Consumer Behavior Chapter 3 quiz questions
_______ are based on performance criteria over which the individual has some degree of control.
Achievement roles
The behaviors considered appropriate for males and females in a given society are known as
Gender roles.
_________ is done to enhance the welfare of individuals or society without direct benefit to a firm.
Social marketing
Which of the following is true regarding changes in American cultural values?
There is substantial variance in values across individuals and groups.
_________ is consumers' efforts to reduce their reliance on consumption and material possessions.
Voluntary simplicity
Leigh is working on a research project for her marketing class, and her assignment is to study how Americans' values with respect to sensual gratification and abstinence have changed in the past 50 years. Which of the following would give her the best insight into these changes?
advertising, movies, and video games
When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?
after the end of World War II
Karen believes in cause-related programs, but she doesn't always act accordingly. That is, she likes to patronize retailers that claim to donate a portion of her purchases to charity, but she only shops there when it is convenient for her to do so. Which consumer group would Karen belong?
balancer
Lakeisha is an architect, and her husband, Timothy, is an engineer. Both are in their early 30s. They represent a growing percentage of the workforce along with others who generate new ideas and technologies for a living or engage in complex problem solving. Lakeisha and Timothy are part of the
creative class.
A shift back to an emphasis on postponed gratification in America would most likely
decrease the use of credit.
Which is a product or service that often needs modification when targeting gay consumers?
financial services
The practice whereby a firm promotes environmental benefits that are unsubstantiated and on which they don't deliver is known as
greenwashing.
Which of the following is one of the defining characteristics of American society?
individualism
Which is not a reason why Americans work long hours?
minimum wage is higher the more hours worked
Which changing American value has been blamed for the fact that people age 18 to 40 are most likely to admit that they are spending beyond their comfort range?
the shift toward immediate gratification
Catherine is married and a mother of two children. She has decided to forego her own career to stay home with her children until they are grown and on their own. Both she and her husband have decided that it is best for their family for him to assume the responsibility for providing financial security for them while she takes care of the home and family. Catherine would be classified as which type of woman?
traditional
Lisa is a single mother of two and works two jobs to provide for her family and derives little or no satisfaction from employment. To which market segment would Lisa belong?
trapped working woman
