Digital Marketing Certification Study Guide
When creating new ads on Facebook, all of the "interests" that you want to include means...
...you are targeting all of the people who are like one or more of the "interests"
Cost per 1000 Impressions (CPM)
Average cost paid to have 1000 impressions for an ad
Frequency
Average number of times an ad was shown to each person
When a person is at the TOFU (top of funnel), at which stage of the journey is he or she?
Aware of the brand but not ready to buy
Hybrid apps and open web apps have some of the same characteristics; what are their shared factors?
Cross-platform reach, fast and inexpensive to develop, no offline integration, search engine discoverability
Customers' demographic data can help marketers create more customized emails. What can help marketers access customers' address, state, and postal code information?
Data-mapping solutions, customer credit card information, customer surveys
Long-Tail Keyword
Descriptive keywords used in less-common variations that help attract targeted customers to your site
Page Post Engagement Ads
Drive awareness and engagement
App Install and Engagement Ads
Drive people directly to your mobile app for installs or reengagement
What is the last step in the sequence of writing a blog post?
Editting
What factors affect the bids for AdWord?
Expected click-through rate, relevance of the advertisement, use of ad extensions
True or False: Mobile app pricing strategy is not related to app store ranking, customer feedback, or customer engagement
False
True or False: The best time to post in your online community is between 8am and 8pm
False
What are measurement tool options for online communities?
Hootsuite, Google Analytics, Twitter Insights, Facebook Insights
What is SEO (search engine optimization)?
Improving your website so it has better rankings in organic search results
To make marketing campaigns more compatible with mobile users, what mobile browsing consideration should marketers take into account?
Including "tap here" or "swipe here" to take action
How can you optimize your mobile presence for SEO?
Index your content, create engaging content, utilize social engagements, break down page elements
A high conversion rate depends on several factors, all of which much be satisfactory to generate the desired results
Interest level of visitor, Attractiveness of offer, Ease of the process, Willingness of customer to make a purchase action
What is not an appropriate time to send customer emails?
Late weekday evenings
Content generation has which of the following measurement goals?
Lead generation, sales usage, opportunity generation
What tool on Google AdWords will help track of all accounts without having to log in and out of every account?
My Client Center
Reach
Number of people to which an ad was shown
Offer Claim Ads
Offer special discounts or promotions
Conversion rate optimization tools include...
Optimizely, Visual Website, Optimizer, Adobe Test & Target
SEO helps improve website rankings for which type of search results?
Organic search
What is content syndication?
Placing your high-value content on a gated third-party webstie
What methods can improve an email marketing program?
Researching, Projecting Results, Validating, Evaluation
Page Likes Ads
Shows people a list of like and engage with their social networks
SWAM
Site-Wide Auto Moderation
What are the functions of a keyword planner?
Suggested keywords, display of average monthly searches for keywords, competition level for each word
Attribution
The process of assigning credit for sales and conversions to touch points in conversion paths
Click-Through Rate (CTR)
Total number of clicks received divided by the number of impressions
What is an effective way to measure SEO (search engine optimization) performace?
Using web analytics tools to understand the search key words that led visitors to your site
