E-commerce chapter 7
Companies are not permitted to collect personal information from children under the age of blank without parental consent
13
On average, users use about blank apps a month on their smart phone
20
In which year did spending on mobile marketing first exceed the amount spent on desktop laptop marketing
2015
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media
Curalate
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date
Disney's playdom
Which of the following is the most popular use for mobile devices
Entertainment
As discussed of the chapter open in case, Hubble used all the following Facebook marketing tools except
Facebook's look-alike audience lead generation tool
A cell phones GPS is accurate to within 5 feet of the actual location of the phone
False
By 2020, spending on social marketing or triple the amount spent on mobile marketing
False
In 2018, millennials meet ups almost 65% of Snapchat's monthly active US users
False
Purchases made on tablet computers are the fastest growing and largest source of M commerce revenues
False
Watch of the following is a real time bidding system that allows advertisers to target there Ads to specific users based on personal information provided by Facebook
Fbx
While using apps, users spend over 90% of the time on just ———- of them
Five
Which of the following are features of both Pinterest and Twitter
Hashtags
Which of the following is currently a small part of the online marketing universe but is expected to triple over the next five years
Location-based local mobile marketing
All the following more popular types of online marketing before 2007 except
Mobile marketing
Add set up here in a Facebook users newsfeed are called
Page post ads
Promoted video is the source of over 50% of twitters ad revenue
True
All the following are examples of dark social except
Tweets
Google uses which of the following to build an global database of wireless access points and their geographic locations
Street view cars
Apple's iBeacon uses which of the following technologies?
ble
Which of the following is the first step in the social marketing process
fan acquisition
Which of the following accounts for the most time people spend using a mobile device
listening to music
Which of the following is another term for amplification
to reach
Which of the following statements about Pinterest is not true
Pinterest is the only one of the major social networks that does not accept paid advertising.
Which of the following is the leading location-based mobile add format
Search ads
Which of the following is the second most popular mobile marketing format?
Search engine advertising