watch television online - T/F
remained stable.
Over the past five years, book publishing revenues have:
True
The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games - T/F
Hachette
In 2014, Amazon engaged in a trade dispute with ________ over the pricing of e-books.
True
The average American adult spends more time consuming media than at work - T/F
television
Which of the following forms of media generate the most revenue?
local gamers
Which of the following is not a type of digital gamers?
Internet media
Which of the following is the fastest growing segment of media revenues?
Technological
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Amazon
________ has the highest share of the e-book market.
freemium
A metered subscription model is most similar to which of the following revenue models?
25
In 2016, e-book sales are expected to constitute about ________% of all consumer book sales.
True
In 2016, individuals spent more time on desktop computers and mobile devices than watching television - T/F
False
In 2016, mobile games generated more revenue than console games - T/F
False
In the wholesale model of e-book distribution, pricing power is with the publisher - T/F
Google launched its search engine.
Which of the following happened when newspapers used a print-centric business model?
Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?
Readership of newspapers in print form continues to exceed online readership
Which of the following is not a current trend in online content?
inability to attract customers to traditional products
Which of the following is not a leading factor in changing the television industry?
USA Today
Which of the following is not an example of a native digital news site?
The Convergence model
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?
Which of the following is not one of the top three players in e-book publishing?
television
Which of the following is the largest producer of revenues in the entertainment industry?
Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
Which of the following most accurately describes the resolution of the dispute between Hachette, Simon & Schuster, and Amazon?
Huffington Post
Which of the following native digital news sites is owned by AOL?
Which of the following newspaper audience platforms has the highest percentage of readers?
The e-sport audience is predominantly composed of females between the ages of 21 and 34.
Which of the following statements about e-sports is not true?
Mobile games are expensive to develop.
Which of the following statements about mobile gaming is not true?
The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines.
Which of the following statements about online magazine publishing is not true?
Over 300 million Americans were expected to watch movies online in 2015
Which of the following statements about the movie industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2015
Which of the following statements about the music industry is not true?
The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
Which of the following statements about the newspaper industry is not true?
To use OTT services, consumers must purchase a bundle of channels.
Which of the following statements is not true about OTT?
Google Chromecast
Which of the following streaming TV devices does not involve use of a remote controller?
Apple
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?
newspapers
Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016?
Twitch.tv
Which streaming gaming channel was purchased by Amazon in 2015?
Stephen King
Who was the first major fiction writer to create an e-book-only volume of a new work?
magazine aggregator
Zinio is an example of which of the following?
Online video games
________ accounted for the second largest amount of paid online content revenues in the United States in 2016.
40%
Around what percentage of Amazon's top 100 selling books are now self-published?
True
Millennials are the first generation to be born into the digital revolution of the 20th century - T/F
True
The proliferation of mobile device has led to an increase in the total amount of time spent with media - T/F
False
Vox is an example of the Digital First business model - T/F
5%
What percentage of people read newspapers only on a mobile device?
iTunes
________ is the largest online movie download distributor.
Most newspaper readers read the news using a combination of the Web, print and mobile
Which of the following statements about the online newspaper audience is not true?
The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
Which of the following statements about the television industry is not true?
Amazon supports the agency model.
Which of the following statements about the wholesale and agency models for selling books is not true?
the Google Play store.
The leading merchants of digital games are Apple's App Store and:
industry convergence.
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
True
The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline - T/F
85%
Together Amazon and Apple account for ________ of the e-book market.
