E-commerce Chapter 2
all of the following are business models employed in the online music industry except
peer-to-peer streaming
A firm's _________ describes how a firm will produce a superior return on invested capital
revenue model
what is the primary revenue model for an e-distributor
sales
portals primarily generate revenue in all of the following except
sales of goods
which of the following are Amazon's primary value propositions?
selection and convenience
which of the following factors is not a significant influence on a company's competitive enviroment?
the availability of supportive organizational structures
which of the following gives a business model the most credibility with outside investors?
the firm's management team
the existence of a large number of competitors in any one market segment may indicate
the market is saturated
the use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as
leverage
which business strategy involves implementing a new, more efficent set of business processes that other firms cannot yet obtain
strategy of cost competition
True or False: E-commerce has increased price competition in nearly all markets
true
True or False: The JOBS Act and issuance of enabling regulations by the Securities and Exchange Commission allows a start-up company to use crowdfunding to solicit accredited investors to invest in small and early-stage start-ups
true
______ and ______ are typically the most easily identifiable aspects of a company's business model
value and proposition; revenue model
A _________ marketplace supplies products and services of interest to particular industries
vertical
in general, the key to becoming a successful content provider is to:
own the content provided
the basic value proposition of community providers is
they offer a fast, convenient, one-stop site where users can focus on their most important concerns and intrests
a wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n)
angel investor
_________ create and sell access to digital markets
E-procurement firms
which element of the business model refers to the presence of substitute products in the market?
competitive enviroment
innovative entrepreneurs and their business firms that destroy existing business models are referred to as
disruptors
all of the following are examples of business-to-business (B2B) business models except:
e-tailers
if you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would
enable indivdual customization of the product by consumers
all of the following may lead to a competitive advantage except
fewer products
which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
which of the following features of e-commerce technology changes industry structures by lowering barriers to entry but greatly expands the market at the same time?
global reach
organizations that typically provide an array of services to start-up companies along with a small amount of funding are reffered to as:
incubators
in the ________ business model, a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices
market creator
which of the following is not a variation of the e-tailer business model
market creator
A _________ specifically details how you plan to find customers and to sell your product
market strategy
which type of investor typically becomes interested in a start-up company after it has begun generating revenue
venture capital investors