CSIS 1010: Chapter 11
Which of the following statements about Instagram is not true? -Instagram is a social network that focuses on video and photo sharing. -Instagram is owned by Twitter. -Instagram users spend more than 10 minutes a day on Instagram. -Instagram is growing more quickly than Facebook.
Instagram is owned by Twitter.
Facebook was the leader in U.S. ad spending revenues on social networks in 2017. What company earned the second most amount of ad spending revenue? -Snapchat -Pinterest -Instagram -Twitter
Each of the following is one of the top seven social network sites in the United States, in terms of monthly unique visitors, except: -Instagram. -Myspace. -Tumblr. -Pinterest.
Myspace
Which of the following early leaders in social networking has been reinvented as a music-oriented social network? -Vevo -Tumblr -Myspace -Polyvore
Myspace
Which of the following types of auctions "shields the brand" of the seller? -penny auction -Dutch auction -Name Your Own Price auction -English auction
Name Your Own Price auction
Priceline is an example of a(n): -Dutch auction. -English auction. -penny auction. -Name Your Own Price auction.
Name Your Own Price auction.
________ of procurement officers use auctions to purchase goods. -Less than a quarter -Approximately 25% -Over one third -Approximately 80%
Over one third
________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items. -Distress pricing -Discriminatory pricing -Price matching -Bid rigging
Price matching
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item. -Bid rigging -Shill feedback -Bid manipulation -Shill bidding
Shill bidding
A community site created by a corporation is called a sponsored community site. -True -False
True
Consumers in auctions are not driven solely by value maximization. -True -False
True
Facebook is the slowest growing of the most popular social networks. -True -False
True
________ refers to the feeling that one has paid too high a price for an item won at auction. -Winner's regret -Loser's regret -Winner's lament -Seller's lament
Winner's regret
After Google, the next portal/search engine site with the most unique visitors is: -Yahoo. -AOL. -Facebook. -Microsoft.
Yahoo
Instagram is an example of a(n): -general community/social network. -interest-based social network. -affinity community/social network. -practice network.
general community/social network.
Which of the following is not one of the top factors a business should consider when planning an Internet auction? -type of auction -location of auction -bid increments -type of product
location of auction
The time spent watching and reviewing auction bids is a part of ________ costs. -pricing -delayed consumption -fulfillment -monitoring
monitoring
All of the following are solutions to the problem of high monitoring costs except: -proxy bidding. -fixed pricing. -watch lists. -seller rating systems.
seller rating systems.
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner? -loser's lament -winner's regret -herd behavior -seller's lament
seller's lament
Which of the following types of auctions is perfect for sellers that have many identical items to sell? -Dutch Internet auctions -group buying auctions -English auctions -Name Your Own Price auctions
Dutch Internet auctions
All of the following types of auctions involve single units except: -penny auction. -English auction. -Dutch Internet. -Name Your Own Price auction.
Dutch Internet.
A(n) ________, in which the highest bidder wins, is the most common form of auction. -Japanese auction -reverse auction -Dutch Internet auction -English auction
English auction
In B2C auctions, consumers control assets and use dynamic pricing to establish the price. -True -False
False
In a Dutch Internet auction, a single seller puts up a single item for bidding. -True -False
False
Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids. -True -False
False
Penny auctions don't require money to bid. -True -False
False
Portals are not subject to network effects. -True -False
False
Which of the following is an example of a practice network? -PredictWallstreet -DebatePolitics -Instagram -Just Plain Folks
Just Plain Folks
In 2016, Fortune 500 companies used ________ more than Facebook. -Tumblr -no other social network -Pinterest -LinkedIn
On which of the following do users spent the least amount of time per day? -Pinterest -Snapchat -Tumblr -LinkedIn
Which of the following is the second leading social network in the United States in terms of monthly unique visitors? -Twitter -Instagram -LinkedIn -Pinterest
Which of the following companies was an early investor in Facebook? -Apple -Microsoft -LinkedIn -Google
Microsoft
Which of the following now owns LinkedIn? -Verizon -Facebook -Google -Microsoft
Microsoft
One of the first online virtual communities was: -The Well. -Salon.com. -Myspace. -AOL.
The Well.
The amount of time visitors spend on a site is a measure of: -loyalty. -engagement. -conversation. -reach.
engagement
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. -monitoring -fulfillment -equipment -delayed consumption
equipment
Threatening negative feedback in return for a benefit is an example of: -sending spam. -defensive shill feedback. -offensive shill feedback. -feedback extortion.
feedback extortion.
One partial solution to high monitoring costs is ________ pricing. -fixed -distress -allocated -dynamic
fixed
ESPN.com is an example of a: -general purpose portal. -vertical market portal based on focused content. -vertical market portal based on affinity group. -focused content portal.
focused content portal.
The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. -network effects -channel expansion -siphoning -herd behavior
network effects
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order? -newsfeed -message board -timeline -friends' network
newsfeed
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice. -interest-based social network -practice network -affinity community -general community
practice network
Which of the following is not a risk or cost of Internet auctions? -trust risks -delayed consumption costs -equipment costs -price transparency
price transparency
Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed? -sealed bidding -price matching -watch lists -proxy bidding
proxy bidding
Which of the following is not one of the typical portal revenue sources? -commissions on sales -subscription fees -tenancy deals -referral fees
referral fees
When did the first online communities form? -the 1970s -the 2000s -the 1990s -the 1980s
the 1980s
E-mailing buyers to warn them away from a seller is a type of auction fraud known as: -bid rigging. -shill bidding. -transaction interference. -bid siphoning.
transaction interference.
Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace." -social networks -social forums -community portals -virtual communities
virtual communities
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. -rating system -watch list -bidding fee auction -channel manager
watch list
The profit a seller makes at auction is a function of all of the following except: -auction length. -the number of units for auction. -watch lists. -initial pricing.
watch lists.
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. -Herd behavior -Group buying -Winner's regret -Bid rigging
Herd behavior
To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except: -Flickr. -Tumblr. -Instagram. -Aviate.
Which of the following has the highest penetration of social network usage among the general population? -North America -Asia-Pacific -Europe -Latin America
North America
________ purchased Yahoo. -AT&T -Verizon -AOL -Microsoft
Verizon
Facebook owns which of the following? -Tumblr -Pinterest -WhatsApp -Snapchat
In 2017, which age group had the fastest growing rate of Facebook usage? -adults over 65 -12-34 -35-45 -46-65
adults over 65
Which of the following is a community of members who self-identify with a demographic or geographic category? -sponsored community -interest-based social network -practice network -affinity community
affinity community
Marilyn's Secret is an example of a(n): -interest-based social network. -practice network. -affinity community. -sponsored community.
affinity community.
BlackPlanet is an example of a(n) ________ social network. -general -affinity-based -interest-based -practice-based
affinity-based
Which of the following involves e-mailing another seller's bidders and offering the same product for less? -persistent bidding -shill bidding -transaction interception -bid siphoning
bid siphoning
The technology used by early online communities was limited to mostly: -bulletin boards. -instant messaging. -FTP. -e-mail.
bulletin boards.
All of the following are benefits of auctions except: -decreased price transparency. -increased market efficiency. -lower transaction costs. -more efficient price discovery.
decreased price transparency.
________ is the market leader in C2C auctions. -eBay -uBid -eBid -Amazon
eBay
Around what percentage of the total United States population uses social networks? -70% -80% -50% -60%
60%
Identify and describe the main types of portals.
(Type in answer)
More than two-thirds of Internet users worldwide participate in social networks. -True -False
True
Open bidding offers the advantage of herd effects. -True -False
True
Priceline's auctions utilize fixed pricing. -True -False
True
The original portals in the early days of e-commerce were search engines. -True -False
True
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site. -True -False
True
Which of the following statements illustrates the network effects that portals are subject to? -The value of the portal to advertisers and consumers increases geometrically as reach increases. -Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. -The greater the amount of content provided by a portal, the greater its value to the community. -The greater number of portals available, the greater the potential audience for each.
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Which of the following is a leading social network in Russia? -Mixi -Orkut -Tuenti -VK
VK
