Consumer Behavior Chapter 12

Réussis tes devoirs et examens dès maintenant avec Quizwiz!

Social class and income

The best predictor of major expenditures that do not have statues or symbolic value is___

Gender

All of the following are important components of social class EXCEPT for ___

Japan

Of the countries listed below, which is thought to be highly status- conscious

Discretionary income

Money available to a household over and above what is required to have a comfortable standard of living is called____

Status Symbols

When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are brought and displayed as marketers of social class, they are____

Taste Culture

____describes consumers in terms of their aesthetic and intellectual preferences.

Consumer confidence

____measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.

Occupational prestige

___is a system in which we define people by what they do for a living


Ensembles d'études connexes

Government Chapter 9: Political Parties, Government Chapter 10: Interest Groups and Lobbying, Government Chapter 11: Congress, Government - Chapter 12: The Presidency

View Set

Leadership, Managing, and Delegating PrepU Questions

View Set

Chapter 46 - Gastric and Duodenal Disorders

View Set

8th U.S. History Test 7 Chapter14

View Set

CS 455 CH 31, 34, 35, Polya, No silver bullet

View Set