Exam 2

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By 2017, mobile commerce revenues are expected to be approximately: A) $109 million. B) $1.09 billion. C) $10.9 billion. D) $109 billion

$109 billion

In 2013, location-based mobile marketing accounted for how much in marketing expenditures? A) $23 million B) $230 million C) $2.3 billion D) $23 billion

$2.3 billion

In 2013, mobile commerce revenues are approximately: A) $39 million. B) $390 million. C) $3.9 billion. D) $39 billion.

$39 billion

In 2016, the total amount of B2B e-commerce in the United States was approximately: $670 billion. $67 trillion. $67 billion. $6.7 trillion.

$6.7 trillion

Analysts predict that B2B e-commerce in the United States will grow by 2020 to approximately:

$9 trillion

Private industrial networks

(sometimes also referred to as a private trading exchange, or PTX) are Internet-based communication environments that extend far beyond procurement to encompass supply chain efficiency enhancements and truly collaborative commerce. These networks are the most prevalent form of B2B e-commerce, and this will continue into the foreseeable future.

Which of the following statements about CAN-SPAM is not true? -CAN-SPAM went into effect in January 2004. -CAN-SPAM prohibits unsolicited e-mail (spam). -CAN-SPAM prohibits the use of deceptive subject lines and false headers. -Large spammers are among CAN-SPAM's biggest supporters.

-CAN-SPAM prohibits unsolicited e-mail (spam).

Which of the following most accurately reflects media consumption by the average American adult?

... spends most hours watching television, followed by using the Internet, and listening to the radio

CHARACTERISTICS OF NET MARKETPLACES: A B2B VOCABULARY

1. Bias: Sell-side vs. buy-side vs. neutral. Whose interests are advantaged: buyers, sellers, or no bias? 2. Ownership: Industry vs. third party. Who owns the marketplace? 3. Pricing mechanism: Fixed-price catalogs, auctions, bid/ask, and RFPs/RFQs. 4. Scope/Focus: Horizontal vs. vertical markets. 5. Value creation: What benefits do they offer customers or suppliers? 6. Access to market: In public markets, any firm can enter, but in private markets, entry is by invitation only.

CONCEPTS AND CHALLENGES IN SUPPLY CHAIN MANAGEMENT

1. Visibility: Ability to monitor suppliers, orders, and logistics 2. Demand: forecasting Informing your suppliers of future demand 3. Production: scheduling Informing your suppliers of the production schedule 4. Order management: Keeping track of orders to your suppliers 5. Logistics management: Managing your logistics partners based on your production schedule

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Companies are not permitted to collect personal information from children under the age of ________ without parental consent. A) 8 B) 10 C) 13 D) 16

How much time a month does the average person spend using the Facebook app on mobile devices?

13 Hours

On average, users use about ________ apps a month on their smartphone.

In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?

2015

Display ads constitute about ________ % of mobile ad spending. A) 15 B) 20 C) 33 D) 66

In 2018, time spent with digital media accounted for ________ of total media time spent

50%

Together Amazon and Apple account for ________ of the e-book market.

92%

What percentage of smartphone users have used their phones for proximity searches on information like local weather? A) 33% B) 50% C) 75% D) 95%

11) Which of the following is not one of the central challenges facing the online retail industry? A) lack of physical store presence B) consumer concerns about the privacy of personal information C) inconvenience in returning goods D) delivery delays

13) Which of the following statements is not true about the automobile and automobile parts and accessories online retail category? A) Most of the revenue in this category is generated from the sales of automobiles. B) Automobile manufacturers use the Internet to deliver branding advertising. C) U.S. franchising law prohibits automobile manufacturers from selling cars directly to consumers. D) Automobile retailing is dominated by dealership networks.

28) Which of the following is not a key industry strategic factor? A) synergies B) barriers to entry C) industry value chain D) existence of substitute products

3) Which of the following is not one of the seven major segments of the retail industry? A) electronics and computers B) specialty stores C) gasoline and fuel D) food and beverage

32) Which of the following is not categorized as an operating expense? A) the cost of products being sold B) marketing costs C) administrative overhead D) amortization of goodwill

33) Operating margin is defined as: A) operating income or loss divided by net sales revenues. B) operating income or loss divided by total operating expenses. C) net sales revenues divided by net income or loss. D) net assets divided by net liabilities.

35) Which of the following would not be considered a current asset? A) long-term investments B) cash C) accounts receivable D) marketable securities

37) For a quick check of a firm's short-term financial health, examine its: A) working capital. B) gross margin. C) long-term debt. D) cost of sales.

46) All of the following statements about Amazon are true except: A) Amazon failed to show a profit in 2015. B) Amazon Web Services is now a major part of Amazon's business. C) eBay can be considered a competitor of Amazon. D) Amazon continues to generate revenue primarily by selling products.

49) The term supply-push refers to: A) making products prior to orders being received based on estimated demand. B) waiting for orders to be received before building a product. C) channel conflict. D) multi-channel manufacturers who sell directly online to consumers.

53) Which of the following has the second-highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct

6) All of the following were parts of the vision during the early days of e-commerce except the belief that: A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business. B) online consumers were rational and cost-driven. C) entry costs to the online retail market would be much less than those needed to establish a physical storefront. D) the cost of acquiring customers would be much lower.

61) All of the following services require extensive personalization except: A) financial services. B) legal services. C) medical services. D) accounting services.

64) In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized website. A) account aggregation B) a financial portal C) integrated financial services D) EBPP systems

65) The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? A) term life insurance B) automobile insurance C) health insurance D) property and casualty insurance

66) All of the following statements about the online insurance industry are true except: A) the Internet has dramatically changed the insurance industry's value chain. B) websites of almost all the major firms provide the ability to obtain an online quote. C) Internet usage has led to a decline in term life insurance prices industry-wide. D) the industry has been very successful in attracting visitors searching for information

68) Craigslist is a player in which of the following online services markets? A) real estate services and career services B) insurance services and brokerage services C) travel services D) online accounting services

73) Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent? A) Yelp B) TripAdvisor C) Angie's List D) TripExpert

79) Which of the following is not a major trend in the online recruitment services industry? A) disintermediation B) Millennials and GenX primarily use mobile devices to search for jobs. C) social recruiting D) hiring by algorithm

Google's Gmail advertising has raised concerns about which of the following issues? A) privacy B) copyright C) trademark D) patents

Which of the FTC's FIP principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

Which of the following companies is not primarily a catalog merchant? A) Walmart B) L.L. Bean C) Lillian Vernon D) Lands' End

Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement

Which of the following is not a major trend in the online recruitment services industry? A) disintermediation B) localization C) social networking D) consolidation

Ethical understanding and reasoning 21) Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule

A Page Ref: 494 Difficulty: Moderate

Application of knowledge 37) Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement

A Page Ref: 509 Difficulty: Difficult

Application of knowledge 38) Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

A Page Ref: 509 Difficulty: Moderate

Application of knowledge 40) What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected.

A Page Ref: 510 Difficulty: Difficult

Application of knowledge 34) The sharing of a user's stored cookie information between Web sites and without the user's knowledge is: A) legal in the United States but illegal in Europe. B) illegal in the United States but legal in Europe. C) legal in both the United States and Europe. D) illegal in both the United States and Europe.

A Page Ref: 514 Difficulty: Difficult

Application of knowledge 44) What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law? A) the ability to make perfect copies of digital works at little cost B) the anonymous nature of the Internet C) the support for instant peer-to-peer communication D) the use of standards for file formats

A Page Ref: 518 Difficulty: Moderate

Application of knowledge 50) All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except: A) up to ten years imprisonment for a first offense. B) fines up to $500,000 for a first offense. C) fines up to $1 million for a repeat offense. D) restitution to the injured parties for any losses due to infringement.

A Page Ref: 521-524 Difficulty: Moderate

Application of knowledge 32) Which of the following is a tiered notice and response system aimed at reducing copyright infringement over P2P networks? A) the CAS B) FIP C) Surfright D) the Open Internet Order

A Page Ref: 524 Difficulty: Moderate

Application of knowledge 53) All of the following statements about patents are true except: A) it is more difficult to obtain a copyright than it is to obtain a patent. B) the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. C) computer programs can be patented. D) in order to be patented, an invention must be nonobvious.

A Page Ref: 524-525 Difficulty: Moderate

Application of knowledge 57) Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.

A Page Ref: 532 Difficulty: Easy

Application of knowledge 31) Which of the following is not one of the issues complicating the taxation of e-commerce sales? A) Taxes raised are used for different government purposes. B) Sales taxes and policies vary by state and country. C) Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer. D) Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.

A Page Ref: 539 Difficulty: Difficult

Application of knowledge 43) Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate? A) highway pricing B) cap pricing C) usage-based billing D) congestion pricing

A Page Ref: 543 Difficulty: Moderate

freemium

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

Sustainable business

A call for business to take social and ecological interests, and not just corporate profits, into account in all their decision-making throughout the firm. The commission's report (Our Common Future) argued for a balance of profits, social community development, and minimal impact on the world environment, including of course, the carbon footprint of business.

Supply chain visibility

A central concept of supply chains is supply chain visibility, which refers to the ability of a firm to monitor the output of its first- and second-tier suppliers, track and manage supplier orders, and manage transportation and logistics providers who are moving the products. A supply chain is visible when you know exactly what you have ordered from your suppliers and what their production schedule is, and when you can track the goods through shipping and trucking firms to your in-bound warehouse. With this knowledge, the firm's internal enterprise systems can produce production schedules and develop financial forecasts.

freemium

A metered subscription model is most similar to which of the following revenue models?

Tight coupling

A method for ensuring that suppliers precisely deliver the ordered parts at a specific time and to a particular location, ensuring the production process is not interrupted for lack of parts.

Trans-organizational business process

A private industrial network (sometimes referred to as a private trading exchange, or PTX) is a Web-enabled network for the coordination of trans-organizational business processes (sometimes also called collaborative commerce). A trans-organizational business process requires at least two independent firms to perform

Demand chain visibility

A second area of collaboration is demand chain visibility. In the past, it was impossible to know where excess capacity or supplies existed in the supply and distribution chains.

Lean production

A set of production methods and tools that focuses on the elimination of waste throughout the customer value chain. It is an extension of just-in-time beyond inventory management to the full range of activities that create customer value.

Application of knowledge 81) Discuss in depth one ethical, social, or political issue that is presently in the news surrounding the Internet and e-commerce.

A student might answer this issue by focusing on any one of a number of ethical, social, or political issues currently surrounding the Internet and e-commerce. Possible topics include privacy issues, intellectual property rights issues (copyright, patents, or trademarks), taxation, Internet governance issues, online pornography, gambling, or the sale of cigarettes and drugs. Page Ref: 484-554 Difficulty: Moderate

Marketing coordination and product design

A third area of collaboration is marketing coordination and product design. Manufacturers that use or produce highly engineered parts use private industrial networks to coordinate both their internal design and marketing activities, as well as related activities of their supply and distribution chain partners

2) Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately: A) 1%. B) 5%. C) 10%. D) 15%.

A) 1%.

58) What percentage of people read newspapers only on a mobile device? A) 5% B) 7% C) 11% D) 14%

A) 5%

12) Internet media revenue is about ________ of total entertainment and media revenue. A) 9% B) 18% C) 36% D) 40%

A) 9%

33) ________ has the highest share of the e-book market. A) Amazon B) Apple C) Google D) Barnes & Noble

A) Amazon

Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble

A) Amazon

All of the following are examples of Amazon Web Services except: A) Amazon Prime. B) Amazon S3. C) Amazon EC2. D) Amazon Glacier.

A) Amazon Prime.

All of the following statements about Amazon are true except: A) Amazon did not show a profit in 2013. B) Amazon is at the forefront of the "infrastructure as a service" market. C) eBay can be considered a competitor of Amazon's. D) Amazon continues to generate revenue primarily by selling products

A) Amazon did not show a profit in 2013.

Which of the following statements about the television and premium video industry is not true? A) Apple's iTunes store is the leading distributor of streaming video. B) The television industry is the major source of premium video on the Internet. C) Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. D) Over-the-top entertainment services are a threat to cable television distributors.

A) Apple's iTunes store is the leading distributor of streaming video.

Apple's iBeacon uses which of the following technologies? A) BLE B) NFC C) E9-1-1 D) QR codes

A) BLE

All of the following marketing tools on Facebook require payment except: A) Brand Pages. B) Right-Hand Sidebar Ads. C) News Feed Page Post Ads. D) Mobile Ads.

A) Brand Pages.

Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement

A) Choice/Consent

Which social marketing proved the most effective for ExchangeHunterJumper.com? A) Facebook B) YouTube C) Pinterest D) Instagram

A) Facebook

7) Which of the following streaming TV devices does not involve use of a remote controller? A) Google Chromecast B) Apple TV C) Amazon Fire TV D) Roku

A) Google Chromecast

Which of the following was the top online video site in 2014 in terms of unique viewers? A) Google Sites B) Facebook C) AOL D) Yahoo Sites

A) Google Sites

Which of the following statements is not true? A) Google is the leading display ad site on mobile devices. B) Google is the largest distributor of video ads on the mobile platform. C) Mobile advertising is dominated by Google. D) Google charges more for desktop ads than it charges for mobile ads.

A) Google is the leading display ad site on mobile devices.

34) Which of the following happened when newspapers used a print-centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphones and tablets has grown rapidly

A) Google launched its search engine.

Which of the following happened during the period of time during which newspapers used a print-centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphone and tablets has grown rapidly.

A) Google launched its search engine.

Which of these job recruitment sites is a job site aggregator? A) Indeed B) Craigslist C) Monster D) CareerBuilder

A) Indeed

Which of the following statements about Instagram is not true? A) Instagram is owned by Twitter. B) Instagram is a photo-sharing app. C) Facebook developed its Camera app to compete with Instagram D) Instagram had over 200 million active users in 2014.

A) Instagram is owned by Twitter.

Which of the following statements about Graph Search is not true? A) It relies on Google to supplement its search results. B) It is a semantic search engine. C) It is a social search engine. D) It includes photos.

A) It relies on Google to supplement its search results.

Which of the following is not a current major trend in B2B e-commerce? A) Large firms move toward consolidating regional B2B systems into global systems. B) The Internet of Things begins to impact how supply chains operate. C) Firms place a growing emphasis on rapid-response and optimal supply chain rather than lowest-cost supply chains. D) B2B systems move towards cloud computing providers and away from individual corporate data centers.

A) Large firms move toward consolidating regional B2B systems into global systems.

Which of the following is not true about social marketing? A) More than 50% of Twitter's ad revenues are generated by desktop users. B) Social marketing is growing at around 30% a year. C) Social marketing differs markedly from traditional online marketing. D) In social marketing, business cannot tightly control their brand messaging.

A) More than 50% of Twitter's ad revenues are generated by desktop users.

Which of the following statements about cloud-based B2B systems is not true? A) Much of the expense of the system is shifted from the B2B network provider to the firm. B) B2B network providers charge customers on a demand basis. C) Network effects apply, enabling the spreading of costs. D) Cloud-based B2B data networks can be implemented in short periods of time.

A) Much of the expense of the system is shifted from the B2B network provider to the firm.

Which of the following do Facebook users spend the most time on? A) News Feed B) Photos C) Profiles D) Graph Search

A) News Feed

Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

A) Notice/Awareness

11) ________ accounted for the second largest amount of paid online content revenues in the United States in 2016. A) Online video games B) Internet radio C) Online music D) Online TV and movies

A) Online video games

69) Which of the following statements about the movie industry is not true? A) Over 300 million Americans were expected to watch movies online in 2015. B) Online movie distribution is not dominated by a single distributor. C) Of the digital formats, the most revenue is generated by subscription streaming. D) DVD sales make up the largest share of movie revenues.

A) Over 300 million Americans were expected to watch movies online in 2015.

All of the following are forms of collaboration among businesses except: A) RFQs. B) CPFR. C) demand chain visibility. D) marketing coordination and product design.

A) RFQs.

74) In 2015, which of the following forms of entertainment produced the least amount of revenue? A) Radio B) Music C) Video games D) Television

A) Radio

What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected.

A) Require firms to have consumers affirmatively opt-in before PII is collected.

Which of the following is not one of the issues complicating the taxation of e-commerce sales? A) Taxes raised are used for different government purposes. B) Sales taxes and policies vary by state and country. C) Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer. D) Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.

A) Taxes raised are used for different government purposes.

15) ________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. A) Technological B) Content C) Media D) Industry

A) Technological

One of the first online virtual communities was: A) The Well. B) Myspace. C) AOL. D) Salon.com.

A) The Well.

36) Which of the following statements about the newspaper industry is not true? A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry. B) Online readership of newspapers is increasing. C) The emergence of search engines such as Google has had a major impact on the newspaper industry. D) Newspaper circulation revenues have declined by 10% since 2000.

A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.

Which of the following statements about gaming is not true? A) The sale of video game hardware and boxed software no longer generates a majority of video game industry's revenue. B) Words with Friends is an example of a social game. C) In 2013, around 50% of smartphone owners played games on their phones. D) About 50% of all Internet users are online gamers.

A) The sale of video game hardware and boxed software no longer generates a majority of video game industry's revenue.

37) Which of the following statements about online magazine publishing is not true? A) The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines. B) More than 35% of tablet computer owners read magazine content once a week. C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011. D) A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.

A) The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines.

Which of the following statements about B2B e-commerce Web sites is not true? A) They are a predecessor of automated order entry systems. B) They tend to serve horizontal markets. C) They are seller-side solutions. D) They are usually considered a type of Net marketplace.

A) They are a predecessor of automated order entry systems.

81) Which of the following statements is not true about OTT? A) To use OTT services, consumers must purchase a bundle of channels. B) OTT entertainment services are a threat to cable television. C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. D) OTT entertainment services enable binge watching.

A) To use OTT services, consumers must purchase a bundle of channels.

Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent? A) Yelp B) TripAdvisor C) Angie's List D) TripExpert

A) Yelp

In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site. A) account aggregation B) a financial portal C) integrated financial services D) EBPP systems

A) account aggregation

Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.

A) cybersquatting.

Which of the following is not a major trend in the online recruitment services industry? A) disintermediation B) localization C) social networking D) consolidation

A) disintermediation

EDI began as a(n) ________ system. A) document automation B) document elimination C) continuous replenishment D) MRP

A) document automation

An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium

A) e-distributor

An ________ provides electronic catalogs that represent the products of thousands of direct manufacturers. A) e-distributor B) e-procurement company C) exchange D) industry consortium

A) e-distributor

AmazonSupply is an example of an: A) e-distributor. B) e-procurement Net marketplace. C) exchange. D) industry consortium.

A) e-distributor.

Which of the following is not one of the seven major segments of the retail industry? A) electronics and computers B) specialty stores C) gasoline and fuel D) food and beverage

A) electronics and computers

Which of the following categories do people most use their mobile devices for? A) entertainment B) socializing C) shopping D) reading news and magazines

A) entertainment

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. A) equipment B) fulfillment C) delayed consumption D) monitoring

A) equipment

An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment. A) exchange B) e-distributor C) e-procurement company D) industry consortium

A) exchange

Threatening negative feedback in return for a benefit is an example of: A) feedback extortion. B) offensive shill feedback. C) defensive shill feedback. D) sending spam.

A) feedback extortion.

All of the following services require extensive personalization except: A) financial services. B) legal services. C) medical services. D) accounting services.

A) financial services.

MSN is an example of a: A) general purpose portal. B) vertical market portal based on affinity group. C) vertical market portal based on focused content. D) focused content search engine.

A) general purpose portal.

Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate? A) highway pricing B) cap pricing C) usage-based billing D) congestion pricing

A) highway pricing

All of the following statements are true except: A) in a B2C auction, consumers sell goods to other consumers. B) auctions constituted a significant part of B2B e-commerce in 2014. C) over a third of procurement officers use auctions to procure goods. D) Sam's Club is an example of an online B2C auction

A) in a B2C auction, consumers sell goods to other consumers.

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n): A) interest-based social network. B) affinity community. C) practice network. D) sponsored community.

A) interest-based social network.

All of the following statements about patents are true except: A) it is more difficult to obtain a copyright than it is to obtain a patent. B) the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. C) computer programs can be patented. D) in order to be patented, an invention must be nonobvious.

A) it is more difficult to obtain a copyright than it is to obtain a patent.

Which of the following is not one of the central challenges facing the online retail industry? A) lack of physical store presence B) consumer concerns about the privacy of personal information C) inconvenience in returning goods D) delivery delays

A) lack of physical store presence

9) All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution.

A) language.

All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution

A) language.

The sharing of a user's stored cookie information between Web sites and without the user's knowledge is: A) legal in the United States but illegal in Europe. B) illegal in the United States but legal in Europe. C) legal in both the United States and Europe. D) illegal in both the United States and Europe.

A) legal in the United States but illegal in Europe.

Which of the following would not be considered a current asset? A) long-term investments B) cash C) accounts receivable D) marketable securities

A) long-term investments

The term supply-push refers to: A) making products prior to orders being received based on estimated demand. B) waiting for orders to be received before building a product. C) channel conflict. D) multi-channel manufacturers who sell directly online to consumers.

A) making products prior to orders being received based on estimated demand.

Which social network functionality allows users to easily post messages to the entire community? A) message board B) chat C) instant messaging D) e-mail

A) message board

Which of the following is not one of the factors required to charge for online content? A) multiple delivery methods B) focused market C) specialized content D) high perceived net value

A) multiple delivery methods

All of the following were parts of the vision during the early days of e-commerce except the belief that: A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business. B) Web consumers were rational and cost-driven. C) entry costs to the online retail market would be much less than those needed to establish a physical storefront. D) the cost of acquiring customers would be much lower.

A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.

Operating margin is defined as: A) operating income or loss divided by net sales revenues. B) operating income or loss divided by total operating expenses. C) net sales revenues divided by net income or loss. D) net assets divided by net liabilities.

A) operating income or loss divided by net sales revenues.

The liquidity of a market is measured by all of the following except: A) price transparency B) number of buyers and sellers in market C) volume of transactions D) size of transactions

A) price transparency

Craigslist is a player in which of the following online services markets? A) real estate services and career services B) insurance services and brokerage services C) travel services D) online accounting services

A) real estate services and career services

38) Magazine print advertising revenues are expected to ________ through 2020. A) remain relatively flat B) more than double C) grow 20% D) significantly decrease

A) remain relatively flat

The last step in the procurement process is: A) sending a remittance payment. B) sending the invoice. C) shipping the goods. D) delivering the goods.

A) sending a remittance payment.

Which of the following terms refers to the links that connect business firms with one another to coordinate production? A) supply chain B) seller-side solutions C) multi-tier exchange D) liquidity

A) supply chain

Which of the following is not a key industry strategic factor? A) synergies B) barriers to entry C) industry value chain D) existence of substitute products

A) synergies

3) Which of the following forms of media generate the most revenue? A) television B) Internet C) newspapers D) box office

A) television

Which of the following three forms of media account for over 95% of the hours spent consuming media? A) television, radio, and the Internet B) television, magazines, and the Internet C) the Internet, radio, and newspapers D) television, the Internet, and newspapers

A) television, radio, and the Internet

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? A) term life insurance B) automobile insurance C) health insurance D) property and casualty insurance

A) term life insurance

Which of the following is a tiered notice and response system aimed at reducing copyright infringement over P2P networks? A) the CAS B) FIP C) Surfright D) the Open Internet Order

A) the CAS

Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule

A) the Golden Rule

All of the following statements about the online insurance industry are true except: A) the Internet has dramatically changed the insurance industry's value chain. B) Web sites of almost all the major firms provide the ability to obtain an online quote. C) Internet usage has led to a decline in term life insurance prices industry-wide. D) the industry has been very successful in attracting visitors searching for information.

A) the Internet has dramatically changed the insurance industry's value chain.

What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law? A) the ability to make perfect copies of digital works at little cost B) the anonymous nature of the Internet C) the support for instant peer-to-peer communication D) the use of standards for file formats

A) the ability to make perfect copies of digital works at little cost

Which of the following is not categorized as an operating expense? A) the cost of products being sold B) marketing costs C) administrative overhead D) amortization of goodwill

A) the cost of products being sold

All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except: A) up to ten years imprisonment for a first offense. B) fines up to $500,000 for a first offense. C) fines up to $1 million for a repeat offense. D) restitution to the injured parties for any losses due to infringement.

A) up to ten years imprisonment for a first offense.

For a quick check of a firm's short-term financial health, examine its: A) working capital. B) gross margin. C) long-term debt. D) cost of sales.

A) working capital.

Free online content may be motivated by

ALL a) A desire to get consumers' attention b) Non commercial shared interests or self-promotion c) The benefits to firms of allowing consumers to sample offerings

Options for patent strategy in e-commerce include

ALL a) Aggressive patenting to preempt competition b) New software patents c) Licensing for revenue generation

Modifiability and low-cost copying of digital products offer possibilities for

ALL a) Customization or personalization b) Bundling or aggregation c) Microproducts such as single articles or songs

Options for copyright strategy in e-commerce include

ALL a) Free distribution of limited copyrighted content for promotional purposes b) Lawsuits against possible copyright violators c) Technologies to prevent copying

Services become more important in e-commerce because

ALL a) Information is a shareable or non-rival good b) Digital products are very durable c) Automation based on information technology converts some variable costs of products to fixed costs

Lower distribution costs for digital products online can be used to strategic advantage and help promote digital products by:

ALL a) Permitting low-cost free samples for experience goods b) Giving some content away and tracking its use to get customer information for marketing c) Trading content for customer information d) Giving away one part of a complementary pair (e.g., search service and content)

Price dispersion for identical products, even when differences in delivery terms or other observable service features are allowed for, can persist on the Internet because

ALL a) Retailers can differ in terms of the degree of trust in them that buyers have c) Brand loyalty and familiarity create switching costs for buyers

It may be difficult to sustain perfect competition for digital products because they may be

ALL a) Shareable b) Non-excludable c) Have relatively high fixed costs and low marginal costs of production d) Easy to customize, leading to product differentiation

Network effects

ALL a) refer to a situation where the value of the network to any individual member depends on the total number of members of the network b) can raise individual switching costs c) are potentially important in e-commerce

False

About 90% of Internet users in the United States are now online buyers - T/F

Application of knowledge 72) ________ is the largest private personal database in the world.

Acxiom Page Ref: 504 Difficulty: Moderate

language

All of the following are aspects of content convergence except:

building sophisticated order entry and fulfillment systems.

All of the following are challenges for catalog merchants except:

high cost structures.

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

power of customers

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

Tumblr

All of the following have launched trials of Buy buttons except:

financial services

All of the following services require extensive personalization except:

Amazon failed to show a profit in 2015.

All of the following statements about Amazon are true except:

the MOTO sector is also referred to as the specialty store sector.

All of the following statements about the MOTO sector are true except:

the Internet has dramatically changed the insurance industry's value chain

All of the following statements about the online insurance industry are true except:

the growth of the cellular phone industry.

All of the following were factors that precipitated the growth of MOTO except:

new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business

All of the following were parts of the vision during the early days of e-commerce except the belief that:

Indirect goods

All other goods not directly involved in the production process, such as office supplies and maintenance products.

True

Almost all recruiting professionals now use social networks in the recruiting process - T/F

IMPLEMENTATION BARRIERS

Although private industrial networks represent a large part of the future of B2B, there are many barriers to its complete implementation. Participating firms are required to share sensitive data with their business partners, up and down the supply chain. What in the past was considered proprietary and secret must now be shared. In a digital environment, it can be difficult to control the limits of information sharing. Information a firm freely gives to its largest customer may end up being shared with its closest competitor.

Which of the following has the highest share of the e-book market?

Amazon

58) ________ is an example of an e-distributor.

Amazon Business

________ is an example of an e-distributor.

Amazon Business

Which of the following statements about the wholesale and agency models for selling books is not true?

Amazon supports the agency model.

Encouraging users to click a Like button is an example of which step in the social marketing process?

Amplification

Encouraging users to click a Like button is an example of which step in the social marketing process? A) fan acquisition B) brand strength C) community D) amplification

Amplification

SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure: A) fan acquisition. B) engagement. C) community. D) amplification.

Amplification

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A) Enhanced Profile Pages B) Amplify C) Lead Generation Cards D) Promoted Accounts

Amplify

11) EDI began as a(n) ________ system. A) document automation B) document exchange C) invoice generation D) MRP

Answer: A

16) A(n) ________ market is one that provides expertise and products for a specific industry, such as automobiles. A) vertical B) horizontal C) indirect D) buyer-biased

Answer: A

24) The last step in the procurement process is: A) sending a remittance payment. B) sending the invoice. C) shipping the goods. D) delivering the goods.

Answer: A

29) An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment. A) exchange B) e-distributor C) e-procurement company D) industry consortium

Answer: A

31) The liquidity of a market is measured by all of the following except: A) price transparency. B) number of buyers and sellers in market. C) volume of transactions. D) size of transactions.

Answer: A

32) ________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers. A) Spot B) Indirect C) Vertical D) Bulk

Answer: A

37) All of the following are current major trends in B2B e-commerce, except: A) Move to implement highly centralized supply chains to reduce risk. B) Growing emphasis on use of business analytics software (business intelligence) to understand very large data sets. C) Firms place a growing emphasis on rapid-response and adaptive supply chain rather than lowest-cost supply chains. D) Risks of far-flung global networks lead to an increase in regional manufacturing and supply chains.

Answer: A

4) Which of the following terms refers to the links that connect business firms with one another to coordinate production? A) supply chain B) B2B e-commerce C) vertical market D) horizontal market

Answer: A

40) Which of the following statements about cloud-based B2B systems is not true? A) Much of the expense of the system is shifted from the B2B network provider to the firm. B) B2B network providers charge customers on a demand basis. C) Network effects apply, enabling the spreading of costs. D) Cloud-based B2B data networks can be implemented in short periods of time.

Answer: A

5) Automated order entry systems: A) show goods from a single seller. B) increased the costs of inventory replenishment. C) are typically owned by the purchasing firm. D) no longer play an important role in B2B commerce

Answer: A

58) Which of the following is an example of an e-distributor? A) AmazonSupply B) PowerSource Online C) VWGroupSupply D) Elemica

Answer: A

6) Which of the following statements about EDI systems is true? A) They typically serve vertical markets. B) They are seller-side solutions. C) They evolved from private trading exchanges. D) They still play an important role in B2C commerce.

Answer: A

63) An ________ provides electronic catalogs that represent the products of thousands of direct manufacturers. A) e-distributor B) e-procurement company C) exchange D) industry consortium

Answer: A

64) An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium

Answer: A

65) E-distributors: A) make money by charging a mark-up on products they distribute. B) usually operate "private" markets. C) operate in vertical markets. D) focus on selling direct products.

Answer: A

70) WW Grainger is an example of a(n) ________. A) e-distributor B) exchange C) private industrial network

Answer: A

80) All of the following are forms of collaboration among businesses except: A) RFQs. B) CPFR. C) demand chain visibility. D) marketing coordination and product design.

Answer: A

12) All of the following are potential benefits of B2B e-commerce except: A) increased production flexibility. B) increased product cycle time. C) increased opportunities to collaborate with suppliers and distributors. D) increased visibility and real-time information sharing among all participants in the supply chain network.

Answer: B

14) Which of the following statements is not true? A) The Volkswagen Group manages almost all of its procurement needs via the Internet. B) VWGroupSupply.com is an industry consortium. C) VWGroupSupply can be accessed by suppliers via standard Web browser software and mobile devices. D) The Volkswagen Group developed VWGroupSupply using technology from a number of vendors.

Answer: B

25) Office supplies are an example of: A) direct goods. B) indirect goods. C) MRO goods. D) distributed goods.

Answer: B

28) An example of an indirect good in the fast-food industry is: A) mustard. B) paper napkins. C) beef. D) sugar.

Answer: B

3) Which of the following was the first step in the development of B2B e-commerce? A) Electronic Data Interchange (EDI) B) automated order entry systems C) computerized inventory databases D) digital invoices

Answer: B

38) All of the following are weaknesses of EDI except: A) EDI is not well suited for electronic marketplaces. B) EDI lacks universal standards. C) EDI does not provide a real-time communication environment. D) EDI does not scale easily.

Answer: B

41) ________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location. A) Having an adaptive supply chain B) Tight coupling C) Supply-chain management D) Materials requirement planning

Answer: B

46) All of the following are important trends in B2B e-commerce in 2015-2016, except: A) the growing emphasis on obtaining real-time data. B) industry demand for supply chain sustainability. C) generation and management of huge Big Data repositories. D) increase in regional manufacturing.

Answer: B

51) In the BYOD trend, employees are allowed or encouraged to: A) work from home. B) use their own mobiles and laptops. C) use mobile devices for work. D) bring work devices to the home.

Answer: B

59) Which of the following primarily serve horizontal markets? A) e-distributors and exchanges B) e-distributors and e-procurement Net marketplaces C) e-procurement Net marketplaces and industry consortia D) exchanges and industry consortia

Answer: B

60) Which of the following primarily deal with indirect goods? A) e-distributors and industry consortia B) e-distributors and e-procurement Net marketplaces C) exchanges and industry consortia D) exchanges and e-procurement Net marketplaces

Answer: B

66) An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. A) e-distributor B) e-procurement Net marketplace C) exchange D) industry consortium

Answer: B

67) Which of the following is an example of an e-procurement Net marketplace? A) TheSeam B) Ariba C) Grainger D) SupplyOn

Answer: B

69) The Seam is an example of an ________. A) exchange B) industry consortium C) e-procurement Net marketplace D) e-distributor

Answer: B

7) B2B e-commerce Web sites: A) are a predecessor of industry consortia. B) tend to serve horizontal markets. C) are buyer-side solutions. D) are considered a type of EDI system.

Answer: B

78) ________ is another name for transorganizational business processes. A) Supply chain management B) Collaborative commerce C) B2B e-commerce D) Value chain management

Answer: B

79) Private industrial networks are direct descendants of: A) e-procurement Net marketplaces. B) existing EDI networks. C) independent exchanges. D) industry consortia.

Answer: B

81) Which of the following is not a typical barrier to the implementation of a private industrial network? A) It requires participating firms to share sensitive data. B) It requires the large network owners to give up some of its independence. C) It requires a significant investment of time and money. D) It requires a change of mindset and behavior of employees.

Answer: B

10) All of the following are potential benefits of B2B e-commerce except: A) lower administrative costs. B) lower search costs. C) lower price transparency. D) lower transaction costs.

Answer: C

13) All of the following have led to the development of outsourcing of manufacturing around the world except: A) technology. B) globalization of trade. C) environmental concerns. D) high levels of wage disparity between the developed and undeveloped worlds.

Answer: C

15) Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management. A) management B) simplification C) competition D) collaboration

Answer: C

17) The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade. A) industry consortia B) exchanges C) Net marketplaces D) horizontal markets

Answer: C

26) The majority of inter-firm trade involves: A) spot purchasing of direct goods. B) contract purchasing of indirect goods. C) contract purchasing of direct goods. D) spot purchasing of indirect goods.

Answer: C

30) An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium

Answer: C

39) Which of the following is a method of inventory cost management that seeks to eliminate excess inventory? A) lean production B) sustainable production C) just-in-time production D) supply chain simplification

Answer: C

47) EDI document structures are defined by: A) a single international standards body. B) individual suppliers and buyers. C) industry committees. D) each purchaser.

Answer: C

49) ________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain. A) Green B) Sustainable C) Lean D) Just-in-time

Answer: C

61) Which of the following primarily deal with direct goods? A) e-distributors and independent exchanges B) exchanges and e-procurement Net marketplaces C) exchanges and industry consortia D) e-procurement Net marketplaces and industry consortia

Answer: C

8) Which of the following is another name for a private industrial network? A) industry consortia B) EDI system C) PTX D) net marketplace

Answer: C

9) Which of the following is the fastest growing form of B2B e-commerce? A) e-distributors B) exchanges C) private industrial networks D) industry consortiums

Answer: C

Which of the following statements about B2B marketing is not true? B2B marketing accounts for over 25% of the total amount spent on digital marketing and advertising. Mobile B2B marketing consumes only 5% of B2B marketing budgets. The disparity between the amount spent on B2B marketing compared to B2C e-commerce reflects the different nature of much of B2B e-commerce when compared to B2C e-commerce. Content marketing is one of the primary and most effective marketing tools in B2B marketing.

B2B marketing accounts for over 25% of the total amount spent on digital marketing and advertising.

Apple's iBeacon uses which of the following technologies?

BLE

Patents in e-commerce are more important as a competitive strategy tool because

BOTH a) Customer search costs are lower b) Other sources of competitive advantage may be eroded online c) Barriers to entry are lower online

Information flows in e-commerce are different from traditional markets because:

BOTH a) The costs of transmitting information are lower b) Communications with customers can be more integrated with internal business processes

E-commerce differs from traditional commerce in:

BOTH a) The way information is accessed by consumers b) Always charging less for goods and services

Compatibility and open standards

BOTH a) reduce switching costs and help entrants versus incumbents b) have been important in the growth of the Internet and World Wide Web

Metcalfe's Law says:

BOTH a)the speed of microprocessors doubles every 18 months b) the total value of a network is proportional to the square of the number of users

How does Google Analytics track user behavior at a participating Web site? A) cookies B) beacons C) server logs D) super cookies

Beacon

B2B commerce

Before the Internet, business-to-business transactions were referred to simply as trade or the procurement process. We use the term B2B commerce to describe all types of inter-firm trade to exchange value across organizational boundaries. B2B commerce includes the following business processes: customer relationship management, demand management, order fulfillment, manufacturing management, procurement, product development, returns, logistics/transportation, and inventory management

False

Big data plays an important role in predictive marketing - T/F

All of the following marketing tools on Facebook require payment except:

Brand pages

Which of the following is not true about mobile marketing? A) Mobile marketing is the fastest growing form of online marketing. B) Mobile marketing is growing at around 50% a year. C) A substantial part of mobile marketing should be counted as social marketing. D) By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.

By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.

12) Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration? A) online catalog B) online order, in-store pickup C) online supply-push D) online promotions for offline purchases

14) Approximately ________ retailers generate 90% of all retail e-commerce sales. A) 10 B) 100 C) 1,000 D) 10,000

2) The MOTO sector of the retail industry is most like the ________ sector. A) specialty stores B) general merchandise C) online retail sales D) consumer durables

34) What is another name for pro forma earnings? A) net margin B) operating income C) earnings before income taxes, depreciation, and amortization (EBITDA) D) generally accepted accounting principles (GAAP) earnings

36) Current liabilities are debts of the firm that will be due within: A) three months. B) six months. C) one year. D) two years.

39) Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date? A) working capital B) operating margin C) balance sheet D) gross margin

51) Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer? A) disintermediation B) localization C) channel conflict D) hypermediation

57) In the United States, the service sector accounts for approximately ________% of the United States GDP. A) 70 B) 75 C) 80 D) 85

60) Which of the following is not an example of a transaction broker? A) a stockbroker B) a real estate agent C) an accountant D) an employment agency

62) Which of the following best explains why the service sector is a natural avenue for e-commerce? A) The service sector is less geographically reliant and more globally oriented. B) The service sector has historically been more technology-reliant. C) Much of the value in services is based on the collection, storage, and exchange of information. D) It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter.

76) Expedia owns all of the following except: A) Travelocity. B) Orbitz. C) TripAdvisor. D) CheapTickets.

8) In 2016, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? A) 37% B) 57% C) 77% D) 97%

83) ________ is an on-demand service company focused on lodging. A) Uber B) Lyft C) Airbnb D) Task Rabbit

Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) richness B) interactivity C) social technology D) ubiquity

Which of the following is not an example of a transaction broker? A) a stockbroker B) a real estate agent C) an accountant D) an employment agency

Which of the following tools do companies use to track user statements and views on newsgroups, chat groups, and other public forums? A) cookies B) digital wallets C) search engines D) shopping carts

Application of knowledge 36) A social consequence of the richness of Internet information is: A) an increase in shallowness. B) an increase in the ease of creating misleading information. C) very persuasive messages might reduce the need for multiple independent sources of information. D) an increase in vulnerability to hacking attacks.

C Page Ref: 489 Difficulty: Difficult

Application of knowledge 16) Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) richness B) interactivity C) social technology D) ubiquity

C Page Ref: 489 Difficulty: Moderate

Ethical understanding and reasoning 20) Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule

C Page Ref: 494 Difficulty: Moderate

Information technology 30) Which of the following can be used to record all keyboard activity of a user? A) shopping carts B) trusted computing environments C) spyware D) DRM

C Page Ref: 497 Difficulty: Easy

Application of knowledge 29) Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums? A) cookies B) digital wallets C) search engines D) shopping carts

C Page Ref: 497 Difficulty: Moderate

Application of knowledge 65) According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online? A) used an anonymous Web browsing service B) encrypted their communications C) cleared Web browser history and cookies D) posted comments online anonymously

C Page Ref: 500 Difficulty: Difficult

Application of knowledge 42) Which of the following technologies allows you to send e-mail without a trace? A) anonymous surfing B) P3P C) anonymous remailers D) public key encryption

C Page Ref: 517 Difficulty: Moderate

Application of knowledge 47) Which of the following situations would not qualify for the fair use exception to U.S. copyright law? A) A professor clips a newspaper article just before class and distributes copies of it to his class. B) A journalist quotes a paragraph from a book in a review of the book. C) A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site. D) Google posts thumbnail images of books in the Google Book Search Project.

C Page Ref: 520-521 Difficulty: Difficult

Application of knowledge 52) Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years? A) copyright law B) trade secret law C) patent law D) trademark law

C Page Ref: 524 Difficulty: Moderate

Application of knowledge 61) In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented? A) State Street Bank & Trust v. Signature Financial Group, Inc. B) Bilski et al. v. Kappos C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Brown Bag Software v. Symantec Corp.

C Page Ref: 529 Difficulty: Moderate

Application of knowledge 55) Amazon has a patent on: A) download-based sales. B) display of third-party advertisements in floating windows. C) one-click purchasing. D) hyperlinks.

C Page Ref: 530 Difficulty: Moderate

Application of knowledge 58) Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures? A) ICANN B) FTC C) WIPO D) USPTO

C Page Ref: 531 Difficulty: Moderate

Application of knowledge 62) The display of a third-party's Web site or page within your own Web site is called: A) cybersquatting. B) metatagging. C) framing. D) deep linking.

C Page Ref: 536 Difficulty: Moderate

Companies are not permitted to collect personal information from children under the age of ________ without parental consent. A) 8 B) 10 C) 13 D) 16

C) 13

Around how many Americans used social networks in 2014? A) 125 million B) 150 million C) 175 million D) 200 million

C) 175 million

How many retail-oriented apps are there in the top 25 apps? A) 0 B) 1 C) 2 D) 5

C) 2

In 2014, e-book sales constituted about ________% of all consumer book sales. A) 10 B) 25 C) 32 D) 50

C) 32

In 2014, mobile marketing was about ________% of all online marketing. A) 15% B) 25% C) 35% D) 50%

C) 35%

4) Music streaming is growing at ________ a year. A) 20% B) 30% C) 40% D) 50%

C) 40%

46) Around what percentage of Amazon's top 100 selling books are now self-published? A) 10% B) 25% C) 40% D) 50%

C) 40%

A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search. A) 15 B) 25 C) 50 D) 75

C) 50

In the United States, Facebook visitors spend about ________ hours a month on Facebook. A) 1.5 hours B) 3 hours C) 7 hours D) 15 hours

C) 7 hours

In 2014, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? A) 35% B) 55% C) 75% D) 95%

C) 75%

45) Together Amazon and Apple account for ________ of the e-book market. A) 50% B) 75% C) 85% D) 90%

C) 85%

Which of the following situations would not qualify for the fair use exception to U.S. copyright law? A) A professor clips a newspaper article just before class and distributes copies of it to his class. B) A journalist quotes a paragraph from a book in a review of the book. C) A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site. D) Google posts thumbnail images of books in the Google Book Search Project.

C) A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site.

Which of the following is a sharing economy company focused on the rental of lodging? A) Uber B) Lyft C) Airbnb D) Task Rabbit

C) Airbnb

In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented? A) State Street Bank & Trust v. Signature Financial Group, Inc. B) Bilski et al. v. Kappos C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Brown Bag Software v. Symantec Corp.

C) Alice Corporation Pty. Ltd. v. CLS Bank International

Which of the following statements about online banking is not true? A) Top mobile banking activities include checking balances and transferring money from one account to another. B) Online and mobile banking transactions provide significant costs savings for banks. C) All of the purely online banks (those that operate without a network of branches) have gone out of business. D) Over 50% of the adult U.S. population used online banking in 2014.

C) All of the purely online banks (those that operate without a network of branches) have gone out of business.

51) Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Amazon supports the agency model. D) A result of the agency model was that Amazon's prices on e-books rose.

C) Amazon supports the agency model.

Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Amazon supports the agency model. D) A result of the agency model was that Amazon's prices on e-books rose.

C) Amazon supports the agency model.

48) Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books? A) Amazon B) Google C) Apple D) Barnes & Noble

C) Apple

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books? A) Amazon B) Google C) Apple D) Barnes & Noble

C) Apple

Which of the following types of auctions is perfect for sellers that have many identical items to sell? A) English auctions B) Name Your Own Price auctions C) Dutch Internet auctions D) group buying auctions

C) Dutch Internet auctions

A(n) ________, in which the highest bidder wins, is the most common form of auction. A) Dutch Internet auction B) Japanese auction C) English auction D) reverse auction

C) English auction

57) Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment? A) Reddit B) Huffington Post C) Flipboard D) Buzzfeed

C) Flipboard

Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising? A) Webtrends B) IBM Digital Analytics C) Google Analytics D) A custom Hadoop solution

C) Google Analytics

Which of the following is the second leading social network worldwide in terms of number of members? A) Twitter B) LinkedIn C) Google+ D) Pinterest

C) Google+

50) In 2014, Amazon engaged in a trade dispute with ________ over the pricing of e-books. A) Barnes & Noble B) Penguin Random House C) Hachette D) Harper Collins

C) Hachette

In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books? A) Simon & Schuster B) Penguin Random House C) Hachette D) Harper Collins

C) Hachette

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. A) Group buying B) Winner's regret C) Herd behavior D) Bid rigging

C) Herd behavior

6) Which of the following is the fastest growing segment of media revenues? A) magazines B) home video C) Internet media D) radio

C) Internet media

Which of the following is the fastest growing segment of media revenues? A) television B) home video C) Internet media D) newspapers

C) Internet media

Which of the following companies was an early investor in Facebook? A) Google B) Apple C) Microsoft D) LinkedIn

C) Microsoft

Which of the following best explains why the service sector is a natural avenue for e-commerce? A) The service sector is less geographically reliant and more globally oriented. B) The service sector has historically been more technology-reliant. C) Much of the value in services is based on the collection, storage, and exchange of information. D) It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter.

C) Much of the value in services is based on the collection, storage, and exchange of information.

76) House of Cards is an online TV series developed by which of the following? A) Amazon Studios B) HBO C) Netflix D) Hulu

C) Netflix

Which of the following is a leading social network in Brazil? A) VK B) Tuenti C) Orkut D) Qzone

C) Orkut

Ads that appear in a Facebook user's News Feed are called: A) Marketplace Ads. B) Promoted Ads. C) Page Post Ads. D) Brand Ads

C) Page Post Ads.

Which of the following statements about collaborative commerce systems is not true? A) They involve a move from a transaction focus to a relationship focus. B) They may include both customers and suppliers. C) They are open, competitive marketplaces. D) They typically include a central data repository.

C) They are open, competitive marketplaces.

Which of the following is not true about Facebook News Feed Page Post Ads? A) They have a tiny tag indicating that they are sponsored. B) They can be liked, shared, and commented on, just like any News Feed post. C) They cannot contain links. D) They have social context

C) They cannot contain links.

Which of the following is true about book publishing revenues over the past five years? A) They have decreased by 25%. B) They have increased by 25%. C) They have remained stable. D) They have decreased by 10%.

C) They have remained stable.

66) Which streaming gaming channel was purchased by Amazon in 2015? A) Dailymotion B) YouTube.com C) Twitch.tv D) Shield.nvidia.com

C) Twitch.tv

Which of the following launched trials of Buy buttons in 2014? A) Facebook and Pinterest B) Twitter and Pinterest C) Twitter and Facebook D) Pinterest and Tumblr

C) Twitter and Facebook

Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures? A) ICANN B) FTC C) WIPO D) USPTO

C) WIPO

Facebook purchased which of the following for $19 billion? A) Slingshot B) Snapchat C) WhatsApp D) Poke

C) WhatsApp

Which of the following statements about YouTube is not true? A) There are now over 1 million YouTube channels worldwide. B) In 2013, YouTube announced paid-subscription channels. C) YouTube has not yet shown a profit. D) The three most popular YouTube videos in terms of total views are music videos.

C) YouTube has not yet shown a profit.

) In 2014, Amazon's e-book and media store contained around how many book titles? A) about 10,000 B) about 100,000 C) about 1 million D) about 10 million

C) about 1 million

Which of the following is a community of members who self-identify with a demographic or geographic category? A) practice network B) sponsored community C) affinity community D) interest-based social network

C) affinity community

BlackPlanet is an example of a(n) ________ social network. A) practice-based B) interest-based C) affinity-based D) general

C) affinity-based

What percentage of Facebook's users are 35 and over? A) almost one-quarter B) almost one-third C) almost one-half D) almost two-thirds

C) almost one-half

Which of the following is not an example of a transaction broker? A) a stockbroker B) a real estate agent C) an accountant D) an employment agency

C) an accountant

Which of the following technologies allows you to send e-mail without a trace? A) anonymous surfing B) P3P C) anonymous remailers D) public key encryption

C) anonymous remailers

EDI systems: A) generally serve horizontal markets. B) are seller-side solutions. C) are based on a communications standard for sharing business documents. D) no longer play an important role in B2B commerce.

C) are based on a communications standard for sharing business documents.

Which of the following is not one of the three defining characteristics of a portal? A) commerce B) content C) auctions D) navigation of the Web

C) auctions

AOL is focusing its strategy on all of the following except: A) display advertising. B) online video. C) being an ISP. D) being a niche content provider.

C) being an ISP.

According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online? A) used an anonymous Web browsing service B) encrypted their communications C) cleared Web browser history and cookies D) posted comments online anonymously

C) cleared Web browser history and cookies

All of the following typically favor the elimination of DRM except: A) hackers. B) technology companies. C) content owners. D) telecommunications pipeline companies

C) content owners.

The majority of inter-firm trade involves: A) spot purchasing of direct goods. B) contract purchasing of indirect goods. C) contract purchasing of direct goods. D) spot purchasing of indirect goods

C) contract purchasing of direct goods.

All of the following are benefits of auctions except: A) more efficient price discovery. B) lower transaction costs. C) decreased price transparency. D) increased market efficiency.

C) decreased price transparency.

41) Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper? A) via a search engine B) via a social media site such as Facebook C) directly to a newspaper's home page D) via an online video

C) directly to a newspaper's home page

Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper? A) via a search engine B) via a social media site such as Facebook C) directly to a newspaper's home page D) via an online video

C) directly to a newspaper's home page

What is another name for pro forma earnings? A) net margin B) operating income C) earnings before income taxes, depreciation, and amortization (EBITDA) D) generally accepted accounting principles (GAAP) earnings

C) earnings before income taxes, depreciation, and amortization (EBITDA)

Which of the following is the most popular use for mobile devices? A) shopping B) socializing C) entertainment D) performing tasks, such as finances

C) entertainment

All of the following have led to the development of outsourcing of manufacturing around the world except: A) technology. B) globalization of trade. C) environmental concerns. D) high levels of wage disparity between the developed and undeveloped worlds.

C) environmental concerns.

An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium

C) exchange

Which of the following primarily deal with direct goods? A) e-distributors and independent exchanges B) exchanges and e-procurement Net marketplaces C) exchanges and industry consortia D) e-procurement Net marketplaces and industry consortia

C) exchanges and industry consortia

Which of the following is the first step in the social marketing process? A) community B) amplification C) fan acquisition D) engagement

C) fan acquisition

The display of a third-party's Web site or page within your own Web site is called: A) cybersquatting. B) metatagging. C) framing. D) deep linking.

C) framing.

Facebook is an example of a(n): A) interest-based social network. B) affinity community/social network. C) general community/social network. D) practice network.

C) general community/social network.

Digital magazine ad revenues were expected to ________ in 2014. A) remain stable B) more than double C) grow over 20% D) continue to decrease

C) grow over 20%

68) ________ is the largest online movie download distributor. A) Netflix B) Hulu C) iTunes D) Google Play

C) iTunes

Which of the following is the largest online movie download distributor? A) Netflix B) Hulu C) iTunes D) Google Play

C) iTunes

EDI document structures are defined by: A) a single international standards body. B) by individual suppliers and buyers. C) industry committees. D) each purchaser.

C) industry committees.

Which of the following is a method of inventory cost management that seeks to eliminate excess inventory? A) lean production B) sustainable production C) just-in-time production D) supply chain simplification

C) just-in-time production

Which of the following is not one of the top factors a business should consider when planning an Internet auction? A) type of product B) type of auction C) location of auction D) bid increments

C) location of auction

All of the following are potential benefits of B2B e-commerce except: A) lower administrative costs. B) lower search costs. C) lower price transparency. D) lower transaction costs.

C) lower price transparency.

All of the following were popular types of online marketing before 2007 except: A) e-mail. B) corporate Web sites. C) mobile marketing. D) display ads.

C) mobile marketing.

35) Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016? A) books B) magazines C) newspapers D) periodicals

C) newspapers

Which of the following was the most troubled segment of the publishing industry in 2014? A) books B) magazines C) newspapers D) periodicals

C) newspapers

Current liabilities are debts of the firm that will be due within: A) three months. B) six months. C) one year. D) two years.

C) one year.

Amazon has a patent on: A) download-based sales. B) display of third-party advertisements in floating windows. C) one-click purchasing. D) hyperlinks.

C) one-click purchasing.

Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2014? A) online video games B) Internet radio C) online music D) online TV and movies

C) online music

The MOTO sector of the retail industry is most similar to the ________ sector. A) specialty stores B) general merchandise C) online retail sales D) consumer durables

C) online retail sales

Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration? A) online Web catalog B) online order, in-store pickup C) online supply-push D) online promotions for offline purchases

C) online supply-push

Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years? A) copyright law B) trade secret law C) patent law D) trademark law

C) patent law

Which of the following is not a risk or cost of Internet auctions? A) delayed consumption costs B) equipment costs C) price transparency D) trust risks

C) price transparency

Which of the following is the fastest growing form of B2B e-commerce? A) e-distributors B) exchanges C) private industrial networks D) industry consortiums

C) private industrial networks

49) Over the past five years, book publishing revenues have: A) decreased slightly. B) increased steadily. C) remained stable. D) decreased sharply.

C) remained stable.

Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums? A) cookies B) digital wallets C) search engines D) shopping carts

C) search engines

Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner? A) herd behavior B) winner's regret C) seller's lament D) loser's lament

C) seller's lament

Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) richness B) interactivity C) social technology D) ubiquity

C) social technology

Which of the following can be used to record all keyboard activity of a user? A) shopping carts B) trusted computing environments C) spyware D) DRM

C) spyware

Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule

C) the Collective Utilitarian principle

80) Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: A) price discrimination. B) content convergence. C) the release window. D) digital rights management.

C) the release window.

How can a smartphone's gyroscope and accelerometer be used in product marketing? A) to speed up delivery of large multimedia files B) to locate the user's geographical position C) to enhance user interaction with mobile multimedia D) to provide accurate data on the user's destination and speed

C) to enhance user interaction with mobile multimedia

A social consequence of the richness of Internet information is: A) an increase in shallowness. B) an increase in the ease of creating misleading information. C) very persuasive messages might reduce the need for multiple independent sources of information. D) an increase in vulnerability to hacking attacks.

C) very persuasive messages might reduce the need for multiple independent sources of information.

The challenge of B2B e-commerce is...

Changing existing patterns and systems of procurement, and designing and implementing new digital B2B solutions.

COLLABORATIVE COMMERCE

Collaboration among businesses can take many forms and involve a wide range of activities—from simple supply chain management to coordinating market feedback to designers at supply firms

50) ________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.

Collaborative commerce

78) ________ is another name for transorganizational business processes.

Collaborative commerce

________ is another name for transorganizational business processes.

Collaborative commerce

Collaborative commerce is a direct extension of supply chain management systems, as well as supply chain simplification. Collaborative commerce is defined as the use of digital technologies to permit firms to collaboratively design, develop, build, market, and manage products through their life cycles. Rather than having an arm's-length adversarial relationship with suppliers, collaborative commerce fosters sharing of sensitive internal information with suppliers and purchasers. Although collaborative commerce can involve customers as well as suppliers in the development of products, for the most part, it is concerned with the development of a rich communications environment to enable inter-firm sharing of designs, production plans, inventory levels, delivery schedules, and the development of shared products. EDI and collaborative commerce share one characteristic: they are not open, competitive marketplaces, but instead are, technically, private industrial networks that connect strategic partners in a supply chain.

42) Which of the following is not an example of a virtual merchant? A) Overstock B) Wayfair C) Rue La La D) Dell

47) All of the following are challenges faced by bricks-and-clicks firms except: A) coordinating prices across channels. B) handling returns of online purchases at retail outlets. C) building a credible website. D) building a brand name.

48) All of the following are challenges for catalog merchants except: A) high costs of printing and mailing. B) building a credible website. C) the need to bring staff in or manage new technology. D) building sophisticated order entry and fulfillment systems.

58) Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve: A) retailing goods. B) personalization. C) information brokering. D) hands-on services.

59) Approximately ________% of the United States labor force is involved in providing services. A) 50 B) 60 C) 70 D) 80

63) Which of the following statements about online banking is not true? A) Top mobile banking activities include checking balances and bank statements and viewing recent transactions. B) Online and mobile banking transactions provide significant costs savings for banks. C) Millennials are adopting mobile banking at a much higher rate than those who are older. D) More people use a tablet for mobile banking than a mobile phone.

67) All of the following statements about the online real estate services market are true except: A) most people use the Internet to search for a home, but still use the services of a real estate agent to complete the purchase. B) real estate differs from other types of online financial services because it is impossible to complete a property transaction online. C) the primary service offered by real estate sites is a listing of houses available. D) the Internet and e-commerce have created significant disintermediation in the real estate marketplace.

7) All of the following have launched trials of Buy buttons except: A) Facebook. B) Pinterest. C) Instagram. D) Tumblr.

74) What is the largest sector of the online travel services market in terms of revenue? A) hotel reservations B) car reservations C) cruise/tour reservations D) airline reservations

82) Which of the following is not true about on-demand service firms? A) The growth of on-demand service firms is supported by the use of online reputation systems based on peer review. B) It is not likely that on-demand service firms will totally escape government regulation. C) On-demand service firms facilitate access to resources. D) On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce

84) All of the following are terms used to describe on-demand service companies except: A) mesh economy. B) collaborative commerce. C) we-commerce. D) omni-channel commerce.

All of the following are advantages of online retail except: A) lower supply chain costs. B) lower cost of distribution. C) ability to change prices. D) faster delivery of goods.

Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process

Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) richness B) interactivity C) information density D) global reach

Application of knowledge 17) Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) richness B) interactivity C) information density D) global reach

D Page Ref: 489 Difficulty: Moderate

Ethical understanding and reasoning 19) What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts.

D Page Ref: 493 Difficulty: Moderate

Ethical understanding and reasoning 22) Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) the Golden Rule B) the Slippery Slope C) the Social Contract rule D) No Free Lunch

D Page Ref: 494 Difficulty: Moderate

Ethical understanding and reasoning 24) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) the Golden Rule B) Risk Aversion C) the Slippery Slope D) the Social Contract rule

D Page Ref: 494 Difficulty: Moderate

Ethical understanding and reasoning 27) Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process

D Page Ref: 495 Difficulty: Difficult

Ethical understanding and reasoning 28) Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? A) the USA PATRIOT Act B) the Homeland Security Act C) the Communications Assistance for Law Enforcement Act D) the E-Government Act

D Page Ref: 503, 507 Difficulty: Moderate

Application of knowledge 63) The President's Council of Advisors on Science and Technology has called for all of the following except: A) a consumer privacy bill of rights. B) a data breach law requiring firms to report losses of consumer data. C) amendment of the Electronic Communications Privacy Act to strengthen protections against government surveillance. D) a blanket prohibition on commercial data brokers.

D Page Ref: 504 Difficulty: Difficult

Application of knowledge 33) Which of the following statements about industry self-regulation regarding privacy is not true? A) OPA members are required to implement the OPA's privacy guidelines. B) The primary focus of industry efforts has been the use of online "seals" that attest to the site's policies. C) Industry efforts have not so far succeeded in reducing American fears of privacy invasion. D) The NAI's privacy policies have established the TRUSTe seal.

D Page Ref: 515 Difficulty: Difficult

Application of knowledge 46) How long does copyright protection extend for corporate-owned works? A) 25 years B) 50 years C) 75 years D) 95 years

D Page Ref: 519 Difficulty: Moderate

Analytical thinking 48) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the: A) nature of the work used. B) amount of the work used. C) market effect of the use. D) free availability of the work on the Web.

D Page Ref: 521 Difficulty: Moderate

Application of knowledge 56) Disputes over federal trademarks involve establishing: A) underlying ideas. B) intent. C) piracy. D) infringement.

D Page Ref: 531 Difficulty: Moderate

Application of knowledge 64) Comcast's proposed merger with which of the following would make it the high-speed Internet provider for close to 40% of American homes? A) Cablevision B) AT&T C) Verizon D) Time Warner Cable

D Page Ref: 544 Difficulty: Moderate

In 2014, the total amount of B2B e-commerce in the United States was approximately: A) $5.7 billion. B) $57 billion. C) $570 billion. D) $5.7 trillion.

D) $5.7 trillion.

Analysts predict that B2B e-commerce in the United States will grow by 2018 to approximately: A) $7.8 billion. B) $78 billion. C) $780 billion. D) $7.8 trillion.

D) $7.8 trillion.

Around what percentage of Internet users in the United States use social networks on a regular basis? A) 25 % B) 33% C) 50% D) 67%

D) 67%

Approximately ________ % of the United States labor force is involved in providing services. A) 50 B) 60 C) 70 D) 80

D) 80

In the United States, the service sector accounts for approximately ________ % of the United States GDP. A) 10 B) 30 C) 50 D) 80

D) 80

5) Well over ________ of television viewers multitask while watching television. A) 20% B) 40% C) 60% D) 80%

D) 80%

Physical retail goods accounted for around what percentage of m-commerce sales in 2014? A) 55% B) 65% C) 75% D) 85%

D) 85%

How long does copyright protection extend for corporate-owned works? A) 25 years B) 50 years C) 75 years D) 95 years

D) 95 years

Which of the following has the largest social network audience? A) North America B) Latin America C) Europe D) Asia-Pacific

D) Asia-Pacific

Which of the following is the top app in terms of both audience size and share of time spent? A) YouTube B) iTunes C) Twitter D) Facebook

D) Facebook

Facebook's share price fell dramatically after its IPO because investors feared that: A) Facebook's new marketing solutions would be difficult to monetize. B) new social networks such as Instagram were cannibalizing Facebook's audience. C) privacy concerns were driving users away. D) Facebook would be unable to increase advertising revenues fast enough to justify its price.

D) Facebook would be unable to increase advertising revenues fast enough to justify its price.

39) Which of the following is not one of the top three players in e-book publishing? A) Barnes & Noble B) Apple C) Amazon D) Google

D) Google

Which of the following earns the most location-based marketing revenue? A) Twitter B) Apple C) Facebook D) Google

D) Google

The world's leading portal/search engine site, in terms of unique visitors, is: A) Yahoo. B) MSN/Bing. C) AOL. D) Google.

D) Google.

54) Which of the following native digital news sites is owned by AOL? A) Vox B) Vice C) Reddit D) Huffington Post

D) Huffington Post

Which of the following start-up digital news sites is owned by AOL? A) Vox B) Vice C) Reddit D) Huffington Post

D) Huffington Post

What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts.

D) Identify and describe the facts.

Yahoo owns all of the following except: A) Tumblr. B) Flickr. C) Aviate. D) Instagram.

D) Instagram.

Which of the following statements about the movie industry is not true? A) Over 100 million Americans were expected to watch movies online in 2014. B) Online movie distribution is not dominated by a single distributor. C) Sales of digital movies that can be downloaded increased by almost 50% in 2013. D) Internet and online distribution now make up the largest share of movie revenues.

D) Internet and online distribution now make up the largest share of movie revenues.

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline? A) Promoted Tweet B) Promoted Trend C) Promoted Account D) Lead Generation Card

D) Lead Generation Card

77) Which of the following statements about mobile gaming is not true? A) Mobile games generated an estimated $3 billion in 2015. B) Mobile games have proven difficult to monetize. C) Mobile games appeal to a younger demographic than console games. D) Mobile games are expensive to develop.

D) Mobile games are expensive to develop.

Priceline is an example of a(n): A) English auction. B) Dutch auction. C) penny auction. D) Name Your Own Price auction.

D) Name Your Own Price auction.

Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) the Golden Rule B) the Slippery Slope C) the Social Contract rule D) No Free Lunch

D) No Free Lunch

Which of the following is not true about mobile marketing? A) Mobile marketing is the fastest growing form of online marketing. B) Mobile marketing is growing at around 60% a year. C) A substantial part of mobile marketing should be counted as social marketing. D) People use most of their mobile minutes while they are on the go.

D) People use most of their mobile minutes while they are on the go.

Which of the following statements about Pinterest is not true? A) Pinned photos and photo boards are available to all Pinterest users. B) Pinterest users are overwhelmingly female. C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. D) Pinterest is the only one of the major social networks that does not accept paid advertising.

D) Pinterest is the only one of the major social networks that does not accept paid advertising.

All of the following are Pinterest marketing tools except: A) Brand pages. B) Product Pins. C) Promoted Pins. D) Promoted Accounts.

D) Promoted Accounts.

A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems. A) EDI B) ERP C) CPFR D) SCM

D) SCM

Which of the following is not true about sharing economy firms? A) Their growth is supported by the use of online reputation systems based on peer review. B) Sharing economy firms that choose a marketplace that is too small to generate sufficient and steady demand are likely to fail. C) Sharing economy firms facilitate access to resources. D) Sharing economy firms are a totally new phenomenon without precedent in the history of e-commerce.

D) Sharing economy firms are a totally new phenomenon without precedent in the history of e-commerce.

55) Which of the following is not one of the three business models employed by newspapers between 1995 and 2015? A) The Print-centric model B) The Integrated Print/Web C) The Digital First model D) The Convergence model

D) The Convergence model

Which of the following statements about industry self-regulation regarding privacy is not true? A) OPA members are required to implement the OPA's privacy guidelines. B) The primary focus of industry efforts has been the use of online "seals" that attest to the site's policies. C) Industry efforts have not so far succeeded in reducing American fears of privacy invasion. D) The NAI's privacy policies have established the TRUSTe seal.

D) The NAI's privacy policies have established the TRUSTe seal.

Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors? A) USA Today B) Washington Post C) Wall Street Journal D) The New York Times

D) The New York Times

67) Which of the following statements about e-sports is not true? A) Colleges are beginning to offer scholarships for players on their video game teams. B) Twitch accounts for over 80% of the online e-sports viewing in the United States. C) At current rates of growth, e-sports will eclipse console game revenue by 2020. D) The e-sport audience is predominantly composed of females between the ages of 21 and 34.

D) The e-sport audience is predominantly composed of females between the ages of 21 and 34.

Which of the following is not a characteristic of the use of social networks in B2B e-commerce? A) It is typically unstructured. B) It helps develop a more personal relationship between participants in the supply chain. C) It enables participants to make decisions based on current conditions. D) They are always private.

D) They are always private.

Comcast's proposed merger with which of the following would make it the high-speed Internet provider for close to 40% of American homes? A) Cablevision B) AT&T C) Verizon D) Time Warner Cable

D) Time Warner Cable

The second most popular social network in terms of average minutes per visitor is: A) Google+. B) Pinterest. C) LinkedIn. D) Tumblr.

D) Tumblr.

Facebook was the leader in U.S. ad spending revenues on social networks in 2014. What company earned the second most amount of ad spending revenue? A) MySpace B) LinkedIn C) Pinterest D) Twitter

D) Twitter

40) Which of the following is not an example of a native digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today

D) USA Today

Which of the following is not an example of a start-up digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today

D) USA Today

Which of the following is not a source of illegal file-sharing? A) Movie2K B) Megaupload C) MovieWatch D) UltraViolet

D) UltraViolet

Which of the following is not a major provider of mobile display advertising? A) MoPub B) iAd C) AdMob D) Webtrends

D) Webtrends

The President's Council of Advisors on Science and Technology has called for all of the following except: A) a consumer privacy bill of rights. B) a data breach law requiring firms to report losses of consumer data. C) amendment of the Electronic Communications Privacy Act to strengthen protections against government surveillance. D) a blanket prohibition on commercial data brokers.

D) a blanket prohibition on commercial data brokers.

What is the largest sector of the online travel services market in terms of revenue? A) hotel reservations B) car reservations C) cruise/tour reservations D) airline reservations

D) airline reservations

Encouraging users to click a Like button is an example of which step in the social marketing process? A) fan acquisition B) brand strength C) community D) amplification

D) amplification

The profit a seller makes at auction is a function of all of the following except: A) arrival rate. B) auction length. C) the number of units for auction. D) bid increments.

D) bid increments.

All of the following are challenges faced by bricks-and-clicks firms except: A) coordinating prices across channels. B) handling returns of Web purchases at retail outlets. C) building a credible Web site. D) building a brand name.

D) building a brand name.

All of the following are challenges for catalog merchants except: A) high costs of printing and mailing. B) building a credible Web site. C) the need to bring staff in or manage new technology. D) building sophisticated order entry and fulfillment systems.

D) building sophisticated order entry and fulfillment systems.

Which of the following is not an important trend in B2B e-commerce in 2014-2015? A) concern about supply chain risk B) concern about supply chain sustainability C) concern about the accountability of supply chains D) concern about increasing use of the mobile platform

D) concern about increasing use of the mobile platform

All of the following are examples of direct goods in the auto industry except: A) sheet steel. B) shatter-resistant glass. C) rubber molding. D) desktop computers

D) desktop computers

Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process

D) due process

Which of the following primarily involve long-term sourcing? A) e-distributors and exchanges B) e-distributors and industry consortia C) e-procurement Net marketplaces and exchanges D) e-procurement Net marketplaces and industry consortia

D) e-procurement Net marketplaces and industry consortia

Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses? A) integrating online and offline marketing techniques to establish a consistent brand B) adapting marketing techniques to keep up with new Internet technologies C) valuing quality over quantity at each stage in the Web site development process D) establishing customer needs and habits as the top priority in all marketing decisions

D) establishing customer needs and habits as the top priority in all marketing decisions

Walmart's global supply chain has been criticized for all of the following except: A) exploiting labor in underdeveloped countries. B) bribing officials. C) wasting energy. D) failing to be efficient

D) failing to be efficient

The number of people exposed to pins is a measure of which of the following? A) engagement B) community C) brand strength D) fan acquisition

D) fan acquisition

The ratio of impressions to fans is a measure of: A) engagement. B) amplification. C) community. D) fan acquisition.

D) fan acquisition.

All of the following are advantages of online retail except: A) lower supply chain costs. B) lower cost of distribution. C) ability to change prices. D) faster delivery of goods.

D) faster delivery of goods.

All of the following are solutions to the problem of high monitoring costs except: A) seller rating systems. B) watch lists. C) proxy bidding. D) fixed pricing.

D) fixed pricing.

All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the: A) nature of the work used. B) amount of the work used. C) market effect of the use. D) free availability of the work on the Web.

D) free availability of the work on the Web.

17) A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A) sales B) distribution C) a la carte D) freemium

D) freemium

Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) richness B) interactivity C) information density D) global reach

D) global reach

70) Which of the following is not a leading factor in changing the television industry? A) increasing broadband penetration B) development of the mobile platform C) increased popularity of binge watching compared to watching linear TV D) inability to attract customers to traditional products

D) inability to attract customers to traditional products

Which of the following is not a leading factor in changing the television industry? A) increasing broadband penetration B) development of the mobile platform C) a willing industry with a library of high-quality content D) inability to attract customers to traditional products

D) inability to attract customers to traditional products

An ________ serves businesses that primarily buy direct goods on a contract purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium

D) industry consortium

13) The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence.

D) industry convergence.

Disputes over federal trademarks involve establishing: A) underlying ideas. B) intent. C) piracy. D) infringement.

D) infringement.

Which of the following was a primary feature of early online communities? A) chat B) network discovery C) widgets D) message boards

D) message boards

Which of the following is not a major contributing factor to net value? A) providing instantaneous, online access to information B) providing large, searchable historical archives C) enabling consumers to move online information to other documents easily D) offering a variety of subscription models

D) offering a variety of subscription models

Cisco estimates that by 2016, mobile traffic will represent ________% of all business Internet traffic. A) less than 5 B) around 10 C) around 15 D) over 25

D) over 25

All of the following are strategic factors that pertain specifically to a firm and its related businesses except: A) core competencies. B) synergies. C) technology. D) power of customers.

D) power of customers.

32) Which of the following newspaper audience platforms has the highest percentage of readers? A) print/mobile B) Web only C) Web/mobile D) print

D) print

Which of the following newspaper audience platforms has the higher percentage of readers? A) print/mobile B) Web only C) Web/mobile D) print

D) print

Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve: A) retailing goods. B) personalization. C) information brokering. D) providing hands-on services.

D) providing hands-on services.

Which of the following is not one of the typical portal revenue sources? A) commissions on sales B) subscription fees C) tenancy deals D) referral fees

D) referral fees

What is the first step in the procurement process? A) negotiate price B) qualify the seller and its products C) issue a purchase order D) search for suppliers

D) search for suppliers

Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? A) the USA PATRIOT Act B) the Homeland Security Act C) the Communications Assistance for Law Enforcement Act D) the E-Government Act

D) the E-Government Act

79) The leading merchants of digital games are Apple's App Store and: A) Xbox. B) Twitch.tv. C) Amazon Digital. D) the Google Play store.

D) the Google Play store.

All of the following statements about the online real estate services market are true except: A) Zillow and Trulia together account for over 60% of Web and mobile traffic to online real estate sites. B) real estate differs from other types of online financial services because it is impossible to complete a property transaction online. C) the primary service offered by real estate sites is a listing of houses available. D) the Internet and e-commerce have created significant disintermediation in the real estate marketplace.

D) the Internet and e-commerce have created significant disintermediation in the real estate marketplace.

Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) the Golden Rule B) Risk Aversion C) the Slippery Slope D) the Social Contract rule

D) the Social Contract rule

Your Facebook News Feed includes all of the following except: A) status updates. B) app activity. C) Likes. D) tweets.

D) tweets.

In comparison to hours spent at work, the average American adult spends ________ consuming various media. A) a quarter as much time B) a third as much time C) an equivalent amount of time D) twice as much time

D) twice as much time

technical and legal means

DRM refers to a combination of ________ for protecting digital content.

Application of knowledge 74) ________ involves bypassing the target site's home page and going directly to a content page.

Deep linking Page Ref: 535 Difficulty: Moderate

Which of the following statements is not true? A) Desktop search revenues are increasing for Google. B) Mobile ads account for only 16% of Google's overall ad revenue. C) Mobile search ads generate about $8 billion a year for Google. D) Google charges more for desktop ads than it charges for mobile ads.

Desktop search revenues are increasing for Google.

Firms make purchases of two kinds of goods from suppliers

Direct goods and indirect goods

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Disney's Playdom

Which of the following is not true about social marketing? A) In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing. B) Social marketing is growing at around 30% a year. C) By 2015, it is estimated that social marketing spending will be just over $6 billion dollars. D) More than 25% of Facebook visits originate from a mobile device

In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing.

Hachette

In 2014, Amazon engaged in a trade dispute with ________ over the pricing of e-books.

77%

In 2016, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

In 2016, e-book sales are expected to constitute about ________% of all consumer book sales.

True

In 2016, individuals spent more time on desktop computers and mobile devices than watching television - T/F

False

In 2016, mobile games generated more revenue than console games - T/F

True

In 2016, the number of online buyers was over 175 million - T/F

account aggregation

In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized website.

In the United States, the service sector accounts for approximately _____% of the United States GDP

False

In the wholesale model of e-book distribution, pricing power is with the publisher - T/F

Which of the following is not a typical barrier to the implementation of a private industrial network? It requires a change of mindset and behavior of employees. It requires participating firms to share sensitive data. It requires the large network owners to give up some of its independence. It requires a significant investment of time and money.

It requires the large network owners to give up some of its independence.

True

Naturebox is an example of a subscription-based retail revenue model - T/F

16) The essential characteristic of ________ are they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.

Net marketplaces

The essential characteristic of ________ are they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade. industry communications exchanges horizontal markets Net marketplaces

Net marketplaces

Net marketplaces emerged in the late 1990s as a natural extension and scaling-up of B2B e-commerce Web sites. The essential characteristic of a Net marketplace is that it brings hundreds or even thousands of suppliers—each with a digital catalog and potentially thousands of purchasing firms—into a single Internet- based environment to conduct trade. Net marketplaces establish the prices of the goods they offer in four primary ways—fixed catalog prices, or more dynamic pricing, such as negotiation, auction, or bid/ask ("exchange" model). Net marketplaces earn revenue in a number of ways, including transaction fees, subscription fees, service fees, software licensing fees, advertising and marketing, and sales of data and information. In the last few years, cloud-based B2B Net marketplaces have emerged, and generate revenue by selling access to their storage, software services, and communications facilities.

________ is the leading online television and movie distributor.

Netflix

Which of the following do Facebook users spend the most time on? A) News Feed B) Photos C) Profiles D) Graph Search

News Feed

Which of the following statements about the newspaper industry is not true?

Newspaper circulation revenues have declined dramatically since 2000.

True

On-demand service companies collect a fee from both sellers and buyers who use the platform - T/F

Collaborative resource planning, forecasting, and replenishment (CPFR)

One form of collaboration—and perhaps the most profound—is industry-wide collaborative resource planning, forecasting, and replenishment (CPFR), which involves working with network members to forecast demand, develop production plans, and coordinate shipping, warehousing, and stocking activities to ensure that retail and wholesale shelf space is replenished with just the right amount of goods.

Analytical thinking; Information technology; Written and oral communication 82) Define privacy, information privacy, and informed consent and discuss the ways in which the practices of e-commerce companies, particularly the use of advertising networks, threaten people's privacy.

Privacy is the moral right of individuals to be left alone, free from surveillance or interference from other individuals including the state. Information privacy includes both the right to prohibit certain information from being collected by either governments or businesses and the right to control the use of whatever information is collected about you. The core concept is the control of your own personal information. Informed consent means that an individual has knowledge of all of the material facts needed to make a rational decision and consent has been given to collect information. In the United States, business firms and government agencies can gather transaction data from the marketplace and use it for other marketing purposes without the informed consent of the individual. In Europe, on the other hand, this is illegal. European businesses can only use transaction data to support the current transaction if they have asked for and received the informed consent of the individual. Advertising networks are a threat to people's privacy because they collect information about how you use the Web including the sites you visit, the keywords you use in searches and other queries, your online purchases, the click-through ads you respond to, information you submit to social networking sites, and other information. These advertising networks, with the permission of the Web sites you visit but not your permission, place cookies on your computer that are used to track your movements as you surf the Web. In addition to this information, they may also compile a profile that contains information that the company infers about you based upon the sites you visit. All of this data is entered into a database and analyzed to create a profile that might include your interests, habits, associations, and inferred personality traits. From a privacy protection perspective, the advertising network raises issues about who will see and use the information held by private companies, whether the user profiles will be linked to actual personally identifying information (such as name, social security number, and bank and credit accounts), the absence of consumer control over the use of the information, the lack of consumer choice, the absence of consumer notice, and the lack of review and amendment procedures. The pervasive and largely unregulated collection of personal information online has raised significant fears and opposition among consumers. Contrary to what the online advertising industry has often said, namely, that the public really does not care about its online privacy, there is a long history of opinion polls that document the public's fear of losing control over their personal information when visiting e-commerce sites. Page Ref: 495-502 Difficulty: Moderate

9) ________ are the fastest growing form of B2B e-commerce.

Private industrial networks

________ are the fastest growing form of B2B e-commerce. R-distributors Industry consortiums Private industrial networks Exchanges

Private industrial networks

PRIVATE INDUSTRIAL NETWORKS

Private industrial networks can be considered the foundation of the extended enterprise, allowing firms to extend their boundaries and their business processes to include supply chain and logistics partners. Private industrial networks usually focus on a single sponsoring company that "owns" the network, sets the rules, establishes governance (a structure of authority, rule enforcement, and control), and invites firms to participate at its sole discretion.

MRO goods

Products for maintenance, repair, and operations.

Application of knowledge 70) ________ involves the creation of digital images that characterize online individual and group behavior.

Profiling Page Ref: 500 Difficulty: Moderate

All of the following are Pinterest marketing tools except: A) Brand pages. B) Follow button. C) Retail Pins. D) Promoted Accounts.

Promoted Accounts

Value chain management (VCM) services

Provided by e-procurement companies include automation of a firm's entire procurement process on the buyer side and automation of the selling business processes on the seller side. For purchasers, e-procurement companies automate purchase orders, requisitions, sourcing, business rules enforcement, invoicing, and payment. For suppliers, e-procurement companies provide catalog creation and content management, order management, fulfillment, invoicing, shipment, and settlement.

E-distributor

Provides an online catalog that represents the products of thousands of direct manufacturers. E-distributors are independently owned intermediaries that offer industrial customers a single source from which to order indirect goods (often referred to as MRO) on a spot, as-needed basis. E-distributors make money by charging a markup on products they distribute. E-distributors operate in horizontal markets because they serve many different industries with products from many different suppliers. E-distributors usually operate public markets in the sense that any firm can order from the catalog, as opposed to private markets, where membership is restricted to selected firms. E-distributor prices are usually fixed, but large customers receive discounts and other incentives to purchase, such as credit, reporting on account activity, and limited forms of business purchasing rules (for instance, no purchases greater than $500 for a single item without a purchase order). The primary benefits offered to industrial customers are lower search costs, lower transaction costs, wide selection, rapid deliv- ery, and low prices.

80) All of the following are forms of collaboration among businesses except:

RFQs.

Which of the following is another term for amplification?

Reach

Which of the following is another term for amplification? A) impressions B) reach C) conversation rate D) conversion ratio

Reach

Supply chain management (SCM)

Refers to a wide variety of activities that firms and industries use to coordinate the key players in their procurement process. For the most part, today's procurement managers still work with telephones, e-mail, fax machines, face-to-face conversations, and instinct, relying on trusted long-term suppliers for their strategic purchases of goods directly involved in the production process. There have been a number of major developments in supply chain management over the last two decades that set the ground rules for understanding how B2B e-commerce works (or fails to work). These developments include just-in-time and lean production, supply chain simplification, adaptive supply chains, sustainable supply chains, electronic data interchange (EDI), supply chain management systems, and collaborative commerce

POTENTIAL BENEFITS AND CHALLENGES OF B2B E-COMMERCE

Regardless of the specific type, B2B commerce as a whole promises many strategic benefits to firms—both buyers and sellers—and impressive gains for the economy. B2B e-commerce can: • Lower administrative costs • Lower search costs for buyers • Reduce inventory costs by increasing competition among suppliers (increasing price transparency) and reducing inventory to the bare minimum • Lower transaction costs by eliminating paperwork and automating parts of the procurement process • Increase production flexibility by ensuring delivery of parts just at the right time (known as just-in-time production) • Improve quality of products by increasing cooperation among buyers and sellers and reducing quality issues • Decrease product cycle time by sharing designs and production schedules with suppliers • Increase opportunities for collaborating with suppliers and distributors • Create greater price transparency—the ability to see the actual buy and sell prices in a market • Increase the visibility and real-time information sharing among all participants in the supply chain network.

43) A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems.

SCM

Which of these reasons may be a less important basis for lock-in with e-commerce?

Search costs

Which of the following accounts for the most mobile ad spending? A) display ads B) search engine advertising C) video ads D) SMS text messages

Search engine advertising

hands-on services

Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:

True

Smartphones are an example of technological convergence - T/F

Surveys have found that the least influential online marketing format for driving consumers to purchase is: A) the retailer's Web site. B) display ad campaigns. C) social networks. D) e-mail campaigns.

Social Networks

CHARACTERISTICS OF NET MARKETPLACES

Some writers classify Net marketplaces on the basis of their pricing mechanisms—auction, bid/ask, negotiated price, and fixed prices—while others classify markets based on characteristics of the markets they serve (vertical versus horizontal, or sell-side versus buy-side), or ownership (industry-owned consortia versus independent third-party intermediaries)

31) ________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.

Spot

________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers. Spot Indirect Vertical Bulk

Spot

4) ________ refers to the links that connect business firms with one another to coordinate production.

Supply chain

________ refers to the links that connect business firms with one another to coordinate production. B2B e-commerce Vertical market Horizontal market Supply chain

Supply chain

1) Mobile commerce currently accounts for more retail goods sold than social commerce.

TRUE

12) Approximately two-thirds of U.S. Internet users use online banking.

TRUE

15) Online career sites are being threatened by both job search engines and aggregators.

TRUE

2) In 2013, the number of online buyers was over 150 million.

TRUE

3) Groupon is an example of local commerce.

TRUE

7) Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

TRUE

8) The power of suppliers is a key industry strategic factor.

TRUE

9) In the United States, the service sector accounts for about 75% of all economic activity.

TRUE

A demand-aggregator facilitates group buying of products at dynamically adjusted discount prices based on high-volume purchases T/F

TRUE

E-distributors operate in horizontal markets T/F

TRUE

Groupon is an example of local commerce T/F

TRUE

Keeping bid increments low increases the number of bidders and the frequency of their bids T/F

TRUE

Next to social networks, newspapers produce the largest online audiences of any media T/F

TRUE

The a la carte revenue model allows users to pay only for what they use T/F

TRUE

1) Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.

TRUE Page Ref: 492 Difficulty: Moderate

Ethical understanding and reasoning 3) The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.

TRUE Page Ref: 494 Difficulty: Moderate

Application of knowledge 8) The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.

TRUE Page Ref: 514 Difficulty: Moderate

Application of knowledge 9) The AdChoices program is an industry-sponsored initiative to encourage Web sites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users.

TRUE Page Ref: 515 Difficulty: Moderate

Application of knowledge 12) Net neutrality refers to Internet backbone owners treating all Internet traffic equally.

TRUE Page Ref: 542 Difficulty: Moderate

Application of knowledge 15) Google defended its Library Project on the grounds of fair use.

TRUE Page Ref: 552 Difficulty: Moderate

term life insurance

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?

online retail sales

The MOTO sector of the retail industry is most like the ________ sector.

metered subscription

The New York Times introduced which of the following revenue models in 2011?

True

The a la carte revenue model allows users to pay only for what they use = T/F

True

The average American adult spends more time consuming media than at work - T/F

Multi-tier supply chain

The chain of primary, secondary, and tertiary suppliers. It constitutes a crucial aspect of the industrial infrastructure of the economy. The procurement process involves a very large number of suppliers, each of whom must be coordinated with the production needs of the ultimate purchaser—the buying firm. You can also understand how difficult it is to manage the supply chain, or obtain visibility into the supply chain simply because of its size and scope.

Analytical thinking; Information technology; Written and oral communication 83) Describe and evaluate the different methods that are being used to protect online privacy. Which of these methods do you think is or could be the most effective?

The different methods being used to protect online privacy include legal protections, industry self-regulation, privacy advocacy groups, privacy protection products, and technology solutions. In the United States, the Federal Trade Commission has taken the lead in researching online privacy and recommending legislation to Congress. The FTC has issued the Fair Information Practice (FIP) Principles, which forms the basis for its recommendations for online privacy. Two core principles are Notice/Awareness and Choice/Consent. The Notice/Awareness principle recommends that sites disclose their information practices before collecting data. The Choice/Consent principle recommends that there be a choice system in place that allows consumers to choose how their information will be used for secondary purposes other than supporting transactions. Although the FIP principles are guidelines, not laws, they have stimulated private firms to develop their own guidelines and are being used as the basis of new legislation, such as the Children's Online Privacy Protection Act (COPPA), which requires Web sites to obtain parental permission before collecting information on children under 13 years of age. Recently, the FTC has developed a new framework to address consumer privacy. The main principles are privacy by design, simplified choice, and greater transparency, applied to all commercial entities that collect or use consumer data, not just those that collect PII. It has also called for a "Do Not Track" mechanism for online behavioral advertising. As with FIP, these principles remain guidelines. The emphasis in recent FTC privacy reports is not on restricting the collection of information (as in previous eras of privacy regulation), but instead on giving consumers rights with respect to the information collected about them in large databases and its use by various businesses and agencies. Although several bills have been introduced in Congress to implement them, none have been passed as of yet. Historically, the online industry in the United States has opposed online privacy legislation, arguing that industry can do a better job of protecting privacy than government. However, facing fines, congressional investigations, and public embarrassment over their privacy invading behaviors, with the potential loss of some business and credibility, the major players in the e-commerce industry in the United States are beginning to change some of their policies regarding the treatment of consumer data. Large Internet firms that rely on personal information (Google, Facebook, Microsoft, and many others), along with privacy advocates, are calling on Washington to develop comprehensive consumer privacy protection legislation that would clarify for consumers and business firms the meaning of privacy in the current online commercial environment. The online industry formed the Online Privacy Alliance (OPA) to encourage self-regulation. In addition, the Network Advertising Initiative, a consortium of major Internet advertising companies, was formed to develop policies for the industry. The NAI policies are designed to offer consumers opt-out programs and to provide consumers with redress for abuses. Other forms of self-regulation include various "seals" of approval that sites can display when in compliance with certain privacy policies. However, these seal programs have had a limited impact on Web privacy practices and critics argue that the programs are not particularly effective in safeguarding privacy. In general, industry efforts at self-regulation in online privacy have not succeeded in reducing American fears of privacy invasion during online transactions or in reducing the level of privacy invasion. In addition a number of firms have sprung up to sell products that they claim will help people protect their privacy, from protecting their online reputation to selling their personal information to the highest bidder. Consumer privacy groups have also formed to monitor developments, and there are some technological solutions that help, although primarily in the arena of security. Technological tools include spyware blockers, pop-up blockers, methods to secure e-mail, anonymous remailers, anonymous surfing, and cookie managers. [Student evaluations of which methods are the most effective will vary.] Page Ref: 509-517 Difficulty: Moderate

True

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games - T/F

True

The existence of substitute products is a key industry strategic factor - T/F

Automated order entry systems

The first step in the development of B2B e-commerce in the mid-1970s was automated order entry systems that involved the use of telephone modems to send digital orders to health care products companies such as Baxter Healthcare.

6) Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract Rule

magazine aggregator

a website or app that provides subscriptions and sales of many digital magazines

Which of the following is not one of the top factors a business should consider when planning an Internet auction? a. Location of auction b. Type of product c. Type of auction d. Bid increments

a. Location of auction

Which of the following was the most troubled segment of the publishing industry in 2012? a. Newspapers b. Periodicals c. Magazines d. Books

a. Newspapers

Amazon's Kindle uses a __________ to restrict the widespread sharing of content a. Walled garden b. Firewall c. Cloud d. Encryption

a. Walled garden

Which of the following is not one of the three defining characteristics of a portal? a. auctions b. commerce c. content d. navigation of the Web

a. auctions

The majority of inter-firm trade involves a. contract purchasing of direct goods b. spot purchasing of indirect goods c. contract purchasing of indirect goods d. spot purchasing of direct goods

a. contract purchasing of direct goods

The three basic principles that all ethical schools of thought in western culture share are responsibility, liability, and ________.

accountability

48) A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.

accountable

19) Few large firms today have Electronic Data Interchange (EDI) systems.

Answer: FALSE

71) Industrial consortia were the first form of Internet-based B2B commerce.

Answer: FALSE

72) E-distributors operate in vertical markets.

Answer: FALSE

74) Exchanges are closely tied to ERP systems used by large firms.

Answer: FALSE

83) A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.

Answer: FALSE

84) Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company.

Answer: FALSE

85) Operating on a global scale is one goal of collaborative commerce.

Answer: FALSE

18) B2B e-commerce Web sites tend to serve horizontal markets.

Answer: TRUE

33) MRO goods are also known as indirect goods.

Answer: TRUE

34) Purchasing managers are the key players in the procurement process.

Answer: TRUE

52) Highly centralized supply chains provide lower short-term costs, but higher, longer-term risk protection.

Answer: TRUE

53) Collaborative commerce has a much broader mission than EDI.

Answer: TRUE

54) Lean production is an extension of just-in-time production methods.

Answer: TRUE

73) Industry consortia are more focused on optimizing long-term relationships than independent exchanges, which tend to focus more on short-term purchasing relationships.

Answer: TRUE

82) Walmart is the largest purchaser of consumer goods in the world.

Answer: TRUE

Which of the following is not an example of industry structure convergence?

Apple's development of the iPad

1,000

Approximately ________ retailers generate 90% of all retail e-commerce sales.

67) Which of the following is an example of an e-procurement Net marketplace?

Ariba

40%

Around what percentage of Amazon's top 100 selling books are now self-published?

Procurement process

At the most basic level, B2B e-commerce is about changing the procurement process (how business firms purchase goods they need to produce goods they will ultimately sell to consumers) of thousands of firms across the world. In the procurement process, firms purchase goods from a set of suppliers, and they in turn purchase their inputs from a set of suppliers. The supply chain includes not just the firms themselves, but also the relationships among them and the processes that connect them.

3) ________ was/were the first step in the development of B2B e-commerce.

Automated order entry systems

________ was/were the first step in the development of B2B e-commerce:

Automated order entry systems

Seller-side solutions

Automated order entry systems are seller-side solutions. They are owned by the suppliers and are seller-biased markets—they show only goods from a single seller. Customers benefited from these systems because they reduced the costs of inventory replenishment and were paid for largely by the suppliers. Automated order entry systems continue to play an important role in B2B commerce.

15) Which of the following had the highest online sales revenue in 2015? A) Macy's B) Walmart C) Sears D) Target

30) The lower the ________ compared to revenue, the higher the gross profit. A) assets B) cost of sales C) gross margin D) operating expenses

31) Gross margin is defined as gross profit: A) minus total operating expenses. B) divided by net sales revenues. C) divided by cost of sales. D) minus net income.

38) ________ measures the percentage of sales revenue a firm retains after all expenses are deducted from gross revenues. A) Gross profit B) Net margin C) Operating margin D) Working capital

4) All of the following statements about the MOTO sector are true except: A) compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. B) the MOTO sector is also referred to as the specialty store sector. C) MOTO was the last technological revolution that preceded e-commerce. D) distribution of catalogs is one of MOTO retailers' biggest expenses.

Discuss in depth one ethical, social, or political issue that is presently in the news surrounding the Internet and e-commerce.

an ethical and social issue may include privacy issues or intellectual property rights issues (copyright, patents or trademarks), gambling.

Application of knowledge 69) Demographic and behavioral information that does not include any personal identifiers is referred to as ________ information.

anonymous Page Ref: 496 Difficulty: Easy

10) Which ethical principle tells you that it is wise to assume perfect information markets? A) the Golden Rule B) the New York Times test C) the Social Contract Rule D) the Collective Utilitarian principle

11) Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? A) the Slippery Slope B) Risk Aversion C) No Free Lunch D) the Collective Utilitarian principle

13) Downloading a music track owned by a record company without paying for it is an example of a violation of: A) patent law. B) copyright law. C) trademark law. D) privacy law.

14) Which of the following features of e-commerce technology can result in work and shopping invading family life? A) interactivity B) ubiquity C) information density D) global reach

26) Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA

29) Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

3) Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? A) accountability B) privacy C) responsibility D) liability

31) "Do Not Track" falls under which of the following principles in the FTC's current privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scope

37) Which of the following is not a privacy advocacy group? A) EPIC B) TIO C) CDT D) EFF

52) Which of the following protects original forms of expression in a tangible medium? A) trade secret law B) copyright law C) patent law D) trademark law

8) Which ethical principle states that if an action cannot be taken repeatedly, then it's not right to take at all? A) Universalism B) the Slippery Slope C) the Social Contract Rule D) the Golden Rule

Virtual merchants face potentially large costs for all of the following except; a. Building and maintaining a Web site b. Building and maintaining physical stores c. Building an order fulfillment infrastructure d. Developing a brand name

b. Building and maintaining physical stores

_____________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids a. Bid rigging b. Herd behavior c. Group buying d. Winner's regret

b. Herd behavior

Which of the following best explains why the service sector is a natural avenue for e-commerce? a. The service sector is less geographically reliant and more globally oriented b. Much of the value in services is based on the collection, storage, and exchange of information c. The service sector has historically been more technologicaly-reliant d. It is not; services are difficult to translate to e-commerce because they rely on face-to-face communications and barter

b. Much of the value in services is based on the collection, storage, and exchange of information

Which of the following forms of online entertainment is expected to generate the most revenue in 2015? a. Internet radio b. Online video c. Online music downloads d. Online games

b. Online video

Which of the following is a community of members who self-identify with a demographic category? a. practice network b. affinity community c. interest-based social network d. sponsored community

b. affinity community

The advantages associated with auction sites that become larger and have more items for sale due to the fact that larger numbers of people visit them can be explained in terms of ___________________ a. market efficiency b. network effects c. dynamic pricing d. fulfillment efficiency

b. network effects

Portals compete with one another on: a. reach and depth b. reach and unique visitors c. unique visitors and search engine speed d. search engine speed and results

b. reach and unique visitors

43) Omni-channel merchants are also referred to as: A) virtual merchants. B) bricks-and-clicks companies. C) catalog merchants. D) manufacturer-direct firms.

44) Which of the following is a subscription-based retailer using predictive marketing and Big Data? A) Macy's B) Birchbox C) Dell D) Lands' End

45) Virtual merchants face potentially large costs for all of the following except: A) building and maintaining a website. B) building and maintaining physical stores. C) building an order fulfillment infrastructure. D) developing a brand name.

5) All of the following were factors that precipitated the growth of MOTO except: A) the national toll-free call system. B) the growth of the cellular phone industry. C) falling long distance telecommunications prices. D) the growth of the credit card industry.

50) All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: A) moving to a demand-pull model. B) high cost structures. C) developing a fast-response online order and fulfillment system. D) channel conflict.

52) Which of the following has the highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct

51) The term BYOD refers to employees:

being allowed or encouraged to use their own mobile devices and laptops.

The term BYOD refers to employees:

being allowed or encouraged to use their own mobile devices and laptops.

1) Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) information density B) interactivity C) social technology D) ubiquity

12) A social consequence of the richness of Internet information is: A) an increase in shallowness. B) an increase in the ease of creating misleading information. C) very persuasive messages might reduce the need for multiple independent sources of information. D) an increase in vulnerability to hacking attacks.

22) Which of the following is used to track individuals as they move among thousands of websites? A) first-party cookies B) digital wallets C) advertising networks D) shopping carts

23) Which of the following uses software installed at the ISP level to track user clickstream behavior? A) shopping carts B) trusted computing environments C) deep packet inspection D) DRM

32) Which of the following technologies reduces the ability to merge different files and de-anonymize consumer data? A) anonymous surfing B) anonymous remailers C) differential privacy software D) public key encryption

34) All of the following are required for information to be considered a trade secret except: A) it must have commercial value to its owner. B) the owner must have taken steps to protect it. C) it must be unique. D) it must be something that others do not know.

35) According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online? A) used an anonymous web browsing service B) encrypted their communications C) cleared web browser history and cookies D) posted comments online anonymously

36) Which of the following statements about the General Data Protection Regulation (GDPR) is not true? A) The GDPR replaces the Data Protection Directive. B) The GDPR applies to any firm operating in any E.U. country. C) The GDPR eliminate the right to be forgotten. D) The GDPR limits the ability of companies to use data for purposes other than those for which it was collected.

5) Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) the Golden Rule B) Risk Aversion C) the Collective Utilitarian principle D) the Social Contract Rule

Which one of the following intermediary roles becomes less important in electronic commerce as compared to traditional methods?

c) Being physically closer (than the producer is) to the final buyer

Which of the following is the fastest growing segment of media revenues? a. Newspapers b. Home video c. Internet d. Television

c. Internet

Which of the following statements about the movie industry is not true? a. Online movie viewing is growing faster than all video viewing b. Over 60 million Americans were expected to watch movies online in 2012 c. Internet and online distribution now make up the largest share of movie revenues

c. Internet and online distribution now make up the largest share of movie revenues

75) Which of the following statements is not true? A) Price competition among online travel services is difficult as comparison shopping for better prices is easy. B) Online travel services are one of the few sectors in which extensive disintermediation has occurred. C) The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry. D) The online travel services industry has gone through a period of consolidation

78) Which of these job recruitment sites is not a job listing aggregator? A) Indeed B) SimplyHired C) Glassdoor D) CareerBuilder

9) Which of the following categories generates the highest percentage of online retail revenue? A) computers and electronics B) apparel and accessories C) books/music/video D) automobile and automobile parts and accessories

Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

Which privacy protection program has the Federal Trade Commission (FTC) approved as a safe harbor under COPPA? A) WebTrust B) TRUSTe children's privacy seal C) Better Business Bureau D) BetterWeb

Application of knowledge 49) Downloading music tracks owned by record companies without paying for them is an example of a violation of: A) patent law. B) copyright law. C) trademark law. D) privacy law.

B Page Ref: 491 Difficulty: Moderate

Application of knowledge 18) Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? A) accountability B) privacy C) due process D) liability

B Page Ref: 492 Difficulty: Moderate

Ethical understanding and reasoning 23) Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all? A) Universalism B) the Slippery Slope C) the Social Contract rule D) the Golden Rule

B Page Ref: 494 Difficulty: Moderate

Ethical understanding and reasoning 25) Which ethical principle tells you that it is wise to assume perfect information markets? A) the Golden Rule B) the New York Times test C) the Social Contract rule D) the Collective Utilitarian principle

B Page Ref: 494 Difficulty: Moderate

Ethical understanding and reasoning 26) Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? A) the Slippery Slope B) Risk Aversion C) No Free Lunch D) the Collective Utilitarian principle

B Page Ref: 494 Difficulty: Moderate

Application of knowledge 35) Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA

B Page Ref: 507 Difficulty: Difficult

Application of knowledge 39) Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

B Page Ref: 509 Difficulty: Moderate

Application of knowledge 41) "Do Not Track" falls under which of the following principles in the FTC's new privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scope

B Page Ref: 511 Difficulty: Moderate

Application of knowledge 45) Which of the following protects original forms of expression in a tangible medium? A) trade secret law B) copyright law C) patent law D) trademark law

B Page Ref: 519 Difficulty: Moderate

true? a. Real estate differs because it is impossible to complete a property transaction online b. The primary service offered by real estate sites is a listing of houses available c. The Internet and e-commerce have created significant determination in the real estate marketplace d. The major impact of Internet real estate sites is in influencing offline decisions

c. The Internet and e-commerce have created significant determination in the real estate marketplace

Which of the following statements about B2B electronic storefronts is not true? a. They are usually considered a type of Net marketplace b. They are seller-side solutions c. They are a predecessor to automated order entry systems d. They tend to serve horizontal markets

c. They are a predecessor to automated order entry systems

Which of the following statements is not true? a. The Volkswagen group manages almost all of its procurement needs via the Internet b. VWGroupSupply can be accessed by suppliers via standard Web browser software c. VWGroupSupply.com is an industry consortium d. The Volkswagen Group developed WVGroupSupply using technology from a number of vendors

c. VWGroupSupply.com is an industry consortium

An ___________ provides electronic catalogs that represent the products of thousands of direct manufacturers a. e-procurement company b. industry consortium c. e-distributor d. exchange

c. e-distributor

To a manufacturing company, office supplies are an example of a. direct goods b. MRO goods c. indirect goods d. distributed goods

c. indirect goods

14) Supply chain ________ refers to differentiating a firm's products or prices based on superior supply chain management.

competition

Supply chain ________ refers to differentiating a firm's products or prices based on superior supply chain management. competition management collaboration simplification

competition

Which of the following platforms was used by the fewest gamers in 2018?

console

25) Most inter-firm trade involves:

contract purchasing of direct goods.

content convergence

convergence in the design, production, and distribution of content

Downloading music tracks owned by record companies without paying for them is an example of a violation of:

All of the following were popular types of online marketing before 2007 except: A) e-mail. B) corporate Web sites. C) mobile marketing. D) display ads.

corporate Web sites.

Application of knowledge 71) Megaupload is an example of a(n) ________, an online file storage service dedicated to sharing copyrighted material illegally.

cyberlocker Page Ref: 524 Difficulty: Moderate

2) Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) ubiquity B) interactivity C) information density D) global reach

20) Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process

21) Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? A) USA PATRIOT Act B) Homeland Security Act C) Communications Assistance for Law Enforcement Act D) USA Freedom Act

38) Which of the following was the first state law in the United States requiring owners of commercial websites or online services to post a privacy policy. A) California Consumer Privacy Act B) California Net Neutrality Act C) California Electronic Communications Privacy Act D) California Online Privacy Protection Act

4) What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts.

7) Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) the Golden Rule B) the Slippery Slope C) the Social Contract Rule D) No Free Lunch

9) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) the Golden Rule B) Risk Aversion C) the Slippery Slope D) the Social Contract Rule

Which of the following statements is most accurate about the impacts of information technology, the Internet and the Web on the nature of firms?

d) Whatever happens to information flows inside and outside firms, reputation and the need to control complementary assets will ensure that traditional firm structures continue to exist

_________________ is when sales of new digital products replace sales of traditional products a. Innovation b. Digitization c. Consolidation d. Cannibalization

d. Cannibalization

In _______________ pricing, customers change their offers to buy based on both their perceptions of seller's desire to sell and their own need for the product a. Utilization b. Trigger c. Personalization d. Dynamic

d. Dynamic

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: a. Moving to a supply-push model b. Channel conflict c. Developing a fast-response online order and fulfillment system d. Higher cost structures

d. Higher cost structures

All of the following are trends in the financial service industry except a. Integrated financial services b. Industry consolidation c. Growth of online personal banking d. Pure online banks are displacing established multi-channel firms

d. Pure online banks are displacing established multi-channel firms

Which of the following primarily involve long-term sourcing? a. e-distributors and exchanges b. e-distributors and industry consortia c. e-procurement Net marketplaces and exchanges d. e-procurement Net marketplaces and industry consortia

d. e-procurement Net marketplaces and industry consortia

Walmart's global supply chain has been criticized for all of the following except a. bribing officials b. wasting energy c. exploiting labor in underdeveloped countries d. failing to be efficient

d. failing to be efficient

An _____________ primarily serves businesses that mostly buy direct goods on a contract purchasing basis a. e-distributor b. e-procurement c. exchange d. industry consortium

d. industry consortium

All of the following are potential benefits of B2B e-commerce except a. lower transaction costs b. lower administrative costs c. lower search costs d. lower price transparency

d. lower price transparency

When traditional merchants combine their offline retail and online retail stores and services to provide a seamless customer service experience, it is referred to as a _____________ strategy a. differentiation b. dual c. virtual d. multi-channel

d. multi-channel

All of the following are examples of direct goods in the auto industry except:

desktop computers

26) All of the following are examples of direct goods in the auto industry except:

desktop computers.

technology convergence

development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device

Application of knowledge 77) In trademark law, ________ is defined as any behavior that would weaken the connection between the trademark and the product.

dilution Page Ref: 531 Difficulty: Moderate

11) Electronic Data Interchange (EDI) began as a(n) ________ system.

document automation

Electronic Data Interchange (EDI) began as a(n) ________ system. MRP invoice generation document exchange document automation

document automation

63) An ________ provides an online catalog that represents the products of thousands of direct manufacturers.

e-distributor

64) An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.

e-distributor

70) NeweggBusiness is an example of a(n) ________.

e-distributor

An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.

e-distributor

NeweggBusiness is an example of a(n) ________

e-distributor

59) Which of the following primarily serves horizontal markets?

e-distributors and e-procurement Net marketplaces

60) Which of the following primarily deals with indirect goods?

e-distributors and e-procurement Net marketplaces

Which of the following primarily deals with indirect goods? exchanges and e-procurement Net marketplaces exchanges and industry consortia e-distributors and industry consortia e-distributors and e-procurement Net marketplaces

e-distributors and e-procurement Net marketplaces

Which of the following primarily serves horizontal markets?

e-distributors and e-procurement Net marketplaces

66) An ________ primarily serves businesses that buy indirect goods on a contract purchasing basis.

e-procurement Net marketplace

62) Which of the following primarily involves long-term sourcing?

e-procurement Net marketplaces and industry consortia

All of the following have led to the development of outsourcing of manufacturing around the world except: technology. globalization of trade. environmental concerns. high levels of wage disparity between the developed and undeveloped worlds.

environmental concerns

13) All of the following have led to the development of outsourcing of manufacturing around the world except:

environmental concerns.

establishing customer needs and habits as the top priority in all marketing decisions

28) An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment.

exchange

29) An ________ primarily serves businesses that buy direct goods on a spot purchasing basis.

exchange

An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment. e-distributor e-procurement company exchange industry consortium

exchange

An ________ primarily serves businesses that buy direct goods on a spot purchasing basis. e-procurement company e-distributor industry consortium exchange

exchange

Which of the following primarily deals with direct goods? exchanges and e-procurement Net marketplaces e-procurement Net marketplaces and industry consortia e-distributors and independent exchanges exchanges and industry consortia

exchanges and e-procurement Net marketplaces

61) Which of the following primarily deals with direct goods?

exchanges and industry consortia

79) Private industrial networks are direct descendants of:

existing EDI networks.

Walmart's global supply chain has been criticized for all of the following except: wasting energy. failing to be efficient. exploiting labor in underdeveloped countries. bribing officials.

failing to be efficient

77) Walmart's global supply chain has been criticized for all of the following except:

failing to be efficient.

Application of knowledge 76) The doctrine of ________ permits teachers and writers to use copyrighted materials without permission under certain circumstances.

fair use Page Ref: 521 Difficulty: Difficult

Collaborative commerce systems: bring customers into the product development phase. focus on structuring intra-firm communications. foster sharing sensitive internal information with suppliers and purchasers. provide open, competitive marketplaces.

foster sharing sensitive internal information with suppliers and purchasers

44) Collaborative commerce systems:

foster sharing sensitive internal information with suppliers and purchasers.

Which type of apps account for the most user time? A) social network apps B) brand apps C) game and entertainment apps D) search apps

game and entertainment apps

Application of knowledge 67) The four major dimensions of e-commerce ethical, social, and political issues are public safety and welfare; property rights; information rights; and ________.

governance Page Ref: 490-491 Difficulty: Moderate

All of the following are important trends in B2B e-commerce in 2016-2017, except: generation and management of huge big data repositories. an increase in regional manufacturing and supply chains. the growing emphasis on obtaining real-time data. growing emphasis on lowest cost supply chains.

growing emphasis on lowest cost supply chains

46) All of the following are important trends in B2B e-commerce in 2016-2017, except:

growing emphasis on lowest cost supply chains.

12) All of the following are potential benefits of B2B e-commerce except:

increased product cycle time.

Office supplies are an example of: MRO goods. direct goods. indirect goods. distributed goods.

indirect goods

24) Office supplies are an example of:

indirect goods.

EDI document structures are defined by:

industry committees

EDI document structures are defined by: individual suppliers and buyers. industry committees. a single international standards body. each purchaser.

industry committees

47) EDI document structures are defined by:

industry committees.

68) An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.

industry consortium

69) TheSeam is an example of an ________.

industry consortium

An ________ serves businesses that primarily buy direct goods on a contract purchasing basis. industry consortium e-distributor exchange e-procurement company

industry consortium

TheSeam is an example of an ________. e-distributor e-procurement Net marketplace exchange industry consortium

industry consortium

TheSeam is an example of an ________. exchange e-distributor industry consortium e-procurement Net marketplace

industry consortium

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

industry convergence.

Disputes over federal trademarks involve establishing:

infringement

social TV

involves consumers sharing comments via social networks while viewing television

39) Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?

just-in-time production

Which of the following is a method of inventory cost management that seeks to eliminate excess inventory? supply chain simplification just-in-time production sustainable production lean production

just-in-time production

Application of knowledge 51) All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except: A) the DMCA makes it illegal to circumvent technological measures to protect works. B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement. C) the DMCA requires search engines to block access to infringing sites. D) the DMCA allows libraries to make digital copies of works for internal use only.

B Page Ref: 521-524 Difficulty: Moderate

Application of knowledge 54) Which case was instrumental in paving the way for Internet business methods patents? A) Brown Bag v. Symantec B) State Street Bank & Trust Co. v. Signature Financial Group, Inc. C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Ticketmaster Corp. v. Tickets.com

B Page Ref: 529 Difficulty: Difficult

Application of knowledge 59) Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.

B Page Ref: 532 Difficulty: Moderate

Application of knowledge 60) Registering the domain name Faceboik.com with the intent to divert Web traffic from people misspelling Facebook.com is an example of: A) cybersquatting. B) typosquatting. C) metatagging. D) linking.

B Page Ref: 534 Difficulty: Easy

47) In 2016, e-book sales are expected to constitute about ________% of all consumer book sales. A) 15 B) 25 C) 35 D) 45

B) 25

How many apps do users regularly use a month? A) 10 B) 25 C) 30 D) 50

B) 25

Around what percentage of Amazon's top 100 selling books are now self-published? A) 10% B) 25% C) 33% D) 50%

B) 25%

8) All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones.

B) Amazon Books Publishing.

All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones.

B) Amazon Books Publishing.

Which of the following statements is not true? A) In 2014, the top three search engines generated almost four times as much U.S. search and display advertising revenue than that generated by social network sites. B) Among social networks, Twitter generates the highest amount of advertising revenue. C) The most popular social network tool for large corporate businesses is LinkedIn. D) The number of Fortune 500 business firms using Pinterest rose to over 35% in 2014.

B) Among social networks, Twitter generates the highest amount of advertising revenue.

B) Amplify

Which of the following is an example of an e-procurement Net marketplace? A) TheSeam B) Ariba C) Grainger D) SupplyOn

B) Ariba

Which of the following is a subscription-based retailer using predictive marketing and Big Data? A) Macy's B) Birchbox C) Dell D) Lands' End

B) Birchbox

Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

B) Choice/Consent

________ is another name for transorganizational business processes. A) Supply chain management B) Collaborative commerce C) B2B e-commerce D) Value chain management

B) Collaborative commerce

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A) TweetDeck B) Curalate C) Amplify D) Webtrends

B) Curalate

Which of the following statements about the music industry is not true? A) Music industry revenues have decreased by 50% since 2000. B) Digital revenues accounted for less than half of all U.S. music revenues in 2013. C) In 2013, sales of digital downloads of music declined. D) Streaming music is the fastest growing segment.

B) Digital revenues accounted for less than half of all U.S. music revenues in 2013.

72) Which of the following statements about the music industry is not true? A) Music industry revenues have decreased by 50% since 1999. B) Digital revenues accounted for less than half of all U.S. music revenues in 2015. C) In 2015, sales of vinyl records grew by over 30%. D) Streaming music generates about 40% of all digital music sales.

B) Digital revenues accounted for less than half of all U.S. music revenues in 2015.

All of the following types of auctions involve single units except: A) English auction. B) Dutch Internet. C) Name Your Own Price auction. D) penny auction.

B) Dutch Internet.

Which of the following statements about e-distributors is not true? A) E-distributors make money by charging a mark-up on products they distribute. B) E-distributors usually operate "private" markets. C) E-distributors operate in horizontal markets. D) E-distributor prices are usually fixed.

B) E-distributors usually operate "private" markets.

All of the following are weaknesses of EDI except: A) EDI is not well suited for electronic marketplaces. B) EDI lacks universal standards. C) EDI does not provide a real-time communication environment. D) EDI does not scale easily.

B) EDI lacks universal standards.

Which of the following is a social network designed to appeal to disgruntled Facebook users that has promised never to sell its users' information to third parties? A) Myspace B) Ello C) Tagged D) Polyvore

B) Ello

The top four social network sites in the United States in terms of monthly unique visitors are: A) Facebook, Twitter, Pinterest, and LinkedIn. B) Facebook, Google+, Twitter and LinkedIn. C) Facebook, Google+, Pinterest and Twitter. D) Facebook, Twitter, Tumblr, and Pinterest

B) Facebook, Google+, Twitter and LinkedIn.

Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA

B) Gramm-Leach-Bliley Act

Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers? A) Netflix B) Hulu C) Zynga D) VUDU

B) Hulu

Which of the following is not a typical barrier to the implementation of a private industrial network? A) It requires participating firms to share sensitive data. B) It requires the large network owners to give up some of its independence. C) It requires a significant investment of time and money. D) It requires a change of mindset and behavior of employees.

B) It requires the large network owners to give up some of its independence.

Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers? A) Open Graph B) Like button C) hashtags D) Whatsapp

B) Like button

Which of the following is not a major trend in online retail for 2014-2015? A) About 90% of Internet users in the United States are now online shoppers. B) Lunchtime purchases are the fastest growing time segment for online retail purchases. C) Online retailers increase the use of interactive marketing tools such as blogs and user-generated content. D) Virtual merchants using a subscription-based revenue model emerge.

B) Lunchtime purchases are the fastest growing time segment for online retail purchases.

43) Which of the following statements about the online newspaper audience is not true? A) The online newspaper is one of the most successful of all online media in terms of audience size. B) Most newspaper readers read the news using a combination of the Web, print and mobile. C) Over 65% of Internet users read newspaper content online. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

B) Most newspaper readers read the news using a combination of the Web, print and mobile.

Which of the following early leaders in social networking has been reinvented as a music-oriented social network? A) Vevo B) Myspace C) Polyvore D) Tumblr

B) Myspace

Which of the following types of auctions "shields the brand" of the seller? A) English auction B) Name Your Own Price auction C) Dutch auction D) penny auction

B) Name Your Own Price auction

Which of the following statements about the newspaper industry is not true? A) Newspaper management was sluggish to respond to the opportunities on the Internet for news. B) Online readership of newspapers is declining. C) The emergence of search engines such as Google has had a major impact on the newspaper industry. D) Newspaper industry revenues have declined by almost 50% from 2000 to 2013.

B) Online readership of newspapers is declining.

Which of the following statements is not true? A) Price competition among online travel services is difficult as comparison shopping for better prices is easy. B) Online travel services is one of the few sectors in which extensive disintermediation has occurred. C) The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry. D) The online travel services industry has gone through a period of consolidation.

B) Online travel services is one of the few sectors in which extensive disintermediation has occurred.

Which of the following is another name for a private industrial network? A) Net marketplace B) PTX C) EDI network D) hub-and-spoke system

B) PTX

56) Which of the following most accurately describes the resolution of the dispute between Hachette, Simon & Schuster, and Amazon? A) The dispute remains unresolved. B) Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books. C) Amazon can determine the prices of books sold on its platform at its sole discretion. D) Amazon must not sell the books for any lower than the price they are offered by Apple.

B) Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.

1) Which of the following is not a current trend in online content? A) Sales of music in digital form produce more revenue than sales of physical units. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Explosive growth of the mobile platform accelerates the transition to digital content.

B) Readership of newspapers in print form continues to exceed online readership.

Which of the following is not a current trend in online content? A) Sales of music in digital form produce more revenue than sales of physical units. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Console game sales stagnate in comparison to online gaming.

B) Readership of newspapers in print form continues to exceed online readership.

Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? A) the Slippery Slope B) Risk Aversion C) No Free Lunch D) the Collective Utilitarian principle

B) Risk Aversion

"Do Not Track" falls under which of the following principles in the FTC's new privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scope

B) Simplified Choice

Which case was instrumental in paving the way for Internet business methods patents? A) Brown Bag v. Symantec B) State Street Bank & Trust Co. v. Signature Financial Group, Inc. C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Ticketmaster Corp. v. Tickets.com

B) State Street Bank & Trust Co. v. Signature Financial Group, Inc.

44) Who was the first major fiction writer to create an e-book-only volume of a new work? A) Hugh Howey B) Stephen King C) Dan Brown D) Amanda Hocking

B) Stephen King

Who was the first major fiction writer to create an e-book-only volume of a new work? A) Hugh Howey B) Stephen King C) Dan Brown D) Amanda Hocking

B) Stephen King

Google uses which of the following to build a global database of wireless access points and their geographic locations? A) E9-1-1 B) Street View cars C) iBeacons D) BLE

B) Street View cars

71) Which of the following statements about the television industry is not true? A) Netflix is the leading distributor of streaming TV. B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. C) Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. D) Over-the-top entertainment services are a threat to cable television distributors.

B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.

Which of the following statements about the online newspaper audience is not true? A) Online newspaper readership is growing at more than 10% a year. B) The majority of newspaper readers read the news using a combination of the Web, print and mobile. C) About 75% of Internet users read newspaper content online. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

B) The majority of newspaper readers read the news using a combination of the Web, print and mobile.

Which of the following statements is not true? A) About 50% of Facebook's ad revenue in 2014 is expected to come from its mobile ad platform. B) The only way to access Facebook from a mobile device is to use a mobile app. C) Mobile ads are displayed in users' News Feeds. D) Facebook's mobile ad revenues are its fastest growing revenue stream.

B) The only way to access Facebook from a mobile device is to use a mobile app.

Which of the following statements illustrates the network effects that portals are subject to? A) Specialized vertical market portals attract only 2-10% of the audience, while a few large megaportals garner most of the market. B) The value of the portal to advertisers and consumers increases geometrically as reach increases. C) The greater the amount of content provided by a portal, the greater its value to the community. D) The greater number of portals available, the greater the potential audience for each.

B) The value of the portal to advertisers and consumers increases geometrically as reach increases.

Which of the following statements about automated order entry systems is not true? A) They are typically owned by the suppliers. B) They no longer play an important role in B2B commerce. C) They show goods only from a single seller. D) They reduce the costs of inventory replenishment.

B) They no longer play an important role in B2B commerce.

________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location. A) Having an adaptive supply chain B) Tight coupling C) Supply-chain management D) Materials requirement planning

B) Tight coupling

Which of the following is a history of your actions on Facebook? A) News Feed B) Timeline C) Ticker D) Social Graph

B) Timeline

Which of the following statements is not true? A) The Volkswagen Group manages almost all of its procurement needs via the Internet. B) VWGroupSupply.com is an industry consortium. C) VWGroupSupply can be accessed by suppliers via standard Web browser software. D) The Volkswagen Group developed VWGroupSupply using technology from a number of vendors.

B) VWGroupSupply.com is an industry consortium.

Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps? A) Disney's Playdom B) W3 Innovation C) Snapchat D) Yelp

B) W3 Innovation

Which of the following purchased Tumblr in May 2013? A) Facebook B) Yahoo C) Google D) Twitter

B) Yahoo

iVillage is an example of a(n): A) interest-based social network. B) affinity community. C) sponsored community. D) practice network.

B) affinity community.

Which of the following was the first step in the development of B2B commerce? A) Electronic Data Interchange (EDI) B) automated order entry systems C) digital storefronts D) private industrial networks

B) automated order entry systems

How does Google Analytics track user behavior at a participating Web site? A) cookies B) beacons C) server logs D) super cookies

B) beacons

Which of the following involves e-mailing another seller's bidders and offering the same product for less? A) transaction interception B) bid siphoning C) shill bidding D) persistent bidding

B) bid siphoning

Eight of the top ten fastest-growing e-commerce merchants from 2003 to 2013 were: A) virtual merchants. B) bricks-and-clicks companies. C) catalog merchants. D) manufacturer-direct firms.

B) bricks-and-clicks companies.

Omni-channel merchants are also referred to as: A) virtual merchants. B) bricks-and-clicks companies. C) catalog merchants. D) manufacturer-direct firms.

B) bricks-and-clicks companies.

Virtual merchants face potentially large costs for all of the following except: A) building and maintaining a Web site. B) building and maintaining physical stores. C) building an order fulfillment infrastructure. D) developing a brand name.

B) building and maintaining physical stores.

Which of the following protects original forms of expression in a tangible medium? A) trade secret law B) copyright law C) patent law D) trademark law

B) copyright law

Downloading music tracks owned by record companies without paying for them is an example of a violation of: A) patent law. B) copyright law. C) trademark law. D) privacy law.

B) copyright law.

Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.

B) cyberpiracy.

16) Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption

B) distribution

Gross margin is defined as gross profit: A) minus total operating expenses. B) divided by net sales revenues. C) divided by cost of sales. D) minus net income.

B) divided by net sales revenues.

Which of the following primarily deal with indirect goods? A) e-distributors and industry consortia B) e-distributors and e-procurement Net marketplaces C) exchanges and industry consortia D) exchanges and e-procurement Net marketplaces

B) e-distributors and e-procurement Net marketplaces

Which of the following primarily serve horizontal markets? A) e-distributors and exchanges B) e-distributors and e-procurement Net marketplaces C) e-procurement Net marketplaces and industry consortia D) exchanges and industry consortia

B) e-distributors and e-procurement Net marketplaces

An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. A) e-distributor B) e-procurement Net marketplace C) exchange D) industry consortium

B) e-procurement Net marketplace

Which of the following is the market leader in C2C auctions? A) Amazon B) eBay C) Yahoo D) Craigslist

B) eBay

Private industrial networks are direct descendants of: A) e-procurement Net marketplaces. B) existing EDI networks. C) independent exchanges. D) industry consortia.

B) existing EDI networks.

42) A metered subscription model is most similar to which of the following revenue models? A) transaction fee B) freemium C) advertising D) affiliate

B) freemium

A metered subscription model is most similar to which of the following revenue models? A) transaction fee B) freemium C) advertising D) affiliate

B) freemium

Which of the following are features of both Pinterest and Twitter? A) tweets B) hashtags C) pins D) Image Hover widget

B) hashtags

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: A) moving to a demand-pull model. B) high cost structures. C) developing a fast-response online order and fulfillment system. D) channel conflict.

B) high cost structures.

Macy's deployed which of the following technologies in all its retail stores in 2014? A) QR codes B) iBeacon C) E9-1-1 D) Geo-search

B) iBeacon

All of the following are potential benefits of B2B e-commerce except: A) increased production flexibility. B) increased product cycle time. C) increased opportunities to collaborate with suppliers and distributors. D) increased visibility and real-time information sharing among all participants in the supply chain network.

B) increased product cycle time.

Office supplies are an example of: A) direct goods. B) indirect goods. C) MRO goods. D) distributed goods.

B) indirect goods.

78) Which of the following is not a type of digital gamers? A) casual gamers B) local gamers C) social gamers D) console gamers

B) local gamers

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next 5 years? A) local marketing B) location-based mobile marketing C) mobile marketing D) social marketing on Facebook

B) location-based mobile marketing

52) Zinio is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press

B) magazine aggregator

Zinio is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press

B) magazine aggregator

10) Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity

B) media migration

Which of the following occurs first in the process of content convergence? A) media integration B) media migration C) media transformation D) media maturity

B) media migration

53) The New York Times introduced which of the following revenue models in 2011? A) paywall B) metered subscription C) advertising D) walled garden

B) metered subscription

The New York Times introduced which of the following revenue models in 2011? A) paywall B) metered subscription C) advertising D) walled garden

B) metered subscription

75) In 2016, which of the following comprised the largest segment of the online gaming audience? A) social gamers B) mobile gamers C) casual gamers D) console gamers

B) mobile gamers

In 2014, which of the following comprised the largest segment of the online gaming audience? A) social gamers B) mobile gamers C) casual gamers D) console gamers

B) mobile gamers

Which of the following is the fastest growing online gaming audience? A) casual gamers B) mobile gamers C) social gamers D) console gamers

B) mobile gamers

Approximately ________ of the Internet population in the United States reads magazines online. A) one-quarter B) one-third C) one-half D) three-quarters

B) one-third

An example of an indirect good in the fast-food industry is: A) mustard. B) paper napkins. C) beef. D) sugar.

B) paper napkins.

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as: A) discriminatory pricing. B) price matching. C) bid rigging. D) the uniform pricing rule.

B) price matching.

Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? A) accountability B) privacy C) due process D) liability

B) privacy

Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments? A) watch lists B) proxy bidding C) sealed bidding D) price matching

B) proxy bidding

Which of the following is another term for amplification? A) impressions B) reach C) conversation rate D) conversion ratio

B) reach

In 2014, which of the following forms of entertainment produced the least amount of revenue? A) radio B) recorded music C) video games D) motion pictures

B) recorded music

The lower the cost of sales compared to ________, the higher the gross profit. A) assets B) revenue C) gross margin D) operating expenses

B) revenue

Which of the following accounts for the most mobile ad spending? A) display ads B) search engine advertising C) video ads D) SMS text messages

B) search engine advertising

14) DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies

B) technical and legal means

DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies

B) technical and legal means

73) Which of the following is the largest producer of revenues in the entertainment industry? A) radio B) television C) films D) video games

B) television

Which of the following generates the largest share of media revenues? A) video games B) television C) newspapers D) radio

B) television

Which of the following is the largest producer of revenues in the entertainment industry? A) radio B) television C) films D) video games

B) television

When did the first online communities form? A) the 1970s B) the 1980s C) the 1990s D) the 2000s

B) the 1980s

Which of the following is not a type of digital gamer?

local gamers

The newest and fastest growing segment of the digital marketing universe is: A) Twitter marketing. B) location-based mobile marketing. C) Pinterest marketing. D) Facebook marketing.

location-based mobile marketing.

All of the following are potential benefits of B2B e-commerce except: lower price transparency. lower administrative costs. lower transaction costs. lower search costs.

lower price transparency

10) All of the following are potential benefits of B2B e-commerce except:

lower price transparency.

Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users?

magazines

65) E-distributors:

make money by charging a mark-up on products they distribute.

Which of the following occurs first in the process of content convergence related to books?

media migration

industry convergence

merger of media enterprises into synergistic combinations that create and cross-market content on different platforms

Also called bricks-and-clicks merchants, ________ companies have a network of physical stores as their primary retail channel, but also have introduced online offerings.

multi channel

Application of knowledge 80) The issue of ________ pits those who wish that all Internet traffic is given equal backbone access against telephone and cable companies that would like to charge differentiated prices based on bandwidth and fees paid.

net neutrality, Open Internet Page Ref: 542 Difficulty: Moderate

instant articles

new Facebook feature that inserts selected articles from mainstream news outlets in a user's news feed

Cisco estimates that by 2016, mobile traffic will represent ________% of all business Internet traffic

over 25

paywall

paid subscription service

An example of an indirect good in the fast-food industry is:

paper napkins

27) An example of an indirect good in the fast-food industry is:

paper napkins.

The liquidity of a market is measured by all of the following except: volume of transactions. size of transactions. number of buyers and sellers in market. price transparency.

price transparency

30) The liquidity of a market is measured by all of the following except:

price transparency.

whole sale model

prices are determined by the retailer

metered subscription

provides access to a limited number of articles for free, but requires payment of a subscription fee once that limit is exceeded

In 2017, which of the following forms of entertainment produced the least amount of revenue?

recorded music

walled garden

refers to a kind of drm that uses proprietary file formats, operating systems, and hardware to control the use of content after initial sale.

digital rights management (drm)

refers to the combination of technical and legal means for protecting digital content from unlimited reproduction without permission

A(n) ________ is a private self-regulating policy and enforcement mechanism that meets the objectives of government regulators and legislation, but does not involve government regulation or enforcement.

safe harbor

Application of knowledge 73) A(n) ________ is a private self-regulating policy and enforcement mechanism that meets the objectives of government regulators and legislation, but does not involve government regulation or enforcement.

safe harbor Page Ref: 514 Difficulty: Moderate

22) What is the first step in the procurement process?

search for suppliers

What is the first step in the procurement process? search for suppliers issue a purchase order qualify the seller and its products negotiate price

search for suppliers

The last step in the procurement process is: delivering the goods. sending a remittance payment. shipping the goods. sending the invoice.

sending a remittance payment

23) The last step in the procurement process is:

sending a remittance payment.

Automated order entry systems: are typically owned by the purchasing firm. no longer play an important role in B2B commerce. show goods from a single seller. increased the costs of inventory replenishment.

show goods from a single seller

5) Automated order entry systems:

show goods from a single seller.

release window

staging the release of new movies across different distribution channels with different prices

7) B2B e-commerce websites:

tend to serve horizontal markets.

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

the release windows.

agency model

the retailer is an agent and prices are set by the manufacturer

to enhance user interaction with mobile multimedia

Application of knowledge 78) Single words, pictures, shapes, packaging, and colors used to identify and distinguish goods are protected under ________ law.

trademark Page Ref: 531 Difficulty: Moderate

Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021.

true

Application of knowledge 66) The ________ of Internet and Web technology can result in work and shopping invading family life.

ubiquity Page Ref: 489 Difficulty: Moderate

over-the-top (OTT)

use of the internet to deliver entertainment services to the home on cable TV or FiOS networks.

15) A(n) ________ market is one that provides expertise and products for a specific industry, such as automobiles.

vertical

A(n) ________ market is one that provides expertise and products for a specific industry, such as automobiles. vertical horizontal buyer-biased indirect

vertical

A(n) ________ is a single channel Web firm that generates almost all its revenues from online sales.

virtual merchant

linear TV

watching a television series in installments over an entire season

binge watching

watching a television series in its entirety in single or multiple sittings in a brief period of time

All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except: A) the DMCA makes it illegal to circumvent technological measures to protect works. B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement. C) the DMCA requires search engines to block access to infringing sites. D) the DMCA allows libraries to make digital copies of works for internal use only.

B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement.

All of the following statements about the MOTO sector are true except: A) compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. B) the MOTO sector is also referred to as the specialty store sector. C) MOTO was the last technological revolution that preceded e-commerce. D) distribution of catalogs is one of MOTO retailers' biggest expenses.

B) the MOTO sector is also referred to as the specialty store sector.

Which ethical principle tells you that it is wise to assume perfect information markets? A) the Golden Rule B) the New York Times test C) the Social Contract rule D) the Collective Utilitarian principle

B) the New York Times test

Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all? A) Universalism B) the Slippery Slope C) the Social Contract rule D) the Golden Rule

B) the Slippery Slope

All of the following were factors that precipitated the growth of MOTO except: A) the national toll-free call system. B) the growth of the cellular phone industry. C) falling long distance telecommunications prices. D) the growth of the credit card industry

B) the growth of the cellular phone industry.

All of the following are examples of dark social except: A) e-mail B) tweets C) SMS texts D) Snapchat

B) tweets

Registering the domain name Faceboik.com with the intent to divert Web traffic from people misspelling Facebook.com is an example of: A) cybersquatting. B) typosquatting. C) metatagging. D) linking.

B) typosquatting.

6) Consumers are primarily price-driven when shopping on the Internet.

FALSE

Consumers are primarily price-driven when shopping on the Internet T/F

FALSE

In a Dutch-Internet auction, the highest price wins T/F

FALSE

Online retailing is one of the largest segments of the retail industry T/F

FALSE

Ethical understanding and reasoning 4) In the United States, Google is required to remove results from its search engine if requested.

FALSE Page Ref: 485-487 Difficulty: Moderate

Ethical understanding and reasoning 2) The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.

FALSE Page Ref: 492 Difficulty: Moderate

Application of knowledge 5) Most adult social network participants do not have any expectation of personal privacy when using a social network.

FALSE Page Ref: 498 Difficulty: Moderate

Application of knowledge 6) The opt-out model for informed consent requires an affirmative action by the consumer before a company can collect and use information.

FALSE Page Ref: 506 Difficulty: Moderate

Application of knowledge 10) Copyright protection protects against others copying the underlying ideas in a work.

FALSE Page Ref: 519 Difficulty: Moderate

Application of knowledge 11) The expansion of generic top-level domains recently authorized by ICANN is likely to be very disruptive in terms of copyright protection.

FALSE Page Ref: 531 Difficulty: Moderate

Application of knowledge 13) Section 230 of the Communications Decency Act (CDA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography.

FALSE Page Ref: 545 Difficulty: Moderate

Application of knowledge 7) The Children's Internet Protection Act (CIPA) prohibits Web sites from collecting information on children under the age of 13.

FALSE Page Ref: 545-546 Difficulty: Moderate

Application of knowledge 14) Online gambling is now legal throughout the United States.

FALSE Page Ref: 549 Difficulty: Easy

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

FBX

Which of the following is the leading display ad site on mobile devices? A) Facebook B) Yahoo C) Google D) Twitter

Facebook

Which of the following is the top app in terms of both audience size and share of time spent?

Facebook

B2B e-commerce websites tend to serve horizontal markets.

True

Brand pages on Facebook typically attract more visitors than a brand's website.

True

Collaborative commerce has a much broader mission than EDI.

True

Eddystone is an open-source standard for beacon technology.

True

Highly centralized supply chains provide lower short-term costs, but higher, longer-term risk protection.

True

Industry consortia are more focused on optimizing long-term relationships than independent exchanges, which tend to focus more on short-term purchasing relationships.

True

Lean production is an extension of just-in-time production methods.

True

MRO goods are also known as indirect goods

True

Promoted Video is the source of over 50% of Twitter's ad revenue.

True

Purchasing managers are the key players in the procurement process.

True

Smartphones are an example of technological convergence.

True

Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.

True

The a la carte revenue model allows users to pay only for what they use.

True

The majority of Americans who read newspapers online read them exclusively on mobile devices.

True

The video game industry accounts for the second highest amount of U.S. media revenues.

True

Traditional retail products and travel services are the source of much of the current growth in m-commerce.

True

Which social marketing proved the most effective for ExchangeHunterJumper.com? A) Facebook B) YouTube C) Pinterest D) Instagram

Facebook

Facebook would be unable to increase advertising revenues enough.

A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.

False

E-distributors operate in vertical markets.

False

Facebook does not sell display ads.

False

Few large firms today have Electronic Data Interchange (EDI) systems.

False

Industrial consortia were the first form of Internet-based B2B commerce.

False

Operating on a global scale is one goal of collaborative commerce.

False

Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company.

False

The number of people exposed to pins is a measure of which of the following? A) engagement B) community C) brand strength D) fan acquisition

Fan Acquisition

The ratio of impressions to fans is a measure of: A) engagement. B) amplification. C) community. D) fan acquisition.

Fan Acquisition

Which of the following is the first step in the social marketing process? A) community B) amplification C) fan acquisition D) engagement

Fan Acquisition

Which of the following is the first step in the social marketing process?

Fan acquisition

working capital

For a quick check of a firm's short-term financial health, examine its:

______ merchants buy reservations from suppliers, and then resell the "inventory" to agencies, which then retail the inventory to consumers or create vacation packages that are then sold to retail.

GDS global distribution system

Miller Coors used which of the following techniques to alert Blue Moon beer fans as to where it could be purchased? A) Geo-social based services B) Geo-fencing C) E9-1-1 D) Geo-search

Geo-Search

Sustainable supply chains

Good business because it means using the most efficient environment-regarding means of production, distribution, and logistics. These efficient methods create value for consumers, investors, and communities.

Direct goods

Goods integrally involved in the production process; for instance, when an automobile manufacturer purchases sheet steel for auto body production.

Which of the following dominates mobile advertising? A) Facebook B) Apple C) Twitter D) Google

Google

Which of the following earns the most location-based marketing revenue? A) Twitter B) Apple C) Facebook D) Google

Google

Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising? A) WebTrends B) IBM Digital Analytics C) Google Analytics D) A custom Hadoop solution

Google Analytics

divided by net sales revenues

Gross margin is defined as gross profit:

Which of the following is not a potential benefit of e-commerce?

Guaranteed higher profit margins

Which of the following are features of both Pinterest and Twitter? A) tweets B) hashtags C) pins D) Image Hover widget

Hashtags

the release window.

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

Netflix

House of Cards is an online TV series developed by which of the following?

Which of the following is a real-time feed showing a friend's activities, chats, and music listening on Facebook? A) News Feed B) Timeline C) Ticker D) Social Graph

Ticker

41) ________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location.

Tight coupling

________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location. Having an adaptive supply chain Tight coupling Materials requirement planning Supply-chain management

Tight coupling

Adaptive supply chain

To cope with unpredictable world events, firms are taking steps to create adaptive supply chains that allow them to react to disruptions in the supply chain in a particular region by moving production to a different region. Many companies are breaking up single global supply chain systems into regional or product-based supply chains and reducing the level of centralization. Using adaptive supply chains, firms can decide to locate some production of parts in Latin America, for instance, rather than having all their production or suppliers in a single country such as Japan.

Walmart is the largest purchaser of consumer goods in the world.

True

The second most popular social network in terms of average minutes per visitor is: A) Google+. B) Pinterest. C) LinkedIn. D) Tumblr.

Tumblr.

Your Facebook News Feed includes all of the following except: A) status updates. B) app activity. C) Likes. D) tweets.

Tweets

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Twitter card

Liquidity

Typically measured by the number of buyers and sellers in a market, the volume of transactions, and the size of transactions. You know a market is liquid when you can buy or sell just about any size order at just about any time you want

Application of knowledge 79) Under the ________ Act, American intelligence authorities are permitted to tap into whatever Internet traffic they believe is relevant to the campaign against terrorism, in some circumstances without judicial review.

USA Patriot, Patriot Page Ref: 538 Difficulty: Difficult

The _______ of Internet and Web technology can result in work and shopping invading family life.

Ubiquity

List or describe E-tailing business models.

Virtual merchant (Amazon) Bricks-and-clicks (Walmart, Macy's) Catalog merchant (Lands' End, L.L. Bean, Victoria's Secret) Manufacturer-direct (Apple, Dell, Sony)

building and maintaining physical stores

Virtual merchants face potentially large costs for all of the following except:

False

Vox is an example of the Digital First business model - T/F

B2B e-commerce (or B2B digital commerce)

We use the term B2B e-commerce (or B2B digital commerce) to describe specifically that portion of B2B commerce that is enabled by the Internet (including mobile apps)

TYPES OF NET MARKETPLACES

We use two dimensions of Net marketplaces to create a four-cell classification table. We differentiate Net marketplaces as providing either indirect goods (goods used to support production) or direct goods (goods used in production), and we distinguish markets as providing either contractual purchasing (where purchases take place over many years according to a contract between the firm and its vendor) or spot purchasing (where purchases are episodic and anonymous—vendors and buyers do not have an ongoing relationship and may not know one another). The intersection of these dimensions produces four main types of Net marketplaces that are relatively straightforward: e-distributors, e-procurement networks, exchanges, and industry consortia.

earnings before income taxes, depreciation, and amortization (EBITDA)

What is another name for pro forma earnings?

What percentage of people read newspapers only on a mobile device?

Much of the value in services is based on the collection, storage, and exchange of information.

Which of the following best explains why the service sector is a natural avenue for e-commerce?

apparel and accessories

Which of the following categories generates the highest percentage of online retail revenue?

television

Which of the following forms of media generate the most revenue?

Walmart

Which of the following had the highest online sales revenue in 2015?

Google launched its search engine.

Which of the following happened when newspapers used a print-centric business model?

Yelp

Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?

virtual merchants

Which of the following has the highest share of online retail sales?

omni-channel merchants

Which of the following has the second-highest share of online retail sales?

Flipboard

Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?

Birchbox

Which of the following is a subscription-based retailer using predictive marketing and Big Data?

Readership of newspapers in print form continues to exceed online readership

Which of the following is not a current trend in online content?

inability to attract customers to traditional products

Which of the following is not a leading factor in changing the television industry?

The number of online buyers begins to plateau.

Which of the following is not a major trend in online retail for 2016-2017?

local gamers

Which of the following is not a type of digital gamers?

USA Today

Which of the following is not an example of a native digital news site?

an accountant

Which of the following is not an example of a transaction broker?

Dell

Which of the following is not an example of a virtual merchant?

the cost of products being sold

Which of the following is not categorized as an operating expense?

The Convergence model

Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?

Google

Which of the following is not one of the top three players in e-book publishing?

On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.

Which of the following is not true about on-demand service firms?

Internet media

Which of the following is the fastest growing segment of media revenues?

television

Which of the following is the largest producer of revenues in the entertainment industry?

Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.

Which of the following most accurately describes the resolution of the dispute between Hachette, Simon & Schuster, and Amazon?

Huffington Post

Which of the following native digital news sites is owned by AOL?

Which of the following newspaper audience platforms has the highest percentage of readers?

balance sheet

Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date?

The e-sport audience is predominantly composed of females between the ages of 21 and 34.

Which of the following statements about e-sports is not true?

Mobile games are expensive to develop.

Which of the following statements about mobile gaming is not true?

More people use a tablet for mobile banking than a mobile phone.

Which of the following statements about online banking is not true?

The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines.

Which of the following statements about online magazine publishing is not true?

Over 300 million Americans were expected to watch movies online in 2015

Which of the following statements about the movie industry is not true?

Digital revenues accounted for less than half of all U.S. music revenues in 2015

Which of the following statements about the music industry is not true?

The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.

Which of the following statements about the newspaper industry is not true?

Most newspaper readers read the news using a combination of the Web, print and mobile

Which of the following statements about the online newspaper audience is not true?

The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.

Which of the following statements about the television industry is not true?

Amazon supports the agency model.

Which of the following statements about the wholesale and agency models for selling books is not true?

To use OTT services, consumers must purchase a bundle of channels.

Which of the following statements is not true about OTT?

Most of the revenue in this category is generated from the sales of automobiles.

Which of the following statements is not true about the automobile and automobile parts and accessories online retail category?

Google Chromecast

Which of the following streaming TV devices does not involve use of a remote controller?

Apple

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

newspapers

Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016?

SimplyHired

Which of these job recruitment sites is not a job listing aggregator?

Twitch.tv

Which streaming gaming channel was purchased by Amazon in 2015?

Stephen King

Who was the first major fiction writer to create an e-book-only volume of a new work?

Which of the following statements is not true? A) Mobile shoppers and buyers are more affluent than the online population in general. B) Men are more likely than women to buy digital content with a mobile device. C) Women are more active purchasers on smartphones than men. D) Younger consumers are more likely to research products and prices on mobile devices than older consumers.

Women are more active purchasers on smartphones than men.

Which of the following purchased Tumblr in May 2013? A) Facebook B) Yahoo C) Google D) Twitter

Yahoo

magazine aggregator

Zinio is an example of which of the following?

Online video games

________ accounted for the second largest amount of paid online content revenues in the United States in 2016.

Technological

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Amazon

________ has the highest share of the e-book market.

Airbnb

________ is an on-demand service company focused on lodging.

iTunes

________ is the largest online movie download distributor.

Net margin

________ measures the percentage of sales revenue a firm retains after all expenses are deducted from gross revenues.

A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems. ERP SCM CPFR EDI

`SCM

25) The Spokeo case involved a claim for damages based on which of the following? A) Fair Credit Reporting Act B) Digital Millennium Copyright Act C) Anticybersquatting Consumer Protection Act D) Defend Trade Secrets Act

27) Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement

28) Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

30) What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected.

33) Which of the following is an example of a pay-for-privacy (PFP) approach? A) AT&T's GigaPower service B) Meeco.me's life management tool C) Digi.me's app D) The Hub of All Thing's open source project

50) Which of the following cases has chipped away at the Digital Millennium Copyright Act (DMCA) safe harbor protection? A) Field v. Google, Inc. B) Alice Corporation Pty. Ltd. v. CLS Bank International C) BMG Rights Management v. Cox Communications D) Perfect 10, Inc. v. Amazon.com, Inc. et al.

51) What is the major reason why the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law? A) the ability to make perfect copies of digital works at little cost B) the anonymous nature of the Internet C) the support for instant peer-to-peer communication D) the use of standards for file formats

23) What is the first step in the procurement process? A) negotiate price B) qualify the seller and its products C) issue a purchase order D) search for suppliers

Answer: D

27) All of the following are examples of direct goods in the auto industry except: A) sheet steel. B) shatter-resistant glass. C) rubber molding. D) desktop computers.

Answer: D

42) Cisco estimates that by 2016, mobile traffic will represent ________% of all business Internet traffic. A) less than 5 B) around 10 C) around 15 D) over 25

Answer: D

43) A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems. A) EDI B) ERP C) CPFR D) SCM

Answer: D

44) Collaborative commerce systems: A) focus on structuring intra-firm communications. B) bring customers into the product development phase. C) provide open, competitive marketplaces. D) foster sharing sensitive internal information with suppliers and purchasers.

Answer: D

45) Which of the following is not a characteristic of the use of social networks in B2B e-commerce? A) It is typically unstructured. B) It helps develop a more personal relationship between participants in the supply chain. C) It enables participants to make decisions based on current conditions. D) They are always private

Answer: D

50) ________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles. A) SCM B) Social e-commerce C) EDI D) Collaborative commerce

Answer: D

62) Which of the following primarily involve long-term sourcing? A) e-distributors and exchanges B) e-distributors and industry consortia C) e-procurement Net marketplaces and exchanges D) e-procurement Net marketplaces and industry consortia

Answer: D

68) An ________ serves businesses that primarily buy direct goods on a contract purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium

Answer: D

77) Walmart's global supply chain has been criticized for all of the following except: A) exploiting labor in underdeveloped countries. B) bribing officials. C) wasting energy. D) failing to be efficient.

Answer: D

Legacy computer systems

Complicating any efforts to coordinate the many firms in a supply chain is the fact that each firm generally has its own set of legacy computer systems, sometimes home- grown or customized, that cannot easily pass information to other systems. Legacy computer systems generally are older enterprise systems used to manage key business processes within a firm in a variety of functional areas from manufacturing, logistics, finance, and human resources.

distribution

Content convergence describes convergence in the design, production, and ________ of content.

Supply chain management (SCM) system

Continuously link the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating the demand side of the business equation by including the order entry system in the process. With an SCM system and continuous replenishment, inventory is greatly reduced and production begins only when an order is received. These systems enable just-in-time and lean-production methods.

Firms use two different methods for purchasing goods

Contract purchasing and spot purchasing

False

Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis - T/F

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

Enterprise systems

Corporate-wide systems that relate to all aspects of production, including finance, human resources, and procurement. Generally enterprise systems have an inward focus on the firm's internal production processes, and only tangentially are concerned with suppliers. More contemporary loud-based dedicated B2B software that can be integrated with existing enterprise systems is growing in importance.

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A) TweetDeck B) Curalate C) Amplify D) Webtrends

Curalate

one year

Current liabilities are debts of the firm that will be due within:

1) Which of the following is not a major trend in online retail for 2016-2017? A) Online retail remains the fastest growing retail channel. B) The average annual purchase of online buyers continues to increase. C) Online retailers place an increased emphasis on providing an improved "shopping experience." D) The number of online buyers begins to plateau.

10) All of the following are advantages of online retail except: A) lower supply chain costs. B) lower cost of distribution. C) ability to change prices. D) faster delivery of goods.

29) All of the following are strategic factors that pertain specifically to a firm and its related businesses except: A) core competencies. B) synergies. C) technology. D) power of customers.

ELECTRONIC DATA INTERCHANGE (EDI)

EDI is a broadly defined communications protocol for exchanging documents among computers using technical standards developed by the American National Standards Institute (ANSI X12 standards) and international bodies such as the United Nations (EDIFACT standards). EDI was developed to reduce the cost, delays, and errors inherent in the manual exchanges of documents such as purchase orders, shipping documents, price lists, payments, and customer data Initially, EDI focused on document automation (Stage 1). Procurement agents created purchase orders electronically and sent them to trading partners, who in turn shipped order fulfillment and shipping notices electronically back to the purchaser. Invoices, payments, and other documents followed. These early implementations replaced the postal system for document transmission, and resulted in same-day shipping of orders (rather than a week's delay caused by the postal system), reduced errors, and lower costs. The second stage of EDI development began in the early 1990s, driven largely by the automation of internal industrial processes and movement toward just-in-time production and continuous production. New methods of production called for greater flexibility in scheduling, shipping, and financing of supplies. EDI evolved to become a tool for continuous inventory replenishment. EDI was used to eliminate purchase orders and other documents entirely, replacing them with production schedules and inventory balances. Supplier firms were sent monthly statements of production requirements and precise scheduled delivery times, and the orders would be fulfilled continuously, with inventory and payments being adjusted at the end of each month. In the third stage of EDI, beginning in the mid-1990s, suppliers were given online access to selected parts of the purchasing firm's production and delivery schedules, and, under long-term contracts, were required to meet those schedules on their own without intervention by firm purchasing agents. Today, EDI must be viewed as a general enabling technology that provides for the exchange of critical business information between computer applications supporting a wide variety of business processes.

Electronic data interchange (EDI)

EDI is a communications standard for sharing business documents such as invoices, purchase orders, shipping bills, product stocking numbers (SKUs), and settlement information among a small number of firms.

All of the following are weaknesses of EDI except:

EDI lacks universal standards

38) All of the following are weaknesses of EDI except:

EDI lacks universal standards.

Buyer-side solutions

EDI systems are owned by the buyers, hence they are buyer-side solutions and buyer-biased because they aim to reduce the procurement costs of supplies for the buyer. By automating the transaction, EDI systems also benefit the sellers through customer cost reduction.

Vertical Market

EDI systems generally serve vertical markets. A vertical market is one that provides expertise and products for a specific industry, such as automobiles. In contrast, horizontal markets serve many different industries.

Which children's Web site was fined $3 million in 2011 for collecting and sharing children's personal information without consent of their parents? A) Disney's Playdom B) Emily's Dress Up C) Nick Jr. D) NeoPets

Emily's Dress Up

Which of the following is the most popular use for mobile devices? A) shopping B) socializing C) entertainment D) performing tasks, such as finances

Entertainment

multiple choice on Cannibalization:

Example apple iPhones eating away ipods Massive shift of audience to Web, tablets, smartphones time spent on internet reduces consumer time available for other media.

Supply chain competition

Executives at firms large and small are coming to realize that they are competing not just with other firms but with those firms' supply chains as well. Supply chain competition refers to the fact that in some industries firms are able to differentiate their product or pricing, and achieve a competitive advantage, due to superior supply chain management. Arguably, firms with superior supply chains can produce better products, more quickly, and at a lower cost than those with simply adequate supply chains

10) The retail industry is the largest investor in information technology.

FALSE

11) Social network sites have become major locations from which consumers directly purchase products.

FALSE

13) The online mortgage industry has transformed the process of obtaining a mortgage.

FALSE

14) The major impact of Internet real estate sites is in enabling online-only property transactions.

FALSE

4) Online retailing is one of the largest segments of the retail industry.

FALSE

5) Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.

FALSE

E-procurement Net marketplace

Independently owned intermediary that connects hundreds of online suppliers offering millions of maintenance and repair parts to business firms who pay fees to join the market. E-procurement Net marketplaces are typically used for long-term contractual urchasing of indirect goods (MRO); they create online horizontal markets, but they also provide for members' spot sourcing of MRO supplies. E-procurement companies make money by charging a percentage of each transaction, licensing consulting services and software, and assessing network use fees E-procurement Net marketplaces are sometimes referred to as many-to-many markets. They are mediated by an independent third party that purports to represent both buyers and sellers, and hence claim to be neutral. On the other hand, because they may include the catalogs of both competing suppliers and competing e-distributors, they likely have a bias in favor of the buyers. Nevertheless, by aggregating huge buyer firms into their networks, they provide distinct marketing benefits for suppliers and reduce customer acquisition costs.

Exchange

Independently owned online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment. Although there are exceptions, exchanges generally create vertical markets that focus on the spot-purchasing requirements of large firms in a single industry, such as computers and telecommunications, electronics, food, and industrial equipment. Exchanges make money by charging a commission on the transaction. The benefits offered to customers of exchanges include reduced search cost for parts and spare capacity. Other benefits include lower prices created by a global marketplace driven by competition among suppliers who would, presumably, sell goods at very low profit margins at one world-market price. The benefits offered suppliers are access to a global purchasing environment and the opportunity to unload production overruns. The most common reason for not using exchanges is the absence of traditional, trusted suppliers.

Industry consortium

Industry-owned vertical market that enables buyers in the industry to purchase direct inputs (both goods and services). Industry consortia emphasize long-term contractual purchasing, the development of stable relationships (as opposed to merely an anonymous transaction emphasis), and the creation of industry-wide data standards and synchronization efforts. Industry consortia are more focused on optimizing long-term supply relationships than independent exchanges, which tend to focus more on short-term transactions. Industry consortia make money in a number of ways. Industry members usually pay for the creation of the consortia's capabilities and contribute initial operating capital. Then industry consortia charge buyer and seller firms transaction and subscription fees. Industry members—both buyers and sellers—are expected to reap benefits far greater than their contributions through the rationalization of the procurement process, competition among vendors, and closer relationships with vendors.

Internet media revenue is about ________ of total entertainment and media revenue.

Contract purchasing

Involves long-term written agreements to purchase specified products, with agreed-upon terms and quality, for an extended period of time. Generally, firms purchase direct goods using long-term contracts.

Spot purchasing

Involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers. Generally, firms use spot purchasing for indirect goods, although in some cases, firms also use spot purchasing for direct goods.

It relies on Google to supplement its search results.

Which of the following is not a typical barrier to the implementation of a private industrial network? It requires a significant investment of time and money. It requires participating firms to share sensitive data. It requires the large network owners to give up some of its independence. It requires a change of mindset and behavior of employees.

It requires the large network owners to give up some of its independence

81) Which of the following is not a typical barrier to the implementation of a private industrial network?

It requires the large network owners to give up some of its independence.

SOCIAL NETWORKS AND B2B: THE EXTENDED SOCIAL ENTERPRISE

It's a short step from collaboration with vendors, suppliers, and customers, to a more personal relationship based on conversations with participants in the supply chain using social networks—both private and public. Here, the conversations and sharing of ideas are more unstructured, situational, and personal. Procurement officers, managers of supply chains, and logistics managers are people too, and they participate in the same social network culture provided by Facebook, Twitter, Tumblr, Instagram, and a host of other public social networks as we all do. Being able to respond to fast moving developments that affect supply chains requires something more than a Web site, e-mail, or telephone calls. Social networks can provide the intimate connections among customers, suppliers, and logistics partners that are needed to keep the supply chain functioning, and to make decisions based on current conditions

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline? A) Promoted Tweet B) Promoted Trend C) Promoted Account D) Lead Generation Card

Lead Generation Card

49) ________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.

Lean

________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain. Sustainable Just-in-time Lean Green

Lean

Which of the following is not a technology for enabling proximity marketing?

Lens Studio

Application of knowledge 75) ________ copyright infringement lawsuits are concerned with the distinction between an idea and its expression.

Look and feel Page Ref: 520 Difficulty: Moderate

remain relatively flat

Magazine print advertising revenues are expected to ________ through 2020.

Supply chain simplification

Many manufacturing firms have spent the past two decades reducing the size of their supply chains and working more closely with a smaller group of strategic supplier firms to reduce both product costs and administrative costs, while improving quality. Instead of open bidding for orders, large manufacturers have chosen to work with strategic partner supply firms under long-term contracts that guarantee the supplier business and also establish quality, cost, and timing goals.

What are Online Content Revenue Models

Marketing Advertising Pay-per-view/pay-for-download Subscription Mixed or A la carte 9 (Mixed is a combo of any segment..i.e. marketing and advertising, or subscription and pay per view)

Facebook's display ads are called: A) Marketplace Ads. B) Promoted Ads. C) Sponsored Ads. D) Brand Ads.

Marketplace Ads

True

Millennials are the first generation to be born into the digital revolution of the 20th century - T/F

Bring Your Own Device (BYOD) policy

More and more companies have adopted a Bring Your Own Device (BYOD) policy, in which employees use their personal smartphone, tablet, or laptop computer on the company's network, which has helped contribute to their growing importance in B2B.

True

More than 50% of the adult U.S. population use online banking - T/F

Cloud-based B2B systems

Much of the expense of B2B systems is shifted from the firm to a B2B network provider, sometimes called a data hub or B2B platform. The cloud platform owner provides the computing and telecommunications capability; establishes connections with the firm's partners; provides software on-demand (software-as-a-service or SaaS) to connect the firm's systems to its partners' systems; performs data coordination and cleaning; and manages data quality for all members. Network effects apply here: the cost of these tasks and capabilities is spread over all members, reducing costs for all. Unlike traditional firm-based B2B systems, cloud-based B2B data networks can be implemented in short periods of time to respond to corporate mergers and rapidly changing markets.

Which of the following statements about cloud-based B2B systems is not true? B2B network providers charge customers on a demand basis. Much of the expense of the system is shifted from the B2B network provider to the firm. Cloud-based B2B data networks can be implemented in short periods of time. Network effects apply, enabling the spreading of costs.

Much of the expense of the system is shifted form the B2B network provider to the firm.

40) Which of the following statements about cloud-based B2B systems is not true?

Much of the expense of the system is shifted from the B2B network provider to the firm.

Just-in-time production

One of the significant costs in any production process is the cost of in-process inventory: the parts and supplies needed to produce a product or service. Just-in-time production is a method of inventory cost management that seeks to reduce excess inventory to a bare minimum. In just-in-time production, the parts needed for, say, an automobile, arrive at the assembly factory a few hours or even minutes before they are attached to a car. Payment for the parts does not occur until the parts are attached to a vehicle on the production line. In the past, producers used to order enough parts for a week or even a month's worth of production, creating huge, costly buffers in the production process. These buffers assured that parts would almost always be available, but at a large cost.

Which of the following statements is least accurate?

Online matching does not work because the information is unreliable

False

Online newspapers and magazines are the largest and fastest growing forms of online entertainment - T/F

True

Online readership of newspapers is growing by more than 10% a year - True

False

Online retail constitutes about 20% of the total retail market today - T/F

True

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade - T/F

Application of knowledge 68) ________ is another name for net neutrality.

Open Internet Page Ref: 542 Difficulty: Moderate

Which of the following is not a reason for organizing and conducting transactions within firms rather than through markets

Outsourcing some tasks or functions

True

Over 50% of the American population watch television online - T/F

remained stable.

Over the past five years, book publishing revenues have:

________ is currently the most comprehensive technological privacy protection effort.

P3P

_____ is a standard designed to communicate to Internet users a Web site's privacy policy, and to compare that policy to the user's own preferences or to other standards.

P3P platform for privacy preference

8) Which of the following is another name for a private industrial network?

PTX

Which of the following is another name for a private industrial network? industry consortia PINS PTX EDI system

PTX

B2B e-commerce Web sites

Perhaps the simplest and easiest form of B2B e-commerce to understand, because they are just online catalogs of products made available to the public marketplace by a single supplier. B2B e-commerce Web sites are a natural descendant of automated order entry systems, but there are two important differences: (1) the far less expensive and more universal Internet becomes the communication media and displaces private networks, and (2) B2B e-commerce Web sites tend to serve horizontal markets—they carry products that serve a wide variety of industries.

False

Personal consumption of retail goods and services accounts for over 75% of total gross domestic product - T/F

Pinterest users are overwhelmingly female.

Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?

Pintrest

Analytical thinking; Written and oral communication 86) Describe the five-step process that can be used to analyze an ethical dilemma. What other guidelines are there to help in understanding a complicated ethical or moral situation?

The five-step process is: 1. Identify and describe the facts. Find out who did what to whom, and where, when, and how. It helps to get the opposing parties involved in an ethical dilemma to agree on the facts. 2. Define the conflict or dilemma and identify the higher-order values involved. Ethical, social, and political issues always reference higher values. Otherwise, there would be no debate. The parties to a dispute all claim to be pursuing higher values (e.g., freedom, privacy, protection of property, and the free enterprise system). 3. Identify the stakeholders. Every ethical, social, and political issue has stakeholders: players in the game who have an interest in the outcome, who have invested in the situation, and usually who have vocal opinions. Find out the identity of these groups and what they want. This will be useful later when designing a solution. 4. Identify the options that you can reasonably take. You may find that none of the options satisfies all the interests involved, but that some options do a better job than others. Sometimes, arriving at a "good" or ethical solution may not always be a balancing of consequences to stakeholders. 5. Identify the potential consequences of your options. Some options may be ethically correct, but disastrous from other points of view. Other options may work in this one instance, but not in other similar instances. Always ask yourself, "What if I choose this option consistently over time?" Other things to consider when appraising a dilemma include basic ethical concepts such as responsibility, accountability, and liability and how these play into the situation. Additionally, you can judge the situation against candidate ethical principles, such as the Golden Rule, the Slippery Slope theory, Universalism, the Collective Utilitarian principle, Risk Aversion theory, the No Free Lunch theory, the New York Times test (Perfect Information rule), and the Social Contract rule. Actions that do not easily pass these guidelines deserve some very close attention and a great deal of caution because the appearance of unethical behavior may do as much harm to you and your company as the actual behavior. Page Ref: 493-495 Difficulty: Moderate

THE GROWTH OF B2B E-COMMERCE

The initial belief that online marketplaces would become the dominant form of B2B e-commerce is not supported. Private industrial networks play a dominant role in B2B e-commerce, both now and in the future. Non-EDI B2B e-commerce is the most rapidly growing type of B2B e-commerce. Firms that move their procurement processes online first will experience impressive gains in productivity, cost reduction, and potentially much faster introduction of new, higher-quality products. While these gains may be imitated by other competing firms, it is also clear from the history of B2B e-commerce that firms making sustained investments in information technology and B2B e-commerce can adapt much faster to new technologies as they emerge, creating a string of first-mover advantages.

the Google Play store.

The leading merchants of digital games are Apple's App Store and:

Supply chains

The links that connect business firms in the production of goods and services are referred to as the supply chain. Supply chains are a complex system of organizations, people, business processes, technology, and information, all of which need to work together to produce products efficiently.

cost of sales

The lower the ________ compared to revenue, the higher the gross profit.

True

The major impact of Internet real estate sites is in influencing offline decisions - T/F

industry convergence.

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

Which of the following statements about the use of tablets is not true? A) About 50% of the American Internet population now uses tablets. B) The number of smartphone users is still growing faster than the number of tablet users. C) The growth rate of tablet users is expected to slow by 2015. D) Tablets are the largest source of mobile commerce revenues.

The number of smartphone users is still growing faster than the number of tablet users.

False

The online mortgage industry has transformed the process of obtaining a mortgage - T/F

True

The proliferation of mobile device has led to an increase in the total amount of time spent with media - T/F

True

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline - T/F

85%

Together Amazon and Apple account for ________ of the e-book market.

Analytical thinking; Information technology; Written and oral communication 84) Describe the purpose of intellectual property law and outline the main types of intellectual property protection.

The purpose of intellectual property law is to balance two competing interests: the public and the private. The public interest is served by the creation of inventions, works of art, music, literature, and other types of intellectual expression. The private interest is served by rewarding creators of intellectual property by a time-limited monopoly that grants exclusive use to the creator. There are three main types of intellectual property protection: copyright, patent, and trademark law. Copyright law protects original forms of expression such as books, periodicals, and other forms of written expression, art, drawings, photographs, music, movies, performances, and computer programs. Patents grant the owner a 20-year exclusive monopoly on the ideas behind an invention. There are four types of inventions for which patents are granted under patent law: machines, manmade products, compositions of matter, and processing methods. Trademark law is used to protect trademarks — marks used to identify and distinguish goods and indicate their source. Page Ref: 518-519 Difficulty: Moderate

OBJECTIVES OF PRIVATE INDUSTRIAL NETWORKS

The specific objectives of a private industrial network include: • Developing efficient purchasing and selling business processes industry-wide • Developing industry-wide resource planning to supplement enterprise-wide resource planning • Increasing supply chain visibility—knowing the inventory levels of buyers and suppliers • Achieving closer buyer-supplier relationships, including demand forecasting, communications, and conflict resolution • Operating on a global scale—globalization • Reducing risk by preventing imbalances of supply and demand, including developing financial derivatives, insurance, and futures markets

Analytical thinking; Written and oral communication 85) Explain why the taxation of e-commerce raises governance and jurisdiction issues.

The taxation of e-commerce illustrates the complexity of the governance and jurisdictional issues in the global economy. Most of the issues surround the sales tax imposed by various states or countries on products sold to residents of their state or country. Governments the world over rely on sales taxes to fund various types of government initiatives and programs including the building of roads, schools, and sewers or other utilities to support business development. In the United States, between the fifty states and the multiple counties and municipalities, there are thousands of different tax rates and policies. For example, in some states food is not taxed at all and there are a myriad of different exceptions and inclusions depending on the locality. However, with the rise of e-commerce and virtual storefronts, the question is raised as to what locale a virtual storefront is considered to be located in. The development of MOTO (mail order/telephone) retail in the 1970s began the discussion on the taxing of remote sales. State and local tax authorities wanted MOTO retailers to collect taxes based upon the address of the recipients, but the Supreme Court has ruled that states cannot force MOTO retailers to collect taxes unless the business has a physical presence in the state. Legislation to the contrary has never been able to garner sufficient support in Congress due to pressure from the catalog merchants, leaving intact an effective tax subsidy for MOTO merchants. The explosive growth of e-commerce, the latest type of "remote sales," has once again raised the issue of how — and if — to tax remote sales. Since its inception, e-commerce has benefited from a tax subsidy of up to 13% for goods shipped to high sales tax areas. Local retail merchants have complained bitterly about the e-commerce tax subsidy. E-commerce merchants have argued that this form of commerce needs to be nurtured and encouraged, and that in any event, the crazy quilt of sales and use tax regimes would be difficult to administer for Internet merchants. Online giants like Amazon claim they should not have to pay taxes in states where they have no operations because they do not benefit from local schools, police, fire, and other governmental services. State and local governments meanwhile see billions of tax dollars slipping from their reach. As Amazon's business model has changed with its building of large distribution centers close to urban areas to enable next-day delivery, so has its opposition to paying sales taxes softened. Page Ref: 539 Difficulty: Difficult

making products prior to orders being received based on estimated demand.

The term supply-push refers to:

Hub-and-spoke system

The topology of EDI systems is often referred to as a hub-and-spoke system, with the buyers in the center and the suppliers connected to the central hub via private dedicated networks.

STEPS IN THE PROCUREMENT PROCESS

There are seven separate steps in the procurement process. The first three steps involve the decision of who to buy from and what to pay: searching for suppliers of specific products; qualifying both sellers and the products they sell; and negotiating prices, credit terms, escrow requirements, quality, and scheduling of delivery. Once a supplier is identified, purchase orders are issued, the buyer is sent an invoice, the goods are shipped, and the buyer sends a payment. Each of these steps in the procurement process is composed of many separate business processes and subactivities. Each of these activities must be recorded in the information systems of the seller, buyer, and shipper.

Which of the following is not a characteristic of the use of social networks in B2B e-commerce? It helps develop a more personal relationship between participants in the supply chain. They are always private. It enables participants to make decisions based on current conditions. It is typically unstructured.

They are always private

45) Which of the following is not a characteristic of the use of social networks in B2B e-commerce?

They are always private.

Which of the following statements about EDI systems is true?

They typically serve vertical markets

6) Which of the following statements about EDI systems is true?

They typically serve vertical markets.

Accountable supply chains

Those where the labor conditions in low-wage, under-developed producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies. The argument results in a painful ethical dilemma, a terrible trade-off: cheap manufactured goods that increase consumer welfare in developed countries seem to require human misery in less developed countries.

Exam 2

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