E-Commerce Exam 2 Review

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Most of the world's spam is delivered via which of the following?

Botnets

It is expected that by 2017, mobile commerce will account for 50% of all e-commerce.

False

Which character is used to indicate an end tag?

/

Online bill payments are believed to cost ________ to process compared to ________ for paper bills.

20 to 30 cents, $3 to $7

On a typical day, approximately ________ % of adult users in the United States logs on to the Internet.

80

What is the correct HTML for creating a hyperlink?

<a href="http://www.w3schools.com">W3Schools</a>

What is the correct HTML element for inserting a line break?

<br/>

Choose the correct HTML element for the largest heading:

<h1>

Choose the correct HTML element for the smallest heading:

<h6>

Choose the correct HTML element to define italicized text?

<i>

What is the correct HTML for making a checkbox?

<input type="checkbox">

What would you use to make a numbered list?

<ol>

Choose the correct HTML element to define "important" text that should be bold.

<strong>

Which of the following would be valid for creating a table row with one data value?

<table><tr><td>Data</td></tr></table>

What would you use to make a bulleted list?

<ul>

Transaction Log

A feature used by the DBMS to keep track of all transaction operations that update the database. The information stored in this log is used by the DBMS for recovery purposes.

Which of the following is not a feature that is driving the growth of social marketing and advertising?

Affiliate Programs

Which of the following dimensions of e-commerce security is not provided for by encryption?

Availability

All of the following are limitations of the existing online credit card payment system except:

Cost to Consumers

All of the following are methods of securing channels of communication except:

FTP

Which social marketing proved the most effective for ExchangeHunterJumper.com?

FaceBook

Which of the following is the leading display ad site on mobile devices?

Facebook

Which of the following statements is not true?

Facebook Home is Facebook's app for iOS devices

All of the following marketing tools on Facebook require payment except:

Facebook Offers

Facebook does not sell display ads.

False

What does HTML stand for?

Hypertext Markup Language

The richness made possible by e-commerce technologies does which of the following?

It allows video, audio, and text to be integrated into a single marketing message and consuming experience.

Which of the following statements about Graph Search is not true?

It relies on Google to supplement its search results.

Which of the following do Facebook users spend the most time on?

News Feed

Reventon is an example of

Ransomware

All of the following are examples of malicious code except:

Sniffers

Surveys have found that the least influential online marketing format for driving consumers to purchase is:

Social Networks

How can a smartphone's gyroscope and accelerometer be used in product marketing?

To enhance user interaction with mobile multimedia

Drive-by downloads are now the most common method of infecting computers.

True

Google provides the leading location-based marketing platform.

True

HTML5 is the current standard markup language for web programming.

True

In order to accept payments by credit card, online merchants typically must have a merchant account established with a bank or financial institution.

True

Symmetric key encryption is also known as:

secret key encryption

__________ allows the programmer to describe or specify the style and presentation of a web page separate from its content.

CSS

________ refers to the ability to ensure that messages and data are only available to those authorized to view them.

Confidentiality

Facebook's share price fell dramatically after its IPO because investors feared that:

Facebook would be unable to increase advertising revenues enough.

HTML is a procedural programming language.

False

It is possible to opt-out of Facebook's Graph Search.

False

Mobile users spend most of their time browsing mobile Web sites.

False

The concept of "customer satisfaction" is broader than the concept of "customer experience."

False

The ratio of impressions to fans is a measure of:

Fan Acquisition

Miller Coors used which of the following techniques to alert Blue Moon beer fans as to where it could be purchased?

Geo-Fencing

Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?

Google Analytics

All of the following are used for authentication except:

Packet Filters

Botnets are typically used for all of the following except:

Phishing Attacks

All of the following are Pinterest marketing tools except:

Promoted Accounts

Which of the following statements about the Internet's impact on marketing is not true?

The Internet has decreased the impact of brands

Who sets standards for the Web?

The World Wide Web Consortium

All of the following statements about cookies are true except:

The data typically stored in cookies includes a unique ID and e-mail address.

What is the most frequent cause of stolen credit cards and card information today?

The hacking and looting of corporate servers storing credit card information

Which of the following statements about the use of tablets is not true?

The number of smartphone users is still growing faster than the number of tablet users.

Inline elements are normally displayed without starting a new line.

True

JavaScript and other scripting languages can be used with HTML to add more functionality to the web page.

True

Pinterest's visitors are predominantly women.

True

Promoted Tweets are Twitter's version of Google's Ad Words.

True

Smishing attacks exploit SMS messages.

True

The U.S. federal government has historically not been in favor of the development and export of strong encryption systems.

True

The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software.

True

If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:

Unique Visitors

Which of the following statements is not true?

Women are more active purchasers on smartphones than men.

An example of a privacy violation of e-commerce security is:

Your online purchasing history being sold to other merchants without your consent.


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