fd

e) price elasticity of demand. break Question 67

0 / 1 point Which of the following is most likely to be a product stocked solely by an industrial distributor? a) Tires

d) Exploration e) Interest break Question 86

1 / 1 point If Pacific Power and Light increased its rates by 10% and experienced a 2% reduction in the demand for power, the demand would be a) elastic. b) minimal. c) minor elasticity. d) variable. e) inelastic. break Question 87 0 / 1 point In product modification, the first issue to consider is whether a) existing customers can perceive that a product modification has been made.

a) brand-extension b) licensed c) family d) individual e) new-product break Question 40

1 / 1 point Your firm is launching a new product that everyone believes is going to be a blockbuster. Everyone is geared up to make this product launch the most successful in the firm's history. Your boss instructs you to make sure the product gets the highest intensity of market coverage the firm can support. To achieve this, you will implement which of the following distribution strategies? a) Intensive distribution b) Comprehensive distribution c) Selective distribution d) Exclusive distribution e) Progressive distribution break Question 41 0 / 1 point Naked Juice, a subsidiary of PepsiCo, was placed in a negative light when it was revealed that their "Natural" claims on the labels of their Naked Juice products were not necessarily accurate. Synthetic ingredients were detected in the juice. Critics claimed this made the claims of "Natural" deceiving. Naked Juice agreed to remove the claim from its label. Naked Juice was most likely using the word "Natural" on its labels for ___________________ purposes. a) informational b) legal

d) Warehousing e) Inventory management break Question 93

1 / 1 point Zoey is setting a price for her store's newest item. She purchased the item for $45 and decides to sell it for $54 using markup pricing. If she wanted to calculate the markup as percentage of cost, it would be ______________. If she wanted to calculate the markup as the percentage of the selling price, it would be ______________. a) 16.7%; 12% b) 33%; 25% c) 12.5%; 15.6% d) 12%; 16.7% e) 15%; 10.5% break Question 94 0 / 1 point You were just hired to manage the new-product development process at a consumer products company. In your first meeting with the CEO since being hired, she recounted to you the numerous times in the past when the company launched products it thought would be successful. However, it later came to realize the products had a detrimental impact on the company's overall costs and profits mix. She wants you to revamp the company's new product development process to prevent this from happening in the future. Which of the following steps in the new-product development process should you overhaul in order to address the CEO's concerns? a) Concept testing b) Product development c) Idea generation d) Test marketing

4 0 / 1 point Paulina works at the large corporate headquarters of a multinational company. She is a bit of a clean freak. Every week she cleans her office, including the windows. Her favorite window cleaner to use is Windex. In this case, Windex Window Cleaner is which of the following types of business products?

a) MRO supplies b) Installations Incorrect Response c) Accessory equipment d) Process materials e) Component parts

98 0 / 1 point Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

a) Maturity Incorrect Response b) Growth c) Introduction d) Market reduction e) Decline

71 0 / 1 point Of the following choices, which would be the easiest brand name to legally protect?

a) Tarzink Yogurt b) Learn and Grow Daycare Incorrect Response c) Scout Camping Supplies d) Sullivan Water Filtering Systems e) Western County Distributors

3 0 / 1 point ____________ are reductions off the list price given by a producer to an intermediary for performing certain functions.

a) Trade discounts Incorrect Response b) Quantity discounts c) Cumulative discounts d) Non-cumulative discounts e) Cash discounts

38 0 / 1 point Scenario 12.1 Use the following to answer the questions. Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently, Concession Supply has the following pricing information for one case of hotdogs sold at Wrigley Field: Total fixed costs = $1,200, Selling price = $16, and Variable costs = $6. Refer to Scenario 12.1. To break even, Concession Supply should sell ____ cases of hot dogs per day at Wrigley Field. a) 13

b) 120 Incorrect Response c) 40 d) 200 e) 60

9 0 / 1 point Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea? a) Screening

b) Concept testing c) Business analysis Incorrect Response d) Product development e) Test marketing

46 0 / 1 point Which of the following statements about customer contact in services marketing is false? a) Service employees are important in creating satisfied customers.

b) High-contact services are less expensive to deliver because they are typically equipment based. Incorrect Response c) The main principle of customer contact is that satisfied employees lead to satisfied customers. d) Service companies can minimize customer dissatisfaction by changing high-contact services into low-contact services. e) Employee training programs are an effective way to ensure good customer contact and reduce problems.

45 0 / 1 point Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product? a) Raw materials

b) Installations c) Accessory equipment Incorrect Response d) Component parts e) Process materials

78 0 / 1 point Which of the following bases for pricing is most commonly used by retailers? a) Negotiated pricing

b) Markup pricing Incorrect Response c) Demand-based pricing d) Cost-plus pricing e) Differential pricing

42 0 / 1 point The core product element a) provides added value or attributes that are in addition to the core product's utility or benefit.

b) consists of a product's fundamental utility or main benefit and usually addresses a fundamental need of the consumer. c) includes benefits based on consumers' experiences with the product, which gives symbolic meaning to many products (and brands) for buyers. Incorrect Response d) can be either tangible or intangible and includes functional, social, and psychological utilities or benefits. e) includes supporting services, such as installation, guarantees, product information, and promises of repair or maintenance.

97 0 / 1 point The overall challenge for marketers when developing packaging is to Incorrect Response a) make it as attractive as possible to the target market of the product.

b) create effective, convenient packaging that appeals to customers and keeps costs low. c) find ways to reduce costs as much as possible for packaging without letting safety suffer. d) always be more innovative than the competitors in order to make a product stand out. e) ensure that product damage is minimized during distribution.

48 0 / 1 point All of the following are major steps in developing new products except a) test marketing.

b) evaluation of competitors' efforts. c) screening. d) business analysis. Incorrect Response e) idea generation.

83 0 / 1 point Channel cooperation can do all of the following except a) be more environmentally friendly.

b) increase cycle time. Incorrect Response c) reduce wasted time. d) reduce wasted energy. e) reduce wasted materials.

87 0 / 1 point In product modification, the first issue to consider is whether a) existing customers can perceive that a product modification has been made.

b) the product is modifiable. c) quality is modified. Incorrect Response d) modification will make the product more consistent with customers' desires. e) modification will provide greater satisfaction to the consumer.

29 0 / 1 point Which of the following is likely to employ a longer marketing channel with more intermediaries? a) Jet airplanes Incorrect Response b) Watermelon

c) Canned peas d) Business computer system e) Automobiles

55 0 / 1 point Brandon orders 16 dozen fishing lures from Strike Right for $375. When he gets the invoice, he is furious that $25 in freight charges has been tacked onto his bill because he thought the price included freight costs. Brandon should have been certain that the order terms were Incorrect Response a) F.O.B. origin. b) F.O.B. factory.

c) F.O.B. destination. d) 2/10, n/30. e) C.O.D.

80 0 / 1 point Which of the following products will most likely use the shortest distribution channel? Incorrect Response a) Cereal b) DVDs

c) Fresh strawberries d) Toy cars e) Chewing gum

34 0 / 1 point A product that has more features than those of its competition, or that is perceived to be of higher quality, warrants using which type of pricing strategy? Incorrect Response a) Custom pricing b) Special-event pricing

c) Premium pricing d) Price lining e) Reference pricing

25 0 / 1 point A(n) ____ is a concept, philosophy, or image. a) product b) good

c) idea Incorrect Response d) service e) issue

24 0 / 1 point Select the greatest advantage of horizontal channel integration. a) The flexibility of the channel is decreased. Incorrect Response b) The markets are more heterogeneous. c) The expanded number of units is coordinated.

d) Efficiencies in advertising, marketing research, and purchasing are increased. e) Planning and research are increased to cope with increased competition.

49 0 / 1 point Gourmet Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Gourmet Farms be likely to use for its new product? Incorrect Response a) Intensive b) Selective c) Targeted

d) Exclusive e) Premier

91 0 / 1 point Meghara Roberts is an accountant at General Mills. However, she is currently working with a group to determine the feasibility of a new brand of hot breakfast cereal. After the product is launched, Meghara will return to the accounting department. Her present position can be described as a a) product manager. Incorrect Response b) brand manager. c) consulting team member.

d) member of a venture team. e) market account manager.

14 0 / 1 point If Norelco introduced a new electric razor that sonically removes hair and priced it first at $175 and then at $150 before reducing the price to $100, the firm's initial pricing strategy is known as Incorrect Response a) penetration pricing. b) psychological pricing. c) price lining.

d) price skimming. e) odd-number pricing.

79 0 / 1 point Another common name for a private distributor brand is a ____ brand. Incorrect Response a) home b) manufacturer c) generic

d) store e) label

95 0 / 1 point A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n) Incorrect Response a) evaluation study. b) formal evaluation. c) product inspection.

d) systematic review. e) reassessment examination.

73 0 / 1 point In an administered VMS, informal coordination brings about a high level of interorganizational management. Nonetheless, a) decision making does not take into account the goals of the system. Incorrect Response b) the channel members do not remain autonomous. c) the decision making is not coordinated.

d) the channel members remain autonomous. e) the goals of the individual firms are not congruent with the goals of the system.

94 0 / 1 point You were just hired to manage the new-product development process at a consumer products company. In your first meeting with the CEO since being hired, she recounted to you the numerous times in the past when the company launched products it thought would be successful. However, it later came to realize the products had a detrimental impact on the company's overall costs and profits mix. She wants you to revamp the company's new product development process to prevent this from happening in the future. Which of the following steps in the new-product development process should you overhaul in order to address the CEO's concerns? a) Concept testing Incorrect Response b) Product development c) Idea generation d) Test marketing

e) Business analysis

27 0 / 1 point Which of the following is not a business product? a) Oil to be refined into fuel b) Chips to be integrated into components for personal computers Incorrect Response c) Paper, pens, and tape to be used in an office d) Marketing consulting services to aid a company in marketing a new product

e) Calculators bought to help individuals complete their personal federal income tax forms

56 0 / 1 point Which of the following is not a discount provided to business customers? a) Trade b) Quantity Incorrect Response c) Cash d) Seasonal

e) Differentiated

68 0 / 1 point Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? a) Gasoline b) Jaguar automobiles Incorrect Response c) Skippy peanut butter d) Laundry detergent

e) Organic foods

44 0 / 1 point What is the primary determinant in deciding how materials will be handled? a) Unit loading Incorrect Response b) Containerization c) Customer preference d) Cost reduction

e) Product characteristics

61 0 / 1 point A group of managers has been assigned the task of developing a new product. They are now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process? a) Business analysis Incorrect Response b) Product testing c) Idea generation d) Commercialization

e) Screening

33 0 / 1 point A(n)____________ is a tangible physical entity. a) idea b) attribute Incorrect Response c) service d) feature

e) good

18 0 / 1 point Scenario 10.2 Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type of packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the color brown for chocolate milk and the color white for vanilla. Refer to Scenario 10.2. Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of ____ packaging. a) innovative b) category-consistent c) handling-improved Incorrect Response d) secondary-use

e) multiple

65 0 / 1 point Product deletion can best be described as the process of deleting a product from the product mix when it a) is perceived as a failure by top management. b) is reviewed negatively by a systematic review board. Incorrect Response c) increases production costs and decreases profits. d) no longer responds to promotional efforts.

e) no longer satisfies a sufficient number of customers.

69 0 / 1 point A problem associated with ____ is that consumers can predict when prices will be lowered and delay purchases until that time. Incorrect Response a) random discounting b) penetration pricing c) reference pricing d) everyday low pricing

e) periodic discounting

a) aesthetic, quality, and functional changes. b) extensions, generations, and upgrades. c) color, size, and quantity modifications. d) styling, product features, and product design. e) quality, quantity, and design. break Question 89

0 / 1 point A brand manager in a multiproduct firm would be responsible for

a) a strategic channel alliance. b) exclusive distribution. c) multichannel distribution. d) horizontal channel integration. e) channel leadership. break Question 61

0 / 1 point A group of managers has been assigned the task of developing a new product. They are now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process? a) Business analysis b) Product testing c) Idea generation d) Commercialization

e) Organic foods break Question 69

0 / 1 point A problem associated with ____ is that consumers can predict when prices will be lowered and delay purchases until that time. a) random discounting b) penetration pricing c) reference pricing d) everyday low pricing

e) good break Question 34

0 / 1 point A product that has more features than those of its competition, or that is perceived to be of higher quality, warrants using which type of pricing strategy? a) Custom pricing b) Special-event pricing

e) status quo break Question 52

0 / 1 point A single leader who controls and organizes a marketing channel is called a a) channel champion. b) distribution leader. c) marketing maverick.

e) Business analysis break Question 95

0 / 1 point A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n) a) evaluation study. b) formal evaluation. c) product inspection.

d) Efficiencies in advertising, marketing research, and purchasing are increased. e) Planning and research are increased to cope with increased competition. break Question 25

0 / 1 point A(n) ____ is a concept, philosophy, or image. a) product b) good

d) classified according to their characteristics and intended uses. e) not purchased by nonbusiness organizations. break Question 33

0 / 1 point A(n)____________ is a tangible physical entity. a) idea b) attribute c) service d) feature

c) Fresh strawberries d) Toy cars e) Chewing gum break Question 81

0 / 1 point All of the following are psychological techniques except a) customary pricing. b) bundle pricing. c) reference pricing. d) odd-number pricing.

b) Markup pricing c) Demand-based pricing d) Cost-plus pricing e) Differential pricing break Question 79

0 / 1 point Another common name for a private distributor brand is a ____ brand. a) home b) manufacturer c) generic

c) Premium pricing d) Price lining e) Reference pricing break Question 35

0 / 1 point Arnold Wood's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies. The company Arnold works for carries inventories of the tools, which reduces capital requirements for the producers. Arnold's company is an example of a(n) ____ in a distribution channel. a) direct distributor b) manufacturers' agent

a) Maturity b) Growth c) Introduction d) Market reduction e) Decline break Question 99

0 / 1 point Because practically all marketers provide some services, ____ typically do not exist in today's business environment.

c) an unsought good. d) a specialty good. e) an industrial good. break Question 32

0 / 1 point Business products are a) purchased for personal consumption. b) chosen on the basis of preferences expressed by a business procurement department. c) purchased for both their functional aspects and their psychological rewards.

e) convenience break Question 64

0 / 1 point Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.

d) Reduce the price and implement a run-out strategy. e) Increase the marketing expenditures on the product and implement a run-out strategy. break Question 83

0 / 1 point Channel cooperation can do all of the following except a) be more environmentally friendly.

d) price skimming. e) odd-number pricing. break Question 15

0 / 1 point Demand-based pricing most closely relates to the ____ of services.

e) no longer satisfies a sufficient number of customers. break Question 66

0 / 1 point Dividing the percentage change in quantity demanded by the percentage change in price gives the a) prestige demand curve. b) breakeven point. c) marginal cost curve. d) price sensitivity curve.

c) industrial distributor d) producers' agent e) wholesalers' agent break Question 36

0 / 1 point Facilities, factories, and production lines with very large equipment are all classified as a) accessory equipment. b) permanents.

e) Differentiated break Question 57

0 / 1 point Firestone allows companies like Walmart and NTB to distribute and discount its tires. This action significantly increases the possibility of channel ____ with independent Firestone dealers. a) understanding ​ b) power c) leadership d) communication

b) evaluation of competitors' efforts. c) screening. d) business analysis. e) idea generation. break Question 49

0 / 1 point Gourmet Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Gourmet Farms be likely to use for its new product? a) Intensive b) Selective c) Targeted

d) the channel members remain autonomous. e) the goals of the individual firms are not congruent with the goals of the system. break Question 74

0 / 1 point Having products available when customers want them creates a) possession utility. b) place utility.

e) periodic discounting break Question 70

0 / 1 point If LG decides to make changes in its marketing channels, the strategic significance is that channel decisions are

e) trade name. break Question 14

0 / 1 point If Norelco introduced a new electric razor that sonically removes hair and priced it first at $175 and then at $150 before reducing the price to $100, the firm's initial pricing strategy is known as a) penetration pricing. b) psychological pricing. c) price lining.

b) 120 c) 40 d) 200 e) 60 break Question 39

0 / 1 point If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier Fructis dryer sheets with the same scent, this would be called ____ branding.

a) product quality, product design and features, and product support services. b) product quality, product support services, and packaging. c) product support services, product design and features, and product positioning. d) product positioning, product quality, and product management. e) product positioning, product design and features, and product promotion. break Question 73

0 / 1 point In an administered VMS, informal coordination brings about a high level of interorganizational management. Nonetheless, a) decision making does not take into account the goals of the system. b) the channel members do not remain autonomous. c) the decision making is not coordinated.

d) unit loading. e) mechanized handling. break Question 63

0 / 1 point Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging. a) protection b) reusability c) cost-effectiveness d) safety

e) Screening break Question 62

0 / 1 point Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called a) warehousing. b) containerization. c) group storage.

a) value b) demand c) supply d) competitive differentiation break Question 51

0 / 1 point Maintaining a certain market share, meeting competitors' prices, maintaining a favorable image, and achieving price stability are all associated with a ____ pricing objective. a) product quality b) market share c) survival d) profit

e) Calculators bought to help individuals complete their personal federal income tax forms break Question 28

0 / 1 point McDonald's golden arches are a classic example of a a) brand. b) brand symbol. c) brand name.

d) File the necessary papers to establish your legal right to your trademark. e) Increase your brand recognition by doing more marketing. break Question 91

0 / 1 point Meghara Roberts is an accountant at General Mills. However, she is currently working with a group to determine the feasibility of a new brand of hot breakfast cereal. After the product is launched, Meghara will return to the accounting department. Her present position can be described as a a) product manager. b) brand manager. c) consulting team member.

a) long-term commitments. b) short-term commitments. c) easier to change than prices. d) easier to change than promotion. e) impossible to change. break Question 71

0 / 1 point Of the following choices, which would be the easiest brand name to legally protect?

c) Canned peas d) Business computer system e) Automobiles break Question 30

0 / 1 point Organizational buyers are especially partial to direct marketing channels when a) they buy cheap materials in large quantities. b) they try a new product for the first time. c) they are filling an order for a very important customer. d) a modified rebuy type of decision is involved.

b) Wind turbines c) Roofing nails d) Kitchen countertops e) Office supplies break Question 68

0 / 1 point Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? a) Gasoline b) Jaguar automobiles c) Skippy peanut butter d) Laundry detergent

a) aesthetic b) functional c) operational d) quality e) feature break Question 65

0 / 1 point Product deletion can best be described as the process of deleting a product from the product mix when it a) is perceived as a failure by top management. b) is reviewed negatively by a systematic review board. c) increases production costs and decreases profits. d) no longer responds to promotional efforts.

d) channel captain. e) lead distributor. break Question 53

0 / 1 point Scenario 10.1 Use the following to answer the questions. Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound bus line, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on a NeOn bus from Buffalo, New York, to New York City is $50.00 round trip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way. Refer to Scenario 10.1. When Greyhound launched the BoltBus and NeOn bus lines, this is an example of a) a branding extension. b) co-branding.

a) competition-based b) markup c) demand-based d) cost-plus break Question 18

0 / 1 point Scenario 10.2 Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type of packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the color brown for chocolate milk and the color white for vanilla. Refer to Scenario 10.2. Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of ____ packaging. a) innovative b) category-consistent c) handling-improved d) secondary-use

a) concept testing. b) customer response testing. c) idea analysis. d) test marketing. e) screening. break Question 38

0 / 1 point Scenario 12.1 Use the following to answer the questions. Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently, Concession Supply has the following pricing information for one case of hotdogs sold at Wrigley Field: Total fixed costs = $1,200, Selling price = $16, and Variable costs = $6. Refer to Scenario 12.1. To break even, Concession Supply should sell ____ cases of hot dogs per day at Wrigley Field. a) 13

c) innovative d) category-consistent e) "green" break Question 59

0 / 1 point Scenario 13.1 Use the following to answer the questions. Kelly Rose, Inc. markets several different brands, under its own Kelly Rose name label, as well as others. Its primary brands, such as Kelly Rose, Kelly & Ko, and KRC, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. The wholesale-based brands division is positioned as customer-focused and cost-efficient. Its premium brands division includes labels such as Saffie Campbell, Martyn Curry, and Costura Moderno. These premium brands are sold through stores that the Kelly Rose company owns. Refer to Scenario 13.1. Which of the following is most likely the primary factor Kelly Rose, Inc. used when selecting the marketing channel for its Costura Moderno brand? a) Characteristics of the intermediaries

b) Product attributes c) Type of organization d) Marketing environmental forces e) Competition break Question 60

0 / 1 point Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of

d) Exclusive e) Premier break Question 50

0 / 1 point Target has worked closely with suppliers such as Calphalon to offer customers a high-quality, branded product that is only available in Target stores. Due to these partnerships, Target has established a high level of perceived _______ among their customers since they provide a large range of brand-name merchandise at reasonable or below-competition prices.

c) promotional d) convenience e) identification break Question 42

0 / 1 point The core product element a) provides added value or attributes that are in addition to the core product's utility or benefit.

e) the manufacturing, marketing, and financing of the licensed product. break Question 13

0 / 1 point The full and legal name of an organization is called the a) trademark. b) legal title. c) organizational name. d) brand name.

c) time utility. d) form utility. e) feature utility. break Question 75

0 / 1 point The manager at an engine manufacturer has asked a venture team to develop a more improved version of its most popular engine. Currently, the members of the venture team are brainstorming ways to improve the engine so that it better serves its target market. It decides to send customers surveys asking them what features they would like to see in a new engine. The venture team is most likely in the _________________ stage of product development. a) test marketing b) business analysis c) concept testing

d) Increase order frequency e) Reduce estimates of inventory turnover rate break Question 97

0 / 1 point The overall challenge for marketers when developing packaging is to a) make it as attractive as possible to the target market of the product.

c) installations. d) component parts. e) MRO facilities. break Question 37

0 / 1 point The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called

b) the product is modifiable. c) quality is modified. d) modification will make the product more consistent with customers' desires. e) modification will provide greater satisfaction to the consumer. break Question 88

0 / 1 point The three major ways to modify a product include

a) Tarzink Yogurt b) Learn and Grow Daycare c) Scout Camping Supplies d) Sullivan Water Filtering Systems e) Western County Distributors break Question 72

0 / 1 point Three major ways in which marketers engage in product differentiation are

e) Product characteristics break Question 45

0 / 1 point Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product? a) Raw materials

e) expensive and/or complex equipment is involved. break Question 31

0 / 1 point Trevor is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Trevor's purchase of a new tire in this situation is considered to be a) a shopping good. b) a convenience good.

a) pure goods b) pure services c) customer services d) service products e) tangible-dominant products break Question 100

0 / 1 point When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle. a) introduction b) growth c) stabilization

e) conflict break Question 58

0 / 1 point When Jiffy-Pop packaged its popcorn in an aluminum skillet, complete with attachable handle, it designed the package to become the cooking utensil. After cooking, the handle was removed and the package became the popcorn bowl. Jiffy-Pop's popcorn in this case is an example of _____ packaging. a) secondary-use b) multiple

d) brand mark. e) trademark. break Question 29

0 / 1 point Which of the following is likely to employ a longer marketing channel with more intermediaries? a) Jet airplanes b) Watermelon

c) F.O.B. destination. d) 2/10, n/30. e) C.O.D. break Question 56

0 / 1 point Which of the following is not a discount provided to business customers? a) Trade b) Quantity c) Cash d) Seasonal

d) member of a venture team. e) market account manager. break Question 92

0 / 1 point Which of the following physical distribution functions involves design and operation of facilities for storing goods? a) Order processing b) Materials handling c) Transportation

d) store e) label break Question 80

0 / 1 point Which of the following products will most likely use the shortest distribution channel? a) Cereal b) DVDs

b) create effective, convenient packaging that appeals to customers and keeps costs low. c) find ways to reduce costs as much as possible for packaging without letting safety suffer. d) always be more innovative than the competitors in order to make a product stand out. e) ensure that product damage is minimized during distribution. break Question 98

0 / 1 point Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

b) Installations c) Accessory equipment d) Component parts e) Process materials break Question 46

0 / 1 point Which of the following statements about customer contact in services marketing is false? a) Service employees are important in creating satisfied customers.

d) idea generation e) screening break Question 76

0 / 1 point Which of the following would be used in setting the price of a new product if considerable competition is expected? a) Psychological pricing

d) systematic review. e) reassessment examination. break Question 96

0 / 1 point William attends a seminar on just-in-time inventory management. Excited about the idea, he returns to his office at Atlanta Auto Supply to start designing such an inventory system. Which of the following steps must William take as he institutes this change? a) Increase safety stock b) Raise the reorder point c) Reduce customer service standard

a) performance of a specific brand. b) all brands within a product line. c) branding the products of the firm. d) all products in the brand-line group. e) all brands made by the firm. break Question 90

0 / 1 point You developed a new smartphone cover that you have been selling at flea markets around your hometown. You have been pleasantly surprised at how successful the covers have been so far. However, you are becoming increasingly concerned that some copycat vendors have begun selling similar products that have names that are very close to your products' name. What should you do? a) Incorporate your product's name. b) File the necessary papers to establish your legal right to your brand mark. c) File the necessary papers to establish your legal right to your brand.

e) price skimming. break Question 82

0 / 1 point Your company has a product that is struggling in its market. However, the product appears to have some strength left that can be exploited. Which of the following product deletion actions would be most appropriate for the product? a) Increase the price and implement a run-out strategy. b) Immediately drop the product. c) Increase the marketing for the product and gradually phase it out.

b) High-contact services are less expensive to deliver because they are typically equipment based. c) The main principle of customer contact is that satisfied employees lead to satisfied customers. d) Service companies can minimize customer dissatisfaction by changing high-contact services into low-contact services. e) Employee training programs are an effective way to ensure good customer contact and reduce problems. break Question 47

1 / 1 point Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product. a) component parts b) accessory parts c) raw materials d) process materials e) MRO supplies break Question 48 0 / 1 point All of the following are major steps in developing new products except a) test marketing.

c) an extension in the width of the product mix. d) an extension in the depth of the product mix. e) family branding. break Question 54

1 / 1 point Blue Bunny produces a variety of ice cream flavors and lines of varying qualities. The higher quality ice cream varieties are priced higher than the basic ones. Blue Bunny is using ____ to price its ice cream. a) captive pricing b) reference pricing c) premium pricing d) price skimming e) differential pricing break Question 55 0 / 1 point Brandon orders 16 dozen fishing lures from Strike Right for $375. When he gets the invoice, he is furious that $25 in freight charges has been tacked onto his bill because he thought the price included freight costs. Brandon should have been certain that the order terms were a) F.O.B. origin. b) F.O.B. factory.

e) outsourcing break Question 22

1 / 1 point Elise Stanton, of North Central Novelties, reduces the price of games sold to Pride's Entertainment by 10% to allow for expenses associated with Pride's promoting the games to consumers. This is an example of a ____ discount. a) quantity b) cash c) seasonal d) trade e) complementary break Question 23 1 / 1 point A distinguishing factor between a brand name and a brand mark is that a brand name a) creates customer loyalty. b) consists of words. c) identifies only one item in the product mix. d) is registered with the U.S. Patent and Trademark Office. e) implies an organization's name. break Question 24 0 / 1 point Select the greatest advantage of horizontal channel integration. a) The flexibility of the channel is decreased. b) The markets are more heterogeneous. c) The expanded number of units is coordinated.

b) increase cycle time. c) reduce wasted time. d) reduce wasted energy. e) reduce wasted materials. break Question 84

1 / 1 point Marketing channels create four types of utility for consumers including a) place, time, possession, and form. b) location, form, availability, and suitability. c) form, time, location, and promotion. d) marketer, retailer, wholesaler, and producer. e) position, price, possession, and place. break Question 85 0 / 1 point Which of the following is not a stage in the buyer's product adoption process? a) Awareness b) Adoption c) Trial

b) consists of a product's fundamental utility or main benefit and usually addresses a fundamental need of the consumer. c) includes benefits based on consumers' experiences with the product, which gives symbolic meaning to many products (and brands) for buyers. d) can be either tangible or intangible and includes functional, social, and psychological utilities or benefits. e) includes supporting services, such as installation, guarantees, product information, and promises of repair or maintenance. break Question 43

1 / 1 point The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx. The postal service is competing with UPS and FedEx in terms of a) cycle time. b) order processing. c) turnaround time. d) shipping time. e) transportation. break Question 44 0 / 1 point What is the primary determinant in deciding how materials will be handled? a) Unit loading b) Containerization c) Customer preference d) Cost reduction

e) multiple break Question 19

1 / 1 point When Zappos, Inc., an online marketer of shoes, accessories, and clothing, contracts out the physical distribution task to third parties such as UPS, this arrangement is called ____. This is due to the fact that UPS does not have managerial authority within the Zappos marketing channel. a) illegal b) logistics c) warehousing d) wholesaling e) outsourcing break Question 20 1 / 1 point When service companies change high-contact services into low-contact services, the a) service becomes more expensive to deliver. b) quality of the service declines. c) service becomes less personalized. d) time required to deliver the service increases. e) service becomes less standardized. break Question 21 0 / 1 point As her Internet quilt and bed linen business grew, Hollie could no longer perform all the distribution activities, so she hired a shipper and an information technology firm to assist with these functions. Hollie is using ____ for physical distribution for her business. a) producers b) wholesalers c) retailers d) selling agents

a) perishability b) intangibility c) heterogeneity d) customer contact aspect e) inseparability break Question 16

1 / 1 point When an organization sets a number of prices for selected groups of merchandise, this is commonly referred to as a) reference pricing. b) price lining. c) customary pricing. d) odd-number pricing. e) ethical pricing. break Question 17 0 / 1 point Theatergoers in the Midwest were pleasantly surprised when they arrived at the cinema to see the latest release and learned that a price reduction had just gone into effect. The Wehrenberg Theater chain, which is the oldest theater company and operates in 15 Midwest locations, decided to drop matinee prices from $7.75 to $4.50 per person and reduce evening prices from $9.75 to $7.50 per person. The price decrease is a result of decreased traffic at the theater and a trend for consumers to use Netflix or Hulu to watch movies. The Starplex Cinemas operating in the same communities as Wehrenberg followed suit and reduced their prices to attract consumers as well. The two movie theater chains are utilizing the ______ pricing basis.

b) Penetration pricing c) Odd-number pricing d) Price skimming e) Reference pricing break Question 77

1 / 1 point You are the head of pricing strategy for your firm, and you are very excited about a new point-of-sale system that has just been installed in all your firm's retail outlets. The system is a state-of-the-art, real-time information system that captures the details of every sale made in your retail outlets. Now you will have up-to-the-minute data on sales volume trends and performances for your entire product line. You plan to use this data to set prices based on these volume trends. Which of the following bases for pricing are you intending to use? a) Markup pricing b) Competition-based pricing c) Demand-based pricing d) Cost-based pricing e) Cost-plus pricing break Question 78 0 / 1 point Which of the following bases for pricing is most commonly used by retailers? a) Negotiated pricing

c) idea d) service e) issue break Question 26

1 / 1 point You are the head of supply-chain management at a large manufacturing company in the Midwestern United States. You just returned from a series of workshops on how technology is being deployed by different companies around the world to improve their supply-chain management activities. You are excited about the prospect of increasing the use of technology in your firm. Which one of the following reasons would you use to convince your firm's CEO to invest more money in technology for supply-chain management? a) It will eliminate product defects in the manufacturing process. b) It will eliminate errors in financial reporting in the accounting department. c) It will significantly reduce marketing costs. d) It will increase the sales force's success rate in winning new customers. e) It will create a more effective process for matching inventory needs to manufacturing requirements. break Question 27 0 / 1 point Which of the following is not a business product? a) Oil to be refined into fuel b) Chips to be integrated into components for personal computers c) Paper, pens, and tape to be used in an office d) Marketing consulting services to aid a company in marketing a new product

60 0 / 1 point Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of

a) a strategic channel alliance. Incorrect Response b) exclusive distribution. c) multichannel distribution. d) horizontal channel integration. e) channel leadership.

64 0 / 1 point Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.

a) aesthetic b) functional c) operational Incorrect Response d) quality e) feature

88 0 / 1 point The three major ways to modify a product include

a) aesthetic, quality, and functional changes. b) extensions, generations, and upgrades. c) color, size, and quantity modifications. Incorrect Response d) styling, product features, and product design. e) quality, quantity, and design.

39 0 / 1 point If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier Fructis dryer sheets with the same scent, this would be called ____ branding.

a) brand-extension b) licensed Incorrect Response c) family d) individual e) new-product

17 0 / 1 point Theatergoers in the Midwest were pleasantly surprised when they arrived at the cinema to see the latest release and learned that a price reduction had just gone into effect. The Wehrenberg Theater chain, which is the oldest theater company and operates in 15 Midwest locations, decided to drop matinee prices from $7.75 to $4.50 per person and reduce evening prices from $9.75 to $7.50 per person. The price decrease is a result of decreased traffic at the theater and a trend for consumers to use Netflix or Hulu to watch movies. The Starplex Cinemas operating in the same communities as Wehrenberg followed suit and reduced their prices to attract consumers as well. The two movie theater chains are utilizing the ______ pricing basis.

a) competition-based b) markup Incorrect Response c) demand-based d) cost-plus

37 0 / 1 point The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called

a) concept testing. b) customer response testing. Incorrect Response c) idea analysis. d) test marketing. e) screening.

70 0 / 1 point If LG decides to make changes in its marketing channels, the strategic significance is that channel decisions are

a) long-term commitments. b) short-term commitments. Incorrect Response c) easier to change than prices. d) easier to change than promotion. e) impossible to change.

89 0 / 1 point A brand manager in a multiproduct firm would be responsible for

a) performance of a specific brand. Incorrect Response b) all brands within a product line. c) branding the products of the firm. d) all products in the brand-line group. e) all brands made by the firm.

15 0 / 1 point Demand-based pricing most closely relates to the ____ of services.

a) perishability b) intangibility Incorrect Response c) heterogeneity d) customer contact aspect e) inseparability

72 0 / 1 point Three major ways in which marketers engage in product differentiation are

a) product quality, product design and features, and product support services. b) product quality, product support services, and packaging. Incorrect Response c) product support services, product design and features, and product positioning. d) product positioning, product quality, and product management. e) product positioning, product design and features, and product promotion.

99 0 / 1 point Because practically all marketers provide some services, ____ typically do not exist in today's business environment.

a) pure goods b) pure services Incorrect Response c) customer services d) service products e) tangible-dominant products

50 0 / 1 point Target has worked closely with suppliers such as Calphalon to offer customers a high-quality, branded product that is only available in Target stores. Due to these partnerships, Target has established a high level of perceived _______ among their customers since they provide a large range of brand-name merchandise at reasonable or below-competition prices.

a) value Incorrect Response b) demand c) supply d) competitive differentiation

76 0 / 1 point Which of the following would be used in setting the price of a new product if considerable competition is expected? a) Psychological pricing

b) Penetration pricing Incorrect Response c) Odd-number pricing d) Price skimming e) Reference pricing

59 0 / 1 point Scenario 13.1 Use the following to answer the questions. Kelly Rose, Inc. markets several different brands, under its own Kelly Rose name label, as well as others. Its primary brands, such as Kelly Rose, Kelly & Ko, and KRC, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. The wholesale-based brands division is positioned as customer-focused and cost-efficient. Its premium brands division includes labels such as Saffie Campbell, Martyn Curry, and Costura Moderno. These premium brands are sold through stores that the Kelly Rose company owns. Refer to Scenario 13.1. Which of the following is most likely the primary factor Kelly Rose, Inc. used when selecting the marketing channel for its Costura Moderno brand? a) Characteristics of the intermediaries

b) Product attributes Incorrect Response c) Type of organization d) Marketing environmental forces e) Competition

67 0 / 1 point Which of the following is most likely to be a product stocked solely by an industrial distributor? a) Tires

b) Wind turbines c) Roofing nails Incorrect Response d) Kitchen countertops e) Office supplies

7 0 / 1 point Scenario 11.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Refer to Scenario 11.1. The new, improved Cheetos Fat-Free Crunchies was a(n) ____. Incorrect Response a) quality modification

b) aesthetic modification c) functional modification d) brand extension e) product line extension

8 0 / 1 point When Fitz and Isabel analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ____ phase of the new-product development process. a) idea generation

b) commercialization c) test marketing d) business analysis Incorrect Response e) screening

1 0 / 1 point Business products that are purchased routinely, do not become part of finished goods, and are expense items rather than capital goods are called a) raw materials. Incorrect Response b) installations.

c) accessory equipment. d) component parts. e) process materials.

74 0 / 1 point Having products available when customers want them creates a) possession utility. Incorrect Response b) place utility.

c) time utility. d) form utility. e) feature utility.

53 0 / 1 point Scenario 10.1 Use the following to answer the questions. Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound bus line, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on a NeOn bus from Buffalo, New York, to New York City is $50.00 round trip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way. Refer to Scenario 10.1. When Greyhound launched the BoltBus and NeOn bus lines, this is an example of a) a branding extension. b) co-branding.

c) an extension in the width of the product mix. Incorrect Response d) an extension in the depth of the product mix. e) family branding.

31 0 / 1 point Trevor is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Trevor's purchase of a new tire in this situation is considered to be a) a shopping good. b) a convenience good.

c) an unsought good. Incorrect Response d) a specialty good. e) an industrial good.

35 0 / 1 point Arnold Wood's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies. The company Arnold works for carries inventories of the tools, which reduces capital requirements for the producers. Arnold's company is an example of a(n) ____ in a distribution channel. Incorrect Response a) direct distributor b) manufacturers' agent

c) industrial distributor d) producers' agent e) wholesalers' agent

58 0 / 1 point When Jiffy-Pop packaged its popcorn in an aluminum skillet, complete with attachable handle, it designed the package to become the cooking utensil. After cooking, the handle was removed and the package became the popcorn bowl. Jiffy-Pop's popcorn in this case is an example of _____ packaging. a) secondary-use Incorrect Response b) multiple

c) innovative d) category-consistent e) "green"

36 0 / 1 point Facilities, factories, and production lines with very large equipment are all classified as Incorrect Response a) accessory equipment. b) permanents.

c) installations. d) component parts. e) MRO facilities.

41 0 / 1 point Naked Juice, a subsidiary of PepsiCo, was placed in a negative light when it was revealed that their "Natural" claims on the labels of their Naked Juice products were not necessarily accurate. Synthetic ingredients were detected in the juice. Critics claimed this made the claims of "Natural" deceiving. Naked Juice agreed to remove the claim from its label. Naked Juice was most likely using the word "Natural" on its labels for ___________________ purposes. a) informational b) legal

c) promotional Incorrect Response d) convenience e) identification

85 0 / 1 point Which of the following is not a stage in the buyer's product adoption process? Incorrect Response a) Awareness b) Adoption c) Trial

d) Exploration e) Interest

90 0 / 1 point You developed a new smartphone cover that you have been selling at flea markets around your hometown. You have been pleasantly surprised at how successful the covers have been so far. However, you are becoming increasingly concerned that some copycat vendors have begun selling similar products that have names that are very close to your products' name. What should you do? a) Incorporate your product's name. Incorrect Response b) File the necessary papers to establish your legal right to your brand mark. c) File the necessary papers to establish your legal right to your brand.

d) File the necessary papers to establish your legal right to your trademark. e) Increase your brand recognition by doing more marketing.

96 0 / 1 point William attends a seminar on just-in-time inventory management. Excited about the idea, he returns to his office at Atlanta Auto Supply to start designing such an inventory system. Which of the following steps must William take as he institutes this change? a) Increase safety stock Incorrect Response b) Raise the reorder point c) Reduce customer service standard

d) Increase order frequency e) Reduce estimates of inventory turnover rate

82 0 / 1 point Your company has a product that is struggling in its market. However, the product appears to have some strength left that can be exploited. Which of the following product deletion actions would be most appropriate for the product? a) Increase the price and implement a run-out strategy. Incorrect Response b) Immediately drop the product. c) Increase the marketing for the product and gradually phase it out.

d) Reduce the price and implement a run-out strategy. e) Increase the marketing expenditures on the product and implement a run-out strategy.

92 0 / 1 point Which of the following physical distribution functions involves design and operation of facilities for storing goods? a) Order processing b) Materials handling Incorrect Response c) Transportation

d) Warehousing e) Inventory management

10 0 / 1 point Which of the following co-branded products would be most likely to fail? a) Breyers Ice Cream featuring Girl Scout Cookies b) Lip Smacker lip gloss featuring Girl Scout Cookies c) Coffee-Mate coffee creamer featuring Girl Scout Cookies

d) Weight Watchers frozen dinners featuring Girl Scout Cookies Incorrect Response e) Nestle Crunch candy bars featuring Girl Scout Cookies

2 0 / 1 point Annie owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Annie her opinion of Dell computers. Annie informs her classmate that she is satisfied with her laptop and recommends that her classmate purchase one, too. For Dell, Annie is exhibiting some of the benefits of a) brand recognition. b) brand equity. Incorrect Response c) brand insistence.

d) brand loyalty. e) brand mark.

28 0 / 1 point McDonald's golden arches are a classic example of a Incorrect Response a) brand. b) brand symbol. c) brand name.

d) brand mark. e) trademark.

52 0 / 1 point A single leader who controls and organizes a marketing channel is called a a) channel champion. b) distribution leader. Incorrect Response c) marketing maverick.

d) channel captain. e) lead distributor.

32 0 / 1 point Business products are a) purchased for personal consumption. Incorrect Response b) chosen on the basis of preferences expressed by a business procurement department. c) purchased for both their functional aspects and their psychological rewards.

d) classified according to their characteristics and intended uses. e) not purchased by nonbusiness organizations.

75 0 / 1 point The manager at an engine manufacturer has asked a venture team to develop a more improved version of its most popular engine. Currently, the members of the venture team are brainstorming ways to improve the engine so that it better serves its target market. It decides to send customers surveys asking them what features they would like to see in a new engine. The venture team is most likely in the _________________ stage of product development. a) test marketing b) business analysis Incorrect Response c) concept testing

d) idea generation e) screening

100 0 / 1 point When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle. a) introduction b) growth Incorrect Response c) stabilization

d) maturity e) decline

62 0 / 1 point Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called Incorrect Response a) warehousing. b) containerization. c) group storage.

d) unit loading. e) mechanized handling.

57 0 / 1 point Firestone allows companies like Walmart and NTB to distribute and discount its tires. This action significantly increases the possibility of channel ____ with independent Firestone dealers. a) understanding ​ b) power Incorrect Response c) leadership d) communication

e) conflict

63 0 / 1 point Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging. Incorrect Response a) protection b) reusability c) cost-effectiveness d) safety

e) convenience

5 0 / 1 point Expensive, high-quality products that are purchased infrequently often reach consumers through a) selective distribution. b) highly-selective distribution. Incorrect Response c) sole-source retailers. d) complex marketing channels.

e) exclusive distribution.

30 0 / 1 point Organizational buyers are especially partial to direct marketing channels when a) they buy cheap materials in large quantities. Incorrect Response b) they try a new product for the first time. c) they are filling an order for a very important customer. d) a modified rebuy type of decision is involved.

e) expensive and/or complex equipment is involved.

21 0 / 1 point As her Internet quilt and bed linen business grew, Hollie could no longer perform all the distribution activities, so she hired a shipper and an information technology firm to assist with these functions. Hollie is using ____ for physical distribution for her business. Incorrect Response a) producers b) wholesalers c) retailers d) selling agents

e) outsourcing

66 0 / 1 point Dividing the percentage change in quantity demanded by the percentage change in price gives the a) prestige demand curve. b) breakeven point. Incorrect Response c) marginal cost curve. d) price sensitivity curve.

e) price elasticity of demand.

81 0 / 1 point All of the following are psychological techniques except a) customary pricing. b) bundle pricing. c) reference pricing. Incorrect Response d) odd-number pricing.

e) price skimming.

51 0 / 1 point Maintaining a certain market share, meeting competitors' prices, maintaining a favorable image, and achieving price stability are all associated with a ____ pricing objective. a) product quality b) market share Incorrect Response c) survival d) profit

e) status quo

6 0 / 1 point Ritz-Carlton is known for its customer service--so much so that it allows employees to spend $2,000 to meet customer needs per incident. Customer service at the Ritz-Carlton is an example of a(n) a) core product. Incorrect Response b) symbolic feature. c) experiential feature. d) personalized product.

e) supplemental feature.

12 0 / 1 point In a brand licensing arrangement, the licensee is responsible for a) providing the brand name to another organization for use in promoting products. b) collecting the royalties from sales of the licensed products. c) half of the financial losses in the event that the licensed brand is a failure. Incorrect Response d) the production, but not the marketing of the licensed product.

e) the manufacturing, marketing, and financing of the licensed product.

13 0 / 1 point The full and legal name of an organization is called the a) trademark. b) legal title. Incorrect Response c) organizational name. d) brand name.

e) trade name.