CIS MODULE 4
Which is a program that runs within another application such as a website? Personalization Web hosting Applet Web browser
Applet
What allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website? Click-through Viral marketing Associate program Interactivity
Associate program
What allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website? viral marketing associate program interactive click-through
Associate program
What is a box running across a website that advertises the products and services of another business, usually another ebusiness? Click-through Cookies Banner ad Viral marketing
Banner ad
What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser? Viral marketing Click-through Banner ad Cookie
Click-through
What can observe the exact pattern of a consumer's navigation through a site? Clickstream data Banner ad Cookie Viral marketing
Clickstream data
What helps companies manage the creation, storage, editing, and publication of their website content? Internet service provider Weg conferencing Content management systems
Content management systems
What is a small file deposited on a hard drive by a website containing information about customers and their web activities? Banner ad Interactivity Viral marketing Cookie
Cookie
__________ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping site such as Kelkoo and bank account aggregation services such as Citibank. Cybermediation Reintermediation Disintermediation
Cybermediation
__________ Darwinism implies that organizations that cannot adapt to the new demands placed on them or surviving in the Information Age are doomed to extinction. Internet Disrupted Digital
Digital
Which dilemma is facing polaroid? Digital Darwinism Internet Paradigm Shift
Digital Darwinism
What is a new way of doing things that initially does not meet the needs of existing customers? sustaining technology digital darwinism disrupted technology
Disrupted technology
Match the technology on the left with its correct definition on the right. Disrupted technology/ A new way of doing things that initially does not meet the needs of existing customers. Sustaining technology/ Produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
Disrupted technology/ A new way of doing things that initially does not meet the needs of existing customers. Sustaining technology/ Produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
_________ name hosting is a service that allows the owner of a domain name to maintain a simple website and provide email capacity. Domain Digital Data
Domain
What includes all activities related to internal and external business operations such as serving customer accounts, collaborating with partners, and exchanging real-time information? Ebusiness Egovernment Ecommerce
Ebusienss
_____ is buying and selling goods and services over the Internet.
Ecommerce
Select three ebusiness advantages. Expanding global reach Closing new markets Reducing costs Opening new markets Increasing costs
Expanding global reach Reducing costs Opening new markets
Which of the following allows for creating document links, allowing users to move from one to another simply by clicking on a hot spot or link? HTTP WWW HTML URL
HTML
Which is the internet protocol web browsers use to request and display web pages using universal resource locators? Hypertext transport protocol(HTTP) Universal resource locators(URL) Hypertext markup language(HTML)
Hypertext transport protocol(HTTP)
What is a service that enables instant or real-time communication between people? Internet service provider Instant messaging Videoconference
Instant messaging
__________ are agents, software, or businesses that provide a trading infrastructure to being buyers and sellers together. Intermediaries Reintermediation Disintermediation Cybermediation
Intermediaries
What is a massive network that connects computers all over the world and allows them to communicate with one another? Internet Hypertext Ecommerce Ebusiness
Internet
What is a company that provides access to the Internet for a monthly fee? Instant messaging Videoconference Internet service provider Podcast
Internet service provider
Select three types of clickstream data metrics. Small file deposited on a hard drive Length of stay on the website Details how a company create revenues Demographics of registered visitors Number of abandoned registrations
Length of stay on the website Demographics of registered visitors Number of abandoned registrations
What is the ability of an organization to tailor its products or services to the customers' specifications? Personalization Mass customization Information reach Information richness
Mass customization
Which company took advantage of the long tail? Sears Netflix Polaroid Blockbuster stores
Netflix
What occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions? The Long Tail Personalization Mass customization Disintermediation
Personalization
Why is ebusiness able to take advantage of the long tail? Virtual stores are limited by shelf place Physical stores are unlimited by shelf space Physical stores are limited by shelf space
Physical stores are limited by shelf space
What converts an audio broadcast to a digital music player? Videoconferencing Content management system Instant messaging Podcasting
Podcasting
What is a small web page containing an advertisement that appears outside of the current website loaded in the browser? Cookie Banner ad Viral marketing Pop-up ad
Pop-up ad
What occurs when a system updates information at the same rate it receives it? Internet service provider Instant messaging Real-time communication
Real-time communication
What is the scientific classification of organisms into groups based on similarities of structure or origin? Content management systems Taxonomy Information architecture
Taxonomy
What describe niche-market ebusiness strategies that capture the tail of a typical sales curve? Mass customization A paradigm shift The long tail Information reach
The long tail
Select three interactive measurements. Exact pattern of a customer's navigation Time spent viewing the ad Number of pages viewed Number of repeat visits to the advertisement
Time spent viewing the ad Number of pages viewed Number of repeat visits to the advertisement
True or False: The Internet and World Wide Web are not synonymous . The WWW is just one part of the Internet, and its primary use is to correlate and disseminate information. The internet includes the WWW and also other forms of communication system such as email.
True
True or false: One of the biggest benefits of ebusiness is a reduction in costs including communication costs, travel costs, and start-up costs.
True
Select two reason why ebusiness has expanded global reach. Limited customers Unlimited size Unlimited customers Limited size
Unlimited size Unlimited customers
What allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards? Instant messaging Videoconference Web conferencing Podcast
Videoconference
What is a technique that includes website or users to pass on a marketing message to other website or users, creating exponential growth in the message's visibility and effect? Banner ad Cookie Associate program Viral marketing
Viral marketing
__________ browsers, such as Internet Explorer or Mozilla's Firefox, allow users to access the WWW.
Web
What is a term to refer to the World Wide Web during its years of operation between 1991 and 2003? Ebusiness Web 3.0 Web 2.0 Web 1.0
Web 1.0
What blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants? Content management system Web conferencing Podcasting
Web conferencing
__________ provides access to Internet information through documents including text, graphics, audio, and video files that use a specific formatting language called HTML. URL shortening World Wide Web Internet URL
World Wide Web
Information __________ is the set of ideas about how all information in a given context should be organized
architecture
A universal resource __________ is the address of a file or resource on the web such as www.apple.com. shortening protocol Web locator
locator
Disintermediation occurs when a business sells directly to the customer __________ and cuts out the intermediary.
online
A(n) __________ shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave. Darwinism paradigm digital protocol
paradigm
Information __________ measures the number of people a firm can communicate with all over the world. reach personalization richness customization
reach
In __________ steps are added to the value chain as new players find ways to add value to the business process. reintermediation dybermediation disintermediation
reintermediation
Information __________ refers to the depth and breadth of details contained in a piece fo textual, graphic, audio, or video information. reach personalization richness customization
richness
A(n) __________ technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive. disrupted data sustaining
sustaining
What discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders?
the innovator's dilemma