E-commerce chapter 9
In the United States, the service sector amounts for approximately what percentage of the United States GDP
80
Approximately what percentage of the United States labor force is involved in the providing services
80%
Which of the following is an on-demand service company focused on lodging
Airbnb
In 2018 approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store
Almost 80%
Which of the following is not an example of a transaction broker
An accountant
Which of the following provides a financial snapshot of a companies assets and liabilities on a given date
Balance sheet
Virtual merchants face potentially large cost for all the following except
Building and maintaining physical stores
Craigslist is most involved in which of the following online services markets
Real estate services and career services
Which of these job recruitment sites is not a job listing aggregator
SimplyHired
The Internet has resulted in lower search cost, increased price comparison, and lower prices to consumers for which insurance product line
Term life insurance
All the following statements about the online real estate services market are true except
The Internet and e-commerce have created a revolution in the real estate value chain
Which of the following is not categorized as an operating expense
The cost of products being sold
All of the following are challenges faced by bricks and clicks firms except
building a brand name
All the following are challenges for catalog merchants except
building sophisticated order entry and fulfillment systems.
Gross margin is defined as gross profit:
divided by net sales revenues
Which of the following has the second highest share of online retail sales
omni-channel merchants
Operating margin is defined as
operating income or loss divided by net sales revenues
All the following statements about the MOTO sector are true except
the MOTO sector is also referred to as the specialty store sector.
Big data plays an important role in predictive marketing
True
In 2018 the number of online buyers in the United States was over 190 million
True
Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade
True
The existence of substitute products is the key industry strategic factor
True
The term fin Tech applies only to tech companies that are seeking use technology to unbundle traditional institutional financial services industries and instead deliver targeted solution
True
In 2018/90% of online buyers were expected to make a purchase using a mobile device
False
Online retail constitutes about 20% of the total retail market today
False
All the following having reduce their own versions of buy buttons except
Tumblr
Which of the following is the highest share of online retail sales
Virtual merchants
Which of the following is not a digitally native vertical brand
Wayfair
Has introduced a tool known as consumer alerts to inform readers when I review is likely to be fraudulent
Yelp
What is another name for pro forma earnings
Earnings before income taxes, depreciation, and amortization
Which of the following is not one of the central challenges facing the online retail industry
Lack of physical store presents
Current liabilities are deaths of the firm that will be due within
One year
Bookings holdings own all of the following except
Orbits
All the following or factors that precipitated the growth of MOTO except
The growth of the cellular phone industry
