Consumer Behavior Midterm

Which of the following provides learning experiences that affect the type of lifestyle people seek and the products they consume?

All of the above- friends, family, mass media, culture

Which of the following are bases for subcultures in the United States?

All of the above- generations, geographic areas, religions, ethic groups

Which criterion is used to classify groups?

All of the above- membership, strength of social tie, type of contact, attraction

Which of the following is a traditional American value?

All of the above- youth, competition, active, hardwork

Maslow's hierarchy of needs is based on which premise?

All of the above: -All humans acquire a similar set of motives through genetic endowment and social interaction. -Some motives are more basic or critical than others. -The more basic motives must be satisfied to a minimum level before other motives are activated. -As the basic motives become satisfied, more advanced motives come into play.

A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is known as a(n) _____.

Attitude

Marketers must promote ___ rather than ___, especially for less knowledgeable consumers and for complex products.

Benefits, features

Using the toll-free number 1-800-FLOWERS to help consumers remember the phone number is an example of

Chunking

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Consumer Behavior

Widely held beliefs that affirm what is desirable

Cultural values

The complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.

Culture

In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?

Culture is acquired, that is, its learned

The difference between all the benefits derived from a total product and all the costs of acquiring those benefits is known as

Customer Value

Groups with negative desirability are referred to as

Dissociative reference groups

Strong, relatively uncontrollable feelings that affect our behavior are known as

Emotions

Subcultures are defined as those whose members' unique shared behaviors are based on a common racial, language, or national background.

Ethnic

Occurs when a stimulus is placed within a person's relevant enviroment and comes within range of their sensory receptor nerves

Exposure

Quaker Oats contains zero milligrams of sodium. This is an example of what type of belief?

Feature belief

Which of the following is the largest ethnic subculture in the United States?

Hispanic

An advertisement theme of "do your own thing" is most likely to be based on a need for

Independence

Which of the following is one of the defining characteristics of American society?

Individualism

Represents the number of cues in the stimulus field

Information quantity

Program-length commercials with a 800 number and/or Web address through which to order or request additions information are known as

Informercials

A series of activities by which stimuli are perceived, transformed into information, and stored is called

Interpretation

Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer

Interpretation

Which of the following is NOT considered a stimulus factor affecting attention?

Isolation

Which of the following was the source of the most immigrants into the United States in 2009?

Latin America

Any change in the content or organization of long-term memory or behavior is known as

Learning

The total accumulation of prior learning experiences

Memory

The energizing force that activates behavior and provides purpose and direction to that behavior is known as

Motivation

Which construct represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?

Motive

In Maslow's Hierarchy of needs, food, water, sleep, and to an extent, sex, are considered ___ motives

Physiological

Which type of group includes family and friends and involves strong ties and frequent interaction?

Primary group

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

Reference group

Which of the following statements is FALSE regarding subcultures in the United States?

Religious groups are the most commonly described subcultures.

Which type of group includes organizations such as professional associations and neighborhood associations that involves relatively weak and less frequent interaction among its members?

Secondary group

The rise of social media has

Shifted power from marketers to consumers AND helped marketers like CVS listen and adapt to consumers in real time.

The application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.

Social Marketing

Which of the following statements is FALSE regarding cross-cultural marketing?

While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures