E-commerce in a global society (Chapters 1-3)
In 2017, the overall retail market in the United States was estimated to be about: $500 billion. $5 trillion. $50 billion. $50 trillion.
$5 trillion.
In 2017, almost ________ of Americans only used a mobile device to access the Internet. 25% 33% 15% 7%
15%
In the United States, about ________ of Internet traffic now occurs over IPv6. 10% 40% 15% 25%
25%
The world's online population was estimated to be around ________ in 2017. 3.5 billion 35 billion 350 million 350 billion
3.5 billion
Which of the following statements about fiber-optic cable is not true? Telecommunications firms have made substantial investments in fiber optic systems in the last decade. A majority of U.S. homes have fiber connections. It is thinner and lighter than coaxial or twisted pair cable. It transmits more data at faster speeds than coaxial or twisted pair cable.
A majority of U.S. homes have fiber connections.
Which of the following is an example of an on-demand service company? (Facebook, Tumblr, Airbnb, YouTube)
Airbnb
Which of the following is not considered a portal? Yahoo Amazon MSN AOL
Amazon
All of the following use a social network marketing strategy except: YouTube. Amazon. Pinterest. Twitter.
Amazon.
Which of the following is an example of C2C e-commerce? Groupon Craigslist Amazon Go2Paper
Craigslist
All of the following would be considered a direct competitor of Priceline except: Travelocity. Orbitz. ESPN. Expedia.
ESPN.
Which of the following statements is not true? No one academic perspective dominates research about e-commerce. There are two primary approaches to e-commerce: behavioral and technical. Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations. Economists take a purely technical approach to e-commerce.
Economists take a purely technical approach to e-commerce.
Which of the following is an example of B2B e-commerce? (Go2Paper, Groupon, Facebook, Airbnb)
Amazon Web Services is an example of a private cloud. (T/F)
False
E-commerce technologies provide a unique, many-to-many model of mass communication. (T/F)
False
In the subscription revenue model, a company generates income from the placement of ads. (T/F)
False
Price transparency refers to the ease with which consumers can find out what merchants pay for products. (T/F)
False
Universal standards make price discovery more costly, slower, and less accurate. (T/F)
False
Which of the following is not a mobile messaging application? Viber Feedly Kik WhatsApp
Feedly
Which of the following organizations involved with Internet governance has the United States recently given up control over? ICANN IANA IGF NTIA
IANA
________ is defined by company using its competitive advantage to gain in surrounding markets. Focus Market strategy Leverage Differentiation
Leverage
________ is a utility program that allows you to check the connection between your client and a TCP/IP network. Telnet Tracert Ping Finger
Ping
All of the following can be considered a direct or indirect competitor of Amazon except: Walmart. Priceline. eBay. Apple's iTunes Store.
Priceline.
________ is used to allow remote login on another computer. HTTP FTP Telnet SSL
Telnet
________ was the first truly large-scale digitally enabled transaction system in the B2C arena. EDI The French Minitel The Baxter Healthcare system Telex
The French Minitel
Which of the following statements about the Web is not true? The Web is both a communications infrastructure and an information storage system. The Web was the original "killer app." The Web is the technology upon which the Internet is based. The Web provides access to pages written in Hypertext Markup Language.
The Web is the technology upon which the Internet is based.
Which of the following is not true regarding e-commerce today? Economists' visions of a friction-free market have not been realized. The market middlemen disappeared. There remains considerable persistent price dispersion. Consumers are less price-sensitive than expected.
The market middlemen disappeared.
Which of the following is a utility program that allows you to track the path of a message sent from a client computer to a remote computer on the Internet? IMAP Telnet Ping Tracert
Tracert
FTP is the protocol that permits users to transfer files from a server to their client computer, and vice versa. (T/F)
True
In a hybrid cloud computing model, firms use their own infrastructure for their most essential core activities. (T/F)
True
Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes. (T/F)
True
Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior. (T/F)
True
SaaS and PaaS providers can typically provide services at lower costs through scale economies. (T/F)
True
T1 and T3 refer to international telephone standards for digital communication. (T/F)
True
The Internet of Things (IoT) is based on sensors that can collect data and connect to the Internet. (T/F)
True
The Internet's universal standards can change industry structure by decreasing barriers to entry and increasing competition within an industry. (T/F)
True
The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage start-ups. (T/F)
True
The fact that e-commerce is conducted based on universal standards decreases search costs for consumers. (T/F)
True
All of the following are involved in the effort to create standards for IoT except: Industrial Internet Consortium. AllSeen Alliance. W3C. Open Connectivity Foundation.
W3C.
The major technologies used with wireless local area networks are: Bluetooth and 3G. Wi-Fi and Bluetooth. Wi-Fi and WiMax. WiMax and 3G.
Wi-Fi and Bluetooth.
All of the following are examples of social networks except: Twitter. Pinterest. Instagram. Y Combinator.
Y Combinator
A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n): incubator. crowdfunder. angel investor. venture capital investor.
angel investor.
All of the following are examples of Web 2.0 sites and applications except: photo-sharing sites. blogs. auction sites. wikis.
auction sites.
Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture? Wi-Fi client/server computing IPv6 fiber optics
client/server computing
Over the past decade, the number of exchanges has: increased slowly but steadily. greatly increased. stayed about the same. diminished sharply.
diminished sharply.
Innovative entrepreneurs and their business firms that destroy existing business models are referred to as: crowdfunders. disruptors. venture capitalists. angel investors.
disruptors
What type of Internet access technology are Google and Facebook hoping to use to provide Internet access to remote parts of the world? drones DSL WLANs Bluetooth
drones
Amazon Business is an example of which of the following business models? exchange e-distributor B2B service provider industry consortia
e-distributor
Which of the following is an example of an e-commerce first mover that failed? eBay E*Trade Etsy eToys
eToys
All of the following may lead to a competitive advantage except: better employees. less expensive suppliers. fewer products. superior products.
fewer products.
Which of the following is not a primary activity in a firm value chain? after-sales service finance/accounting operations outbound logistics
finance/accounting
Which of the following is another name for a revenue model? financial model business strategy financial statements business model
financial model
Which of the following refers to any disparity in relevant market information among parties in a transaction? imperfect competition unfair competitive advantage information asymmetry dynamic pricing
information asymmetry
During which phase of the development of the Internet was the Domain Name System (DNS) introduced? institutional phase consolidation phase innovation phase commercialization phase
institutional phase
Which of the following is one of the three primary societal issues related to e-commerce? equity anonymity liability intellectual property
intellectual property
Cortana is a type of: gadget. social network. intelligent digital assistant. widget.
intelligent digital assistant.
All of the following are examples of business-to-business (B2B) business models except: exchanges. e-distributors. portals. e-procurement.
portals.
The Transport Layer of TCP/IP is responsible for which of the following? placing packets on and receiving them from the network medium addressing, packaging, and routing messages providing communication with the application by acknowledging and sequencing the packets to and from the application providing a variety of applications with the ability to access the services of the lower layers
providing communication with the application by acknowledging and sequencing the packets to and from the application
Portals primarily generate revenue in all of the following ways except: collecting transaction fees. charging subscription fees. charging advertisers for ad placement. sales of goods.
sales of goods.
Which of the following features of e-commerce technology allows users to participate in the creation of online content? social technology global reach information density ubiquity
social technology
Which of the following was the original purpose of the Internet? to link large mainframe computers on different college campuses to enable government agencies to track civilian communications to provide a network that would allow businesses to connect with consumers to develop a military communications system that could withstand nuclear war
to link large mainframe computers on different college campuses
