E-commerce chapter 7

Companies are not permitted to collect personal information from children under the age of blank without parental consent

13

On average, users use about blank apps a month on their smart phone

20

In which year did spending on mobile marketing first exceed the amount spent on desktop laptop marketing

2015

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media

Curalate

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date

Disney's playdom

Which of the following is the most popular use for mobile devices

Entertainment

As discussed of the chapter open in case, Hubble used all the following Facebook marketing tools except

Facebook's look-alike audience lead generation tool

A cell phones GPS is accurate to within 5 feet of the actual location of the phone

False

By 2020, spending on social marketing or triple the amount spent on mobile marketing

False

In 2018, millennials meet ups almost 65% of Snapchat's monthly active US users

False

Purchases made on tablet computers are the fastest growing and largest source of M commerce revenues

False

Watch of the following is a real time bidding system that allows advertisers to target there Ads to specific users based on personal information provided by Facebook

Fbx

While using apps, users spend over 90% of the time on just ———- of them

Five

Which of the following are features of both Pinterest and Twitter

Hashtags

Which of the following is currently a small part of the online marketing universe but is expected to triple over the next five years

Location-based local mobile marketing

All the following more popular types of online marketing before 2007 except

Mobile marketing

Add set up here in a Facebook users newsfeed are called

Page post ads

Promoted video is the source of over 50% of twitters ad revenue

True

All the following are examples of dark social except

Tweets

Google uses which of the following to build an global database of wireless access points and their geographic locations

Street view cars

Apple's iBeacon uses which of the following technologies?

ble

Which of the following is the first step in the social marketing process

fan acquisition

Which of the following accounts for the most time people spend using a mobile device

listening to music

Which of the following is another term for amplification

to reach

Which of the following statements about Pinterest is not true

Pinterest is the only one of the major social networks that does not accept paid advertising.

Which of the following is the leading location-based mobile add format

Search ads

Which of the following is the second most popular mobile marketing format?

Search engine advertising