Consumer Behavior Exam 1
ncouraging shoppers to touch a product encourages them to imagine owning that product, and researchers have found that people value things more highly if they own them. This is known as ________. A.the touch factor B.the endowment effect C.haptic sense D.natural user interface E.Kansei engineering
A.the touch factor
_______ is a term referring to Web sites with unflattering domain names specifically created for use by irritated customers. AGripe sites B.Consumer communities C.Marketplace sentiments D.Complaint blogs E.Influencers
A, Gripe sites
Which of the following is the term for "greasing the wheels" or giving gifts for getting business from suppliers or customers? A.Bribery B.Transactions CMarket manipulation D.Business development E.Fertilizing
A. bribery
The Internet allows users to share opinions and recommendations in which type of forum? A.Consumption communities B Market segmentation communities C. Brand loyalty communities D.Lifestyle communities E.Exchange theory communities
A. consumption communities
Which of the following is a strategy designed to disrupt efforts of the corporate world to influence the cultural landscape? A.Culture jamming B.Slacktivism C.Social marketing D.Transformative research E.Corporate social responsibility
A. culture jamming
Which of the following has been identified as one of the biggest influences on consumer behavior? A.The digital revolution B.The horizontal revolution C.Mass production D.Net neutrality E.Politics
A. digital revolution
Which of the following helps to moderate the relationship between our experience with a product and our level of judgement confidence? A.Haptic senses B.Natural interface C.Kansei engineering D.Phonemes E.The endowment effect
A.Haptic senses
Which of the following terms refers to a stimulus below the level of the consumer's awareness? A.Subliminal perception B.Psychophysics C.Consumer manipulation D.Subliminal persuasion E.Below threshold
A.Subliminal perception
Which of the following refers to the rebirth of the Internet as a social, interactive medium rather than a one-way transmission of information. A.Web 2.0 B.The digital revolution C.E-commerce D.Search platforms E.Social networking
A.Web 2.0
A global survey by Nielsen reported that consumers prefer to purchase from companies when the company ________. A.behaves ethically B.pays higher wages than the average employer C.has most of its products made in China D.is profitable E.hires workers with disabilities
A.behaves ethically
The term used to describe the standards against which most people in a culture judge what is right or what is wrong is which of the following? A.Justice B.Ethics CHonesty D.Fairness E.Integrity
B. ethics
The marketing concept that says twenty percent of users account for eighty percent of sales is called ________. A.customer loyalty ratio B.the 80/20 rule C.the rule of the minority D.the 20/80 rule E.demographics
B. the 80/20 rule
Collecting and analyzing consumer information is part of which of the following? A. Consumer influencers B.Database marketing CTransaction theory D. Relationship marketing E. Lifestyle branding
B.Database marketing
According to role theory, what is the relationship between a person and a product that is a part of the user's daily routine? A.Nostalgia B.Interdependence C.Self-concept D.Connectedness E.Love
B.Interdependence
The designers of the Mazda Miata focused on young drivers who saw their car as an extension of their body. Mazda utilized which of the following to design the car? A.Signature design B.Kansei engineering C.The endowment effect D.Natural user interface E.Functional design
B.Kansei engineering
Which of the following is the United Nations' term for a metropolitan area with a total population greater than 10 million? A.Urban sprawl B.Megacity C.Metropolitan hub D.Metropolis E.Megalopolis
B.Megacity
Which of the following is the process of identifying the source of a product and its creator? A.Consumerism B.Provenance C.Economic information D.Symbolic affiliation E.Phishing
B.Provenance
In addition to tracking consumers' buying habits, how do marketers utilize database marketing? A.To better identify the advantages of one product over another B.To tailor messages to consumer wants and needs C.To increase the speed of repeat sales D.To generate a new consumer base E.To measure the long-term potential of new products
B.To tailor messages to consumer wants and needs
When wearing a pair of shoes with the Nike "swoosh," a person is making ________. A.a low-cost choice B.a lifestyle statement C.a generic brand choice D.use of a style best suited to formal wear E.a choice based on research
B.a lifestyle statement
The Pillsbury Doughboy and Kellogg's Tony the Tiger are examples of ________. A.movie characters B.brand personalities in popular culture Ccelebrities D.product competitors E.sports stars
B.brand personalities in popular culture
Based on the Pyramid of Consumer Behavior, the fields near the bottom concentrate on ________. A.individual consumers B.collective consumption patterns C.micro-issues D.mini-consumption issues E.individual buying habits
B.collective consumption patterns
The deeper meanings of a product are usually created through which of the following? A.Advertising B.Packaging C.Brand image D.Public Relations E.Price
C. brand image
According to one of the fundamental premises of consumer behavior, why do people often buy products? A.For improved quality of life B.To improve a task C.For their meaning D.For the basic functions of the product E.To support megacities
C. for their meaning
Which of the following terms refers to people who are used or exploited, willingly or not, for commercial gain in the marketplace? A.Cyberterrorists B.Social media addicts C.Consumed consumers D.Cyber bullies E.Compulsive consumers
C.Consumed consumers
Which of the following represents a physiological or psychological dependency on a product or service? A.Social media terrorism B.Phantom vibration syndrome C.Consumer addiction D.Compulsive consumption disorder E.Compulsive shopping disorder
C.Consumer addiction
Which of the following is represented by self-concept attachment, nostalgic attachment, interdependence, and love? A.Brand awareness B.Cultural environment C.Consumer brand relationship D.Pop culture E.Role theory
C.Consumer brand relationship
Researchers have found that consumers are more likely to recognize brand names that begin with a hard consonant. This is reflective of which of the following? A.Alliteration B.Sound bites C.Sound symbolism D.Audio influence E.Sound watermarking
C.Sound symbolism
________ focuses on such topics as materialism, consumption of dangerous products, and compulsive consumption. A.Corporate social responsibility (CSR) B.Consumerism C.Transformative consumer research (TCR) D.Social marketing E.Cause marketing
C.Transformative consumer research (TCR)
When a business uses a strategy that allows them to provide profit, return benefits to the community, and minimize damage to the environment, which type of strategy is being utilized? A.Lifestyles of health and sustainability (LOHAS) B.Green marketing C.Triple bottom-line orientation D.Conscientious consumerism E.Sustainability
C.Triple bottom-line orientation
Based on the Pyramid of Consumer Behavior, the fields closer to the top concentrate on ________. A.geographic consumption trends B.consumption patterns of a culture C.individual consumer issues D.macro issues E.collective activities
C.individual consumer issues
From a consumer behavior perspective, people often buy products not for what they do, but for ________. A. what they cost B. the pleasing color C.what the product means D. what they are advertised to do E. the desire to buy something
C.what the product means
Which of the following is the term that refers to the point at which stimuli is strong enough to make a conscious impact? A.Perception B.Psychophysics CSensory threshold D.Absolute threshold E.Exposure
CSensory threshold
The text cites ___________________as a major contributor to a company's competitive advantage. A.convenience B.a Web site C.advertising D.a high level of customer satisfaction E.low-cost leadership
D. a high level of customer satisfaction
Social media platforms have helped to create a belief in the ability to freely interact with others and to allow the sharing of content. This enables which of the following? A.A culture of paradigms B.Net neutrality C.Political consumerism D.A culture of participation E.A productivity orientation
D.A culture of participation
Which of the following is a type of destructive consumer behavior in which people deliberately deface or mutilate products and services? A.Compulsive consumption B.Shrinkage C.Consumer addiction D.Anticonsumption E.Cyberterrorism
D.Anticonsumption
Researchers who study consumer behavior by considering macro issues may concentrate on which of the following? A.Brand loyalty B.Paradigm shifts C.Individual consumer behavior D.Consumption patterns of subcultures E.Perceived value
D.Consumption patterns of subcultures
Which of the following terms refers to the meanings that we assign to sensory stimuli? A.Closure principle B.Semiotics C.Schema D.Interpretation E.Interpretant
D.Interpretation
Which of the following best describes the concept of greenwashing? A Developing a lifestyle of health and sustainability B.Developing a promotion of environmentally friendly products C.Selling only items needed for survival and well-being D.Making false or exaggerated claims about how environmentally friendly a product is E.Practicing sustainable behaviors
D.Making false or exaggerated claims about how environmentally friendly a product is
Marketers who build a bond between the brand and the consumer are subscribing to which of the following types of marketing? A.Ethnic marketing B.Lifestyle marketing C.Cause marketing D.Relationship marketing E.Database marketing
D.Relationship marketing
The extent to which the processing of a message is devoted to specific stimuli is a function of _____. A.thresholds B.Weber's Law C.embeds D.attention levels E.subliminal perception
D.attention levels
Researchers have found that sensations we experience when considering a product subtly influence how we think about that product. This is known as _____. A.function B.design and form C.possession D.context effects E.hedonic consumption
D.context effects
A company should encourage customers to voice their complaint because if the company can collect valuable insights about customers' experiences, the company will avoid escalating problems, and ________. A.the company can work on new strategies B.the company avoids social media blogs C.the company can learn who is responsible for the problem D.the company gets the opportunity to respond and correct the situation E.the customer has a chance to explain his or her experience
D.the company gets the opportunity to respond and correct the situation
Which of the following states that the stronger the initial stimulus, the greater the change needs to be for us to notice it? A.Solomon's Law B.Differential threshold C.The law of cause and effect D.Weber's Law E.Kansei's Law
D.Weber's Law
Which sensory cue takes place in the limbic system of the brain, allowing us to experience immediate emotion? A.Sound B.Color C.Taste D.Touch E.Scent
E. Scent
Color combinations that come to be strongly associated with one corporation or brand are known as which of the following? A.Limbic system B.Color forecasts C.Custom colors D.Trade color E.Trade dress
E. Trade Dress
Which of the following is a specific manifestation of something that personal and cultural factors determine? A.Necessity B.Practicality C.Need D.Notion E.Want
E. Want
By specifically defining a market segment based on identifying a product's most faithful users, a company can work to build _____. A.velocity B.demographics C.database marketing D.social class awareness E.brand loyalty
E. brand loyalty
Today, researchers are finding that people prefer additional experiences to additional possessions as their income rises. In this environment, __________ is function. A.visual B.sound C.color D.taste E.form
E. form
When researching consumer behavior, which type of research is focused on the individual consumer rather than larger groups or collective activities? A.Paradigms B.Positivism C.Macro D.Interpretivism E.Micro
E. micro
The field of expertise of the ________ will determine the perspective of the consumer behavior findings. A.subjects B.funding source C.respondent D.organization E.researcher
E. researcher
To improve corporate social responsibility, some firms use a strategy that aligns a brand with a cause, leading to increased business and societal benefits. Which type of marketing tactic is this? A.Social marketing B.Transformative marketing C.Participatory marketing D.Interdisciplinary marketing E.Cause marketing
E.Cause marketing
Which of the following represents the minimum point at which the sensory system is able to detect changes between two or more stimuli? A.Subliminal perception B.Psychophysics C.Sensory overload D.Absolute threshold E.Differential threshold
E.Differential threshold
Economies that struggle to adapt from a centralized economy to a free market system, resulting in rapid changes in social, political, and economic dimensions, are also known as which of the following? A.Materialistic economies B.Decreased curations C.Increased marketplace sentiments D.Advanced economies E.Transitional economies
E.Transitional economies
Because consumer behavior is studied from many different perspectives, it is considered ________. A.rigorous B.a narrow field of study C.an undisciplined field D.a young field of study E.an interdisciplinary field
E.an interdisciplinary field
The three stages that make up the process of perception include _____________, attention, and interpretation. A.psychophysics B.thresholds Cstimulus D.affect E.exposure
E.exposure
Some people charge that marketers, by linking products to desirable social attributes, foster a(n) ________ where what we own defines our value as a person. A.consumerspace B.artificial need C.producer-controlled market D.consumption community E.materialistic society
E.materialistic society
The ability of people to voice their opinions about products, brands, and companies on blogs, podcasts, and social networking sites is based on ________. A.Yahoo.com B.a Web platform C.dedicated blog sites D.Google search E.user-generated content
E.user-generated content
What does an organization use to identify the specific group of consumers who would be interested in a product or service? A.Market segmentation strategies B.Brand loyalty ratings C.Exchange theory D.Demographics E Consumption communities
a. market segmentation
Most marketers recognize that consumer behavior is _______________. A. an ongoing process B.in a retail setting C. at the time of purchase D.a result of effective advertising E. in services rather than goods transactions
a. ongoing process
Exchange theory focuses on ________. A.the actual transaction in which something of value is exchanged B.the consumer rather than the producer C.business-to-business (B2B) exchange rather than business-to-consumer (B2C) exchange D.issues that influence the consumer before the purchase E.the entire consumption process
a. the actual transaction in which something of value is exchanged
Marketers who have realized that a key to success is building long-term efforts between customers and product lines focus on which type of marketing? A.Volume B.Velocity C Relationship D. Demographic E. Popular culture
c. relationship
________ takes the view that people take on many different characters and will alter their buying decisions depending upon the particular character they're playing. A.Segmentation B.Popular culture theory C.Role theory D. Consumption choice theory E. The consumption process
c. role theory
Influences that affect consumer choices before, during, and after a purchase are stages in which of the following? A.Buyer behavior B.Market segmentation C.The consumption process D.Consumption E.Transactions
c. the consumption process
