Consumer Behavior Chapter 12
Social class and income
The best predictor of major expenditures that do not have statues or symbolic value is___
Gender
All of the following are important components of social class EXCEPT for ___
Japan
Of the countries listed below, which is thought to be highly status- conscious
Discretionary income
Money available to a household over and above what is required to have a comfortable standard of living is called____
Status Symbols
When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are brought and displayed as marketers of social class, they are____
Taste Culture
____describes consumers in terms of their aesthetic and intellectual preferences.
Consumer confidence
____measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.
Occupational prestige
___is a system in which we define people by what they do for a living