E-commerce Chapter 2 Matching
79) ________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.
Commoditization
71) A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.
angel investor
66) A(n) ________ is a set of planned activities designed to result in a profit in the marketplace.
business model
69) A(n) ________ is a company that sells products and services that are very similar and in the same market segment.
direct competitor
70) The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.
leverage
73) In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
market creator
77) An industry ________ is an effort to understand and describe the nature of competition in an industry, the nature of substitute products, the barriers to entry, and the relative strength of consumers and suppliers.
structural analysis
72) The financial services, travel services, and job placement services industries use the ________ business model.
transaction broker
78) A(n) ________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.
value chain
80) A(n) ________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.
scope
74) Personal funds derived from savings, credit card advances, home equity loans, and loans from family and friends are examples of ________ that an entrepreneur may use to get a business off the ground.
seed capital
67) In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.
subscription
68) The strategy of customer intimacy focuses on developing strong ties with customers in order to increase ________ costs.
switching
75) A(n) ________ marketplace supplies products and services of interest to particular industries.
vertical
76) ________ is a social network based on 140-character messages.
