Facebook quizzes

A business sees in its ad report that the amount spent for a recent campaign was $10,000. The campaign, using the lead generation objective, resulted in 12,041 leads. What was the business's cost per result?

$0.83 per lead The business's cost per result is $0.83. To calculate cost per result, the business divided the number in the Amount Spent column ($10,000) by the number in the Results column (12,041).

At what level in our buying interfaces can the Schedule, Audience, and Placements of a reach and frequency campaign be edited?

Ad Set level

At what stage of the ad creation process can advertisers set targeting options?

Ad set level

What do we recommend businesses do when creating a Facebook Event? (Choose two)

Add a co-host to help spread the word about your event Use a clear and short event name

Where can you find measurement reporting for offer ads?

Ads Manager Offers created with Ads Manager or Power Editor are tracked in Ads Manager.

Which offers require a website URL?

Any offers that can be redeemed online

audience insights:

Audience Insights shows you data about your target audiences so that you can create more relevant advertisements for them. We use native Facebook data to show you audience features such as: Age and gender Relationship status Education level Job role Top categories Page likes Top cities Top countries Top languages Frequency of activities Device users We use third-party data* to show you audience features such as: Lifestyle Household income Home ownership Household size Home market value Spending methods Retail spending Online purchases Purchase behavior In market for a vehicle

Which of the following statements about Audience Network are true? (Choose two.)

Audience Network extends ad campaigns beyond Facebook by delivering your ads on Audience Network publishers. Audience Network ads can deliver on mobile, desktop, and/or connected TV, depending on the objective. Audience Network extends ad campaigns beyond Facebook by delivering your ads on Audience Network publishers on mobile, desktop, and/or connected TV.

How long can a reach and frequency campaign run?

Between 1 and 90 days

Marketing API

Build marketing automation with Facebook's advertising platform. Your app contains any type of functionality you build with Marketing API or other Facebook APIs.

How do we determine what metric appears in the Results column of a business's ad reports?

By objective The metric you see in this column is based on the ad objective you chose when you created your campaign.

Which of the following is true about Campaign Planner? (Choose two)

Campaign Planner does not require an ad account to access though you must be associated to a business in Business Manager, and are required to input a Page when creating media plans. You have the ability to attach an ad account when building Plans in Campaign Planner, so you can access your saved audiences and advanced demographic targeting. Campaign Planner does not require an ad account to access though you must be associated to a business in Business Manager. You are also required to input a Page when creating media plans and you have the ability to attach an ad account when building Plans in Campaign Planner, so you can access your saved audiences and advanced demographic targeting.

Facebook Canvas

Canvas helps you shorten the distance between your message and the customer. It loads instantly, it's mobile-optimized and it's designed to capture the complete attention of your audience. With Facebook Canvas, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products. They won't just see your story, they'll become part of it.

Audience Network enables advertisers to ensure brand safety and control where ads will deliver through which of the following? (Choose two.)

Category controls Block lists Advertisers can use category controls and block lists to control ad delivery. However, to ensure optimized delivery, advertisers cannot choose specific publisher placements.

Facebook SDK

Facebook SDK for iOS The easiest way to track the success of your App Ads, implement powerful sharing or let people log into your app with Facebook. Facebook SDK for Android Track installs and app opens, give people the ability to share content, or support the ability to Login with Facebook.

What makes Facebook and Instagram's reach and frequency advertising solution so unique?

Facebook allows for predictable, controllable connection with people-based targeting

Which of the below is information that a business can't ask for in a lead ad? (Choose two)

Financial information User names

Facebook Frequency cap:

Frequency caps are limits on how often ads can be shown to a person. The frequency caps for Facebook and Instagram are: In Facebook News Feed, a person won't see ads from a single Page or app more than 4 times a day In Instagram feed, a person won't see an ad from the same advertiser (whether the ad was initially seen in Instagram feed or Stories) more than once every 6 hours. In Instagram Stories, a person won't see an ad from the same advertiser (whether the ad was initially seen in Instagram feed or Stories) more than once every 18 hours.

A Facebook Mobile Measurement Partner can help you (choose three):

Get deeper insights about your campaign performance Measure aggregated results across several ad networks Dedupe data for more accurate insights A Mobile Measurement Partner can help you get deeper insights, measure aggregated results, and dedupe data. For help building creative, you would need to work with a Facebook Marketing Partner specializing in content management, not measurement.

What action might you take to learn about members of a Custom Audience?

Go to Audience Insights in your ad account

What is required for a business to create dynamic ads for travel? (Choose two)

Hotel catalog Facebook pixel and/or SDK

What do we call a structured file that contains information about a business's hotel inventory?

Hotel feed A hotel feed is a structured file that contains information — including base prices, availability, and descriptions — about a business's hotel inventory.

Which of these options is not available to you when you choose website as your ad destination?

If your web page is not optimized for mobile devices, Facebook will automatically turn it into a mobile-responsive page Facebook does not offer services to help advertisers mobile-optimize their websites.

Buying reach and frequency is the best solution if you want to:

Increase brand awareness Reach and frequency buying is the best solution for those who want to increase brand awareness.

Available placements for your mobile app ads include (choose three):

Instagram Facebook Mobile News Feed Audience Network Mobile app install ads can run on the Facebook Mobile News Feed, Instagram, and Audience Network. Desktop News Feed and Right column placements are available for desktop app ads, but ineligible for mobile app install ads.

Which of the following is the default and recommended ad delivery optimization for Traffic ads?

Link clicks We recommend you keep the default ad delivery optimization for link clicks so that Facebook can show your ad to the people in your audience who are most likely to click your ad and land on your ad's destination.

What type of audience can help marketers find people similar to their best customers?

Lookalike

Which of the following goal is the best fit with the Reach objective?

Make people aware of your new store opening The Reach objective is a good fit with driving local awareness.

Implementing the Facebook SDK in your app enables you to (choose three):

Measure in-app conversions Measure app events Create re-engagement ads With the Facebook SDK, you can measure app events, create re-engagement ads, and measure in-app conversions. You register your app before you implement the SDK.

What are TWO targeting options that restrict the types of products and services that can be marketed?

Multicultural affinity age

The app install objective can help you (choose two):

Optimize ad delivery based on app events Acquire new, valuable customers to download your app Use the app install objective to acquire new customers and optimize ad delivery based on app events. Increasing traffic and Page engagement are separate objectives.

You work for a mobile game development company. What TWO targeting types may help you reach your target audience most effectively?

Regional Mobile Device user

What are some benefits of using promo codes? (Choose three)

Scannable codes can streamline in-store use Promo codes can make your offer more memorable and shareable Unique codes can help you limit the number of offers available

You can share your Plans in which of the following ways? (Choose two)

Send an email that includes the major details of the Plan and links to it Export a CSV of the Versions of your Plan

seed audience

Target people most like your established customers. Lookalike audiences take several sets of people as "seeds" then Facebook builds an audience of similar people. You can use lookalikes for any business objective: Targeting people similar your customers for fan acquisition, site registration, off-Facebook purchases, coupon claims, or simply to drive awareness of a brand.

When you create multiple versions of a base plan, what are some of the campaign inputs that you can tweak for comparison purposes? (Choose four)

Targeting Campaign duration Placement Frequency cap

The following is true about reach and frequency pricing:

The cost is always CPM (cost per every 1,000 impressions) The cost for reach and frequency campaigns is always CPM (cost per every 1,000 impressions).

Which is true of a Lookalike Audience created with an Audience Size of 2?

There will be significant overlap between the seed and the Lookalike.

You can allow plan recipients to perform certain functions after you've shared the plan with them. Which of the following is not a function that plan recipients can perform?

They can share it directly with other people Plan recipients can save a copy of the plan into their own Campaign Planner environment and make changes to the plan without disturbing your version and can reserve the plan for purchase.

How can a business access their lead data? (Choose three)

Through a customer system integration Download it from their business Page, in Ads Manager, or in Power Editor Implement the Marketing API A business can access their lead data by downloading it as a CSV file via their business Page, in Ads Manager, or in Power Editor; by integrating with a customer system; or by implementing the Facebook Marketing API.

Audience Network would be a great fit to achieve which of the following advertising goals? (Choose two.)

To drive video views To drive installs to mobile apps

What is the primary use case for Lookalike Audiences?

To help marketers target ad delivery to people similar to ones they already know

Which objectives can you use to create an offer ad?

Traffic or Conversions Offers can be added to Traffic or Conversion ads.

How many custom questions can a business add to a lead ad form?

Up to three

Which of the following is true about reach and frequency delivery?

You can deliver ads across Facebook and Instagram feeds

What is the biggest difference between an offer post and an offer ad?

You can post offers to your Page for free, but need to pay for offer ads

Which of the following is false about Canvas?

You need to be a mobile developer to build Canvas experiences true answers: It is a fast-loading, full-screen experience designed to be viewed on smartphones Canvas supports user interactions with its content, such as zoom and tilt-to-view You can direct people to a Canvas experience when you choose websites as your ad destination

Ad Campaign Structure

Your Facebook campaign structure needs 3 parts to run: Campaign: A campaign contains one or more ad sets and ads. You'll choose one advertising objective for each of your campaigns. Ad set: Ad sets contain one or more ads. You'll define your targeting, budget, schedule, bidding and placement at the ad set level. Ad: The creative you use makes up an ad.

To get your installed base of app users to engage with the content in your app, you want to only target people who have downloaded your app. What needs to be in place before you can target these people?

Your app has implemented the Facebook SDK If you add the Facebook SDK to your app, you can measure app events, including app installs, enabling you to target the people who have your app installed.

What is a factor to consider when setting your ad's frequency cap?

Your market share and how differentiated your message is Market share and the uniqueness of your message are examples of market and campaign factors you may want to consider when choosing your ad's frequency parameter.

Which of the below are available reporting controls? (Choose two)

columns search Other controls are Filters, Date Range, and Breakdown.

When events become large, how many times can a business change the time or location of their event?

3 times

Which of the following can be used as seed audiences? (Choose two.)

A Page A custom audience

What two requirements must a business meet to be able to create a lead ad? (Choose two)

A URL to a privacy policy on their website Admin or Advertiser permissions to the business's Facebook Page

What is required for businesses who want to drive ticket sales for their event?

A URL to the ticketing website

Which of the following can be concluded from our research to understand optimal frequency caps?

A frequency cap of up to two impressions per week was shown to be sufficient to capture a substantial portion of the total potential brand impact Showing your ad to an audience once or twice a week can move the needle on total potential brand impact.

What information do we recommend businesses include in their event post so people can see what their friends are doing which may help them decide if they want to go?

A set date and time

Which of the following is required to start delivering ads on Audience Network?

Create a campaign with an objective supported by Audience Network.

Core audience targeting

Demographics Find people based on traits like age, gender, relationship status, education, workplace, job titles and more. Location Reach people in areas where you want to do business. You can even create a radius around a store to help create more walk-ins. Interests Find people based on what they're into, like hobbies, favorite entertainment and more. Behaviors Reach people based on their purchase behaviors, device usage and other activities. (all of these are built into ads manager)

What is the primary application of the Reach objective?

Expose your ad to the greatest number of people over a certain time period The ideal way to use the Reach objective is to maximize unique reach within a selected time frame.

What are the eligible placement options for ads that link to Messenger?

Facebook News Feed Ads linking to Messenger are served in Facebook desktop and mobile News Feed.

You'd like to create a Custom Audience based on web engagement. What must you or your developer include in the website's code?

Facebook Pixel

What do we use to capture data on which hotels someone has browsed on a business's website?

Facebook Pixel The Facebook pixel is a snippet of code that businesses should implement on their website so we can capture information, including the specific pages someone has browsed.