ELEC FINALS
Channels audit
Identifying channels that increase mind and market share to ensure that your electronic enterprise is marketed
1. Context 2. Content 3. Community 4. Customization 5. Communication 6. Connection 7. Commerce
7 C's of effective website
Media plan
Analysis and recommendations for target market
Business case
Comprehensive cost/ benefit analysis an agreement with multi state strategies.
1. Web site Grader 2. Marketing Sherpa 3. Internet Marketing Blog 4. Web ink now 5. Hubspot
Examples of Digital videos commercial
Second wave of electronic commerce (2004-2009)
Expanding international scope
search
Fees advertisers pay internet companies to list and or link their company site domain name to a specific search word or phrase.
control
Giving the online consumer more control over the direct marketing relationship is a sure way of building strong relationships through e-mail.
Custom commerce solution
Implementing robust custom commerce solutions
1. Business case 2. Knowledge audit 3. Customer care audit 4. Enterprise architecture audit 5. Brand audit 6. Channels audit 7. Competitive analysis 8. Digital brand positioning strategy
Innovation phase
System integration
Integration of backend live and legacy data base
personalization
Interactive techniques can increase your brand presence substantially, with translates into higher general awareness and higher response rates.
VAN's (value- added networks)
Internal transmission, data processing and encoding
First wave of electronic commerce (1995-2003)
It is characterized by its rapid growth, often called as "boom" which was followed by a rapid contraction often called "bust".
privacy
Make sure the e-mail service you are using has made a strong privacy pledge to the consumers enrolled in it.
Brand audit
Measuring your brand its distinctiveness it is perceived by your target market
Enterprise software implementation
Partnering with best of breed software companies
1. Web advertising is the least expensive way of marketing a product. 2. Web advertising is an effective commercial communication. 3. Web advertising has an extensive reach. 4. Web advertising pays off. 5. Web advertising continuously grows.
Pros of Internet Advertising
brand strength
Protect your brand in an e-mail campaign by making sure you've keeping good company.
Probe
Provide business companies basic and more pertinent information
Development implementation plan
Providing a prioritized, cost- justified framework
Customer care audit
Providing framework for your customer service offering
WAP ( wireless application protocol)
Public transmission of data
Bust
Rapid contractions
Boom
Rapid growth
Competitive analysis
Rating your existing websites and those of your competitors
Pricing
Regulates the target markets access to the product. Also affect the products position in the market.
Proposition
The positioning of the brand
1. Banner Ads 2. Sponsorships 3. Microsites 4. Search-related ads 5. Interstitials 6. Content Advertising 7. Alliances and affiliates programs
Types of Internet Advertising
1. Creative concepts 2. Digital prototyping
Validation phase
Digital prototyping
Visual demonstration of a product or a service
people
Who will read and respond to your message
e-mail advertising
is not measured by receiving notes in the inbox.
1. Paid Listing 2. Contextual search 3. Paid inclusion 4. Site optimization
types of search categories
Enterprise architecture audit
Asserting future requirements through analysis
relevance
A strong privacy pledge in place, consumer will be more willing to share personal information with you by filling out the demographic profile.
Business activity
A task performed by a worker in the course of doing his/her job.
display advertising
Advertisers pays an internet company for space to display a static or hyper-linked banner or logo on one or more of the internet company's pages.
Creative concepts
Combining compelling design with intuitive navigation
1. Does the internet provide new customers? Or change buying behavior because of the hassle of going to malls? 2. Click rates alone are of little value. 3. Web Advertising expansion continues. 4. Average CPMs decline further.
Cons of Internet Advertising
Custom software development
Creation of custom commerce solutions built with key commerce and enterprise relationship management software
Enterprise design and development
Defining requirements for creating electronic enterprise.
Knowledge audit
Documenting the form access and storage of knowledge capital to best leverage it across the enterprise.
When it comes to e commerce the essence of it is really the buying and selling as the new innovations come along the way e-commerce now is defined as the electronic network to simplify and speed up all the stages of business process. While the E-marketing is the strategy to understand the consumers that we want to target so that we can establish customer relationship on the business online.
E- commerce VS. E- marketing
rewards
E-mail delivery services now enable direct marketers to offer consumers a tangible incentive to respond to their offers.
1. Development implementation plan 2. Enterprise design and development 3. Custom commerce solutions 4. Custom software development 5. Enterprise software implementation 6. System integration 7. Media plan 8. Media placement and tracking
Launch phase
Media placement and tracking
Precisely place and schedule print and online media campaigns
sponsorships
Represents custom content and or experiences created for an advertiser, which may or may not include ad unties.
digital videos commercial
TV-like advertisements that may appear as In-page video commercials or before, during, and/or after a variety of content in a player environment.
Third wave of electronic commerce (2010- present)
The development of mobile commerce
1.probe 2. People 3. Proposition 4. Postulation
The types of enlightened marketing model
Thomas petzinger
The writer of "The New Pioneers" in wall street journal paper.
Digital brand positioning strategy
Use of competitive category analysis and consumer research to find the best digital positioning for your brand
Postulation
With the advent of a new social order which clamors for social changes.
Philip Kotler
Writes the enlightened marketing model 4ps