ELEC FINALS

Channels audit

Identifying channels that increase mind and market share to ensure that your electronic enterprise is marketed

1. Context 2. Content 3. Community 4. Customization 5. Communication 6. Connection 7. Commerce

7 C's of effective website

Media plan

Analysis and recommendations for target market

Business case

Comprehensive cost/ benefit analysis an agreement with multi state strategies.

1. Web site Grader 2. Marketing Sherpa 3. Internet Marketing Blog 4. Web ink now 5. Hubspot

Examples of Digital videos commercial

Second wave of electronic commerce (2004-2009)

Expanding international scope

search

Fees advertisers pay internet companies to list and or link their company site domain name to a specific search word or phrase.

control

Giving the online consumer more control over the direct marketing relationship is a sure way of building strong relationships through e-mail.

Custom commerce solution

Implementing robust custom commerce solutions

1. Business case 2. Knowledge audit 3. Customer care audit 4. Enterprise architecture audit 5. Brand audit 6. Channels audit 7. Competitive analysis 8. Digital brand positioning strategy

Innovation phase

System integration

Integration of backend live and legacy data base

personalization

Interactive techniques can increase your brand presence substantially, with translates into higher general awareness and higher response rates.

VAN's (value- added networks)

Internal transmission, data processing and encoding

First wave of electronic commerce (1995-2003)

It is characterized by its rapid growth, often called as "boom" which was followed by a rapid contraction often called "bust".

privacy

Make sure the e-mail service you are using has made a strong privacy pledge to the consumers enrolled in it.

Brand audit

Measuring your brand its distinctiveness it is perceived by your target market

Enterprise software implementation

Partnering with best of breed software companies

1. Web advertising is the least expensive way of marketing a product. 2. Web advertising is an effective commercial communication. 3. Web advertising has an extensive reach. 4. Web advertising pays off. 5. Web advertising continuously grows.

Pros of Internet Advertising

brand strength

Protect your brand in an e-mail campaign by making sure you've keeping good company.

Probe

Provide business companies basic and more pertinent information

Development implementation plan

Providing a prioritized, cost- justified framework

Customer care audit

Providing framework for your customer service offering

WAP ( wireless application protocol)

Public transmission of data

Bust

Rapid contractions

Boom

Rapid growth

Competitive analysis

Rating your existing websites and those of your competitors

Pricing

Regulates the target markets access to the product. Also affect the products position in the market.

Proposition

The positioning of the brand

1. Banner Ads 2. Sponsorships 3. Microsites 4. Search-related ads 5. Interstitials 6. Content Advertising 7. Alliances and affiliates programs

Types of Internet Advertising

1. Creative concepts 2. Digital prototyping

Validation phase

Digital prototyping

Visual demonstration of a product or a service

people

Who will read and respond to your message

e-mail advertising

is not measured by receiving notes in the inbox.

1. Paid Listing 2. Contextual search 3. Paid inclusion 4. Site optimization

types of search categories

Enterprise architecture audit

Asserting future requirements through analysis

relevance

A strong privacy pledge in place, consumer will be more willing to share personal information with you by filling out the demographic profile.

Business activity

A task performed by a worker in the course of doing his/her job.

display advertising

Advertisers pays an internet company for space to display a static or hyper-linked banner or logo on one or more of the internet company's pages.

Creative concepts

Combining compelling design with intuitive navigation

1. Does the internet provide new customers? Or change buying behavior because of the hassle of going to malls? 2. Click rates alone are of little value. 3. Web Advertising expansion continues. 4. Average CPMs decline further.

Cons of Internet Advertising

Custom software development

Creation of custom commerce solutions built with key commerce and enterprise relationship management software

Enterprise design and development

Defining requirements for creating electronic enterprise.

Knowledge audit

Documenting the form access and storage of knowledge capital to best leverage it across the enterprise.

When it comes to e commerce the essence of it is really the buying and selling as the new innovations come along the way e-commerce now is defined as the electronic network to simplify and speed up all the stages of business process. While the E-marketing is the strategy to understand the consumers that we want to target so that we can establish customer relationship on the business online.

E- commerce VS. E- marketing

rewards

E-mail delivery services now enable direct marketers to offer consumers a tangible incentive to respond to their offers.

1. Development implementation plan 2. Enterprise design and development 3. Custom commerce solutions 4. Custom software development 5. Enterprise software implementation 6. System integration 7. Media plan 8. Media placement and tracking

Launch phase

Media placement and tracking

Precisely place and schedule print and online media campaigns

sponsorships

Represents custom content and or experiences created for an advertiser, which may or may not include ad unties.

digital videos commercial

TV-like advertisements that may appear as In-page video commercials or before, during, and/or after a variety of content in a player environment.

Third wave of electronic commerce (2010- present)

The development of mobile commerce

1.probe 2. People 3. Proposition 4. Postulation

The types of enlightened marketing model

Thomas petzinger

The writer of "The New Pioneers" in wall street journal paper.

Digital brand positioning strategy

Use of competitive category analysis and consumer research to find the best digital positioning for your brand

Postulation

With the advent of a new social order which clamors for social changes.

Philip Kotler

Writes the enlightened marketing model 4ps