E-commerce Chapter 2 Matching

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79) ________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.

Commoditization

71) A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.

angel investor

66) A(n) ________ is a set of planned activities designed to result in a profit in the marketplace.

business model

69) A(n) ________ is a company that sells products and services that are very similar and in the same market segment.

direct competitor

70) The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.

leverage

73) In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.

market creator

77) An industry ________ is an effort to understand and describe the nature of competition in an industry, the nature of substitute products, the barriers to entry, and the relative strength of consumers and suppliers.

structural analysis

72) The financial services, travel services, and job placement services industries use the ________ business model.

transaction broker

78) A(n) ________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.

value chain

80) A(n) ________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.

scope

74) Personal funds derived from savings, credit card advances, home equity loans, and loans from family and friends are examples of ________ that an entrepreneur may use to get a business off the ground.

seed capital

67) In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.

subscription

68) The strategy of customer intimacy focuses on developing strong ties with customers in order to increase ________ costs.

switching

75) A(n) ________ marketplace supplies products and services of interest to particular industries.

vertical

76) ________ is a social network based on 140-character messages.

Twitter


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