CISM 9

Forward auctions are auctions that sellers use as a channel to many potential buyers. 1) True 2) False

1

In ________ e-commerce, an organization provides information and services to its workers. 1) business-to-employee 2) consumer-to-consumer 3) consumer-to-business 4) business-to-consumer 5) government-to-business

1

In most cases, traditional payment systems are not effective for electronic commerce. 1) True 2) False

1

In the _____ marketplace model, EC technology is used to streamline the purchasing process in order to reduce the cost of items purchased, the administrative cost of procurement, and the purchasing cycle time. 1) buy-side 2) sell-side 3) auctions 4) group purchasing 5) electronic exchange

1

Selling products such as books and computers on the Internet may reduce vendors' selling costs by 20 to 40 percent, with further reductions being difficult because the products must be delivered physically. 1) True 2) False

1

_____ connect buyers and sellers across many industries and are used mainly for indirect materials. 1) Horizontal exchanges 2) Vertical exchanges 3) Buy-side marketplaces 4) Functional exchanges 5) Sell-side marketplaces

1

eBay uses a _____ auction. 1) forward 2) static 3) reverse 4) physical 5) simple

1

Difficulties in order fulfillment are most closely associated with which type of electronic commerce? 1) business-to-business 2) business-to-consumer 3) government-to-citizen 4) business-to-employee 5) mobile commerce

2

If you purchased a piece of software for your own use, it is legal for you to make copies of it for your friends. 1) True 2) False

2

In _____, direct and indirect materials in one industry are purchased on an as-needed basis. 1) horizontal exchanges 2) vertical exchanges 3) buy-side marketplaces 4) functional exchanges 5) sell-side marketplaces

2

In the _____ marketplace model, organizations attempt to sell their products or services to other organizations electronically. 1) buy-side 2) sell-side 3) group purchasing 4) desktop purchasing 5) electronic exchange

2

In traditional commerce, one or more of the following can be digital: the product or service, the process, and the delivery agent. 1) True 2) False

2

In which of the following business models do businesses request quotes from suppliers and use B2B with a reverse auction mechanism? 1) find-the-best-price 2) electronic tendering system 3) name-your-own-price 4) online direct marketing 5) affiliate marketing

2

Internet fraud has not grown as fast as the Internet itself. 1) True 2) False

2

The buy-side marketplace is similar to the business-to-consumer model. 1) True 2) False

2

Which of the following is a problem that e-commerce can cause for the airline industry? 1) Too many fares 2) Mistakes in fares 3) Too few fares 4) No fares offered on certain routes 5) Too many fares offered on certain routes

2

You can make a purchase in a referral mall. 1) True 2) False

2

You decide to start a landscaping business called Trim Grass. You type www.TrimGrass.com in a Web browser, and no page with that name appears. The domain name is therefore available. 1) True 2) False

2

_____ use credit card numbers, transmitted electronically over the Internet, to pay for goods and services. They are either unencrypted or encrypted, with coded data readable by an intermediary between the buyer's and seller's banks. 1) Electronic checks 2) Electronic credit cards 3) Electronic cash transactions 4) Electronic wallets 5) Electronic debit cards

2

In _____ auctions, there is one buyer who wants to buy a product. Suppliers submit bids, and the lowest bid wins. 1) forward 2) static 3) reverse 4) physical 5) simple

3

In _______ e-commerce, the sellers and buyers are organizations. 1) government-to-citizen 2) consumer-to-consumer 3) business-to-business 4) business-to-consumer 5) consumer-to-business

3

Internet advertising improves on traditional advertising in all of the following ways except: 1) Internet ads can be updated at any time at minimal cost. 2) Internet ads can reach large numbers of potential buyers all over the world. 3) Internet ads are always more effective than other types of advertising. 4) Internet ads can make effective use of multimedia. 5) Internet ads are current.

3

Refer to IT's About Business 9.4 - Can Simple Disrupt Traditional Banking?: Simple was founded on the idea that __________________. 1) traditional banks need to also have on online presence 2) traditional banks do not have to have to be accessible online to provide good customer service 3) traditional banks do not provide adequate online and mobile tools 4) traditional banks do not work in the Internet age

3

The advantages of electronic commerce for consumers include all of the following except _____________. 1) You can buy from home 24 hours per day, 7 days per week 2) You have a wider variety of products to choose from 3) You typically cannot access additional information, so you do not have information overload 4) You can easily compare prices and features 5) You can find unique items

3

Which of the following is not an effect that E-commerce has had on organizations? 1) E-commerce enables smaller businesses to operate in areas dominated by larger companies. 2) E-commerce increases the number of potential customers to whom the company can market its products. 3) E-commerce is a costly medium for increasing market share. 4) E-commerce removes many barriers for start-up businesses. 5) E-commerce makes it easy to reach customers around the world.

3

Which of the following is not an electronic commerce application? 1) home banking 2) buying stocks 3) evaluating an employee 4) conducting an auction 5) buying real estate

3

You decide to start a landscaping business called Trim Grass. Some of your residential clients would like to pay their bills online. Which of the following methods will not be appropriate for this type of payment? 1) Electronic checks 2) Electronic credit cards 3) Purchasing cards 4) Person-to-person payments 5) Stored-value money cards

3

You decide to start a landscaping business called Trim Grass. You created a Web site, but it doesn't seem to be attracting any clients. So, you decide to explore advertising on the Web. Which of the following advertising methods probably would not be beneficial? 1) Banner ads 2) Pop-up or pop-under ads 3) Spamming 4) Permission marketing 5) Viral marketing

3

_____ auctions employ a request for quotation. 1) Forward 2) Static 3) Reverse 4) Physical 5) Simple

3

_____ offer(s) consumers incentives to accept advertising and e-mail voluntarily. 1) Viral marketing 2) Personalized marketing 3) Permission marketing 4) Paper catalogs 5) Direct mail

3

A _____ is automatically launched by some trigger and appears behind the active window. 1) keyword banner 2) random banner 3) pop-up ad 4) pop-under ad 5) text box

4

If you are a worker managing your fringe benefits over your company's intranet, you are engaging in _________ e-commerce. 1) business-to-business 2) business-to-consumer 3) consumer-to-consumer 4) business-to-employee 5) government-to-citizen

4

Refer to Closing Case 2 - The Omni-Channel Strategy to Compete with Amazon: _______ is using store locations as nodes in a broad distribution network that includes storage warehouses and fulfillment centers for online orders. 1) Best Buy 2) Gap 3) Sears 4) WalMart

4

The degree of digitization relates to all of the following except: 1) the product or service sold 2) the process by which the product is produced 3) the delivery agent or intermediary 4) the size of e-commerce transactions 5) none of the above

4

_____ refers to online word-of-mouth marketing. 1) Permission marketing 2) One-to-one marketing 3) Personalized marketing 4) Viral marketing 5) Direct mail

4

_____ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or trademark belonging to someone else. 1) Domain spoofing 2) Domain masquerading 3) Domain tasting 4) Cybersquatting 5) Domain fraud

4

You decide to start a landscaping business called Trim Grass. One of your services will be to perform fertilizer treatments. You will need to buy a great deal of fertilizer for your many clients. You can use all of the following methods to purchase the fertilizer except ____________. 1) Forward auction 2) Reverse auction 3) Name your Own Price 4) Electronic Marketplace 5) Multichanneling

5

_____, which is a broader concept than _____, is the buying and selling of goods and services, as well as servicing customers, collaborating with business partners, and performing transactions within an organization. 1) Business-to-business electronic commerce, business-to-customer electronic commerce 2) Electronic commerce, electronic business 3) Business-to-customer electronic commerce, business-to-business electronic commerce 4) Business-to-business electronic commerce, intrabusiness electronic commerce 5) Electronic business, electronic commerce

5

Banners are the most common form of advertisement on the Internet. 1) True 2) False

1

Cybersquatting is the practice of registering or using a domain name for the purpose of profiting from the goodwill that belongs to someone else. 1) True 2) False

1