ESB - Domain#2 / Lesson #2/ Pop Quiz

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Jon's company acquired 2,000 new customers last year. He spent $10,000 in marketing costs and $6,000 is sales costs. What are Jon's CAC?

$8

Which marketing method is commonly seen on the side of a freeway?

1. Billboards

__________ data provides information about a customer's age, gender, or ethnicity.

1. demographic

The four Ps of marketing are product, price, place, and ______________.

2. promotion

A marketing method that uses customized newsletters to engage with customers is ______

3. e-mail

An ________________ provides an overview of the marketing plan.

3. executive summary

A marketing method that uses ads on a website within a search engine is __________ advertising.

5. pay-per-click

The four segments of sales data are ___________, geographic, demographic, and psychographic.

6. behavioral

Which market segment anticipate a customer's needs?

Behavioral

Erin owns an ice cream shop. She spent $5,000 in marketing expenses and $2,000 in sales costs last year. She obtained 700 new customers. What was Erin's CAC?

Correct answer $10

Sarah runs a large toy store. Last year they acquired 5,000 new customers. Her company spend $30,000 in marketing costs and $15,000 in sales costs. What was Sarah's CAC?

Correct answer $9

It is more _________ to keep current customers that to acquire new customer.

Correct answer Cost effective

Investors use _______________ to determine the cost of acquiring new customers.

Correct answer Customer acquisition costs (CAC)

The formula used to determine customer acquisition costs is ________ expenses plus sales expenses divided by the number of new customers for the period.

Correct answer Marketing

Customer retention rates are found by __________ the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100.

Correct answer Subtracting

Which market segment shares a customer's age, gender, and ethnicity?

Demographic

Which marketing method has the higher success rate of bringing in new customer: mail or email?

Email

Which market segment shares a customer's location?

Geographical

Which market segment shows how a customer views the world?

Psychographic

Which marketing method uses specific technical elements to be among the top search engines?

Search engine optimization (SEO)

Identify three TRADITIONAL marketing methods. Remember to select three.

Television Mail Newspaper

Identify three DIGITAL marketing methods. Remember to select three.

Website/Search Engines Email Social media


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