ESB - Domain#2 / Lesson #2/ Pop Quiz
Jon's company acquired 2,000 new customers last year. He spent $10,000 in marketing costs and $6,000 is sales costs. What are Jon's CAC?
$8
Which marketing method is commonly seen on the side of a freeway?
1. Billboards
__________ data provides information about a customer's age, gender, or ethnicity.
1. demographic
The four Ps of marketing are product, price, place, and ______________.
2. promotion
A marketing method that uses customized newsletters to engage with customers is ______
3. e-mail
An ________________ provides an overview of the marketing plan.
3. executive summary
A marketing method that uses ads on a website within a search engine is __________ advertising.
5. pay-per-click
The four segments of sales data are ___________, geographic, demographic, and psychographic.
6. behavioral
Which market segment anticipate a customer's needs?
Behavioral
Erin owns an ice cream shop. She spent $5,000 in marketing expenses and $2,000 in sales costs last year. She obtained 700 new customers. What was Erin's CAC?
Correct answer $10
Sarah runs a large toy store. Last year they acquired 5,000 new customers. Her company spend $30,000 in marketing costs and $15,000 in sales costs. What was Sarah's CAC?
Correct answer $9
It is more _________ to keep current customers that to acquire new customer.
Correct answer Cost effective
Investors use _______________ to determine the cost of acquiring new customers.
Correct answer Customer acquisition costs (CAC)
The formula used to determine customer acquisition costs is ________ expenses plus sales expenses divided by the number of new customers for the period.
Correct answer Marketing
Customer retention rates are found by __________ the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100.
Correct answer Subtracting
Which market segment shares a customer's age, gender, and ethnicity?
Demographic
Which marketing method has the higher success rate of bringing in new customer: mail or email?
Which market segment shares a customer's location?
Geographical
Which market segment shows how a customer views the world?
Psychographic
Which marketing method uses specific technical elements to be among the top search engines?
Search engine optimization (SEO)
Identify three TRADITIONAL marketing methods. Remember to select three.
Television Mail Newspaper
Identify three DIGITAL marketing methods. Remember to select three.
Website/Search Engines Email Social media
