Digital Publishing Final Exam
The file extension ____ refers to a Microsoft Outlook data-creation program.
.pst
The file extension ____ refers to a Microsoft Data links data-creation program.
.udl
The default margin for a text box and for a cell is approximately ____ inches.
0.04
Large-scale publications consist of ____ pages or more.
10
The search characters ____ searches for a wildcard.
?
____ is a coding system that represents text and symbols in computers, communications equipment, and other devices that use text.
ASCII
____ are used as headers, mastheads, and other places in a publication where the page may need some delineation or highlighting.
Accents
Which of the following are choices you have when finalizing a catalog merge?
Add the pages to another publication., Print it using the print button.
You can insert a group of address field codes called a(n) ____ instead of inserting individual fields.
Address block
Which of the following adjustment methods can be used to change the appearance of graphics?
Brightening, Contrasting, Recoloring
____ is the percentage of black or white added to a main color.
Brightness
When positioned over a hyperlink, the mouse pointer changes to a hand as soon as you press the ____ key.
CTRL
The ____ offers some specific checks for email publications that it does not perform with print publications.
Design Checker
You can select a word and press SHIFT+____ to find a synonym for the selected word.
F7
To use the Find command, the Find button to display the ____ task pane.
Find and Replace
____ checks look for text that is not formatted in a web-safe font.
Font
____ includes a table of contents, notes from the editor or author, publication data, and other information to guide users through the content of a publication.
Front matter
Which of the following are HTML-enabled email programs?
Gmail, Yahoo! Mail, AOL Mail, Microsoft Outlook
____ email allows the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.
HTML-enabled
____ checks look for any hyphens in the text.
Hyphenation
The ____ group allows you to insert text and pictures manually from the data source.
Insert
____ is similar to tracking, except that it applies formatting to the line spacing instead of character spacing.
Leading
Pressing CTRL+____ displays the Master Page view.
M
Creating a background in ____ Page view applies it to all pages.
Master
Click the ____ button to display the Print gallery in the Backstage view.
Merge to printer
____ view is the view where you perform most of the tasks while creating a publication.
Normal
____ checks look for any object that is on top of a text box.
Overlapping text
____ files open using an application such as Adobe Reader or Adobe Acrobat.
To view a two-page spread, right-click Page 2 in the ____ pane to display the shortcut menu.
Page Navigation
____ refers to the way a publication applies page numbers, including the location, whether the cover will be included in the page numbering system, and the number with which you wish to start.
Pagination
Click the ____ button to display the printer's duplex settings.
Print One Sided
The ____ option allows you to preview each page of a publication with merged pages.
Print Preview
Which of the following are audience characteristics of a Publisher email attachment?
Recipients need personalized messages.
The ____ command offers a choice between replacing one occurrence at a time or replacing all occurrences.
Replace
The ____ link at the bottom of the Research task pane allows you to add other books and sites to your list.
Research options
The ____ relies on web-based dictionaries, encyclopedias, and search engines.
Research tool
An application may use the ____ to move down through the document, page by page, if you do not have a 'Show next page' button.
Right Arrow key
?9© is an example of a(n) ____ character.
Special
When the user clicks the mailto link, Publisher will fill in the ____ of the email message automatically with the entered text.
Subject line
You use the ____ button when the story does not fit in the first text box.
Text in Overflow
In which ways do catalog merges differ from mail merges?
The mail merge is designed with graphics or pictures in mind.
Which of the following are characteristics of postcards?
They are at least 3 1/2 inches high and 5 inches long.
Which of the following describe characteristics of emails?
They are efficient and cost effective.
____ identifies the location of the file on the Internet.
URL
The ____ group allows you to place field codes in your publication.
Write & Insert Fields
You can press CTRL+SHIFT+____ to display special characters.
Y
Which of the following are search characters? ____ Select one or more:
^?, ^t
The search character(s) ____ searches for a caret.
^^
The search characters ____ searches for a question mark.
^n
The search characters ____ searches for a white space.
^n
The search characters ____ searches for a hard return.
^p
The search characters ____ searches for a tab character.
^t
A design ____ is a graphic added for emphasis or flair, such as a bar, box, line, or pattern.
accent
in publisher, data sources are also called ___ lists
address
A(n) ____ is a word with an opposite meaning to a specified word.
antonym
End matter includes ____.
appendices, an index, reference pages, glossaries
A(n) ____ is an electronic file sent along with an email newsletter.
attachment
The ____ may contain only graphics or color, or it may contain additional information about the content, such as a summary, online content, ISBN numbers, bar codes, and references to other pertinent publications.
back cover page
Ruler guides are ____, dotted, nonprinting lines.
blue
A ____ is a physical location in a publication that you name for reference purposes.
bookmark
To create a bookmark, display the Bookmark dialog box and type the bookmark name into the ____ text box.
bookmark name
Using hyperlinks and ____ together provides quick navigation through long publications.
bookmarks
Publisher uses the ____ icon to show that the text should flow into the clicked text box.
bucket
Publisher displays special ____ for email options.
buttons
In publications that have more than one page, you ____.
can create multiple master pages
A ____ is a collection of pictures and descriptive details.
catalog
A ____ is a process that combines information from a product list data source with a template to create pages that display multiple records per page.
catalog merge
A field ____ is placeholder text in the publication that shows Publisher where to insert information from the data source.
code
To ____ means to reduce the storage size of a publication by changing the internal size of the picture.
compress
The ____ contain all of the text and graphics that comprise the book's contents, minus the front matter and end matter.
content pages
____ is the saturation or intensity of the color.
contrast
A(n) ____ should contain the complete title and author, along with graphics or colors to encourage the reader to open the publication.
cover page
Manually inserting page breaks is a good idea because it forces you to ____.
create new templates
Each column in the data sources is called a ____ field
data
The merge process requires a main publication and a ____ source.
data
A ___ is a file that may contain only a list of names and addresses
data file
each row below the header row is called a
data record
A ____ decimal tab is used to align currency amounts in a list
decimal
Typically, Publisher catalog templates create ____ pages of content with replaceable graphics and text boxes.
eight
Email is short for ____.
electronic mail
You can create a(n) ____ merge when you want to send a large number of messages that are mostly identical.
A(n) ____ picture is one that is copied or placed into the publication without retaining any outside connections.
embedded
____ matter includes appendices, an index, reference pages, glossaries, or other lists.
end
The ____ may contain appendices, an index, reference pages, glossaries, or other lists.
end matter
To ____ Publisher, click the Close button on the Publisher title bar.
exit
Each data field must be identified uniquely with a named called a _____ name.
field
____ examines all records and displays only those that meet specific criteria you specified.
filtering
The ____ step in paginating a publication is to remove page numbers from the first and last sections of the publication.
final
Which of the following are types of ruler tools?
first-line indent marker, object margins, tab selector, tab stop marker
You should limit email attachments to under ____ megabytes.
five
Bookmarks display as small ____ in page layout only.
flags
A ____ is text and graphics that print at the bottom of every page.
footer
The master page for the front and back of the catalog will not display a ____.
footer
A ____ has the same basic content no matter to whom it is sent; however, items such as name, address, city, state, and zip code are different.
form letter
____ matter is a term that refers to content at the beginning of a book or publication that is neither a cover page nor content page, such as a forward, preface, or table of contents.
front
If your email publication contains text with hyphenation, some email programs may insert ____ in the email message and it may not appear as you intended.
gaps
A(n) ____ is a folded card, usually with pictures or illustrations that conveys an expression of friendship.
greeting card
A ____ is text and graphics that print at the top of each page in a publication.
header
The first row of a data source is called the ____ record.
header
Catalogs are more appealing to customers better when they use ____ color pictures and graphics.
high-quality
When a hyperlink is not text, it is called a ____.
hotspot
A ____ is usually a colored and underlined text that you click to go to a file or a location in a file.
hyperlink
A special first-line ____ marker allows you to change the left margin for the first line only in a paragraph.
indent
The ____ page normally is blank, but it may contain reference material or additional information about the text or author.
inside back cover
Normally, the ____ page is blank, but some books use the space for author comments, references, or other ancillary material.
inside front cover
____ is a special form of tracking related to pairs of characters that can appear too close together or too far apart.
kerning
Which of the following terms refer to character spacing?
kerning, tracking, scaling
The ____ group contains a gallery of present page layouts and buttons to change the number of rows and columns and set the order of record placement.
layout
Publisher offers several different ____ for each kind of greeting card.
layouts
A(n)____ tab is a special type of right tab in which the blank space to the left of the tab is filled with a specific character.
leader
When you insert a ____ tab, the text begins at the tab stop and is inserted to the left; the space preceding the tab being filled with a chosen character.
leader
When you insert a ____ tab stop, the text begins at the tab stop and is inserted to the right.
left
A(n) ____ is a personalized document to correspond with one or more people, including specific information on a single topic.
letter
The _____ style will align the bottom of all numbers.
lining
Many organizations create a(n) ____, which is a list of interested people with email addresses who want to receive news and information email messages about the organization.
listserv
Which of the following are types of markers
margin, tab stop, first-line indent
Using email for ____ purposes has many benefits, including low cost, immediate communication, interactivity, and the ability to contact multiple customers.
marketing
A ____ is a background area similar to the header and footer area in traditional word processing software.
master page
A ____ is background area used to create repeatable elements such as headers, footers, watermarks, and layout guides.
master page
____ view shows you the page or pages that contain the elements that you want to repeat on multiple pages.
master page
Scaling can be applied to any text box by using the ____ task pane.
measurement
Older printers may not have enough printer ____ to handle the many graphics included in a catalog.
memory
____ is the process of combining the contents of a data source with a main publication.
merging
Corporate and business communications commonly use the ____ email program.
microsoft outlook
When every character has the same width, the character spacing is called ____.
monospacing
Which of the following items change from one form letter to the next?
name, address, city
A(n) ____ informs interested clientele about an organization or business with stories, dates, contact information, and upcoming events.
newsletter
The _____ style will allow certain numbers to drop below the baseline of other numbers.
old-style
The Merge to Printer command creates ____ record(s) per page.
one
Footers print ____ inch from the bottom margin of every page.
one-half
Headers print ____ inch from the top margin of every page.
one-half
With catalog templates, you can select the ____.
page size, font scheme, color scheme, content layout of specific pages
Each page of a publication has an internal bookmark initially named ____.
page title
Catalog ____ contain a unique merge area for positioning field codes for text and pictures.
pages
A ____ is the route Publisher must take through the computer's stored files to find the picture file.
path
A(n) ____ is a rectangular piece of mail intended for writing and sending without an envelope.
postcard
A font that has different widths for different character employs
proportional spacing
The ____ area is a box in the publication into which you can insert field codes.
repeatable
Patterns include variations of ____ such as lines, strips, checks, and bricks.
repeating designs
Accents such as the Jester bar are ____ built specifically to fill and repeat.
repeating patterns
____ is the process of shrinking or stretching text.
scaling
____, when it applies to graphics, means changing the vertical or horizontal size of the graphic by a percentage.
scaling
Typically, a business can reuse and repurpose catalog content for other forms of advertisements, such as ____.
seasonal promotion publications
Publisher uses ____, or dividers, in the Page Navigation pane to separate the pages logically.
sections
A file with many graphics and merged pages sometimes refreshes ____ on the screen.
slowly
____ merely rearranges records in a specific order, but displays them all.
sorting
Large-scale publications require ____.
special techniques in editing, formatting, and printing, a consistent style
In Publisher, a ____ is a character that is not on your keyboard.
symbol
A(n) ____ is a word similar in meaning to another word.
synonym
A thesaurus is a book of ____.
synonyms
The ____ selector is located at the left end of the ruler.
tab
A(n) ____ is a horizontal location inside a text box designated by a tab stop marker on the Publisher ruler.
tab stop
Publisher uses ____ to display text, unlike word processing programs.
text boxes
When working with a large-scale publication, you need to plan for ____.
the cover, the back, the inside of the front and back covers, the body
You have ____ choices in finalizing a merge.
three
A ___ is a paper document or voucher to prove that a person has paid fro admission or is entitled to a service
ticket
____ refers to the adjustment of the general spacing between all selected characters.
tracking
A ____-page spread refers to the way inner pages appear as two adjacent, facing pages in a book, catalog, magazine, or other publication.
two
Viewing a ______ allows you to verify the guides and text box placements.
two-page spread
When recipients ____, they remove their names and addresses from the mailing list.
unsubscribe
People include email backgrounds, also called ____, to add interest to their email messages, to convey or enhance the message, to grab the reader's attention, or to emulate business letterhead.
wallpaper
A ____ is a semitransparent graphic that is visible in the background on a printed page
watermark
Publisher's translation capability requires ____ access.
web
A ____ is a character that may be substituted for any possible characters when searching.
wildcard
Which of the following ways describe how an email can be created?
with a template, from scratch
If you are unsure if the person you're sending an attachment to has Publisher, you should save the publication in the PDF or ____ format.
xps
Which of the following are reflection settings?
transparency, size, blur, distance
he special trademark character is displayed as ____.
™
