comm exam 3
Fear appraisal
message that attempts to influence behavior through threat of impending danger or harm
Heuristic: I see this everywhere so it must be true
availability
Heuristic: going with your gut without thinking it through (feel)
Affect
View which claims everybody should be trained in rhetoric
Amoral
View which claims rhetorical communication has no ethical value
Amoral
View which values freedom of speech
Amoral
Heuristic: taking an initial stance and adjusting with new evidence
Anchoring with Adjustment
What type of route will be used when the message is both motivated and able?
Central route (enduring change)
Heuristic: this makes me think go that so I will choose it (memories)
Association
Lazy thinker
COGNITIVE MISER (peripheral route)
Which dimension of ethos is concern, empathy and consideration
Caring
Which dimension of ethos is integrity, honesty, goodness
Character
Power base using punishment
Coercive
Which dimension of ethos is intelligence, knowledge, expertise and background
Competence
attitude, intention and or change in behavior
Danger Control
Type of Ethics which restricts speech with social pressure
Democratic
Type of Ethics which uses amoral ethic and encourages free speech
Democratic
Credibility assigned during speech
Derived Ethos
Heuristic: Elimination one option from consideration
Elimination by aspect
Power base using knowledge/ expertise
Expert
derived ethos based on use of humor
Humor
Heuristic: overestimating the control we have over a situation
Illusion of control
Credibility assigned prior that is influenced by background, characteristics and sponsorship
Initial ethos
Power base using position
Legitimate
Heuristic: Avoiding loss/ risk by maintaining status Quo
Loss & Risk aversion
View which claims only good people should be trained in rhetoric
Moral
View which claims people can't be trusted to make their own designs based off of rhetoric
Moral
View which claims rhetorical communication has ethical value
Moral
Which type of route will be chosen when message is not motivated?
Peripheral (temp change)
Heuristic: accepting something bc it is proposed by a higher authority
Power Differential
Power base using relationship
Referent
Power base using benefits
Reward
derived ethos based on evidence, organization and deliver
Rhetorical choices
Heuristic: being OK with an option
Satisficing
Heuristic: Being OK with an option for now
Temporizing
Credibility assigned after high ethos loses impact over time
Terminal ethos
Type of Ethics that uses moral ethic and rustics communication often by coercion
Totalitarian
Heuristic: reducing options to 2, then choosing between them
Us vs. them
Derived ethos based off establishing common ground
common ground
which part of eppm uses High susceptibility, severity and efficacy
danger control
which part of eppm uses change of behavior as the primary concern
danger control
Which part of eppm uses high susceptible and efficacy and low severity
disregard
which part of eppm uses high severity and low susceptibility and efficacy
disregard
which part of eppm uses no fear after a threat appraisal?
disregard
Threat appraisal
evaluating the possibility and degree of threat
Defensive avoidance for reactants to minimize experience of fear
fear control
which part of eppm uses high susceptibility and severity but low efficacy
fear control
which part of eppm uses managing fear as the primary concern
fear control
Derived ethos based on fear
fear: depends on initial ethos
Which type of route chosen when message is motivated but not able?
peripheral (temp change)
Ethos has the most impact in the --- term
short
Type of Ethics which restricts speech with laws and force
totalitarian