Consumer Behavior
What are the Diffusion Innovations Categories?
1) Innovators 2) Early Adopters 3) Early Majority 4) Late Majority 5) Leggards
The degree to which an immigrant has adopted to his or her new culture is known as
Acculturation
Which of the following is a CURRENT American value?
Active
which of the following is a factor determining a reference group's influence on a consumer?
All above is correct
Environmental concerns don't guarantee purchase of green products. Negative perceptions are on the rise due to beliefs that green products are
All of the above
Which of the following is considered a symbol that has varying meaning across cultures?
All of the above
Gay consumers, like heterosexuals, vary in term of
All of these choices are correct
since women are quite diverse as a group, what other factors must marketers also consider when designing marketing communications
All of these choices are correct
Which of the following statements is true regarding ethnic subcultures?
All subcultures are very diverse, and general descriptions do not apply to all members.
Which of the following statements is FALSE regarding the religious/secular value in American society?
America is basically a religious society
Which of the following statements is FALSE regarding Americans' environment-oriented values?
Americans traditionally have not been very receptive to change
which subculture is the most diverse group, with numerous nationalities, languages and religions?
Asian Americans
the largest most diverse generational segment is
Baby boomers
A nongeographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm is known as a
Brand community
Target stores give one percent of a customer's purchase to a school of their choice if they use a Target Visa credit card to pay for their purchases. Target will also donate one-half percent of all other purchases made on that card. This is an example of _____.
Cause-related marketing
In which country is the concept of guanxi, which involves personal relationships, an important consideration?
China
Much of the American value system and the resultant political and social institutions are derived from the ____ beliefs of the early settlers.
Christian
Which African American market segment identified by Yankelovich is teens living at home, over half raised by a single parent, tech-savvy, and brand conscious, especially those brands popular with their culture?
Connected black teens
Which of the following statements is false regarding word-of-mouth (WOM) communications?
Consumers generally trust advertising as much as they do WOM.
Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study
Cultural values
___ is the complex whole that includes knowledge, belief, art, law, morals, and any other capabilities and habits acquired by humans as members of society
Culture
Age, gender, education. occupation, and income are examples of variables
Demographic
The U.S. is comprised of a culture that accepts a wide array of personal behaviors and attitudes, foods, dress, and other products and services. Thus, the U.S. values
Diversity
which of the following statements regarding education is false
Education does not influence how one thinks, makes decisions and relates to others
_Subcultures are defined as those whose members' unique shares behaviors are based on a common racial, language, or national background
Ethnic
Cultures are static and rarely change
False
___ is the process by which decisions that directly or indirectly involve two or more family members are made
Family decision making
A _______ has at least two members related by birth, marriage, or adoption, one of whom is the householder(i.e., the one who owns or rents the residence).
Family household
Tony and Katie are in their 50s, and both have careers that keep them very busy; however, their children are growing, so they have more free time and money than they used to have. Which product or service are they likely to spend less money on than they have in the past?
Food at home
The generation born between 1995 and 2009 is referred to as
Generation Z
Health Valley is a brand of food products that uses all-natural and organic ingredients. Moreover, they only purchase grain from organic farms. They state on their packages that "organic farming helps keep our food pure and protects our land and water from harmful substances. By supporting dozens of small organic farms, Health Valley helps protect a way of life for these family farmers and helps ensure a safe and healthier Earth for you and your children." This is an example of
Green Marketing
The practice whereby a firm promotes environmental benefits that are unsubstantiated and on which they don't deliver is known as
Greenwashing
when a couple has children, expenditures on which of the following do not usually decrease?
Health care
which of the following is the most significant ethnic subculture in the united states?
Hispanic
Most families pass through an orderly progression of stages, each with its own characteristics, financial situation, and purchasing patterns, which is the basic assumption underlying the ______ approach.
Household life cycle (HLC)
which of the following is not a reason why the population of the United states has grown steadily since 1960
Increasing birth rate for most of the period between 1960 and today
Which social class consists of office workers, school teachers, lower-level managers, Plumbers, and factory supervisors?
Middle class
______ Accurse when a child learns appropriate, or inappropriate, consumption behaviors by observing others.
Modeling
Jill is a breast cancer survivor. She posts a blog, which is her online journal, on a site that is specifically for others to share their experiences and support one another. She and others discuss products that help them deal with the side effects of their treatments as well as products that can help them maintain their self-esteem (e.g., wigs). Jill is participating in a(n) _____.
Online community.
John doesn't know very much about electronic equipment, but he wanted to get his girlfriend wireless headphones for her birthday. his roommate , hank knowns all about these types of products and made a recommendation to john. for this product category, Hank is known as a(n)
Opinion Leader
What are the 2 major ways time varies between cultures?
Perspective and Interpretation
which of the following is not an adopter category?
Procrastinators
Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?
Reference group' O
According to the pew Hispanic center, which generation of Hispanic adults was born in the united state to immigrant parents. is more likely than the previous generation to identify themselves as Americans, is Equally split between bilinguals and English as their primary language, and is somewhat less likely to ascribe to traditional values
Second-generation adults
Which of the following is a household factor that influences purchase and consumption behavior?
Structure of household unit, stage of the household life cycle, and household decision process.
A segment of a significant culture whose members share distinguishing values and patterns of behavior is known as a(n)
Subculture
What has been found to improve the results of cause-related marketing programs?
The fit between the company and the cause
A family purchase decision differs from an organizational decision in
The level of emotion involved
Karen and her kids were hungry and were trying to decide where to eat for dinner. after several minutes of bickering, Karen decided where they were going to go. Her children balked at her decision and asked why she got to decide, and she said, "because l'm your mother and l said so which approach did Karen use to resolve this family conflict?
Use of authority
Erica and her family decided that is was just too much strain on them for Erica to work outside the home. Even though she was a successful attorney and they enjoyed the good things in life, her family made a conscious decision to reduce their reliance on consumption and material possessions. This behavior has been termed.
Voluntary simplicity
which social class consists of skilled and semiskilled factory, service, and sales workers?
Working class
Julie and Bart are both in their late 20s and recently married. They have no children and are learning how to make joint decisions. recent purchase/ service decisions were related to household furnishings, a washer and dryer, and insurance coverage. which stage of the household life cycle are they experiencing
Young married
which of the following is not an adopter category?
all correct
Which of the following are bases for subcultures in the united states
all of these choices are correct
The process in which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplaces is known as
consumer socialization
Carla and John are both children, but they use their family's electronic equipment. They did not play much of a role in the purchase decision on which brands to buy, but their parents did consider their needs when deciding on which products and brands to purchase. in terms of family purchase roles, what role do these children play?
influencer and user
Stan has noticed that his car is not working properly and is getting expensive to repair. thus, he gathered his family together to discuss the purchase of a new automobile. in terms of the family purchase role, which one best describes Stan's actions?
initiator
For which product category would a reference group's influence be strongest?
running shoes
Clara had an unpleasant experience at a local restaurant at lunch one day. she went back to work and told all her coworkers about this experience, and many of them said they would never go back to that restaurant. which type of communication is this an example of?
word-of-mouth
