Consumer Behavior Exam 1

ncouraging shoppers to touch a product encourages them to imagine owning that​ product, and researchers have found that people value things more highly if they own them. This is known as​ ________. A.the touch factor B.the endowment effect C.haptic sense D.natural user interface E.Kansei engineering

A.the touch factor

_______ is a term referring to Web sites with unflattering domain names specifically created for use by irritated customers. AGripe sites B.Consumer communities C.Marketplace sentiments D.Complaint blogs E.Influencers

A, Gripe sites

Which of the following is the term for​ "greasing the​ wheels" or giving gifts for getting business from suppliers or​ customers? A.Bribery B.Transactions CMarket manipulation D.Business development E.Fertilizing

A. bribery

The Internet allows users to share opinions and recommendations in which type of​ forum? A.Consumption communities B Market segmentation communities C. Brand loyalty communities D.Lifestyle communities E.Exchange theory communities

A. consumption communities

Which of the following is a strategy designed to disrupt efforts of the corporate world to influence the cultural​ landscape? A.Culture jamming B.Slacktivism C.Social marketing D.Transformative research E.Corporate social responsibility

A. culture jamming

Which of the following has been identified as one of the biggest influences on consumer​ behavior? A.The digital revolution B.The horizontal revolution C.Mass production D.Net neutrality E.Politics

A. digital revolution

Which of the following helps to moderate the relationship between our experience with a product and our level of judgement​ confidence? A.Haptic senses B.Natural interface C.Kansei engineering D.Phonemes E.The endowment effect

A.Haptic senses

Which of the following terms refers to a stimulus below the level of the​ consumer's awareness? A.Subliminal perception B.Psychophysics C.Consumer manipulation D.Subliminal persuasion E.Below threshold

A.Subliminal perception

Which of the following refers to the rebirth of the Internet as a​ social, interactive medium rather than a​ one-way transmission of information. A.Web 2.0 B.The digital revolution C.​E-commerce D.Search platforms E.Social networking

A.Web 2.0

A global survey by Nielsen reported that consumers prefer to purchase from companies when the company​ ________. A.behaves ethically B.pays higher wages than the average employer C.has most of its products made in China D.is profitable E.hires workers with disabilities

A.behaves ethically

The term used to describe the standards against which most people in a culture judge what is right or what is wrong is which of the​ following? A.Justice B.Ethics CHonesty D.Fairness E.Integrity

B. ethics

The marketing concept that says twenty percent of users account for eighty percent of sales is called​ ________. A.customer loyalty ratio B.the​ 80/20 rule C.the rule of the minority D.the​ 20/80 rule E.demographics

B. the 80/20 rule

Collecting and analyzing consumer information is part of which of the​ following? A. Consumer influencers B.Database marketing CTransaction theory D. Relationship marketing E. Lifestyle branding

B.Database marketing

According to role​ theory, what is the relationship between a person and a product that is a part of the​ user's daily​ routine? A.Nostalgia B.Interdependence C.​Self-concept D.Connectedness E.Love

B.Interdependence

The designers of the Mazda Miata focused on young drivers who saw their car as an extension of their body. Mazda utilized which of the following to design the​ car? A.Signature design B.Kansei engineering C.The endowment effect D.Natural user interface E.Functional design

B.Kansei engineering

Which of the following is the United​ Nations' term for a metropolitan area with a total population greater than 10​ million? A.Urban sprawl B.Megacity C.Metropolitan hub D.Metropolis E.Megalopolis

B.Megacity

Which of the following is the process of identifying the source of a product and its​ creator? A.Consumerism B.Provenance C.Economic information D.Symbolic affiliation E.Phishing

B.Provenance

In addition to tracking​ consumers' buying​ habits, how do marketers utilize database​ marketing? A.To better identify the advantages of one product over another B.To tailor messages to consumer wants and needs C.To increase the speed of repeat sales D.To generate a new consumer base E.To measure the​ long-term potential of new products

B.To tailor messages to consumer wants and needs

When wearing a pair of shoes with the Nike​ "swoosh," a person is making​ ________. A.a​ low-cost choice B.a lifestyle statement C.a generic brand choice D.use of a style best suited to formal wear E.a choice based on research

B.a lifestyle statement

The Pillsbury Doughboy and​ Kellogg's Tony the Tiger are examples of​ ________. A.movie characters B.brand personalities in popular culture Ccelebrities D.product competitors E.sports stars

B.brand personalities in popular culture

Based on the Pyramid of Consumer​ Behavior, the fields near the bottom concentrate on​ ________. A.individual consumers B.collective consumption patterns C.​micro-issues D.​mini-consumption issues E.individual buying habits

B.collective consumption patterns

The deeper meanings of a product are usually created through which of the​ following? A.Advertising B.Packaging C.Brand image D.Public Relations E.Price

C. brand image

According to one of the fundamental premises of consumer​ behavior, why do people often buy​ products? A.For improved quality of life B.To improve a task C.For their meaning D.For the basic functions of the product E.To support megacities

C. for their meaning

Which of the following terms refers to people who are used or​ exploited, willingly or​ not, for commercial gain in the​ marketplace? A.Cyberterrorists B.Social media addicts C.Consumed consumers D.Cyber bullies E.Compulsive consumers

C.Consumed consumers

Which of the following represents a physiological or psychological dependency on a product or​ service? A.Social media terrorism B.Phantom vibration syndrome C.Consumer addiction D.Compulsive consumption disorder E.Compulsive shopping disorder

C.Consumer addiction

Which of the following is represented by​ self-concept attachment, nostalgic​ attachment, interdependence, and​ love? A.Brand awareness B.Cultural environment C.Consumer brand relationship D.Pop culture E.Role theory

C.Consumer brand relationship

Researchers have found that consumers are more likely to recognize brand names that begin with a hard consonant. This is reflective of which of the​ following? A.Alliteration B.Sound bites C.Sound symbolism D.Audio influence E.Sound watermarking

C.Sound symbolism

________ focuses on such topics as​ materialism, consumption of dangerous​ products, and compulsive consumption. A.Corporate social responsibility​ (CSR) B.Consumerism C.Transformative consumer research​ (TCR) D.Social marketing E.Cause marketing

C.Transformative consumer research​ (TCR)

When a business uses a strategy that allows them to provide​ profit, return benefits to the​ community, and minimize damage to the​ environment, which type of strategy is being​ utilized? A.Lifestyles of health and sustainability​ (LOHAS) B.Green marketing C.Triple​ bottom-line orientation D.Conscientious consumerism E.Sustainability

C.Triple​ bottom-line orientation

Based on the Pyramid of Consumer​ Behavior, the fields closer to the top concentrate on​ ________. A.geographic consumption trends B.consumption patterns of a culture C.individual consumer issues D.macro issues E.collective activities

C.individual consumer issues

From a consumer behavior​ perspective, people often buy products not for what they​ do, but for​ ________. A. what they cost B. the pleasing color C.what the product means D. what they are advertised to do E. the desire to buy something

C.what the product means

Which of the following is the term that refers to the point at which stimuli is strong enough to make a conscious​ impact? A.Perception B.Psychophysics CSensory threshold D.Absolute threshold E.Exposure

CSensory threshold

The text cites​ ___________________as a major contributor to a​ company's competitive advantage. A.convenience B.a Web site C.advertising D.a high level of customer satisfaction E.​low-cost leadership

D. a high level of customer satisfaction

Social media platforms have helped to create a belief in the ability to freely interact with others and to allow the sharing of content. This enables which of the​ following? A.A culture of paradigms B.Net neutrality C.Political consumerism D.A culture of participation E.A productivity orientation

D.A culture of participation

Which of the following is a type of destructive consumer behavior in which people deliberately deface or mutilate products and​ services? A.Compulsive consumption B.Shrinkage C.Consumer addiction D.Anticonsumption E.Cyberterrorism

D.Anticonsumption

Researchers who study consumer behavior by considering macro issues may concentrate on which of the​ following? A.Brand loyalty B.Paradigm shifts C.Individual consumer behavior D.Consumption patterns of subcultures E.Perceived value

D.Consumption patterns of subcultures

Which of the following terms refers to the meanings that we assign to sensory​ stimuli? A.Closure principle B.Semiotics C.Schema D.Interpretation E.Interpretant

D.Interpretation

Which of the following best describes the concept of​ greenwashing? A Developing a lifestyle of health and sustainability B.Developing a promotion of environmentally friendly products C.Selling only items needed for survival and​ well-being D.Making false or exaggerated claims about how environmentally friendly a product is E.Practicing sustainable behaviors

D.Making false or exaggerated claims about how environmentally friendly a product is

Marketers who build a bond between the brand and the consumer are subscribing to which of the following types of​ marketing? A.Ethnic marketing B.Lifestyle marketing C.Cause marketing D.Relationship marketing E.Database marketing

D.Relationship marketing

The extent to which the processing of a message is devoted to specific stimuli is a function of​ _____. A.thresholds B.​Weber's Law C.embeds D.attention levels E.subliminal perception

D.attention levels

Researchers have found that sensations we experience when considering a product subtly influence how we think about that product. This is known as​ _____. A.function B.design and form C.possession D.context effects E.hedonic consumption

D.context effects

A company should encourage customers to voice their complaint because if the company can collect valuable insights about​ customers' experiences, the company will avoid escalating​ problems, and​ ________. A.the company can work on new strategies B.the company avoids social media blogs C.the company can learn who is responsible for the problem D.the company gets the opportunity to respond and correct the situation E.the customer has a chance to explain his or her experience

D.the company gets the opportunity to respond and correct the situation

Which of the following states that the stronger the initial​ stimulus, the greater the change needs to be for us to notice​ it? A.​Solomon's Law B.Differential threshold C.The law of cause and effect D.​Weber's Law E.​Kansei's Law

D.​Weber's Law

Which sensory cue takes place in the limbic system of the​ brain, allowing us to experience immediate​ emotion? A.Sound B.Color C.Taste D.Touch E.Scent

E. Scent

Color combinations that come to be strongly associated with one corporation or brand are known as which of the​ following? A.Limbic system B.Color forecasts C.Custom colors D.Trade color E.Trade dress

E. Trade Dress

Which of the following is a specific manifestation of something that personal and cultural factors​ determine? A.Necessity B.Practicality C.Need D.Notion E.Want

E. Want

By specifically defining a market segment based on identifying a​ product's most faithful​ users, a company can work to build​ _____. A.velocity B.demographics C.database marketing D.social class awareness E.brand loyalty

E. brand loyalty

​Today, researchers are finding that people prefer additional experiences to additional possessions as their income rises. In this​ environment, __________ is function. A.visual B.sound C.color D.taste E.form

E. form

When researching consumer​ behavior, which type of research is focused on the individual consumer rather than larger groups or collective​ activities? A.Paradigms B.Positivism C.Macro D.Interpretivism E.Micro

E. micro

The field of expertise of the​ ________ will determine the perspective of the consumer behavior findings. A.subjects B.funding source C.respondent D.organization E.researcher

E. researcher

To improve corporate social​ responsibility, some firms use a strategy that aligns a brand with a​ cause, leading to increased business and societal benefits. Which type of marketing tactic is​ this? A.Social marketing B.Transformative marketing C.Participatory marketing D.Interdisciplinary marketing E.Cause marketing

E.Cause marketing

Which of the following represents the minimum point at which the sensory system is able to detect changes between two or more​ stimuli? A.Subliminal perception B.Psychophysics C.Sensory overload D.Absolute threshold E.Differential threshold

E.Differential threshold

Economies that struggle to adapt from a centralized economy to a free market​ system, resulting in rapid changes in​ social, political, and economic​ dimensions, are also known as which of the​ following? A.Materialistic economies B.Decreased curations C.Increased marketplace sentiments D.Advanced economies E.Transitional economies

E.Transitional economies

Because consumer behavior is studied from many different​ perspectives, it is considered​ ________. A.rigorous B.a narrow field of study C.an undisciplined field D.a young field of study E.an interdisciplinary field

E.an interdisciplinary field

The three stages that make up the process of perception include​ _____________, attention, and interpretation. A.psychophysics B.thresholds Cstimulus D.affect E.exposure

E.exposure

Some people charge that​ marketers, by linking products to desirable social​ attributes, foster​ a(n) ________ where what we own defines our value as a person. A.consumerspace B.artificial need C.​producer-controlled market D.consumption community E.materialistic society

E.materialistic society

The ability of people to voice their opinions about​ products, brands, and companies on​ blogs, podcasts, and social networking sites is based on​ ________. A.Yahoo.com B.a Web platform C.dedicated blog sites D.Google search E.​user-generated content

E.​user-generated content

What does an organization use to identify the specific group of consumers who would be interested in a product or​ service? A.Market segmentation strategies B.Brand loyalty ratings C.Exchange theory D.Demographics E Consumption communities

a. market segmentation

Most marketers recognize that consumer behavior is​ _______________. A. an ongoing process B.in a retail setting C. at the time of purchase D.a result of effective advertising E. in services rather than goods transactions

a. ongoing process

Exchange theory focuses on​ ________. A.the actual transaction in which something of value is exchanged B.the consumer rather than the producer C.​business-to-business (B2B) exchange rather than​ business-to-consumer (B2C) exchange D.issues that influence the consumer before the purchase E.the entire consumption process

a. the actual transaction in which something of value is exchanged

Marketers who have realized that a key to success is building​ long-term efforts between customers and product lines focus on which type of​ marketing? A.Volume B.Velocity C Relationship D. Demographic E. Popular culture

c. relationship

________ takes the view that people take on many different characters and will alter their buying decisions depending upon the particular character​ they're playing. A.Segmentation B.Popular culture theory C.Role theory D. Consumption choice theory E. The consumption process

c. role theory

Influences that affect consumer choices​ before, during, and after a purchase are stages in which of the​ following? A.Buyer behavior B.Market segmentation C.The consumption process D.Consumption E.Transactions

c. the consumption process