E-Commerce BUS 2202
Which of the following are included as an example of a competitive strategy: 1. Two companies produce kitchen appliances. One company is more high-end than the other2. Two companies produce laptops. One company prices their laptops lower due to the range is smaller and the design is kept non-customized3. Two hair salons perform haircuts but their physical setups are different as well as their core attribute Select one: a. 1 and 2 b. 2 and 3 c. 1 and 3 d. 1, 2, and 3
a. 1 and 2
The efforts of technology on distribution, networks, and processes include: 1. Eliminating the effect of distance2. Highlights the effect of different time zones3. Homogenizing time4. Making location non-relevant5. All of the above Select one: a. 1, 3, and 4 b. 2, 3, and 4 c. 1, 2, and 4 d. 3 and 4 e. 5
a. 1, 3, and 4
Information and communication technology (ICT) service is most closely described as: Select one: a. An ICT delivered by your internal information technology department or and external provider b. An internal process of your internal or external provider. c. Hardware or software controlled with a specific scorecard. d. Organized activities conducted to build new ICT services, processes, or systems.
a. An ICT delivered by your internal information technology department or and external provider
Text within the link is known as: Select one: a. Anchor text b. Bounce rate c. Above the fold d. Algorithm
a. Anchor text
Active visitors divided by 'hits' on site is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion Feedback
a. Contact efficiency
Converting a site 'hit' to a converting event is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency
a. Contact efficiency
An online news service that allows each subscriber to retrieve news stories of the topics of their interest is an example of: Select one: a. Customization b. Managing the customer as a part time employee c. Introduction of innovation to customer interaction d. Service industrialization
a. Customization
Developing a strategy to attract search engines attention to a term such as, "www.pinkfluffyslippers.com" involves: Select one: a. Domain b. URL structure c. Keyword density d. Tags, titles, and elements
a. Domain
Updating online catalogues is an example of e-commerce's effect of: Select one: a. Elimination of distance and routinization b. Elimination of distance and searching c. Homogenization of time and sort/re-sorting d. Homogenization of time and routinization e. Homogenization of time and searching
a. Elimination of distance and routinization
The course of action of: Order Delivery Sending an invoice Payment Confirmation. Is best described as: Select one: a. Payment per invoice b. Payment per cash in advance c. Payment per cash on delivery d. Payment per debit note e. Payment per credit card
a. Payment per invoice
The course of action of: Order Delivery Sending an invoice Payment Confirmation. Is best described as: Select one: a. Payment per invoice b. Payment per cash in advance c. Payment per cash on delivery d. Payment per debit note e. Payment per credit card Feedback
a. Payment per invoice
New economics of service is known as: Select one: a. Service-profit chain b. Strategic systems auditing c. Strategy maps d. Intellectual capital statements e. Business model canvas
a. Service-profit chain
New economics of service is known as: Select one: a. Service-profit chain b. Strategic systems auditing c. Strategy maps d. Intellectual capital statements e. Business model canvas Feedback
a. Service-profit chain
The letters, "BB&T" on a prominent building in a city where this bank has a business presence is an example of the following way of developing customer loyalty: Select one: a. Signs, logos, or brands b. Word of mouth c. Popular culture d. Advertising
a. Signs, logos, or brands
Disintermediation Risk is most closely described as: Select one: a. The elimination of brokers and dealers b. The collapse of markets c. Failure to match competitors' unit costs d. Failure to adapt
a. The elimination of brokers and dealers
National information infrastructure is most closely described as: Select one: a. The structures through which all traffic must be transmitted b. The software for sending and receiving communications c. The layer that permits a full range of text and multimedia d. Supports the secure transmission of credit card numbers and electronic funds transfer (EFT) e. Formats and organizes data for final presentation to potential customers
a. The structures through which all traffic must be transmitted
Confirming e-mails, sent after new customer enrollment is an example of: Select one: a. Using the web to provide evidence b. Using the web to make tangible, the intangible c. Using the web to provide sampling d. Using the web to multiply memories
a. Using the web to provide evidence
Which of the following are reasons to use geo-targeting: 1. Business only sells locally2. Multi-national or national companies considering launching in a new area3. Provide selective advertisements to price sensitive regions4. The business wishes to exclude certain areas5. Cost structure and profit potential Select one: a. 1 and 2 b. 1, 2, 3, and 4 c. 1, 2, 4, and 5 d. 1, 2, 3, and 5 e. All of the above
b. 1, 2, 3, and 4
Information and communication technology (ICT) process is most closely described as: Select one: a. An ICT delivered by your internal information technology department or and external provider b. An internal process of your internal or external provider. c. Hardware or software controlled with a specific scorecard. d. Organized activities conducted to build new ICT services, processes, or systems.
b. An internal process of your internal or external provider.
Information and communication technology (ICT) process is most closely described as: Select one: a. An ICT delivered by your internal information technology department or and external provider b. An internal process of your internal or external provider. c. Hardware or software controlled with a specific scorecard. d. Organized activities conducted to build new ICT services, processes, or systems. Feedback
b. An internal process of your internal or external provider.
Site-wide calls to action: Select one: a. Saturate the landing page but not any pages beyond b. Are present on each page c. Are called: Comprehensive CTAs d. Are called Efficient CTAs
b. Are present on each page
'Hits' on site divided by people aware of the site is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion
b. Attractability efficiency
'Hits' on site divided by people aware of the site is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion Feedback
b. Attractability efficiency
Maximizing the locateability of a site is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency
b. Attractability efficiency
Which of the following products would benefit THE LEAST by e-commerce? Select one: a. Office supplies b. Food and beverages c. Consumer electronics d. Industrial products
b. Food and beverages
The functions of a procurement platform include: I Online shopping websites for retail sales direct to consumers II Vendor management III Purchase order integration IV E-Invoicing and E-Payment V Accessibility to customers. Select one: a. I and II b. II, III, and IV c. III, IV, and V d. I, II, III, and, V
b. II, III, and IV
The functions of a procurement platform include: I Online shopping websites for retail sales direct to consumers II Vendor management III Purchase order integration IV E-Invoicing and E-Payment V Accessibility to customers. Select one: a. I and II b. II, III, and IV c. III, IV, and V d. I, II, III, and, V Feedback
b. II, III, and IV
The authority that is passed from one web page to another when a link is added is known as: Select one: a. Link bait b. Link juice c. Infographic d. Landing page
b. Link juice
The authority that is passed from one web page to another when a link is added is known as: Select one: a. Link bait b. Link juice c. Infographic d. Landing page Feedback
b. Link juice
Allowing customers to access a webpage that shows the status of the delivery of their purchase is an example of: Select one: a. Customization b. Managing the customer as a part time employee c. Introduction of innovation to customer interaction d. Service industrialization
b. Managing the customer as a part time employee
The course of action of: Order Sending an invoice Payment Delivery after payment Confirmation. Is best described as: Select one: a. Payment per invoice b. Payment per cash in advance c. Payment per cash on delivery d. Payment per debit note e. Payment per credit card
b. Payment per cash in advance
Effective calls to actions are most closely described as: Select one: a. Comprehensive CTAs b. Powerful CTAs c. Site-wide CTAs d. Efficient CTAs
b. Powerful CTAs
Business Web Aggregator is most closely described as: Select one: a. Market information available, negotiation processes established, and dynamic pricing b. Presentation of a large variety of products, fixed prices and not negotiation between supplier and customer - simple fulfillment from customer's point of view. c. Innovation in products and processes, trust building between different actors, abstinence of hierarchical supervision. d. Net optimization, unlimited usage, logistics processes. e. Systematic supplier selection, process optimization for total value chain.
b. Presentation of a large variety of products, fixed prices and not negotiation between supplier and customer - simple fulfillment from customer's point of view.
The page that presents the search inquiry results is known as: Select one: a. Sales copy b. Search engine results pages (SERPs) c. Meta-descriptions d. Plug-ins
b. Search engine results pages (SERPs)
The page that presents the search inquiry results is known as: Select one: a. Sales copy b. Search engine results pages (SERPs) c. Meta-descriptions d. Plug-ins Feedback
b. Search engine results pages (SERPs)
Looking at the organizational attributes of a company most closely describes the following business model framework: Select one: a. Service-profit chain b. Strategic systems auditing c. Strategy maps d. Intellectual capital statements e. Business model canvas
b. Strategic systems auditing
Message distribution infrastructure is most closely described as: Select one: a. The structures through which all traffic must be transmitted b. The software for sending and receiving communications c. The layer that permits a full range of text and multimedia d. Supports the secure transmission of credit card numbers and electronic funds transfer (EFT) e. Formats and organizes data for final presentation to potential customers
b. The software for sending and receiving communications
Developing a strategy to attract search engines attention to a term such as, www.pinkfluffyslippers.com/keyword-keyword-keyword involves: Select one: a. Domain b. URL structure c. Keyword density d. Tags, titles, and elements
b. URL structure
Developing a strategy to attract search engines attention to a term such as, www.pinkfluffyslippers.com/keyword-keyword-keyword involves: Select one: a. Domain b. URL structure c. Keyword density d. Tags, titles, and elements Feedback
b. URL structure
An online bookstore hosts an application on its website is an example of: Select one: a. Using the web to provide evidence b. Using the web to make tangible, the intangible c. Using the web to provide sampling d. Using the web to multiply memories
b. Using the web to make tangible, the intangible
Quality text, audio, and video of a theme park on its website is an example of: Select one: a. Using the web to provide evidence b. Using the web to make tangible, the intangible c. Using the web to provide sampling d. Using the web to multiply memories
b. Using the web to make tangible, the intangible
It [________] to imitate a search engine. Select one: a. is easy b. takes some effort c. is costly d. is impossible
b. takes some effort
The specific steps (stages) of the control cycle are in the following order : Select one: a. 1) Planning, 2) Realization and monitoring, 3) Target agreement, 4) Reporting, 5) Communication, 6) Actions and monitoring, and 7) Deviation analysis and forecast. b. 1) Planning, 2) Target agreement, 3) Reporting, 4) Realization and monitoring, 5) Deviation analysis and forecast, 6) Communication, and 7) Actions and monitoring. c. 1) Target agreement, 2) Planning, 3) Realization and monitoring, 4) Reporting, 5) Deviation analysis and forecast, 6) Communication, and 7) Actions and monitoring. d. 1) Target agreement, 2) Planning, , 3) Reporting, 4) Deviation analysis and forecast, 5) Communication, 6) Actions and monitoring, and 7) Realization and monitoring. e. 1) Target agreement, 2) Planning, 3) Realization and monitoring, 4) Communication, 5) Actions and monitoring 6) Reporting, and 7) Deviation analysis and forecast.
c. 1) Target agreement, 2) Planning, 3) Realization and monitoring, 4) Reporting, 5) Deviation analysis and forecast, 6) Communication, and 7) Actions and monitoring.
The specific steps (stages) of the control cycle are in the following order : Select one: a. 1) Planning, 2) Realization and monitoring, 3) Target agreement, 4) Reporting, 5) Communication, 6) Actions and monitoring, and 7) Deviation analysis and forecast. b. 1) Planning, 2) Target agreement, 3) Reporting, 4) Realization and monitoring, 5) Deviation analysis and forecast, 6) Communication, and 7) Actions and monitoring. c. 1) Target agreement, 2) Planning, 3) Realization and monitoring, 4) Reporting, 5) Deviation analysis and forecast, 6) Communication, and 7) Actions and monitoring. d. 1) Target agreement, 2) Planning, , 3) Reporting, 4) Deviation analysis and forecast, 5) Communication, 6) Actions and monitoring, and 7) Realization and monitoring. e. 1) Target agreement, 2) Planning, 3) Realization and monitoring, 4) Communication, 5) Actions and monitoring 6) Reporting, and 7) Deviation analysis and forecast. Feedback
c. 1) Target agreement, 2) Planning, 3) Realization and monitoring, 4) Reporting, 5) Deviation analysis and forecast, 6) Communication, and 7) Actions and monitoring.
The following are fundamental concerns relating to electronic money: 1. Security2. Authentication3. Legal capacity of payer4. Anonymity5. Divisibility Select one: a. 1 and 2 b. 2, 3, and 5 c. 1, 2, 4, and 5 d. 1, 2, 3, and 4 e. All of the above
c. 1, 2, 4, and 5
Which of the following are included in a definition of a business model:1. Articulation of a value proposition2. Identification of a market segment3. Clear understanding of intangible transactions4. Defined structure to the value chain5. Estimate cost structure and profit potential Select one: a. 1 and 2 b. 2, 3, and 4 c. 1, 2, 4, and 5 d. 1, 2, 3, and 5 e. All of the above
c. 1, 2, 4, and 5
An effective website presence can contribute to marketing communications by: 1. Providing product information2. Gaining access to heretofore unknown buying influences3. Providing a forum for uncontrolled information of the company4. Projecting a favorable corporate image5. All of the above Select one: a. 1 and 2 b. 2, 3, and 4 c. 1, 2, and 4 d. 1, 3, and 4 e. 5
c. 1, 2, and 4
The following elements are included as support activities of a value chain: 1. Firm infrastructure2. Human resource management3. Inbound logistics4. Procurement5. Marketing and sales Select one: a. 1 and 2 b. 2, 3, and 4 c. 1, 2, and 4 d. 1, 2, 3, and 5 e. All of the above
c. 1, 2, and 4
Intermediaries in a distribution process provide the following functions: 1. Adjusting discrepancies of assortments2. Facilitating individualized bargaining 3. Routinize transactions4. Structuring information5. All of the above Select one: a. 1, 2, and 3 b. 2, 3, and 4 c. 1, 3, and 4 d. 3 and 4 e. 5
c. 1, 3, and 4
Intermediaries in a distribution process provide the following functions: 1. Adjusting discrepancies of assortments2. Facilitating individualized bargaining3. Routinize transactions4. Structuring information5. All of the above Select one: a. 1, 2, and 3 b. 2, 3, and 4 c. 1, 3, and 4 d. 3 and 4 e. 5
c. 1, 3, and 4
Inefficiency Risk is most closely described as: Select one: a. The elimination of brokers and dealers b. The collapse of markets c. Failure to match competitors' unit costs d. Failure to adapt
c. Failure to match competitors' unit costs
The authentication classification method of Personal Characteristic is most closely described as a: Select one: a. Name, account number, or password b. Badge, plastic card, key, or IP address c. Fingerprint, voiceprint, signature, or hand size
c. Fingerprint, voiceprint, signature, or hand size
Information and communication technology (ICT) system is most closely described as: Select one: a. An ICT delivered by your internal information technology department or and external provider b. An internal process of your internal or external provider. c. Hardware or software controlled with a specific scorecard d. Organized activities conducted to build new ICT services, processes, or systems.
c. Hardware or software controlled with a specific scorecard
Online learning is an example of e-commerce's effect of: Select one: a. Elimination of distance and routinization b. Elimination of distance and searching c. Homogenization of time and sort/re-sorting d. Homogenization of time and routinization e. Homogenization of time and searching
c. Homogenization of time and sort/re-sorting
The functionality of a customer relationship management (CRM) include: I External interfaces II Vendor management III Marketing IV Sales V Service. Select one: a. I and II b. II, III, and IV c. I, III, IV, and V d. I, II, III, and, V
c. I, III, IV, and V
The main features of M-Commerce include: I Location independence of (mobile) customers II Low availability of services through mobile phone networks III Increased computing power of mobile devices IV Security V Accessibility of customers. Select one: a. I and II b. II, III, and IV c. I, III, IV, and V d. I, II, III, and, V
c. I, III, IV, and V
Developing a strategy to attract search engines attention many references to a key word on the same page involves: Select one: a. Domain b. URL structure c. Keyword density d. Tags, titles, and elements
c. Keyword density
Easy links and clicks to other site pages facilitate effective: Select one: a. Comprehensive CTAs b. Site-wide CTAs c. Navigation d. Goal establishment
c. Navigation
The course of action of: Orders C.O.D. Delivery with invoice Payment upon delivery (payment to delivery service provider) Delivery confirmed Delivery service provider transfers funds to merchant's bank. Is best described as: Select one: a. Payment per invoice b. Payment per cash in advance c. Payment per cash on delivery d. Payment per debit note e. Payment per credit card.
c. Payment per cash on delivery
The course of action of: Orders C.O.D. Delivery with invoice Payment upon delivery (payment to delivery service provider) Delivery confirmed Delivery service provider transfers funds to merchant's bank. Is best described as: Select one: a. Payment per invoice b. Payment per cash in advance c. Payment per cash on delivery d. Payment per debit note e. Payment per credit card. Feedback
c. Payment per cash on delivery
YouTube is an example of the following way of developing customer loyalty: Select one: a. Signs, logos, or brands b. Word of mouth c. Popular culture d. Advertising
c. Popular culture
The capacity to turn purchasers into returning purchasers is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency
c. Retention efficiency
The process by which pages are ranked higher in search engines is known as: Select one: a. Meta-descriptions b. Search engine results pages (SERPs) c. Search engine Optimization (SEO) d. Content management system
c. Search engine Optimization (SEO)
Electronic publishing infrastructure is most closely described as: Select one: a. The structures through which all traffic must be transmitted b. The software for sending and receiving communications c. The layer that permits a full range of text and multimedia d. Supports the secure transmission of credit card numbers and electronic funds transfer (EFT) e. Formats and organizes data for final presentation to potential customers
c. The layer that permits a full range of text and multimedia
The following are methods of an electronic payment: 1. Electronic funds transfer2. Digital cash3. E-cash4. Credit card5. Paper currency Select one: a. 1 and 2 b. 2, 3, and 5 c. 1, 3, 4, and 5 d. 1, 2, 3, and 4 e. All of the above
d. 1, 2, 3, and 4
Which of the following are organizational gains made possible by e-commerce? 1. Profitability2. Increased market share3. Improving service4. Increased security over personal information5. Faster delivery of product Select one: a. 1 and 2 b. 2, 3, and 4 c. 1, 3, 4, and 5 d. 1, 2, 3, and 5 e. All of the above
d. 1, 2, 3, and 5
Which of the following are benefits of search engine optimization (SEO): 1. Targeted traffic2. Little attention needs to be paid by a company's management in configuring search terms3. Cost free4. SE develops into an asset5. Acquired credibility from potential customers Select one: a. 1 and 2 b. 1, 2, 3, and 4 c. 1, 2, 4, and 5 d. 1, 3, 4, and 5 e. All of the above
d. 1, 3, 4, and 5
Common characteristics between shopping on the web and shopping in an open, physical community market include: 1. Openness2. Guarantee availability of all products 3. Informality4. Interactivity5. Continually established purchase dates Select one: a. 1 and 2 b. 2, 3, and 4 c. 1, 2, and 4 d. 1, 3, and 4 e. 5
d. 1, 3, and 4
The following are characteristics of e-cash: 1. Can take the form of prepaid cards2. It is subject to loss due to theft or misplacement3. Requires a digital bank account4. Requires a password for use5. Lack of privacy Select one: a. 1 and 2 b. 1, 2, 3, and 5 c. 1, 2, 4, and 5 d. 3 and 4 e. All of the above
d. 3 and 4
The characteristics that makes services different from most other products includes: 1. Perishability2. Intangibility 3. Simultaneity4. Heterogeneity 5. All of the above Select one: a. 1 and 2 b. 2 and 3 c. 3 and 4 d. 5
d. 5
People aware of the site divided by people with web access is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion
d. Awareness efficiency
A system that allows a non-technical person to change text, images, video, and other formatting changes to a website is known as: Select one: a. Conversions b. Indexing c. Call to action d. Content management system (CMS)
d. Content management system (CMS)
Innovation Risk is most closely described as: Select one: a. The elimination of brokers and dealers b. The collapse of markets c. Failure to match competitors' unit costs d. Failure to adapt
d. Failure to adapt
Online, immediate status updates from Airlines about their flights is an example of e-commerce's effect of: Select one: a. Elimination of distance and routinization b. Elimination of distance and searching c. Homogenization of time and sort/re-sorting d. Homogenization of time and routinization e. Homogenization of time and searching
d. Homogenization of time and routinization
Enterprise resource planning (ERP) systems provide the following functionality: I Financial accounting II Order processing III Supply chain management IV Warehousing V Management Accounting. Select one: a. I and II b. II, III, and IV c. I, III, IV, and V d. I, II, III, and, V
d. I, II, III, and, V
The page of a website which appears as results from a search engine inquiry is known as: Select one: a. Link bait b. Link juice c. Infographic d. Landing page
d. Landing page
Information and communication technology (ICT) project is most closely described as: Select one: a. An ICT delivered by your internal information technology department or and external provider b. An internal process of your internal or external provider. c. Hardware or software controlled with a specific scorecard. d. Organized activities conducted to build new ICT services, processes, or systems.
d. Organized activities conducted to build new ICT services, processes, or systems.
The course of action of: Order Clearance Delivery Confirming invoice Is best described as: Select one: a. Payment per invoice b. Payment per cash in advance c. Payment per cash on delivery d. Payment per debit note e. Payment per credit card.
d. Payment per debit note
A website that allows customers to find the address and telephone numbers of people they know is an example of: Select one: a. Customization b. Managing the customer as a part time employee c. Introduction of innovation to customer interaction d. Service industrialization
d. Service industrialization
Developing a strategy to attract search engines attention through references other than just a key word involves: Select one: a. Domain b. URL structure c. Keyword density d. Tags, titles, and elements
d. Tags, titles, and elements
Developing a strategy to attract search engines attention through references other than just a key word involves: Select one: a. Domain b. URL structure c. Keyword density d. Tags, titles, and elements Feedback
d. Tags, titles, and elements
A major bank has an application where customers can see their balances in their checking accounts, the positions in their brokerage accounts, and the mortgage loan balances. This would be an example of the following type of web attractor: Select one: a. The club b. The gift shop c. The freeway intersection or portal d. The customer service center
d. The customer service center
Guilford College sponsors an event where a prominent news celebrity interviews Barack Obama in front of a large audience. If this event is presented on the Guilford College website as a live webcast, it would be an example of the following type of web attractor: Select one: a. The entertainment park b. The archive c. The exclusive sponsorship d. The town hall
d. The town hall
A website, hosted by the visitors bureau of city that is a tourist attraction, has a page where recent visitor to the city can post their thoughts and experiences is an example of: Select one: a. Using the web to provide evidence b. Using the web to make tangible, the intangible c. Using the web to provide sampling d. Using the web to multiply memories
d. Using the web to multiply memories
After a website has been well established, the following items should have been accomplished: 1. The brand is visually reflective of its values2. The website is constructed to allow ease of editing3. The commercial enterprise has a plan for the next set of content4. A plan has been established regarding who will manage the site's SEO5. All of the above Select one: a. 1 and 2 b. 2, 3, and 4 c. 1, 2, and 4 d. 1, 3, and 4 e. 5
e. 5
Other ways an effective website can assist marketing communications are by: 1. Projecting a favorable corporate image2. Providing product information3. Generating leads4. Serving as a couponing device5. All of the above Select one: a. 1 and 2 b. 1, 2, and 3 c. 1, 2, and 4 d. 2, 3, and 4 e. 5
e. 5
E-Commerce is built on which of the following technology layers? 1. Electronic commerce applications2. Business service infrastructure3. Electronic publishing infrastructure4. Message distribution infrastructure5. National information structure Select one: a. 1 and 2 b. 2, 3, and 4 c. 1, 3, 4, and 5 d. 1, 2, 3, and 5 e. All of the above
e. All of the above
E-Commerce might employ the following: I Online shopping websites for retail sales direct to consumers II Business-to-business buying and selling III Gathering and using demographic data through web contacts and social media IV Engaging in "pretail" for launching new products and services V Business-to-business electronic data interchange. Select one: a. I and II b. II, III, and IV c. I, III, IV, and V d. I, II, III, and, V e. All of the above
e. All of the above
The following are main advantages to the electronic exchange of standard business documents between firms are: 1. Paper handling is reduced2. data are exchanged in real time3. fewer errors since data are entered once4. Enhanced data sharing enabling greater coordination among partners5. Accelerated payments and money flows Select one: a. 1 and 2 b. 2, 3, and 5 c. 1, 3, 4, and 5 d. 1, 2, 3, and 5 e. All of the above
e. All of the above
Which of the following are included as business model archetypes: 1. Buyer-seller2. Network-based3. Multisided4. Social community based5. Consumer-collaboration Select one: a. 1 and 2 b. 2, 3, and 4 c. 1, 2, 4, and 5 d. 1, 2, 3, and 5 e. All of the above
e. All of the above
Which of the following are included as business model frameworks: 1. Service-profit chain2. Strategic systems auditing3. Strategy maps4. Intellectual capital statements5. Business model canvas a. 1 and 2 b. 2, 3, and 4 c. 1, 2, 4, and 5 d. 1, 2, 3, and 5 e. All of the above
e. All of the above
Linking the infrastructure of a company with its customers most closely describes the following business model framework: Select one: a. Service-profit chain b. Strategic systems auditing c. Strategy maps d. Intellectual capital statements e. Business model canvas
e. Business model canvas
Linking the infrastructure of a company with its customers most closely describes the following business model framework: Select one: a. Service-profit chain b. Strategic systems auditing c. Strategy maps d. Intellectual capital statements e. Business model canvas Feedback
e. Business model canvas
Purchases divided by active visitors is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion
e. Conversion
Job recruiting sites are examples of e-commerce's effect of: Select one: a. Elimination of distance and routinization b. Elimination of distance and searching c. Homogenization of time and sort/re-sorting d. Homogenization of time and routinization e. Homogenization of time and searching
e. Homogenization of time and searching
The course of action of: Order Invoicing Payment acceptance Delivery Confirming invoice. Is best described as: Select one: a. Payment per invoice b. Payment per cash in advance c. Payment per cash on delivery d. Payment per debit note e. Payment per credit card.
e. Payment per credit card.
Business Web Integrator most closely described as: Select one: a. Market information available, negotiation processes established, and dynamic pricing b. Presentation of a large variety of products, fixed prices and not negotiation between supplier and customer - simple fulfillment from customer's point of view. c. Innovation in products and processes, trust building between different actors, abstinence of hierarchical supervision. d. Net optimization, unlimited usage, logistics processes. e. Systematic supplier selection, process optimization for total value chain.
e. Systematic supplier selection, process optimization for total value chain.
Which of the following are included as an example of a business model: 1. Two companies produce kitchen appliances. One company is more high-end than the other2. Two companies produce laptops. One company prices their laptops lower due to the range is smaller and the design is kept non-customized3. Two hair salons perform haircuts but their physical setups are different as well as their core attribute Select one: a. 1 and 2 b. 2 and 3 c. 1 and 3 d. 1 e. 2 f. 3
f. 3
