differences between public relations, marketing and advertising
Public relations
a strategic communication process that builds beneficial relationships between organizations and their publics
How is public relations different than advertising?
It's Unpaid vs. Paid. Earned vs. Purchased. Credible vs. skeptical
Can social media replace traditional media?
No.
Difference between PR, Marketing, and Advertising
company or brand through positively managing the communication channels between a company and its stakeholder where marketing/advertising try to generate direct revenue.
What is public relations about:
influencing, engaging and building a relationship with key stakeholders across all platforms to frame the public perception of an individual, issue, product or organization.
advertising
traditional (print ads, billboards, newspaper, radio) and new media advertising (google, social media)EX: "Advertising is what you pay for, publicity is what you pray for."
marketing
umbrella that covers branding, pr, advertising
What is news
understand news...Create a story, follow a story
Branding
visual elements of the company most important developing aspect of a company ex: logos