Fashion Final

Body Image 1960s-1970s

Thin, uncurvaceous

Trickle down theory

Upper class starts new style

Vegan

Vegan products contain no leather or animal tissue products

Vintage

Vintage refers to any second-hand clothes or up-cycled clothes that have been given a new life.

Symbolic Self-Conception Theory

When individuals feel insecure or incomplete in a certain identify they make use of symbols to strengthen their association with desired identity

Studies show that while "___" tended to decrease with age, "___" often came in to replace it, and that both were reported by women who appeared to have a negative body image.

fat talk to old talk

Body Image 1980s

fit, toned, strong body, still lean but athletic

Body Image 1920s

flat-chested, slim-hipped

Body Image 1930s-1940s

full-bodied with emphasis on legs

New Zealand Culture

fuller lips considered attractive

Biggest Fashion Trends of The '50s trend:

pencil skirts

Maslow's Hierarchy of Needs

physiological, safety, love/belonging, esteem, self-actualization

Biggest Fashion Trends of The '70s trend:

platform shoes

Body image 1890s

plump, volumptuos

Biggest Fashion Trends of The '80s trend:

sexy jeans

Toga

shawl covering

Roman clothing showed

social status

What is Mass Fashion?

styles that are widely accepted

Budget or Mass

the least expensive, found primarily in mass merchandisers and discount stores;Faded Glory and George at Walmart Clothing made large volume at low cost/sold at Low retail price

Body Image 1950s

volumptuos, curvaceous

Mauratania Culture

women considered beautiful if fat

What are Fashion Change Agents and characteristics Innovators, Fashion Leaders

young, educated, affluent consumer, less price sensitive, innovativeness,

Global assembly line

1.A manufacturing process in which products are assembled over the course of several international transactions. 2.Production of goods are increasingly global, which means that one pair of shoes can be produced by six different countries, each contributing to a part of the production process

Amy shops at a department store and the label she buys it distributed nationally, to which consumers usually attach a specific meaning, known as

National/designer

Brand Name Classifications

National/designer brands ,Private label brands,Retail store/direct market brands

Organic

Organic products are made from natural sources without any pesticides and toxic materials.

Sustainable fashion criteria

Organic, Vintage, Artisan, Recycle, Vegan, Custom or Tailor-Made, Fair Trade, Locally Made

What is Conspicuous Consumption

Philanthropy, art, collecting, acquisition of homes and furnishing and apparel

Reasons of why we wear what we wear

Psychographics

Recycle

Recycle products are created with reclaimed materials from used clothing.

Three major areas of globalization

•Economic globalization •Cultural globalization •Political globalization

Fashion industry

$3 trillion business•Provides 60 million jobs

Moderate

(1) Nationally known sportswear brand names or (2) less expensive lines of companies that also produce better merchandise (3) made at mid range cost/sold mid range retail price

What is sustainable fashion?

-Clothing production that uses organic cotton, recycled fabrics and safe dying methods. - Sourcing garments from factories with safe working conditions and a fair wage. - Reducing amount of clothing in landfills by reusing and recycling fabrics.

Issues from textile production

1)Damages plant and animal life 2)Can be hazardous to humans: in some places this has been a suspect of causing birth defects in people.

Specialty stores

1. Specific type of merchandise (Shoes, clothing, hardware, jewelry) 2. Carrying the merchandise of one manufacturer or brand line 3. Well defined target market

Global style

1.As fashion images in social media, magazines, music videos, films, the Internet and television spread their way around the world, they create a "global style" across borders and cultures. 2.This "global style" is a phenomenon that has only steadily increased as years have gone by and has vastly impacted consumers and the retail industry.

Off-site retailers

1.Electronic retailers 2.Mail-order retailers 3.At-home retailers 4.Telephone/television retailers

Off-price retailers

1.Factory outlet stores - Manufacturer's outlets sell their own seconds, irregulars, or overruns. 2.Independent off-price retailers - Buying irregulars, seconds, overruns, or leftovers from manufacturers or other retailers 3.Buy closeout at the end of the season, so they cannot offer continuity of merchandise and cannot reorder

Chain stores

1.Large chains (11+) and small chains (2-10) 2.Centralized buying 3.Standardized store décor and layout

Department stores

1.Large retailers that departmentalize their functions and their merchandise 2.Goal: cater to a wide range of consumers 3.National brands and private labels 4.Broad and shallow assortment

Types of Motives?

1.Rational Motives 2.Emotional Motives 3.Patronage Motives

Warehouse retailers

1.Reduce operating expenses and offer goods at discount prices 2.By combining showroom, warehouse, and retail operations together

Discount retailers

1.Self-service 2.Mass-merchandising strategies 3.Quantity discounts from manufacturers 4.Overall quality

What are buying motives?

1.Subjective characteristics that deal with motivation 2.Helps explain why the customer makes the choices he or she does

Global designers/brands

1.The fashion industry has significantly evolved over the last 20 years, more global designers/brands have come out in the fashion scene.

Cultural Impact and consumption

1.Understanding the cultural and consumption patterns of different countries is important for global retailers to be successful. When these aspects are taken into consideration, global consumers are active as retailers are making money

Boutiques

1.best customer service 2.limited quantity 3.special order 4.Price and quality may vary

Women concerns globally-percentage who consider themselves beautiful

4%

Statistics among elementary school girls weight concerns

40-60%

Classification of Fashion Retailers (Off-site)

A. E-tailing B. Catalog C. Home D. Television

Classification of Fashion Retailers (On-Site)

A. Specialty Store B. Department Store C. Chain Store D. Discount Store E. Off-price F. Warehouse G. Boutique

Artisan

Artisan products perpetuate the skills of ancestral traditions.

What are the three A's

Attention, Appreciation, Acceptance

The price point category; would have high cost apparel sold to high cost retailers

Better

Considered designers' less expensive lines

Bridge

Cultural globalization

Cultural globalization refers to the transmission of ideas, meanings, and values around the world in such a way as to extend and intensify social relations

Custom or Tailor-Made

Custom is a way of encouraging quality and "slow fashion" over mass-produced disposable fashion.

Wholesale Price Zones

Designer, Bridge, Better, Moderate, Budget or Mass

Economic globalization

Economic globalization is the increasing economic interdependence of national economies across the world through a rapid increase in cross-border movement of goods, services, technology, and capital

Fair Trade Certified

Fair trade certified refers to the products made by the companies who demonstrate a respect for human rights.

Erogenous zone theory

Fashion changes by covering one part of body while uncovering another

Diffusion of Innovation Diagram

Fashion leaders: Innovators, Early Adopters of Opinion Leaders Fashion followers: Majority, Late Adopters, Laggards

Trickle Across Theory (Mass Market Theory)

Fashion moves horizontally between groups on similar social levels

What influenced the modernization of men's dress?

French Revolution

Three stages in the evolution of a trend

Fringe, Trendy, Mainstream

Most influential designer in modernizing women's dress?

Gabrielle Coco Chanel

Globalization

Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.

Political Globalization

Globalization may ultimately reduce the importance of nation states. B.Supranational institutions (A type of multinational political union), such as the EU, the WTO, and the G8, replace or extend national functions to facilitate international agreement.

Symbolic Interaction theory

Individuals establish, maintain, change their identifies through social interactions

Recognize Fashion Acceptance/Rejection Curve Diagram and stages and explanation of each

Innovation Stages•Introduction•Rise Culmination Stages•Acceleration•Mass acceptance Decline Stages•Decline•Obsolescence

Items and Trends make this a fast moving, constantly changing classification

Junior

Biggest Fashion Trends of The '30s trend:

LBDs

Locally made

Locally made refers to the products requiring little transportation and contribute to a local economy.

Trickle up theory

Lower class starts new style

This clothing category are mixed separates that are designed to be worn everyday. Can be casual or dressy.

Sportwear

Triple Bottom Line Theory

The concept of sustainability was first developed in 1972 at a United Nations conference emphasizing the links between economic development, social development, and environmental protection

National/designer brands

a label that is distributed nationally (in department stores), to which consumers attach a specific meaning.

Private label brands

a label that is owned and marketed by a specific retailer (in department stores) for use in their store.

Retail store/direct market brands

a name of a retail chain (specialty stores) that is used as the exclusive label on the items in the store.

What is Conspicuous Leisure

a person who doesn't have to work for a living, participate in travel, entertainment

Burma Culture

beauty measured by rings around neck

Body image Early 20th Century

corsetted, hour-glass

Main reason people wear clothes?

decoration

Bridge

designers' less expensive lines

Body Image Currently

embracing diversity, new curvaceous body ideals

Haute Couture

high fashion

Doric Chiton

kind of tunic formed by folding and wrapping a single rectangular piece of fabric around the body.

Rogers' Innovation Adoption Model

knowledge,persuasion ,decision,implementation, confirmation.

Ready-to-Wear

mass produced dress, ready to instantly purchase at stores

Biggest Fashion Trends of The '40s trend:

menswear

Biggest Fashion Trends of The '90s trend:

minimalism

Biggest Fashion Trends of The '60s trend:

minis

Designer

most expensive, collections of name designers, made at VERY high cost/sold at VERY high retail price

Better

nationally known brand names; Made at high cost/sold at high retail price

What is the High Fashion?

new style accepted by a limited number of fashion leaders who want to be 1st to adopt an innovation

Body Image 1990s

pale skin, extremely skinny

What made globalization possible?

•Improvements in Transportation •Telecommunications •Labor Availability ad skills •Freedom of Trade