Content Marketing Final Exam
TLM elevates...
-Brand -Trust -Reputation -Relationship
Titles: Key Values
-Clarity -Directness -Relevance -Create Curiosity -Conveys Value/Benefit
What TLM is NOT
-Intellectual Capital -Subject Matter Expertise
TLM extends on your Brand's...
-Perception -Positioning -Trust -Credibility -Integrity
Tips for TLM
-Use multiple platforms -Include calls to action -Content volume speaks volumes
Wordfence Security/Limit Login
-Web Application Firewall identifies and blocks malicious traffic -Malware scanner checks core files, themes and plugins for malware, bad URLs, backdoors, SEO spam, malicious redirects and code injections -Block logins for administrators using known compromised passwords
WP Super Cache
-a static caching plugin -will speed up your WordPress blog significantly
3 Keys to Establishing TL
1. Differentiation 2. Segmentation 3. Innovation
Podcast Formats
Monologue (Rants/Teaching) Dialogue (1-on-1, Guest Panel) Hybrid Model
Ultimate Social Media Plus
Plugin that lets you place fancy social media icons and buttons on your WordPress website with tons of customization features
Content Branching System
Stranger --> Visitor --> Lead --> Opportunity --> Customer
Google XML Sitemaps
Use this plugin to greatly improve SEO to create special XML sitemaps which will help search engines like Google, Bing, Yahoo and Ask.com to better index your site.
Display Posts
allows you easily list content from all across your website
Really Simple SSL
automatically detects your settings and configures your website to run over https. To keep it lightweight, the options are kept to a minimum
NextGEN Gallery
gallery plugin that lets you showcase your photos
WordPress Editorial Calendar
gives you an overview of your blog and when each post will be published
Yoast SEO
handles the technical optimization of your site & assists with optimizing your content
EWWW Image Optimizer
increase your page speeds by way of image optimization. Increased page speeds can result in better search engine rankings, and will also improve conversion rates (increased sales and signups). It will also save you storage space and bandwidth.
OnePress Social Locker
locks your most valuable site content behind a set of social buttons until the visitor likes, shares, +1s or tweets your page
404page
most used plugin to create a customized 404 error page in WordPress
Simple Pull Quote
provides an easy way for you to insert pull quotes into your posts and pages
Classic Editor
restores the previous ("classic") WordPress editor and the "Edit Post" screen. It makes it possible to use plugins that extend that screen, add old-style meta boxes, or otherwise depend on the previous editor
Google Analytics for Wordpress by Monster Insights
shows you the stats that matter
Gravity Forms
tool to create advanced forms for you WordPress site
Coming Soon Plugin
tool to show your website visitors that you are working on your website for making it better
TITLES Acroynm
Teasers Instructions Threats Lists Engagement Secrets
Ninja Tables
The Fastest and Most Diverse WP DataTables Plugin
Hide Title
This plugin allows the author of a post or page to hide the title and it's containing HTML element from the single view
