Digital Garage
- Which of the following is the most accurate analogy for a display advertising network?
A marketplace between online publishers and advertisers
- When it comes to email marketing, what do we mean by the term A/B testing?
A/B testing means splitting your audience and sending each of them a different variation of your email
- When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Above them
- How can your business benefit from video without making one yourself?
Advertising on other people's videos
- How is a spreadsheet defined?
An interactive computer application for the organisation, analysis and storage of data
- When looking to expand your business internationally on social media, what should you do first?
Analyse platforms popular in that area
- Which of the following is a benefit of display advertising over search advertising?
Appearing on relevant websites offering advertising space
- Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
Apps allow you to send push notifications
- Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
Automated complaints process system
- When using analytics programmes on your website, which of these do not fall under the category of a metric?
Browser users use to access your site
- When trying to promote your business locally, what three key bits of information should be present in your directory listing?
Business name, address, phone number
- Which are the first steps you should consider when constructing an online business strategy?
Create goals and identify a USP
- Fill the blank: When optimizing SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren't relevant to your business.
Decrease the chance of
- What's the biggest challenge for most businesses when going online?
Developing a plan
- In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
Dimension
- When advertisers run online ads that typically include an image for people to click on, it's called...
Display advertising
- Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?
Engaging & Inviting
- When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Ensure images are of a high quality
- What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
Ensure people see relevant ads that relate to their search query
- When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Find insights that can help you identify where to make improvements
- When looking to optimize the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
Find more opportunities
- Analytics can help optimise your website for which of the following?
For different devices, navigation & search
- What can you do to help your videos appear in search results?
Give detailed descriptions of its content
- Search engines see the content on a website as written code, how can you help search engines identify the images on your website?
Give them descriptive names
- When it comes to web analytics, what insights can you gather using analytics tools?
How people interact with your website
- Google Search Console "Crawl" reports let you monitor...?
If Google can view your web pages
- Where does the domain name of a website primarily sit?
In the URL
- What is the most important thing to consider when optimising a search engine marketing campaign?
Increasing the relevance of the keywords, ads, and landing page
- What is the term we use to describe how search engines categorise each piece of content?
Indexing
- What is the benefit of using digital data?
It can help you make informed decisions and improve online performance
- When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
It can identify how your offering is different in comparison to your competitors
- When you're building a business website, what purpose does a server have?
It hosts your website
- Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
It will help the ad stand out and encourage people to click it
- How can businesses benefit from using analytics on their website?
It will show you where your audience comes from
- What's the first step in the search engine optimisation process for your website?
Keyword research
- Which search query would trigger an ad based on this keyword: [London portrait photographer]?
London portrait photographer
- In the world of analytics, the time the user spent on your site is considered which type of data?
Metric
- Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
Paid keywords
- Why is it important to reach customers on their mobiles when advertising locally?
People use their phones while they are on the go
- When creating video marketing content on a budget, what is the first thing you should consider doing?
Planning your content
- When using display advertising, what could you include in an ad to achieve the goal of driving more sales?
Promotions and special offers
- When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Quotation marks
- If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Retargeting
- Which form of targeting would you use to display ads to people who have previously visited your website?
Retargeting
- Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
SEM Rush
- Which of the following is a benefit of search advertising over display advertising?
Search advertising is shown to customers who are searching for your specific terms
- When using a search engine, what is the name of a word or phrase somebody types to find something online?
Search query
- How do you handle data in analytics to gain greater insights into our audience's behaviour?
Segment
- Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
Send them offers when they enter a certain geographical area
- When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Set up a web-based money transfer software like PayPal
- Which of the following is a key strategy for distributing your video content?
Share videos across all of your digital marketing tools
- When looking to create video content for your marketing strategy, what three best practices should you look to include?
Short, relevant, include a call to action
- You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Social media
- What type of tool can be used to monitor and evaluate your social media audience's actions on your website?
Social media analytic tools
- When creating a presentation based on lots of data, what principle should you bear in mind?
Tailor your approach to your audience in order to tell a better story
- Retargeting allows you to...
Target users, based on the specific actions they take on your site
- When using analytics on your website, what do we mean by the term 'conversion'?
The act of a user completing a goal
- When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" framework?
The consideration phase, when customers start to research potential products to buy
- When planning your display advertising, what does the word 'placement' mean?
The exact location of your ad on a particular page of a website
- Why should you avoid focusing on collecting as much data as possible?
The right information, at the right time, is more valuable
- Which of the following factors can impact the open rate of your email campaigns?
The subject line of the email
- When using analytics programmes on your website, which of these do not fall under the category of a dimension?
The time a user spends on the site
- When optimising a website for search, what impact do meta and title tags have on the search engine?
They are embedded messages that help the search engine determine what's on the page
- Why is it important that you set goals when planning your display ad campaigns?
To help determine the performance and allow for optimisation
- We use them every day, but what is the overall purpose of a search engine?
To help the user find the most relevant answer to their query
- If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
Translated but also locally adapted for the audience
- When ranking websites on search engine results pages, which element of a website do search engines value the most?
Unique, engaging, relevant content
- If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Update the description to tell people more about the video
- How can you attract social media users to share your video content online?
Use hashtags
- When planning your website, what is one of the key things you should consider?
What you want your customers to do on the site
- To improve your website's SEO performance, when should you consider updating your SEO plan?
When you add a new service or product
- Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Write some great content they will find useful
- "Because online attention spans are shorter, a great hook or opening sentence is important to draw people in." What is this a best practice example of?
Writing engaging online copy
- What are the benefits of using social media when looking to advertise your business locally?
You can target ads to a specific local audience
- When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
Your physical location details
- Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
accessible | supply chain | legal
- Fill the blank: 'Search engines _________ the internet to discover content.'
crawl
- Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
hierarchical
- When looking to advertise your business to mobile users, social media advertising can be really effective because...
it allows you to target people based on their likes and interests
- Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
prioritise
- Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
use online tools to help you understand where there's a strong demand for your products
- When advertising using Search Engine Marketing (SEM), you only pay...
when your ad is clicked by someone
- When looking to advertise a new business online, what is one of the major benefits of display ads?
They can come in many different formats
- When trying to increase the product sales on your website, one way to achieve this is to_________?
provide the customer with relevant suggested purchases
- There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
The quality of links is important, not the quantity
- What do website analytics allow you to do?
Understand users behaviour and improve the effectiveness of your digital marketing efforts
- When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
Use online analytics tools to measure engagement
- Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
Where your customers go after leaving your website
- What is one of the benefits of using templates for your email marketing campaigns?
You can reuse the same template
- Why is social media a great tool for your business to build trust and engagement with your audience?
You can share honest reviews about your product or service
- Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
relevance
