FCNS 457 Unit 3

general merchandising manager

leads and manages the buyers of all divisions in a retail operation

client/customer relationship management

marketing that encompasses the analysis of significant amounts of data to understand consumer demographics, key market segments, and best practices for recruiting or retaining those customers

department manager

oversees a specific area or department within a store and maintains the sales floor by supervising sales associates, placing new merchandise on the sales floor, adding signage for promotions, recording markdowns, and executing floor sets

retail store manager

oversees all aspects of a retail store's operation, from promotions and inventory to the customers and employees, often consisting of assistant managers, department managers, sales associates, and staff

regional store manager/area or district manager

responsible for managing the inventory of books, samples, and resources of a fashion company, such as fiber house or manufacturer, and for procuring new ones

brand marketing manager

strategically develops and executes multichannel brand marketing and promotional programs in order to drive brand awareness, support and reinforce the brand's character, and ultimately generate increased revenue

assistant buyer

supports the buyer, often working with the six-month plan, open-to-buy, inventory, and vendor follow-up; takes direction from the buyer

retail operation owner/entrepreneur/store owner

the business owner who is financially responsible for the company and oversees all aspects of the retail business

copywriter

the person responsible for writing the words (e.g., slogans, promotions, and scripts) that accompany promotional visuals - online and in print

associate store manager

this position lies between the assistant store manager and the store manager; assist with employee hires, personnel scheduling, promotional activities, employee training, and the responsibilities assigned by the store manager

buyer or fashion merchandiser

typically responsible for all of the product purchases and inventories for a company or a particular department of a company, within a certain budget; this position is also referred to as fashion merchandiser

planner

works in collaboration with the buyer to develop sales forecasts, inventory plans, and spending budgets for merchandise to achieve the retailer's sales and profit objectives

digital marketing manager

works to further develop and manage a company's digital marketing presence and oversees the digital marketing strategy for the brand. this person is responsible for managing online brand and product campaigns to raise brand awareness

security manager

works to prevent merchandise theft; collaborates with receiving, accounting, and management to be certain that accurate accounting procedures are in place and true losses are identified when the physical inventory is taken

divisional merchandising manager

works under the general merchandising manager and provides leadership for the buying staff of a division or a related group of departments, such as menswear, women's wear, or home furnishings

merchandising executive training program

designed for new hires, formers interns, college recruits, or current employees who have shown skills in merchandising, to prepare them for their first assignment as assistant buyers; also referred to as merchant executive training program

creative art director

determines the primary fashion trend for upcoming seasons; oversees art directors and other in-house art staff

art director

develops and implements the creative concepts for advertising, catalogues, mailers, and signage; this person provides an overall and consistent visual view of the manufacturing or retailing company, including signage, photography, direct mail, and packaging

operations manager

develops and maintains effective sales and operational programs with a focus on superior customer service for all of the retail units in the company or for units in a region

marketing director

develops, implements, and facilitates the marketing plan in fashion retailing

distribution manager/allocator

also referred to as an allocator or a replenishment analyst, this position is responsible for planning and managing the flow of goods received from the vendors, as ordered by the buyers, to the retail locations

mit (manager-in-training)

an employee who is being trained to move into a management position

product marketing manager

anticipates when to get into a fashion style, color, or theme and when to get out

customer service manager

assists customers with issues or complaints and implements the retail operation's policies and procedures for returns, exchanges, out-of-stock merchandise, product warranties, and the like

assistant store manager

assists the store manager in scheduling employees, overseeing sales performance in the store, planning promotions, etc. - all of the daily responsibilities of operating a store successfully