Creative Confidence: Chapter 2- Dare

1. circle 2. square 3. triangle 4. line 5. blob

explained as the only 5 shapes you needed to know how to draw when you have fear of drawing

permission to fail

giving yourself and others this will help you become faster at coming up with new ideas

let go of comparison

helps people become more resilient b/c self-worth is not as hurt

self-efficacy

how you overcome fear of failure due to it's ability to give you confidence to overcome that fear

from fear to joy

in order to achieve this when approaching something for first time, must let go of hesitancy and just do

interviewing people

key step in design-driven innovation requiring you to observe and talk to people

failure

one of our biggest fears among the many we have

Albert Bandura

psychologist who promoted facing fear, going up and touching it

"failure sucks, but instructs"

quote about failure

small exposures

tactic Albert Bandura recommended in regards to facing fears then getting over it

be a fly on the wall

technique to overcoming fear of interviewing customers includes: go to an online forum, see what people are talking about and observe their responses observe behavior by seeing what questions they are asking and what they are complaining about, w/out being noticed

go out and actually interview customers

technique to overcoming fear of interviewing customers includes: interview potential customers/target market do it with open-ended questions if they say not, it's okay just ask others

play detective in pursuit of insight

technique to overcoming fear of interviewing customers includes: observing people's behavior and see their level of engagement and reaction to product

try out your own customer service

technique to overcoming fear of interviewing customers includes: pretend to be a customer and try out your own customer service see how your problem is solved

talk to an unexpected expert

technique to overcoming fear of interviewing customers includes: talking to a receptionist, administrative assistant talking to someone not directly involved but has sense of what company will do and the product involved may be repair person working on component part can glean lots from body language, etc.

fear of judgment

way many people lose creativity. it is learned . when it is lacking can manifest into do it yourself attitude

1. judgment from others 2. society pressures (failure is bad) 3. self-esteem impacted

3 reasons we have fear of failure

1. be a fly on the wall 2. try out your own customer service 3. talk to unexpected expert 4. play detective in pursuit of insight 5. go out and actually interview cusotmers

5 techniques for gaining empathy and overcoming fear of interviewing people in business context

1. fear paradox 2. designing for courage 3. urgent optimism 4. permission to fail 5. embrace failures 6. let go of fear of judgment 7. let go of comparison 8. learn, improve and practice skills 9. from fear to joy

9 steps in going from fear to courage

guided mastery

Albert Bandura's desensitizing routine to cure and stay cured of phobias. based on vicarious learning, social persuasion, graduated tasks

urgent optimism

a desire to act immediately, to tackle obstacle, motivated by belief you have reasonable chance of success

embrace your failures

doing this allows you to figure our what went wrong and can prevent it from happening in the future. important for moving on as well