Consumer Behavior Chapter 12

Social class and income

The best predictor of major expenditures that do not have statues or symbolic value is___

Gender

All of the following are important components of social class EXCEPT for ___

Japan

Of the countries listed below, which is thought to be highly status- conscious

Discretionary income

Money available to a household over and above what is required to have a comfortable standard of living is called____

Status Symbols

When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are brought and displayed as marketers of social class, they are____

Taste Culture

____describes consumers in terms of their aesthetic and intellectual preferences.

Consumer confidence

____measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.

Occupational prestige

___is a system in which we define people by what they do for a living