Concepts Assessment 2
Which of the following scenarios represents a customer acquisition cost of $100?
A company spends $100,000 on advertising and marketing in one month. They gain 1,000 new customers in that month.
What is a key difference between business-to-government (B2G) transactions and other types of e-commerce?
B2G transactions involve prenegotiated contracts.
The e-commerce company with the highest revenue is based in which country?
China
What does business-to-consumer (B2C) e-commerce replace?
brick-and-mortar store locations
Online marketplaces where one consumer sells to another consumer are called
consumer-to-consumer (C2C).
As e-commerce continues to develop, many retailers are likely to maintain some type of "brick-and-mortar" store or physical location primarily because
consumers expect integrated shopping experiences that include face-to-face options.
According to research by Risk Based security, there were 2037 publicly reported data breaches
in the first half of 2020.
An online photo printing company can temporarily lose its e-commerce ubiquity if
its website crashes due to a coding error or attack by hackers.
Built on real-time geodata and information provided from wireless mobile devices, ________ are widely used in m-commerce.
location-based services (LBS)
What is a key advanced technology behind CRM analytics?
online analytical processing
E-commerce ________ includes creating marketing messages that contain the individual's name, appeal to his/her interests, and take their purchase behavior into account.
personalization
Saraiya runs a small café. She would like to start placing small ad buys on social media and hires an analytics firm to determine which platforms she should advertise on. What type of cost would this be considered?
social media implementation cost
M-commerce is a subset of
traditional e-commerce
Manuel runs a small business that paints residential interiors. He has decided most of his current customers can best be reached by sending out a seasonal email newsletter. He will target new customers by placing ads on Facebook targeted at people located within 20 miles of his business who have searched for house painters. Where would he place this information on an e-commerce presence map?
type of presence
Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is referred to as
user-generated
To remain relevant in today's e-commerce landscape, many businesses use progressive ________ applications to undertake m-commerce.
web
