ENTR Exam 1

If you come up with a product that you feel passionate about because you believe it will radically change lives, you have ______. a. identified your desired impact on the world b. taken a small action c. calculated affordable loss d. reflected and been honest with yourself

a. identified your desired impact on the world

The underlying problem a customer is trying to solve is part of the ______ step in IDEATE. a. identify b. enhance c. discovery d. evaluate

a. identify

Franklin Yancey's entrepreneurial ______ made it possible for him to start his stadium seat business. a. spirit b. mindset c. drive d. help

b. mindset

If you use memories to come up with a new idea, you are using the ______ strategy. a. analytical b. search c. development d. habit-breaking

b. search

Entrepreneurial thinking involves ______. a. expected return b. small actions c. starting with what you have d. experimentation

b. small actions c. starting with what you have d. experimentation

Pathways to opportunities should be thought of as ______. a. ideas b. steps c. hurdles d. passion

b. steps

Improvisation is taught at top business schools such as UCLA's Anderson School of Management to teach skills such as ______. a. communication b. outsourcing c. negotiation d. teamwork

a. communication c. negotiation d. teamwork

The tool used by entrepreneurs to solve complex problems for people is ______. a. design thinking b. observation c. people solving d. architectural design

a. design thinking

What is the starting point of design thinking? a. desirability b. sustainability c. feasibility d. viability

a. desirability

Managerial thinking works best ______. a. during times of certainty b. during the first few months of a business c. when you do not have much data d. when you want your business to succeed

a. during times of certainty

Researchers at Massachusetts Institute of Technology created the AGNES suit in order to gain empathy for what population? a. elderly b. athletes c. babies d. millennials

a. elderly

Which of the following is the correct order of Stanford Design School's five phases of design-thinking from first to last? a. empathy, define, ideate, prototype, test b. define, ideate, prototype, empathy, test c. prototype, test, ideate, define, empathy d. ideate, empathy, define, prototype, test

a. empathy, define, ideate, prototype, test

Within IDEO, the design team may be made up of a mix of ______. a. engineers b. lawyers c. artists d. accountants

a. engineers c. artists

The startup, Bios Urn, created a biodegradable urn to address the ______ problems of a growing population. a. environmental b. economic c. social d. habit

a. environmental

The easiest and most common pathway is the ______ approach. a. finding b. designing c. searching d. effectuating

a. finding

The assumption held by people who believe that their abilities can be developed through dedication, effort, and hard work have a ______. a. growth mindset b. lucky streak c. passion d. fixed mindset

a. growth mindset

Good habits may be developed by using a ______ whereby our brain decides whether the behavior should be stored and repeated. a. habit loop b. benefit tracker c. passion d. reward system

a. habit loop

What does Franklin Yancey credit for his success? d.playing football a. his college education b. his early experiences of risk-taking c. his supportive family environment

a. his college education b. his early experiences of risk-taking c. his supportive family environment

The art of improvisation is important to entrepreneurs for ______. a. teaching employees how to react to tough customers b. thinking quickly on their feet c. creating conflict among other entrepreneurs d. making tough times funny

b. thinking quickly on their feet

The pathway of an entrepreneur is ______. a. premeditated b. unknown c. known d. planned

b. unknown

Which of the following is a characteristic of Dr. Saras Sarasvathy's theory of effectuation? a. It is based on the idea that entrepreneurs can control their future. b. It showed that first-time entrepreneurs were just as creative as serial entrepreneurs. c. It looked at entrepreneurs from only one industry. d. It shows us that specific thinking patterns do not matter.

a. It is based on the idea that entrepreneurs can control their future.

A method is a systematic way of approaching a task. a. True b. False

a. True

Entrepreneurs inside consist of employees who think and act entrepreneurial within an organization. a. True b. False

a. True

What part of the brain do musicians tend to shut off? a. self-censoring b. expressive c. creative d. sensory

a. self-censoring

Every entrepreneur featured in the text ______. a. was an extraordinary risk-taker b. could rely on private or family wealth c. found a way to identify new opportunities d. founded a for-profit business

c. found a way to identify new opportunities

The General Self-Efficacy Scale (GSES) is used to measure ______. a. motivation b. habit c. self-efficacy d. stress

c. self-efficacy

People can influence and control their own behavior with ______. a. behavior strategies b. breaking bad habits c. self-leadership d. entrepreneurial brainstorming

c. self-leadership

When you are starting your new company, you ______. a. can use your current employer's resources b. should only work on the weekends as to not interfere with your other job c. should check your employment contract for any language prohibiting you from working a side job d. should quit your job right away to pursue your new interest

c. should check your employment contract for any language prohibiting you from working a side job

When calculating affordable loss, ______. a. let the risk of failure control your decision b. you cannot calculate the risk c. think about what you are willing to lose d. take the most risk you possibly can

c. think about what you are willing to lose

The design pathway uncovers high-value opportunities by focusing on the ______ of customers. a. desire b. response c. unmet needs d. habit

c. unmet needs

While helping Rise Science develop their sleep training system for its customers, IDEO identified better usership of the new system by customers when ______. a. sending the kit to the customer with a customer hotline for questions b. creating infomercials to educate consumers c. using an introduction to the system by a company employee to the customer d. using an impersonal approach to onboarding

c. using an introduction to the system by a company employee to the customer

A ______ observer stays hidden from view or observes from plain sight without begin noticed. a. casual b. participant c. sly d. complete

d. complete

Spencer Silver

post it notes

Richard Lindon

footballs

Allen Lim

skratch labs

The inventor of Post-it Notes was not actively looking to invent a specific adhesive. Rather, his ______ took him to the idea. a. discovery b. creativity c. passion d. alertness

d. alertness

Designers who use math, engineering, and software are ______. a. industrial designers b. artists c. fashion designers d. architects

d. architects

The methods to increase self-awareness and manage behaviors, particularly when dealing with necessary but unpleasant tasks, are ______. a. habit b. passion c. self-observation d. behavior-focused strategies

d. behavior-focused strategies

When conducting an interview, you should ask ______. a. questions you know the answers to as confirmation b. act nervous to put the person at ease c. yes/no questions d. broad, open-ended questions

d. broad, open-ended questions

Sara Blakely

spanx

A(n) ______ person feels entitled to success and that the person will be successful without help. a. arrogant b. happy c. entrepreneurial d. self-confident

a. arrogant

A less risky way to become an entrepreneur is to buy an existing small business. a. True b. False

a. True

According to research, IDEATE helps students identify opportunities which are more innovative. a. True b. False

a. True

An important part of the entrepreneurship practice is to network and share your ideas. a. True b. False

a. True

Developing empathy is part of design thinking. a. True b. False

a. True

Entrepreneurs tend to have more prior knowledge than non-entrepreneurs. a. True b. False

a. True

Entrepreneurs will use both managerial and entrepreneurial thinking. a. True b. False

a. True

Entrepreneurship is a way of thinking, acting, and being which combines courage and new ideas. a. True b. False

a. True

In order to see what a voter needed in a voting machine, IDEO spent hundreds of hours observing, listening to, and interviewing people. a. True b. False

a. True

Inventions that succeed in finding a market move to the innovation stage. a. True b. False

a. True

One of the eight components of the Practice of Entrepreneurship is to describe the idea today. a. True b. False

a. True

People who consider themselves lucky are more open to recognizing chance opportunities. a. True b. False

a. True

The design challenge is the problem or opportunity that stimulates the quest for a solution. a. True b. False

a. True

With an entrepreneurial mindset, entrepreneurs are positioned to see new opportunities. a. True b. False

a. True

Using this strategy is a good way to generate ideas for improvement of products or services by breaking the idea into parts. a. analytical b. imagination-based c. search d. interpersonal

a. analytical

When virtuoso violinist Nathan Milstein asked his professor about practicing more, his professor told him that ______. a. if he practiced with his head, 2 hours is plenty b. no matter how much he practiced, he would never be good enough c. if he practiced all day, he would improve d. if he did not practice, he would not improve

a. if he practiced with his head, 2 hours is plenty

The way to manage the chaos and craziness of a new business is known as entrepreneurship______. a. method b. training c. model d. process

a. method

It was Franklin Yancey's ______ that kept him on the right track and ultimately led to his success in multiple businesses. a. mindset b. experience c. risk-taking focus d. persistence

a. mindset

What is the action of closely monitoring the behavior and activities of users/potential customers in their own environment? a. observation b. ideation c. insight d. inspiration

a. observation

Entrepreneurship is all about ______. a. openness b. innovation c. imagination d. taking risks

a. openness

The process of identifying links or connections between apparently unrelated things or events is ______. a. pattern recognition b. self-identification c. imagination d. habit

a. pattern recognition

Several reasons exist as to why entrepreneurs spot opportunities more than non-entrepreneurs, including the fact that they ______. a. possess different cognitive styles b. have more passion c. are luckier d. do not take risks

a. possess different cognitive styles

Entrepreneurs tend to have more creativity because they are ______. a. practicing the creative process more regularly b. using trial and error c. studying creativity in school d. learning from creative specialists

a. practicing the creative process more regularly

Insight differs from observation in that it ______. a. provides an interesting, nonobvious piece of information b. comes prior to observation c. involves monitoring of behavior d. articulates users' needs

a. provides an interesting, nonobvious piece of information d. articulates users' needs

What is the strategy that seeks to simulate connections that might have gone unnoticed? a. relationship-seeking b. development c. search d. analytical

a. relationship-seeking

Due to alertness, shoemaker Richard Lindon was able to invent two new products—______. a. rubber-inflated tubes and pumps b. insulated windows and doors c. rainboots and wind-proof umbrellas d. seatbelts and headlights

a. rubber-inflated tubes and pumps

In addition to designing a voting machine for the Los Angeles community, IDEO needed to consider ______. a. security b. transportation c. privacy d. regulations

a. security c. privacy d. regulations

When you stop throughout the day to ask yourself what you have accomplished, you are using ______. a. self-observation b. self-goal setting c. self-reward d. self-cueing

a. self-observation

People who start many businesses are known as ______. a. serial entrepreneurs b. effectuators c. risk-takers d. multipliers

a. serial entrepreneurs

Osborne's ground rules for brainstorming include ______. a. suspend all judgment b. generate as many ideas as possible c. do not put together ideas until the end d. be open to wild suggestions

a. suspend all judgment b. generate as many ideas as possible d. be open to wild suggestions

For an idea to be viable, it should be ______. a. useful b. unique c. trendy d. unusual

a. useful b. unique

Why is it true that entrepreneurship can be taught? a. Entrepreneurs are lucky people. b. Entrepreneurs exhibit a pattern of thinking which can be changed. c. Entrepreneurs have a certain personality type. d. Entrepreneurs are born and not made.

b. Entrepreneurs exhibit a pattern of thinking which can be changed.

An entrepreneur will succeed as long as the idea is good. a. True b. False

b. False

Design thinking applies to new products and services only. a. True b. False

b. False

Desirability is how sustainable the idea is in the long term. a. True b. False

b. False

Franklin Yancey had no experience when he started his own business. a. True b. False

b. False

IDEO found it easy to redesign the Los Angeles voting system since it was only a matter of making a voting machine. a. True b. False

b. False

If a work colleague tells you about his new work venture over lunch, you should tell your boss. a. True b. False

b. False

Insights are ideas. a. True b. False

b. False

Liddabit Sweets used the finding pathway to start a new food product business. a. True b. False

b. False

Most inventions come from an isolated inventor. a. True b. False

b. False

Our mindset is static. a. True b. False

b. False

The best strategy to generate new ideas is the analytical strategy. a. True b. False

b. False

The more you practice, the better you will be at whatever you are practicing. a. True b. False

b. False

Today's scientists have proven that one side of the brain is more dominant than the other. a. True b. False

b. False

Dan Cohen and Greg Pool developed an empirically proven method for identifying and selecting high potential ideas known as ______. a. CREATIVE b. IDEATE c. GENERATE d. TARGET

b. IDEATE

Which of the following are examples of growth mindset? a. You aren't good at school. How will you ever run a business? b. If I don't try, I'll definitely fail. c. Why do you want to start a business? You need accounting skills. Aren't you bad at math? d. Give me the name of a successful person who never experienced failure.

b. If I don't try, I'll definitely fail. d. Give me the name of a successful person who never experienced failure.

One of the main reasons over 50 percent of startups fail after years of business is ______. a. a loss of interest b. a lack of entrepreneurship education c. the competition d. there is no longer a need for the idea or product

b. a lack of entrepreneurship education

The entrepreneurship method is ______. a. predictive b. collaborative c. competitive d. linear

b. collaborative

Group brainstorming is a good example of a ______ strategy. a. search b. development c. relationship seeking d. habit-breaking

b. development

Some entrepreneurs purchase already existing businesses in order to trade under the business name. These businesses are known as ______. a. stand-alone shops b. franchises c. department stores d. home offices

b. franchises

James L. Adams, a Stanford University professor, identified what main emotional roadblocks preventing creativity? a. overthinking the process b. inability to distinguish reality from fantasy c. no appetite for chaos d. fear

b. inability to distinguish reality from fantasy c. no appetite for chaos d. fear

What design-thinking phase involves design challenge and finding out user needs? a. implementation b. inspiration c. divergence d. ideation

b. inspiration

Why does IDEO build its whole culture around play and creating a fun work environment? a. Life is too short to work too hard. b. Keeping a narrow focus creates better solutions. c. Divergent thinking expands the view and is similar to playing. d. Inspiration cannot happen without a fun environment.

c. Divergent thinking expands the view and is similar to playing.

______ is the process when you expand concepts to new applications or add innovative twists. a. Anticipate b. Identify c. Enhance d. Target

c. Enhance

When conducting an interview, in addition to the questions, you should record ______. a. but not repeat the answers b. the person's tone when answering the question c. basic facts about the person d. the time and temperature during the interview

c. basic facts about the person

As an important component of entrepreneurship, creativity is ______. a. self-cueing b. refreshing c. difficult to define d. genetic

c. difficult to define

The most common form of value is ______. a. opportunity b. social c. economic d. environmental

c. economic

The complete participant observation technique involves ______. a. using friends as observers in their population b. taking a neutral stance c. engaging completely without participants' knowledge d. staying hidden so as not to change normal behaviors

c. engaging completely without participants' knowledge

When applying the ______ stage, the entrepreneur may come up new applications or innovative twists. a. discovery b. brainstorm c. enhance d. identity

c. enhance

The belief that entrepreneurs have in their ability to begin new ventures is known as ______. a. deliberate practice b. entrepreneurial mindset c. entrepreneurial self-efficacy d. entrepreneurial spirit

c. entrepreneurial self-efficacy

When conducting an interview, you should ask ______. a. yes/no questions b. questions you know the answers to as confirmation c. act nervous to put the person at ease d. broad, open-ended questions

d. broad, open-ended questions

A method of carrying out carefully focused efforts to improve current performance is ______. a. entrepreneurship b. habitual practice c. effectuation d. deliberate practice

d. deliberate practice

The ______ map is a tool to help you collate and integrate the interview data in order to discover insights. a. observation b. hidden c. insight d. empathy

d. empathy

Which of the following is the correct order of Stanford Design School's five phases of design-thinking from first to last? a. prototype, test, ideate, define, empathy b. ideate, empathy, define, prototype, test c. define, ideate, prototype, empathy, test d. empathy, define, ideate, prototype, test

d. empathy, define, ideate, prototype, test

Large corporations have corporate entrepreneurs to ______. a. keep other large corporations from improving on their products b. force employees to take learn new skills c. spend more money on new products d. enhance competitive position

d. enhance competitive position

If you and your sisters take over your grandfather's store, you are part of a(n) ______. a. intrapreneurship b. benefit entrepreneurship c. startup d. family enterprise

d. family enterprise

A college student needed a ride home from college for fall break, so he developed an app for matching up college students with rides. What pathway did he use? a. effectuating b. searching c. designing d. finding

d. finding

The assumption that is held by people who perceive their talents and abilities as set traits is a ______. a. passion b. habit c. grown mindset d. fixed mindset

d. fixed mindset

Entrepreneurs benefit from ______ because it helps them rapidly sense and act as well as change direction quickly. a. habit b. self-cueing c. creativity d. improvisation

d. improvisation

Throughout the ages, entrepreneurs have made changes to the world with inventions such as Benjamin Franklin's ______. a. blimp b. automatic dishwasher c. potato chip d. lightning rod

d. lightning rod

Human emotions or desires discovered during the design-thinking process are ______. a. irrelevant b. wants c. social status d. needs

d. needs

Creative people tend to have what type of traits? a. creative b. confusing c. authentic d. polarized

d. polarized

When entrepreneurs set out what they want to accomplish, they are ______. a. self-observing b. self-correcting c. self-rewarding d. self-goal setting

d. self-goal setting

The process of examining our own behavior in a constructive way in order to reshape the behavior is known as ______. a. self-observation b. self-goal setting c. self-reward d. self-punishment

d. self-punishment

If you follow the entrepreneurship method, a change in mindset will lead to new skills and ______. a. unrealistic expectations b. an easy path c. poor decisions d. smarter work

d. smarter work

By studying jazz pianists using an MRI machine, scientists learned that when the self-censoring area part of the brain is shut off, the brain is able to generate ______. a. memorized concepts b. self-control c. expected results d. unpredictable ideas

d. unpredictable ideas

For design thinkers, an idea is deemed successful if it strikes a balance among three main criteria. To determine ______, they ask how sustainable an idea is in the long term. a. desirability b. sustainability c. feasibility d. viability

d. viability