E- commerce chapter 9
which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer
channel conflict
which of the following statements about online banking is not true
more people use a tablet for mobile banking than a mobile phone
current liablities are debts of the firm that will be due within
one year
The MOTO sector of the retail industry is most similar to the _______ sector
online retail sales
which of the following is not categorized as an operating expense
the cost of products being sold
for a quick check of a firm's short term financial health, examine its
working capital
which of the following would not be considered a current assest
long-term investments
which of the following best explains why the service sector is a natural avenue for e-commerce
much of the value in services is based on the collection, storage, and exchange of information
all of the following have launched trials of Buy buttons except:
tumblr
how many retailers generate approximately 90% of all retail e-commerce sales?
1,000
which of the following is not an example of a transaction broker
an accountant
the lower the ________ compared to revenue, the higher the gross profit
cost of sales
gross margin is defined as gross profit
divided by net sales revenue
which of the following is not one of the seven major segments of the retail industry
electronics and computers
online retial constitutes about 20% of the total retail market today
false
all of the following are advantages of online retail except
faster delivery of goods
all of the following services require extensive personalization except
financial services
all of the following are examples of the challenges that traditional manufactures experience when using the internet to sell directly to the consumer except
high cost structures
which of the following is not one of the central challenges facing the online retail indusrty
lack of physical store presence
the term supply-push refers to
making products prior to orders being recieved based on estimated demand
which of the following measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenue
net margin
which of the following is not true about on-demand service firms
on-demand service firms are a totally new phenomenon without precendent in the history of e-commerce
which of the following is not one of the methods used by traditional retailers to develop omni-channel integration
online supply-push
which of the following is not a key industry strategic factor
synergies
all of the following were factors that precipitated the growth of MOTO except:
the growth of the cellular phone indusrty
all of the following statements about the online insurance industry are true except
the internet has dramatically changed the insurance industrys calue chain
Big data plays an important role in predictive marketing
true
almost all recruiting professionals now use social networks in the recruting process
true
the major impact of internet real estate sites in influencing offline decisions
true
in the united states, the service sector accounts for approximately _________% of the united states GDP
80
virtual merchants face potentially large costs for all of the following except
building and maintaining physical stores
what is another name for pro forma earnings
earnings before income taxes, depreciation, and amortixation (EBITDA)
which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date
balance sheet
omni-channel merchants are also referred to as
bricks-and-clicks companies
operating margin is defined as
operating income or loss divided by net sales revenue
which of the following categories generates the highest percentage of online retail revenue
apperal and accessories
all of the following are challenges faced by bricks-and-clicks firms except
building a brand name
all of the following statements about the MOTO sector are true except
the MOTO sector is also referred to as the specialty store sector
