ECO 254 Final exam
What can marketers use to attempt to separate consumers based on identifying traits such as age or income?
Demographic segmentation
Which of the following is a good or service that is used to directly help produce products?
Production Items
Shopping Services are best defined as:
moderately expensive, infrequently purchased services
4 P's of Marketing
Product, Price, Place, Promotion
The level of e-commerce sales in the United States in the the year 2018 is likely to be around what level?
$400 Billion
Value
Benefits/Costs
Consumers with less brand loyalty are usually satisfied with a products performance over time.
False
Most ideas for new products eventually reach the market.
False
True or False? Emotional motives are reasons for purchasing a product that are based on nonobjective factors
True
True or False? The B2B market includes industrial, reseller, and government/institutional markets.
True
The relative comparison of a product's benefits versus its costs, is known as its
Value
A company decides to introduce a line of crackers made with organically grown grains and vegetables. What environmental trend is the company responding to?
Sociocultural
Why is speed to market critical to market demand?
It allows the company to become entrenched in the marketplace.
Which defining word or phrase below BEST captures the meaning of capital items?
Longer Lasting
Which pricing strategy's objective is to have products of similar types with various levels of quality priced accordingly?
Price Lining
