Deca

Which of the following describes an ethical privacy policy:

. It includes a system to protect customers in the event of a data breach. **

Lucia, a business owner, just hired a new employee. What is one thing she should be sure to do on the employee's first day?

Assign the new employee a mentor who can answer any questions s/he may have. **

Dmitri is building a new website. Which of the following does he need to register to obtain a web address for his new site:

B. Domain name

Which of the following is an example of a salesperson describing a product's construction and materials:

Because the manufacturer uses high-grade materials to produce this item, its quality is superior."

Which advertising medium offers the advantage of locating the promotional message near the point of purchase?

Billboards

Which of the following is a true statement about the benefit of having a safe workplace:

Bodily injuries are decreased.

Which of the following is a true statement about how technology affects the external business environment:

Businesses must look for updated technology all the time. **

Which of the following is a reason why the ethical and legal issues involved in selling activities are extremely important:

Buyers avoid doing business with unethical salespeople.

Businesses that carry a considerable assortment of goods but only one or a few related product lines are __________ businesses.

C. limited-line

Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process:

Concurrent engineering

Jason is an IT professional for his company, and one of his responsibilities involves the maintenance of the office's copy machines. One of the company's old copiers is due for a replacement in a few weeks. What should Jason do to ensure that any sensitive

Contact the copier's manufacturer, dealer, or servicer to learn about options for removing or overwriting the copier's hard drive

Which of the following is a technology tool that allows a business to observe a customer's Internet activities:

Cookie

Which of the following types of business organizations reduces or limits the risk of its stockholders:

Corporation

restaurant wants to develop new menu items that will appeal to its customers. A server mentions that many customers have asked for gluten-free meals, so the restaurant decides to try out a few new glutenfree menu items. What method of idea generation did the restaurant use?

Customers

. A depression is characterized by which of the following:

D. High unemployment **

What does a business need in order to understand why a successful product is suddenly losing popularity?

D. Marketing information

Which of the following is a way in which technology has changed the way businesses operate:

Employees are sometimes able to do their work from home. **

Which of the following is an internal factor that affects a business's selling policies:

Financial resources

What synectics technique compares a problem with something else that is unrelated?

Forced analogies

Which of the following statements is true regarding the regulation of promotional activities:

Governmental restrictions in regard to promotional activities vary by country.

Being enthusiastic about your job is an example of what type of behavior that builds positive working relationships?

Having a good attitude

Which of the following is a common product-related complaint:

Incorrect size **

Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract?

Inputs

Most marketers cannot expect to maintain their profit rates unless they

Introuduce new product

Jayson just learned his company wants to hire a new public relations assistant. He posts the job position information on his personal social media accounts and gives contact information for the manager that will be conducting interviews. Why is this inappropriate use of social media?

It is unprofessional to post company employment information on a personal site. **

What often increases when a person continually resists change or fails to adapt to new circumstances?

Levels of stress *

. A company decides to spend $5,000 on new office furniture instead of putting that money toward the marketing budget. What is the opportunity cost of this decision?

Lost benefits of additional marketing **

Which of the following should you do when preparing your letter of application:

Mention any mutual contacts you have

A producer can minimize channel conflict among its distributors and retailers by

Offering different products through each channel

What is an indirect, mechanical-observation data-collection method that a business can use to obtain accurate information about the specific types of products that its customers are buying?

Point-of-sale scanners **

Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?

Product

What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening.

Promotion

After Dana helped her customer select a sweater, she asked her how she would like to pay for it. This is an example of what phase of the selling process

Reaching closure

What is the first step in the process of leading change?

Show why the change is necessary.

What information could a salesperson obtain by examining a product?

Texture

Why do businesses want to meet quality standards?

To reduce costs

What is an advantage of verbal communication?

Tone of voice can be used to express emotions and thoughts. **

Which of the following might be considered a violation of employees' privacy in the workplace:

Use of video cameras *

Which of the following examples depicts an advantage of using digital advertising:

Viewers must interact with a video ad before continuing to a website. **

Which of the following helps in the interpretation of mined data:

Visual representation **

What does a business's customers recommending the business to their friends exemplify?

Word-of-mouth communication

Which of the following is a common consequence for violating rules of conduct:

Written warning

Would a successful business ever change its marketing strategy?

Yes, changes in the marketplace require changes in marketing strategy.

Which of the following would probably use a longer channel of distribution than the others:

a bottle of shampoo

Which area of promotion will pricing affect?

advertising budget

During the first year that Rick owned his new car, the vehicle seemed to spend more time in the repair shop than it did on the road. Rick contacted the auto manufacturer and demanded his money back because the car seemed to be defective, but the manufacturer refused. A member of the Better Business Bureau agreed to act as an impartial third party in the dispute. The BBB member studied the facts of the case, determined that the car was indeed defective, and decided how much money the carmaker would be required to refund to Rick. This is an example of

arbitration

When filing a tort against a business, the plaintiff must establish that the defendant

breached the duty of care

One reason it is important for marketing professionals to follow ethical standards is to

build positive relationships with other individuals and businesses.

Two similar brand promises may be carried out differently depending on their

business environments

Saving the money that you might ordinarily spend each day on a cup of coffee and a donut

can help you achieve larger financial goals.

The data needed for sales volume analyses and market share analyses come from

company sales reports

The purpose of a company's operations function is to manage its

day to day activities

Thinking of a time when you were happy and proud can help you

determine what values made you feel that way

A department store sells clothing from brands like Levi's, but it also sells its own private brands of clothing, also known as __________ brands.

distributor

When your level of self-esteem is low, this causes you to have

doubts about yourself

Interest rates rising and falling by a wide range on a regular basis often are an indication of

economic instability

Bryant recently applied for a personal loan from the Maryville Community Credit Union, but his application was rejected. Bryant has a friend who works at the credit union, so he asks her what went wrong with his application. She told Bryant that the credit union's manager is prejudiced and rarely accepts applications from individuals of Bryant's religion. The credit union violated Bryant's right to

equal credit opportunity. **

George thinks his culture is superior to all other cultures. This is known as

ethnocentrism

Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of

factual information

A government enacts a law requiring all businesses to allow each employee a 15-minute break every four hours. This is an example of a law addressing an employee's right to

fair treatment.

A basic reason for the formation of a trade association is to

find solutions for common problems

Sasha's personal budget contains two broad categories for her expenses. She should put her mortgage, her car insurance payment, and her utilities in the __________ expenses category.

fixed

When Amber walked by Ryan's desk, she noticed that Ryan was raking his left hand through his hair, that his face was red, and that he kept hitting the enter button on his keyboard with his right hand, while frowning at his computer screen. Based on his nonverbal cues, Amber would probably assume that Ryan was

frustrated

You're giving directions to a group of coworkers, and you want to be sure they do exactly what you say. You should

give directions in the proper order. *

A business that effectively coordinates channel management with marketing activities is more likely to provide

good customer service

One of the benefits of setting goals that will help you in your relationships with others is that setting goals

helps you understand yourself

Companies spend lots of time and money developing positive organizational cultures because positive culture is linked with

improved results.

One way that advances in technology help businesses keep existing products on the market and extend their life cycle is by

improving performance. **

Income from sales, cost of goods sold, gross profit on sales, operating expenses, and net profit or loss are all part of a(n)

income statement.

The human resources manager sends an email to all employees stating that they will need to park on the street on Tuesday because the maintenance department will be repairing the company's parking lot.

informational message.

Electronic billing, purchase-order verification, bar-code technology, and image processing are examples of

integrated data between channel members

Adhering to an established set of personal ethics is referred to as

integrity

Orson, a researcher, is asking a customer a series of questions during a scheduled meeting. Orson is using the __________ method to collect marketing data.

interview

Integrity is one of the most important traits for ethical leaders to develop because it

is the foundation for other ethical principles

When developing a computer-based presentation, it is important that each slide contain

key points

. The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n)

leading question

An important public relations activity in business involves giving public relations advice to

management

Which marketing function helps businesses answer questions like, "Who are our customers?" and "Where are they located?"

marketing information management

Coca-Cola, General Mills, and Pillsbury are examples of __________ brands.

national

Before selecting the right people to work on a project, it is important to identify the

needed skills

The set of computer programs that manages the hardware and software of a computer is the

operating system

Ethical dilemmas should be thought of as

opportunities

Jamie is constantly running from obligation to obligation, without a second of free time, and feels like he is behind on all of his work. Jamie is most likely to be

overcommitted

. The entrepreneurs best equipped to work long hours and overcome obstacles are ones who possess

passion for their work.

Legal protection of an invention or a process granted by the government to its owners for a certain number of years is a

patent

Which of the following is the most likely action that the government takes when a person misses the deadline for filing his/her income tax return:

penalty

Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility:

pharmaceutical company sells a common lifesaving drug at extremely high prices in specific geographical regions. **

Inventory reduction, sales stimulation, and new-product introduction are reasons that many businesses use __________ techniques.

product-bundling

project is officially authorized to begin by the

project charter. **

Businesses need to identify their markets in order to

reach goals and satisfy customers

Managers and researchers have formalized their decisions into a statement of what the marketing research study will achieve, known as a

research objective. **

The following is written on the back of a check: "For deposit only; Maria Evans; Account #285655." This is an example of a(n) __________ endorsement.

restrictive

Business ethics involve considering issues about what is

right and wrong

The Henry Smith Company wants to select a representative group of consumers to survey. What part of marketing research is it doing?

sampling

is most appropriate for businesspeople to use complex, technical jargon when they are

speaking with coworkers. **

For which of the following can a sales forecast predict sales:

specific geographic area **

Each pay period, Kendra has her employer automatically deposit her paycheck into her checking account so the funds are available for use when she needs them. In this situation, money is functioning as a(n)

store of value

When assessing risks associated with an upcoming event, sport/event organizations should acquire input from all levels of management and

vertical staff members.

Rhonda is doing research for a paper in her business class. She should use sources that

were written by authors who are reputable.

memorandum is typically used for communication that takes place

within the business