Entrepreneurial Small Business Chapter 5
Business-to-Business (B2B)
Business to business transactions using the Internet.
Business-to-Consumer (B2C)
Business to consumer transactions using the Internet.
E-Commerce
The use of Internet to conduct business transactions.
Sponsored link
a form of paid advertising that gets your company's Web site at the top of a search list.
Search engine optimization
a general approach to Web design intended to result in the site being displayed toward the beginning of a search engine's listing for that term
Reserve price
a minimum acceptable selling price in an auction. If the bidding does not exceed the price, the sale will not go through.
Maker
a modern term for an inventor, in particular, an inventor who uses modern techniques like 3-D software and 3-D printers to do-it-yourself electronics to create new items.
Venue
a place where something takes place. For example, a theater is the venue for a play, an arena for a football game.
Conflict of interest
a situation where a person faces two or more competing standards or goals.
Episodic Business
a temporary, project-based, or sporadically operating business.
Aggrandizing
attempting to make your business or yourself seem more accomplished or grander than reality.
Outsourcing
contracting with people or companies outside your business to do work for your business.
Poisoning the well
creating a negative impression among your employer's customers.
Licensing
documented permission from the government to run your business.
Time to start-up
how long it takes to start a new business.
Blog
A webpage in which entries are posted in reverse chronological order.
Informational website
An Internet Site designed to introduce and explain a business to others.
Delegation
the assignment of work to others, over whom you have power.
Volatility
the frequency of business starts and stops.
Permanence
the impressions of long-term continuity a business gives others.
Part-time employment
working less than 35 hours per week.
Moonlighting
working on your own part-time after your regular job.
Pop-up
A temporary business that offers services of products in a variety of locations for a brief period of time. What characterizes a pop-up business form any other is its temporary nature.
Reverse auction
An auction in which the low bid gets the business or wins.
Zoning laws
Government-specifications for acceptable use of land and buildings in particular areas.
Multi-channel marketing
the use of several different channels to reach your customers.
Full-time employment
working more than 35 hours per week.
Network marketing
an approach to selling in which the salesperson recruits customers to become distributors of the product or service to others.
Cannibalizing
taking business away from your employer.
Covenants
Limitations imposed on your property by you neighborhood group.
Intellectual property (IP)
Property coming from some sort of original thought, e.g., through patents, trade secrets, trademarks and copyrights.
Cost to start-up
The amount of money to start a business.
Registration
informing the government of the existence, name, and nature and contact information for your business.
Variance
permission from a government or organization to act differently than the laws state.
Tweet
a 140-character or less message sent using the Twitter Web service.
Part-time business
a business in which the owners either participates fewer than 35 hours per week or operates on a temporary or seasonal basis while maintaining employment elsewhere for wages or salary.
Reciprocal links
a listed, live connection to a different Web site, which in turn displays a similar link to the first Web site.
Consumer
a private individual or household who is the end-user of a product or service.
Hybrid entrepreneurship
a process of initiating a business while simultaneously remaining employed for wages or salary.
RSS feed
an Internet messaging service that pushes (sends) whatever web material you specify to subscribers to that feed.
