CIS MODULE 4

Which is a program that runs within another application such as a website? Personalization Web hosting Applet Web browser

Applet

What allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website? Click-through Viral marketing Associate program Interactivity

Associate program

What allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website? viral marketing associate program interactive click-through

Associate program

What is a box running across a website that advertises the products and services of another business, usually another ebusiness? Click-through Cookies Banner ad Viral marketing

Banner ad

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser? Viral marketing Click-through Banner ad Cookie

Click-through

What can observe the exact pattern of a consumer's navigation through a site? Clickstream data Banner ad Cookie Viral marketing

Clickstream data

What helps companies manage the creation, storage, editing, and publication of their website content? Internet service provider Weg conferencing Content management systems

Content management systems

What is a small file deposited on a hard drive by a website containing information about customers and their web activities? Banner ad Interactivity Viral marketing Cookie

Cookie

__________ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping site such as Kelkoo and bank account aggregation services such as Citibank. Cybermediation Reintermediation Disintermediation

Cybermediation

__________ Darwinism implies that organizations that cannot adapt to the new demands placed on them or surviving in the Information Age are doomed to extinction. Internet Disrupted Digital

Digital

Which dilemma is facing polaroid? Digital Darwinism Internet Paradigm Shift

Digital Darwinism

What is a new way of doing things that initially does not meet the needs of existing customers? sustaining technology digital darwinism disrupted technology

Disrupted technology

Match the technology on the left with its correct definition on the right. Disrupted technology/ A new way of doing things that initially does not meet the needs of existing customers. Sustaining technology/ Produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Disrupted technology/ A new way of doing things that initially does not meet the needs of existing customers. Sustaining technology/ Produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

_________ name hosting is a service that allows the owner of a domain name to maintain a simple website and provide email capacity. Domain Digital Data

Domain

What includes all activities related to internal and external business operations such as serving customer accounts, collaborating with partners, and exchanging real-time information? Ebusiness Egovernment Ecommerce

Ebusienss

_____ is buying and selling goods and services over the Internet.

Ecommerce

Select three ebusiness advantages. Expanding global reach Closing new markets Reducing costs Opening new markets Increasing costs

Expanding global reach Reducing costs Opening new markets

Which of the following allows for creating document links, allowing users to move from one to another simply by clicking on a hot spot or link? HTTP WWW HTML URL

HTML

Which is the internet protocol web browsers use to request and display web pages using universal resource locators? Hypertext transport protocol(HTTP) Universal resource locators(URL) Hypertext markup language(HTML)

Hypertext transport protocol(HTTP)

What is a service that enables instant or real-time communication between people? Internet service provider Instant messaging Videoconference

Instant messaging

__________ are agents, software, or businesses that provide a trading infrastructure to being buyers and sellers together. Intermediaries Reintermediation Disintermediation Cybermediation

Intermediaries

What is a massive network that connects computers all over the world and allows them to communicate with one another? Internet Hypertext Ecommerce Ebusiness

Internet

What is a company that provides access to the Internet for a monthly fee? Instant messaging Videoconference Internet service provider Podcast

Internet service provider

Select three types of clickstream data metrics. Small file deposited on a hard drive Length of stay on the website Details how a company create revenues Demographics of registered visitors Number of abandoned registrations

Length of stay on the website Demographics of registered visitors Number of abandoned registrations

What is the ability of an organization to tailor its products or services to the customers' specifications? Personalization Mass customization Information reach Information richness

Mass customization

Which company took advantage of the long tail? Sears Netflix Polaroid Blockbuster stores

Netflix

What occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions? The Long Tail Personalization Mass customization Disintermediation

Personalization

Why is ebusiness able to take advantage of the long tail? Virtual stores are limited by shelf place Physical stores are unlimited by shelf space Physical stores are limited by shelf space

Physical stores are limited by shelf space

What converts an audio broadcast to a digital music player? Videoconferencing Content management system Instant messaging Podcasting

Podcasting

What is a small web page containing an advertisement that appears outside of the current website loaded in the browser? Cookie Banner ad Viral marketing Pop-up ad

Pop-up ad

What occurs when a system updates information at the same rate it receives it? Internet service provider Instant messaging Real-time communication

Real-time communication

What is the scientific classification of organisms into groups based on similarities of structure or origin? Content management systems Taxonomy Information architecture

Taxonomy

What describe niche-market ebusiness strategies that capture the tail of a typical sales curve? Mass customization A paradigm shift The long tail Information reach

The long tail

Select three interactive measurements. Exact pattern of a customer's navigation Time spent viewing the ad Number of pages viewed Number of repeat visits to the advertisement

Time spent viewing the ad Number of pages viewed Number of repeat visits to the advertisement

True or False: The Internet and World Wide Web are not synonymous . The WWW is just one part of the Internet, and its primary use is to correlate and disseminate information. The internet includes the WWW and also other forms of communication system such as email.

True

True or false: One of the biggest benefits of ebusiness is a reduction in costs including communication costs, travel costs, and start-up costs.

True

Select two reason why ebusiness has expanded global reach. Limited customers Unlimited size Unlimited customers Limited size

Unlimited size Unlimited customers

What allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards? Instant messaging Videoconference Web conferencing Podcast

Videoconference

What is a technique that includes website or users to pass on a marketing message to other website or users, creating exponential growth in the message's visibility and effect? Banner ad Cookie Associate program Viral marketing

Viral marketing

__________ browsers, such as Internet Explorer or Mozilla's Firefox, allow users to access the WWW.

Web

What is a term to refer to the World Wide Web during its years of operation between 1991 and 2003? Ebusiness Web 3.0 Web 2.0 Web 1.0

Web 1.0

What blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants? Content management system Web conferencing Podcasting

Web conferencing

__________ provides access to Internet information through documents including text, graphics, audio, and video files that use a specific formatting language called HTML. URL shortening World Wide Web Internet URL

World Wide Web

Information __________ is the set of ideas about how all information in a given context should be organized

architecture

A universal resource __________ is the address of a file or resource on the web such as www.apple.com. shortening protocol Web locator

locator

Disintermediation occurs when a business sells directly to the customer __________ and cuts out the intermediary.

online

A(n) __________ shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave. Darwinism paradigm digital protocol

paradigm

Information __________ measures the number of people a firm can communicate with all over the world. reach personalization richness customization

reach

In __________ steps are added to the value chain as new players find ways to add value to the business process. reintermediation dybermediation disintermediation

reintermediation

Information __________ refers to the depth and breadth of details contained in a piece fo textual, graphic, audio, or video information. reach personalization richness customization

richness

A(n) __________ technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive. disrupted data sustaining

sustaining

What discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders?

the innovator's dilemma